Beverly Ruffner, Author at The Close
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Posts by Beverly Ruffner
Beverly Ruffner

Beverly Ruffner

Beverly Ruffner started her real estate career in 2005. She invested her efforts into online marketing when she adopted a love for internet leads and systems. In a small town South West of Washington DC known as Culpeper, she owned a Mega Agent Keller Williams office where she and her team were in the top 5% of their market. With her passion to create efficiency and build systems within her company her talent was recognized and led her to a national training position at Commissions Inc, CINC. From there, she founded Balance Business Consulting, where she built systems, created best practices and taught internet lead conversion for some of the top CRM lead generation companies in the industry, training large brokerages and real estate teams to leverage their lead conversion through systems.

Highlights

  • Started her real estate career in 2005.
  • Owned a Mega Agent Keller Williams office where she and her team were in the top 5% of their market.
  • Coaches dozens of clients to improve their lead conversion rate through proven systems.
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Founded in 2018, The Close is a real estate education platform for agents, teams, and brokerages, delivering expert-backed strategies across marketing, lead generation, technology, and business growth. Our content is shaped by experienced agents, brokers, and industry professionals who understand what it takes to succeed in today's market.

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