Picture it: You’re staring at your phone and racking your brain for the perfect real estate social media post idea. Before you know it, you’ve wasted an hour with nothing to show. It’s frustrating, for sure. And trust me, even the biggest names in real estate have been there.
I’ve compiled a list of 31 killer real estate social media posts that will work like a charm on Facebook, Instagram, or any other platform you’re rocking. I also give real-world examples to see how it’s done. I’m also hooking you up with three free real estate social media post templates. So, dive in and start creating. Your social media game is about to get a serious upgrade.
1. Post New Listings/Video Walk-throughs
Show off your latest listings like a boss with a stunning carousel post or a fun video walk-through in your social media marketing. Here are a few key real estate social media post ideas to consider:
- Showcase the property’s layout and flow
- Highlight key features and upgrades
- Add engaging commentary to keep viewers hooked
2. Share Market Updates
Real estate social media content can keep your audience in the loop with the latest real estate stats. Post stats and share their impact on your local market. Here are a few ideas:
- Share the latest stats on home prices, inventory, and days on market
- Provide insights on trends and what they mean for buyers and sellers
- Include eye-catching visuals like charts or infographics
3. Provide Tips for Buyers & Sellers
In your real estate content for social media, help your future clients navigate the market, the homebuying process, and more with tips and strategies for both buyers and sellers. This will show off your expertise and allow followers to see your value in a real estate transaction.
- Share the latest stats on home prices, inventory, and days on market
- Provide insights on trends and what they mean for buyers and sellers
- Include eye-catching visuals like charts or infographics
4. Show Why People Should Work With a Buyer’s Agent
In the wake of the drama around buyer agent commissions, now is the perfect time to start tooting your horn and share how you serve buyers in a transaction. Here are a few ways to bring your best features to light:
- Highlight the expertise and resources an agent brings to the table
- Share success stories of clients you’ve helped
- Emphasize the peace of mind and protection an agent provides
5. Explain Mistakes to Avoid
In your social media posts for realtors, whether you’re attracting clients through Instagram, Facebook, TikTok, or YouTube, share some of the pitfalls you’ve seen other buyers and sellers make during your career in real estate to help others navigate the process.
- Identify common pitfalls for buyers and sellers, like not getting a home inspection
- Provide clear, actionable advice for steering clear of these mistakes
- Use real-life examples to drive the point home
6. Share Ideas for Max Home Value
Share some practical tips on increasing a home’s value, including when to consider renovations, repairs, or upgrades. Use Facebook, Instagram, or TikTok to showcase varying types of real estate social media content.
- Share simple, affordable upgrades that can boost a home’s value
- Provide before-and-after examples to illustrate the impact
- Offer tips for staging and presentation
7. Create Neighborhood Guides
Show off the coolest things about your city or neighborhood. Give your followers insights on what it’s like to live in your area. Create several posts with these points:
- Highlight the best local restaurants, shops, and attractions
- Share insider tips on schools, commutes, and community events
- Include stunning photos that showcase the neighborhood’s charm
8. Provide Interesting Facts About Your City/State
When future homebuyers are researching their new city, it’s the perfect time to introduce them to your expertise. Let your future clients get to know you by sharing fun or interesting facts about where you live.
- Share historical tidbits or lesser-known facts
- Highlight unique attractions or landmarks
- Tie the facts back to the local real estate market
Pro tip: Need some inspo for Instagram social media post ideas? Use some of the gorg templates from Coffee & Contracts to get the creative juices flowing. Start with a well-designed, customizable template, make it your own, and cut your social media marketing creation time in half.
9. Document Home Makeovers (Before & After)
The popularity of HGTV proves that people love a good makeover. Share pictures of a home renovation before and after your makeover.
- Showcase dramatic transformations with side-by-side photos
- Provide details on the work done and the impact on the home’s value
- Share client reactions and testimonials
10. Present Interior Inspirations/Trends
I don’t know about you, but I love seeing beautiful interior designs, home decor tips and ideas, and the latest trends. Any chance you get to show off your eye for design, put it out there.
- Highlight the latest design trends and how to incorporate them
- Share tips for creating a cohesive, stylish look
- Provide links to resources or products to help followers get the look
11. Showcase Home Maintenance Tips
Be a resource for homeowners and investors, offering home maintenance hacks or reminding them when to address a particular maintenance issue.
- Share seasonal maintenance checklists
- Provide DIY tutorials for simple home repairs
- Offer recommendations for trusted local service providers
12. Submit Polls
Here’s your chance to gather some insights from your audience while creating added engagement. Once you’ve collected data from your polls, you can make more content your audience will most likely be interested in.
- Ask for opinions on design trends, neighborhood preferences, or market predictions
- Encourage followers to share their own experiences or tips
- Use the insights gained to create future content
13. Show Off Client Testimonials
Nothing helps prospective clients make up their minds more readily than client testimonials. If possible, get these on video and share them for added clout.
- Share quotes or videos from satisfied clients
- Highlight specific ways you helped them achieve their goals
- Use storytelling to create an emotional connection with followers
14. Create a Guide for First-time Buyers
Be the hero first-time buyers need and help them navigate the homebuying process like a champ with your easy-to-understand real estate social media content.
- Break the buying process down into simple, manageable steps
- Provide checklists and resources for each stage of the journey
- Share insider tips for navigating the market as a first-timer
15. Broadcast Your ‘Just Sold’ Posts
Your “Just Sold” posts give you credibility with your prospects. It’s an opportunity to celebrate your wins and show off your real estate marketing prowess.
- Celebrate your success and the clients you’ve helped
- Share photos of happy clients in front of their new homes
- Provide details on the journey to finding the perfect property
16. Share Open Houses
Invite followers to check out your latest listings in person. This increased activity will generate traffic at your open house and show your future clients your marketing chops.
- Share date, time, and location details
- Provide a sneak peek of the property with photos or a video tour
- Encourage followers to stop by and check out your open house in person
17. Repurpose Your Blog Posts
Have a recent blog post that was especially popular? Share it on social media, especially Pinterest, to get additional traction.
- Share in-depth insights on a variety of real estate topics
- Break content down into scannable sections with headings and bullets
- Encourage followers to check out the full post on your website
18. Put a Spotlight on Local Businesses & Partners
Local businesses can be impactful allies. Show them some love within your community to get a little cross-over exposure.
- Highlight local businesses that complement the real estate industry
- Share personal experiences or recommendations
- Offer special promotions or discounts for your followers
19. Highlight Community Events
Here’s an opportunity to be the local expert in the know. Be the megaphone for any local events and become the go-to person for all happenings in your community.
- Share details on upcoming festivals, markets, or charity events
- Encourage followers to get involved and support the community
- Share photos or recaps of past events you’ve attended
20. Share Your Community Service
Do you have a charity or cause you donate time to? Share that with your followers. It’s a chance to connect with people outside of your sphere of influence and broaden your overall reach.
- Highlight your involvement in local charities or volunteer work
- Share photos of you and your team giving back
- Encourage followers to join you in supporting worthy causes
21. Spotlight Your Agents
Building a real estate team? Feature your amazing agents as the faces behind the real estate magic. It builds your team’s morale and your growing reputation in the community.
- Introduce your team members with photos and fun facts
- Highlight their unique skills, experience, and passions
- Share why they love serving your community
22. Break Down Industry News
You should follow any news that impacts the real estate industry, but your followers may not. Share anything that could affect them or the industry in general, personalizing it by sharing your perspective.
- Share breaking news or important updates impacting the real estate market
- Provide your insights and analysis on what it means for your followers
- Encourage discussion and questions in the comments
23. Dispel Real Estate Facts & Myths
There is plenty of misinformation around real estate floating around on the internet. Use videos, like Instagram Reels or real estate TikTok, to share fun and interesting facts and debunk some of the myths you encounter.
- Identify common misconceptions about the buying or selling process
- Provide the truth behind the myths
- Share facts and statistics to back up your points
24. Create & Share Memes & Funny Content
There’s no better way to increase engagement than by sharing fun memes and hilarious content about real estate. Share your favorites, and don’t be afraid to create your own.
- Share relatable jokes or memes about the real estate industry
- Keep the tone light and avoid controversial or offensive humor
- Encourage followers to share their own funny experiences in the comments
25. Exhibit Current Trends
What’s the latest rage in real estate? Have you noticed any trends, like a move away from open-concept homes since the pandemic? Share your observations and any news around trending topics in your realtor posts.
- Highlight emerging trends in home design, technology, or market behavior
- Share your predictions for how these trends will impact the industry
- Provide tips for how buyers and sellers can capitalize on these trends
26. Host a Contest or Giveaway
Who doesn’t love a good contest? Reward your followers with sweet prizes with a fun contest, drawing, or giveaway. It could even be a regular feature on your platforms.
- Offer a prize that appeals to your target audience
- Clearly outline the rules and requirements for entry
- Encourage followers to share the contest with friends and family
27. Showcase Interesting or Notable Listings
Whether it’s luxury real estate or just a really interesting interior, people love to gawk at homes. Make it a regular feature on your social media to focus on listings that stand out.
- Showcase unique or luxury properties in your market
- Share the story behind the listing and what makes it special
- Provide a full video tour or virtual walk-through
28. Share Behind the Scenes/Day in the Life
Those #dayinthelife posts are still all the rage, even a few years in. People love to see behind the scenes of a real estate agent’s day-to-day life, so show them how the magic happens.
- Share photos or videos of your day-to-day activities as an agent
- Highlight the hard work and dedication that goes into serving your clients
- Offer a glimpse into your company culture and values
29. Showcase Your Professional Milestones & Journey
It’s fun to share your success milestones on social media, but share the low points, too. You’ll be surprised how much engagement you get on those posts when you’ve experienced a setback. Share the whole journey with your followers. They’re invested in you, for better or worse, all the way.
- Share your story of how you got started in real estate
- Highlight major milestones or achievements in your career
- Offer advice for others looking to follow in your footsteps
30. Share Personal Stories
I shouldn’t have to tell you this, but please don’t post all real estate all the time. People can’t connect with you if you’re one-dimensional. Give your followers a glimpse into who you are as a human.
- Share photos or stories from your personal life outside of real estate
- Highlight hobbies, family events, or community involvement
- Keep the tone positive and relatable
31. Show Off Your Pets
I don’t know about you, but I can’t resist a good dog video. Animals stop the scroll. Period. So, don’t be afraid to exploit your furry friends to boost your engagement with your real estate social media posts. I love to share cute pics of my fur babies! 🐶 But you can also share pics of other animals or your clients’ furry friends.
- Share photos of your pets or cute animals you encounter on the job
- Highlight pet-friendly properties or local pet businesses
- Encourage followers to share pictures of their furry friends
Tips to Boost Engagement With Your Real Estate Social Media Posts
At its core, social media is all about being social. So, don’t be afraid to let your personality shine through in your social media real estate posts. Mix it with various content, including lots of video, showcasing your expertise and your unique brand of awesomeness. Share your real estate knowledge, your passion for helping others achieve their dreams, and your “why”—whether that’s guiding clients to their perfect home, empowering investors, or building generational wealth.
Remember, your vibe attracts your tribe, so keep it authentic. Embrace what makes you, YOU, and let that shine through in every post. Your ideal clients will be drawn to your genuine energy like moths to a flame. So, go ahead and be the unapologetically amazing agent you are—your social media game will thank you for it. Here are some other tips for social media success:
- Use stories: Instagram Stories are how others can share your content, extending its reach beyond your followers and encouraging the algorithms to boost your content. You don’t need 100 real estate posts for social media when you’re being strategic.
- Use hashtags: Hashtags group your content into a searchable tag, making your real estate posts more discoverable.
- Share other people’s content: The more you engage with others’ content, the more visible you become. Share content adjacent to yours, like cool listings in areas near you.
- Use infographics for heavier content: When sharing important content, make it visual and easily digestible with an eye-catching infographic. I make these in Canva using one of their stunning templates.
- Engage with your community: Like and reply to comments on your posts to keep your followers engaged with your content.
- Embrace video: The easiest way to get higher engagement is to use video. The statistics are in, and video trumps all other content for engagement by 34%. So, if you haven’t started yet, start learning to make videos for your social media platforms.
- Be authentic: In a time when artificial intelligence (AI) is permeated everywhere, your audience wants to engage with you as a human. Don’t be something you’re not because your followers will sniff out your fake persona. Just be you and your people will find and connect with you.
Your Take
Social media is a must-have in today’s real estate industry. Learning to use it to market your listings and your brand takes time and practice. Hopefully, this list of real estate social media post ideas gives you a jump-start on your social media marketing strategy.
Did I miss any social post ideas you have used and love? Share with us in the comments.
