Building a Brokerage

Most real estate company names are boring at best. So before you open up yet another “Superior Realty,” check out these examples, branding tips and our very own name generator.

Real estate slogans define your brand and value proposition. Is your tagline as good as it could be? Use these examples and our slogan generator to level up!

In the world of digital marketing, your headshot is often the first time prospects, leads, and clients will see your face. This means a professional, polished photo that represents who you are and what you stand for is a must have.

If you want to successfully market a property and build a brand, creating a memorable experience for your potential buyers and advocates is one of the best things you can do. There’s even a fancy new name for it: experiential marketing.

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

The latest and most disruptive real estate tech companies were on display at Inman Connect's Start-Up Alley this year. And The Close team was there to investigate them all.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

Figuring out how much money a typical real estate broker makes is like trying to catch lightning in a bottle. But we’ve got some great tools and information to break it all down.

Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.

Recruiting the right way means building relationships. Create trust and show prospects that you care. This ensures that you attract the right agents and increases your chances of retaining them after you have invested a lot of time and money in onboarding and training.

Don’t know if you should start your own brokerage from scratch or purchase a franchise? It’s OK, I have been there too.

As someone who’s both worked for and taught in a virtual brokerage, I can guide you through the specific differences between a traditional and a cloud-based brokerage. I’ll also get into the pros and cons when it comes to the important stuff: earnings, support, training opportunities, staffing, and more.