The Close Staff

Gen Z agents are turning listing tours into TikTok skits, mixing comedy, pop culture, and short-form video to market homes and stand out online.

New NAR data shows Realtors split on data centers and home values, giving agents a clearer framework for local due diligence.

Instagram’s Add to Grid feature lets agents feature tagged client, brokerage, and vendor posts directly on their main profile grid.

The best week to buy a house in 2026 starts Sept. 27, but local market conditions will determine whether buyers should act or wait.

America’s cheapest Division I college markets offer low home prices, but competition and ownership costs can complicate the deal.

Fannie Mae and Freddie Mac now allow all approved lenders to use VantageScore 4.0 on eligible loans, adding a new credit-scoring option.

August home sales fell as inventory rose, giving buyers more leverage and making accurate local pricing more important for sellers.

Opendoor Home Loans exits beta with fixed-rate loans and ARMs that can finance eligible purchases beyond Opendoor-owned homes.

Rockford ranks No. 1 as nine Midwest cities enter the top 20, showing how affordability is still concentrating buyer demand in 2026.

Realtor.com says complete agent profiles can get up to 4x more impressions as more buyer and seller traffic heads to its Agent Directory.

Most agents still skip TikTok as younger buyers use social video for real estate research and Google expands social search measurement.

Car condos are drawing luxury buyers. Agents should verify permitted use, insurance, ownership rules, and resale data before closing a deal.