Real estate lead generation companies give Realtors a shortcut to the closing table by generating leads for them. To help you choose a company that can help double your gross commission income (GCI) this year, we used our team’s combined 40-plus years of real estate experience to compare dozens of companies and find the best of the best. We evaluated pricing, features, lead quality, lead types, whether their leads are high funnel or low funnel, and exclusivity. We also included links to our deep-dive reviews so you can learn more about each one. 

So grab a cup of coffee, turn off your notifications, and check out our picks for the best real estate lead generation companies for 2023:

The 8 Best Real Estate Lead Generation Companies for 2023

CompanyBest For
Market LeaderExclusive leads and affordable social media leads
CINCHyperlocal leads
zBuyerAffordable leads with no contract
SmartZipSeller leads
Catalyze AIExclusive inherited property leads
REDX Prospecting leads
Real GeeksMost affordable all-in-one lead generation system
Zillow Premier AgentBuyer leads

Best Overall Real Estate Lead Generation Company for 2023: Market Leader

  • Pricing for 2023: $189 + $6-$30+ per lead
  • Lead Types: Buyer and seller leads
  • Exclusive Leads?: Yes
  • Contract Required: 6 months
  • Best Features: Exclusive lead guarantee, affordable social media leads, basic CRM, automated nurturing tools



Get Started With Market Leader
Related Article
Market Leader Review (2023): Pricing, Features, Pros & Cons

Best Lead Generation Company for Hyperlocal Leads: CINC

  • Pricing for 2023: Starting at $899 per month for solo agents, $1,299 for teams
  • Lead Types: Buyer and seller leads
  • Exclusive Leads?: Yes
  • Contract Required: No
  • Best Features: Highly customizable advertising strategy generates higher quality leads, advanced AI lead nurturing tools, behavioral messaging, home valuation tool, equity tool



Visit CINC

Best Lead Generation Company for Affordable Leads With No Contract: zBuyer

  • Pricing for 2023: Starting at $12 per lead; minimum spend of $400 per month
  • Lead Types: Buyer and seller leads
  • Exclusive Leads?: No
  • Contract Required: No
  • Best Features: Affordable leads, no yearly contract, free prospecting leads, mobile app, bad lead replacement, easily adjustable ad spend, Facebook mastermind group with 5,000 agents



Get Started With zBuyer
Related Article
zBuyer Review: Lead Generation That Could Boost Your Business

Best Lead Generation Company for Seller Leads: SmartZip

  • Pricing for 2023: Starting at $500 per month; average spend of $1,000 per month
  • Lead Types: Seller leads
  • Exclusive Leads?: No
  • Contract Required: 12 months
  • Best Features: Predictive analytics, smart CRM, direct mail, home valuation landing pages, CMA tool, CheckIn app



Get Started with SmartZip

Not Sure SmartZip Is Right for You? Try Offrs

Want access to the same data SmartZip uses but also need buyer leads and a suite of a la carte marketing tools? Offrs is a great option. Check out our deep-dive review of Offrs below to learn more.

Related Article
Offrs Review 2023: Pricing, Features, Pros & Cons

Best Real Estate Lead Generation Company for Exclusive Inherited Property Leads: Catalyze AI

  • Pricing for 2023: Starting at $360 per month for 30 leads
  • Lead Types: Seller leads
  • Exclusive Leads?: No
  • Contract Required: Yes
  • Best Features: Exclusive inheritance leads that are highly motivated to sell, software that identifies leads before competitors, month-to-month contract



Get Started With Catalyze AI
Related Article
10 Predictive Analytics Companies Real Estate Agents Need to Know About

Best Lead Generation Company for Prospecting Leads: REDX

  • Pricing for 2023: Starting at $49.99 per month
  • Lead Types: Seller leads
  • Exclusive Leads?: No
  • Contract Required: Month to month
  • Best Features: Verified leads, multi-line auto-dialer, scripts and objection handlers, Vortex CRM, ad creation tools



Get Started With REDX
Related Article
REDX Review: Why Smart Realtors Use REDX & Power Dialer

Most Affordable All-in-One Lead Generation Platform: Real Geeks

  • Pricing for 2023: Starting at $299 per month
  • Lead Types: Buyer and seller leads
  • Exclusive Leads?: Yes
  • Contract Required: 12 months
  • Best Features: IDX website, sophisticated CRM, Facebook ads tool, home valuation tool, market report landing pages, automated email drips, AI chatbot



Get Started With Real Geeks
Related Article
Real Geeks Review: An In-depth Look at Features & Pricing

Best Lead Generation Company for Buyer Leads: Zillow Premier Agent

  • Pricing for 2023: Starting at $300 per month
  • Lead Types: Primarily buyer leads
  • Exclusive Leads?: No
  • Contract Required: No
  • Best Features: Millions of buyers start their home search on the platform, warmer leads than some competitors, behavioral insights on buyers



Get Started With Zillow Premier Agent
Related Article
Is Zillow Premier Agent Worth the Cost?

Real Estate Lead Generation Companies FAQs








Methodology: How We Chose the Best Real Estate Lead Generation Companies for 2023

To evaluate the real estate lead generation companies in this article, we relied on our team’s 40-plus years of experience in real estate. We also looked at the following criteria that we know from experience are important for choosing a lead generation company:







Bringing It All Together

Did we miss a real estate lead generation company you want to learn more about? Have experiences with the ones we’ve selected? Comment below!

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