Referral Marketing

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

Need open house ideas that actually work? Explore these unique and actionable ideas to boost attendance and convert visitors into clients.

The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills. Check out our comprehensive list of the best real estate lead generation ideas for 2023.

In this step-by-step guide, we'll tackle the five crucial elements of a killer listing description, how to create them yourself, and examples of agents who have mastered this task.

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress. 

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why!

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

Real estate text message scripts are crucial to boosting conversions. See our scripts and best practices, and download our 6-day text and email campaign.

Find the best real estate postcard templates to market listings, attract clients, and boost your brand with eye-catching designs!

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.