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The 5 Employees You Need to Hire to Grow Your Brokerage

Having been in real estate for 27-years, I have opened or relaunched nine real estate brokerages.

featured

How to Hire & Train an ISA for Cold Calling & Lead Nurturing (+ Scripts)

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls.

featured

3 Foolproof Team Models: Hiring, Splits, Lead Gen + More

I am a firm believer in the value of teams for building long-term success and wealth.

Brokerage Tech

all in Brokerage Tech →
July 18, 2024

Predictive Analytics in Real Estate: Best Practices & Software for Agents

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

June 20, 2024

The 15 Best Apps for Real Estate Agents (2024)

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

April 26, 2024

Agently Review: Pricing, Features, Pros & Cons (2024)

Agently is like your modern real estate coach equipped with an innovative toolkit to streamline operations and maximize agents’ productivity.

January 29, 2024

4 Real Estate Technology Trends to Watch in 2024

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

Building a Brokerage

all in Building a Brokerage →
June 4, 2024

Craft an Inspiring Real Estate Mission Statement

Are you planning to start your own team or brokerage, or maybe fine-tune your own business as a single agent? There’s a crucial first step that many overlook: establishing your mission statement.

June 3, 2024

13 Jobs You Can Get With a Real Estate License

Did you know that a real estate license opens the door to a number of different careers?

May 6, 2024

Real Estate Branding: The Complete Guide for Agents

If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: Building a brand is HARD. Like, really hard. If you want to build a brand that lasts, you’re going to need some help.

April 18, 2024

45 Creative Real Estate Company Names + How to Create Your Own

Most real estate company names are boring at best. So before you open up yet another “Superior Realty,” check out these examples, branding tips and our very own name generator.

July 11, 2024

How to Build a Real Estate Team in 7 Steps + Mistakes to Avoid

According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.

July 11, 2024

Follow Up Boss Review: Pricing, Features, Pros & Cons (2024)

Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).

June 5, 2024

kvCORE Review: Pricing, Features, Pros & Cons (2024)

kvCORE is an all-in-one website builder, CRM, lead generation, and marketing platform for real estate professionals.

May 24, 2024

Realtor Safety Month: Resources for Agents & Teams

Although most client appointments are safe, sadly, in 2023, 75,000 Realtors reported being victims of a crime.

Real Estate Commission Splits: Everything Agents Need to Know

If you’re like most agents, diving into the details of your real estate agent commission splits might not be as thrilling as closing a big sale, but getting it right can make all the difference in your paycheck.

May 2, 2024

9 Common Mistakes New Broker-Owners Make (+ How to Avoid Them)

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

December 7, 2023

9 Pros & Cons of Being a Real Estate Agent (+ Tips for Success)

Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.

December 6, 2023

9 Services Smart Brokerages Are Offering to Attract More Agents

Today’s sophisticated agents want more from their brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want to get left in the dust, make sure you're offering these key services.

November 6, 2023

Should I Buy a Franchise or Start My Own Brokerage?

Don’t know if you should start your own brokerage from scratch or purchase a franchise? It’s OK, I have been there too.

September 14, 2023

How to Train Your Real Estate Agents to Sell in a Challenging Market

The marketing techniques and skills that worked in a seller’s market are less effective today. Train your real estate agents to make this sales shift.

March 9, 2023