Are you a real estate agent looking to expand your reach and connect with potential clients in a fun and creative way? Look no further than TikTok. Real estate agents can stand out from the competition and reach a younger demographic before they enter the housing market using TikTok. I’ll explore the key benefits of using TikTok for real estate agents and provide actionable strategies to elevate your business, connect with your ideal clients in a new way, and make the most of this intoxicating platform. 

Why Use TikTok for Your Real Estate Business?

TikTok may not be the best platform for all real estate agents, but it may be the best place to strut your stuff if you dig creating video content. It provides a unique opportunity for real estate agents to reach a younger demographic of potential homebuyers and sellers. With 70.1% of users between ages 18 and 34, creating content that resonates with Millennials can help establish you as a go-to resource, hitting them with homebuying knowledge early. 

Here are some key reasons why TikTok real estate posting is essential for your business: 

  • Brand awareness: Consistently creating valuable content allows you to put your brand front and center so it becomes recognizable to your followers and viewers. 
  • Build trust: Demonstrate your expertise in the industry by reaching a niche audience 
  • Showcase your personality: TikTok’s creative and highly engaging format allows you to showcase your personality and expertise in a way conventional real estate marketing channels can’t (e.g., direct mail or email)
  • Stand apart from the competition: By sharing behind-the-scenes glimpses and creating fun and informative videos, you can differentiate yourself from the traditional idea of what a realtor is and build a loyal following of next-generation homeowners.
  • Generate more leads: TikTok allows you to include calls-to-action and links to your website to drive traffic and generate leads who probably wouldn’t find you through other channels.

Tips to Use TikTok for Real Estate

To really leverage TikTok, real estate agents need to understand how to use the platform strategically. I’ll share 12 key strategies for success, from creating a professional profile and developing a content strategy to leveraging popular trends and analyzing your performance. Implement these tactics to build your presence and connect with potential clients on TikTok right now.

Tip 1: Create a Professional Profile

Your TikTok profile is the first thing potential clients will see, so making a great first impression is essential. First, ensure you create a Business real estate TikTok account. Choose a clear, professional profile picture and create a bio showing off your real estate expertise and unique selling points. Be sure to include a link to your website or landing page to drive traffic and generate leads. I love using a link in my bio to give viewers options to consume more of my content.

Screenshot of Carys Eccleshall's link page from TikTok with 11 different links, including a New Realtor Blueprint Guide, a link to learn more about REAL Broker, Looking to Buy/Sell in FL, Coaching information, and more.
Carys Eccleshall uses a link in her bio to direct visitors to stay connected. (Source: Carys Eccleshall)

Tip 2: Develop a Content Strategy 

On TikTok, you need a well-planned content strategy that aligns with your brand and resonates with your target audience. Identify the types of content that will provide value to your viewers, such as educational videos, property showcases, and local market insights. Create a marketing content calendar to ensure consistent posting, and plan your videos in advance to maintain quality and make your life easier.

January calendar with example marketing content for real estate agents.
January planning calendar (Source: The Close)

Tip 3. Use Relevant Hashtags

Hashtags are a powerful tool for increasing your reach and discoverability on TikTok. Research and use relevant real estate hashtags related to your local market and target audience. You can attract potential clients interested in your content and services using the right hashtags.

Screenshot of a real estate agent's TikTok description with eight different hashtags including #realestateagent, #realtorlife, #realestatehumor, and #realtoroftiktok
Use a combination of local and broader hashtags to expand your reach. (Source: TikTok)

Tip 4: Engage With Your Audience 

Building relationships with your audience is crucial for success on TikTok. Respond to comments and messages promptly, and engage in conversations with your viewers. Use their comments to create more user-generated content. By building a sense of community, you can turn viewers into loyal followers and potential clients.

Screenshot of a comment section from a TikTok video from Shawn King. It shows Shawn responding to multiple comments on his video, including emojis.
Ensure to engage with your viewers in the comments. (Source: TikTok)

Tip 5: Collaborate With Other TikTok Creators 

Collaborating with other TikTok creators in the real estate space can help you reach a wider audience and establish your authority. Identify creators who share your target audience and values, and reach out to propose collaboration ideas, such as joint videos, duets, or cross-promotions. You can also Stitch or Duet (respond to a video with another video) other creators’ content to build up your engagement.

Screenshot of Shawn King TikTok with him in front of a The Close article titled: Real Estate Lead Conversion Guide: 8 Steps to Close More Deals.
Collaborate with other creators who share your audience. (Source: TikTok)

Tip 6: Tap Into Popular Music  

Music is a core element of TikTok, and using trending songs (or trending audio clips) can make your content more engaging and shareable. Browse TikTok’s extensive music library to find trending songs that fit your brand and content style. By incorporating catchy tunes and participating in music-based trends, you can increase your videos’ visibility and appeal to a wider audience.


Just a little melty melt but it’s got to be done 🙌🏼💃🏼 Door knocking can be a great way to get your real estate listing exposure, but also to advertise your open house!! We were hot and tired from a long week but still getting it done! 💥💥💥 #Realtors #realtortok #realtorlife #realtortips #realestateagent #realtorhumor #realestatetiktok #realtortiktok #realtorsoftiktok #realtoroftiktok

♬ Hustlin by Double A Ron – Double A-Ron
Use trending music or an audio clip in your TikTok videos for added exposure. (Source: TikTok)

Tip 7: Participate in Trending Challenges 

TikTok is known for its viral challenges, which offer excellent opportunities for real estate agents to increase their reach and engagement. Put your own real estate spin on popular challenges, such as highlighting unique property features or sharing industry-specific tips. By joining in on the fun, you’ll showcase your creativity and attract viewers who appreciate your fresh perspective.

Nope/yup trend on TikTok with a real estate spin (Source: TikTok)

Tip 8: Use TikTok’s Built-in Features

TikTok offers a range of built-in features that enhance your videos and make them more visually appealing. Experiment with filters, effects, and text overlays to add polish and personality to your content. Use features like Green Screen, Stitch, and Duet to create innovative and interactive videos that stand out from the crowd.


💔 SINGLES TAX: Charlotte renters pay a “singles tax” of $7,915 per year to live alone in a one-bedroom apartment, according to an analysis from @zillow. #charlotte #realestate #greenscreen #greenscreenvideo

♬ Calm Down – Rema & Selena Gomez
The Green Screen feature is popular and highly engaging on TikTok. (Source: TikTok)

Tip 9: Experiment With Different Video Formats

To keep your content diverse and interesting, experiment with different video formats that cater to various audience preferences. Unlike the long-form videos of YouTube, focus on short-form educational content like quick tips and insights, stunning property tours, and before-and-after transformations, and share personal stories that humanize your brand. By mixing up your content, you can keep your audience engaged and eager for more.

Experiment with different video formats to appeal to a wider audience. (Source: TikTok)

Tip 10: Use TikTok’s Advertising Options

TikTok offers advertising options that can help you reach a wider audience and drive traffic to your website or listings. Explore In-Feed Ads, which appear seamlessly in “For You” feeds, and Brand Takeovers, which offer high-impact exposure upon app launch. You must have a Business account to access paid advertising features on TikTok. By investing in targeted advertising, you’ll accelerate your growth and generate more leads.

Tip 11: Analyze Your TikTok Insights 

TikTok provides detailed insights into your videos’ views, likes, comments, and shares, as well as your followers’ demographics and engagement patterns in its Business account features. To optimize your TikTok strategy, analyze your performance and understand your audience’s preferences. Use this data to identify your top-performing content and adjust your strategy accordingly. By continually refining your approach based on insights, you can maximize your impact on the platform.

Screenshot of the analytics dashboard inside TikTok's app. There are three separate sections representing Overview, Content, and detailed analytics for a single post.
Use TikTok’s built-in analytics to discover how your content is performing. (Source: TikTok)

Tip 12: Cross-promote Your TikTok Content

To amplify your TikTok presence and reach a wider audience, cross-promote your content on other social media platforms, such as Instagram and Facebook. Share your TikTok videos on your other accounts, like Instagram Reels, and encourage your followers to check out your TikTok account. By integrating TikTok into your overall social media strategy, you can create a cohesive brand presence and drive more traffic to your content across all platforms.

Top Real Estate TikTok Ideas

Ready to get started creating your TikTok content? I’ve put together a short list of some fresh real estate post ideas you can implement into your marketing strategy on the platform. 

  • Home tours and walkthrough videos
  • Real estate tips and advice
  • Behind-the-scenes of a real estate agent (day in the life)
  • Local neighborhood and community highlights
  • Before-and-after home transformations
  • Real estate trends and market updates
  • Q&A sessions with your audience
  • Client testimonials and success stories
  • Dos and don’ts of being a real estate agent
  • TikTok trends (e.g., nope/yup trend like these below)

Best Practices for Real Estate TikTok

Engagement is the key to success on TikTok, as the platform prioritizes content that sparks conversations, shares, and likes even more than other social media networks. To maximize your reach and impact on TikTok, it’s essential to follow best practices that encourage engagement and keep your audience coming back for more.

  • Keep your videos short and engaging: TikTok users prefer concise, snappy content that gets to the point quickly. Aim to deliver your message within 15–60 seconds to maintain viewer attention.
  • Use high-quality visuals and clear audio: Ensure your videos are visually appealing and easy to follow by using high-quality footage and clear, crisp audio. Investing in a good camera and microphone can make a significant difference in the quality of your content.
  • Be authentic and showcase your personality: TikTok users value authenticity, so don’t be afraid to let your unique personality shine through in your videos. Share your experiences, opinions, and sense of humor to build a genuine connection with your audience.
  • Provide value to your audience: Create content that educates, inspires, or entertains your viewers. Share expert tips, showcase stunning properties, or participate in popular challenges to keep your audience engaged and coming back for more.
  • Use calls-to-action: Include clear calls-to-action in your videos, such as encouraging viewers to visit your website for more information or to contact you for a consultation. Make it easy for potential clients to take the next step in working with you. Use a link in your bio to help give specific directions on how to get in touch.
  • Stay consistent with your posting schedule: Maintain a consistent posting schedule to keep your audience engaged and anticipating your next video. Aim to post at least a few times a week, and experiment with different posting times to see what works best for your audience.


While you may not be able to sell a house on TikTok directly, the platform can be a powerful tool for generating leads and driving traffic to your website. By showcasing your listings and providing valuable content, you can attract potential buyers and sellers, build up trust, and show them the benefits of working with you.

Bringing It All Together

By incorporating these strategies into your TikTok approach, you can effectively use the platform to grow your real estate business and connect with potential clients in a creative, fun, and engaging way. Remember to stay authentic, provide value, and have fun—the more you enjoy creating content, the more your audience will enjoy watching it!Still on the fence about using TikTok in your real estate marketing, or have you already jumped in with both feet? If you’re not sure how to get started with real estate TikTok videos, check out our article here on real estate videos for some additional inspo. Let us know your favorite strategy in the comments!

Want More Leads? Download Our Free E-book
61 proven lead gen ideas from coaches & top-producing agents to help you close more deals.
This email address is invalid.
Want even more free resources?
Tell us about you so we know what to send.
By downloading, you’ll automatically subscribe to our weekly newsletter
Want More Leads? Download Our Free E-book
61 proven lead gen ideas from coaches & top-producing agents.
By downloading, you’ll automatically subscribe to our weekly newsletter
Want even more free resources? Tell us about you so we know what to send.