Listing Agent 101

A high-quality Realtor headshot is an essential marketing asset for any real estate professional.

A comparative market analysis (CMA) is a process real estate professionals use to determine the market value of a property.

For many new listing agents, descriptive real estate words like “cozy” or “sun soaked” are right up there with the maroon blazer—outdated, cheesy realtor cliches they think they can ignore.

Real estate prospecting is the act of generating new real estate clients through active outreach and outbound communication.

Open houses are critical to most real estate agents’ lead generation strategy.

One of the most common requests I get from realtors is to write their real estate listing descriptions for them.