The Close Staff

US asking prices fell at a record annual pace in June, giving agents fresh data for seller pricing and listing conversations.

Mortgage rates hit a seven-week low, giving agents a timely opening to revisit buyer affordability talks after the June jobs report.

Agents can pull four MLS metrics now to prepare sellers and buyers before June housing reports shape national market expectations.

New survey data shows homeowners are more satisfied than renters, but affordability still shapes whether renters are ready to buy.

Lifestyle-based real estate marketing is getting a Fair Housing check as agents refine listing copy, CRM segments, and ads.

A recent down payment analysis shows how much first-time buyer readiness depends on location.

Luxury home prices are rising faster than the broader market. Here’s how agents can adjust prospecting for move-up and cash buyers.

Homa’s Texas expansion gives agents a timely example of how buyer commission rebates are reshaping fee conversations after the NAR settlement.

This New York deed theft case highlights pre-listing checks agents can use to flag ownership, authority, and occupancy issues before marketing a property.

A pending VA fee proposal could raise refinance and assumption costs for non-exempt veteran borrowers if it advances.

Flood risk is entering buyer conversations as hurricane season gets underway. Here’s how agents can discuss flood zones, insurance, and due diligence.

Seller concessions are rising as buyers ask for credits, repairs, and rate relief. Here’s how agents can prepare sellers and structure offers.