Tech Reviews
The 11 Best Real Estate CRMs of 2024
Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?
Kaylee StrozykPredictive Analytics in Real Estate: Best Practices & Software for Agents
Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.
Review: Is Zillow Premier Agent Worth the Cost?
Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.
Follow Up Boss Review: Pricing, Features, Pros & Cons
Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).
Apps + Software
all in Apps + Software →ChatGPT for Real Estate: The Complete Guide for Agents
New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.
The 6 Essential Real Estate AI Tools for Agents in 2024
More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.
The 7 Best Real Estate Transaction Management Software
Whether you're a solo agent, team leader, or broker owner, there's a tool here to help you keep your transactions in order. We'll help you choose the right platform for your business needs.
Agent Legend Review: Pricing, Features, Pros & Cons
Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system.
Brokerage Tech
all in Brokerage Tech →The Ultimate Real Estate SEO Guide: 10 Steps to Better Ranking
While getting your content to rank on search engines is harder than it used to be, you can easily outrank your competition by investing some time and effort and using basic SEO strategies. Here's how!
The 15 Best Apps for Real Estate Agents
With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.
Agently Review: Pricing, Features, Pros & Cons
Agently is like your modern real estate coach equipped with an innovative toolkit to streamline operations and maximize agents’ productivity.
4 Real Estate Technology Trends to Watch
Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.
CRMs
all in CRMs →LionDesk Review: Pricing, Features, Pros & Cons
LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.
Top Producer Review: Pricing, Features, Pros & Cons
Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!
Wise Agent Review: Pricing, Features, Pros & Cons
Learn why Wise Agent is still one of the most popular, highest-value CRMs on the market in our in-depth review of its features, strengths and weaknesses.
Real Geeks Review: Pricing, Features, Pros & Cons
With Real Geeks, you can take advantage of some powerful tools, but is the benefit worth the price tag? In this review, we dive into the features, pricing, and how it can help you grow your business, to help you decide if Real Geeks is right for you.
Lead Gen Companies
all in Lead Gen Companies →The 8 Best Places to Buy Real Estate Leads in 2024
Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.
Top 8 Sources for Pay at Closing Real Estate Leads
Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.
Mojo Dialer Review: Pricing, Features, Pros & Cons
Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?
Smartzip Review: Pricing, Features, Pros & Cons
SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?
Predictive Analytics
all in Predictive Analytics →Offrs Review: Pricing, Features, Pros & Cons
Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.
The Ultimate Guide to Real Estate Data Analytics
If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.
Homebot Review: Pricing, Pros & Cons for Real Estate Agents
In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.
Website Builders
all in Website Builders →How to Build a Real Estate IDX Website in an Afternoon
Even with limited tech skills, you can learn to build a website with IDX listings, lead capture, map search, and more in an afternoon—without calling tech support.
The 8 Best Real Estate Website Builders for 2024
Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.
Placester Review: Pricing, Features, Pros & Cons
The Close's Placester review reveals whether the site-building company can deliver the specialized, high-performing real estate websites it promises.
CINC Reviews: A Seasoned Real Estate Pro’s Insightful Perspective
The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.
Website Marketing
all in Website Marketing →9 Real Estate Web Design Tricks
If you’ve had your website up and running for more than a few months, you’ve probably noticed something curious.
8 Real Estate Marketing Materials to Crush Your Personal Brand
Even experienced agents have a hard time choosing which marketing materials to spend their hard-earned time and money on. But whether you need Instagram Reels templates or business card advice, we have you covered.
36 Real Estate Blog Ideas (+ Examples & Expert Tips)
Coming up with fodder for your blog can be challenging. Check out the dozens of ideas and examples we've compiled here, along with some crucial tips and tricks to ensure your audience will click on, read, and engage with your blog posts.
10 Tips to Choose Great Real Estate Domain Names (+ Name Generator)
Struggling to come up with a domain name for your real estate business? Use our expert tips and free real estate domain name generator to find one that will help you dominate your market for years to come.