With so many real estate software programs, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the best real estate software across various categories. From lead generation to transaction management, my list covers the top options to help you simplify your workflows, keep you organized, and, ultimately, scale your real estate business.
The Close’s top picks for best real estate software
 | Marketing templates | $74 for agents; $54 per user for teams | |
 | Social media posting on the go | $39 | |
 | DIY design and free templates | Free; Subscription starts at $9.99 | |
 | Exclusive and affordable leads | $300 | |
 | Lead generation | $300 | |
 | Automated lead nurturing | $309 | |
 | Website builder | $79 for agents; $199 for teams | |
 | Luxury IDX websites | Undisclosed | |
 | Prospecting and phone dialer | $49.99 | |
 | Predictive analytics | $180 | |
 | Virtual staging | $16 per image | |
 | Open houses | Free | |
 | Property showings | $45 per showing + agent tip | |
 | Transaction management | $31.99 | |
 | Coaching and goal-setting | $39 for agents; $459 for teams |
1. Coffee and Contracts
-
Best for:
Marketing templates
-
Starting monthly cost:
$74 for agents; $54 per user for teams
If you’re looking for real estate social media post ideas, check out Coffee and Contracts — our favorite at The Close. This real estate software provides many marketing tools and resources to help agents build their brands and maintain a consistent online presence. Want to post a trendy real estate topic or educational content? Coffee and Contracts has a template for you.
2. Agent Crate
-
Best for:
Social media posting on the go
-
Starting monthly cost:
$39
Agent Crate is an all-in-one software for real estate agents that includes customizable websites, lead gen tools, and automated marketing solutions like social media templates, email campaigns, and branded assets. For only $39 per month, you’ll get access to a content library filled with ready-to-use marketing materials and a built-in design studio.
3. Canva
-
Best for:
DIY design and free templates
-
Starting monthly cost:
Free; subscription starts at $9.99
Canva is a game-changer for agents who want pro-looking marketing materials without design skills. For just $9.99 a month, you get access to many customizable templates — though the free version is pretty solid, too. Upgrade, and you unlock cool extras like a custom branding kit, premium assets, background removers for photos and videos, and a social media scheduler. Easy, affordable, and super handy!
4. Market Leader
-
Best for:
Exclusive and affordable leads
-
Starting monthly cost:
$300
Here’s a budget-friendly real estate solution that offers agents exclusive leads: Market Leader. The platform ensures you get the number of leads you expect while keeping costs manageable. Market Leader also has powerful CRM and marketing tools to help you nurture your leads. If you want to experience the best of Market Leader, check out Network Boost.
5. Zillow Premier Agent
-
Best for:
Lead generation
-
Starting monthly cost:
Depends on the market; around $300 to $1,000
Zillow Premier Agent is a lead generation service that connects agents with potential clients through Zillow’s extensive network. You’ll get featured in property listings, which boosts your visibility and attracts more qualified leads. It’s not the cheapest option, but many agents swear by it for the sheer volume of potential clients. Plus, it offers handy tools to help agents efficiently manage these leads, such as CRM, performance analytics, and integration capabilities.
6. Zurple
Wish you could tell when your leads are ready to buy or sell? Zurple lets you do just that. This software for realtors generates exclusive leads for you and tracks their behavior. Instead of generic drip campaigns, it sends personalized messages and alerts you when a lead is ready to act. It takes all the guesswork out of lead nurturing so you can focus on the relationship with your clients.
7. Placester
-
Best for:
Website builder
-
Starting monthly cost:
$79 for agents; $199 for teams
Placester is more than just a website builder — it’s a full-on marketing tool for agents. IDX integration, built-in lead capture forms, CRM, and its do-it-for-me concierge services take the heavy lifting off your plate. Placester also offers prewritten content libraries and access to design and tech pros through its services marketplace. It’s no longer the most affordable website builder, but it’s still an ideal choice for those seeking a robust online presence.
8. Luxury Presence
-
Best for:
Luxury IDX websites
-
Starting monthly cost:
Undisclosed; contact Luxury Presence for pricing
If you’re a luxury real estate agent, your personal brand and website need to be flawless to attract the right clientele. That’s where Luxury Presence comes in. A leader in high-end real estate web design, it helps agents create sleek, stunning sites packed with essential tools like SEO, IDX home search, and lead generation. This is the way to go if you want a website that looks as premium as the properties you sell.
9. REDX
-
Best for:
Prospecting and phone dialer
-
Starting monthly cost:
$49.99
Cold calling without a real estate phone dialer is a grind. Manually dialing numbers, handling voicemails, and dealing with hang-ups slow you down. That’s why serious agents use REDX and its Power Dialer to reach FSBOs, expired listings, and neighbors faster. Even better, The Close readers get $150 off the setup price, automatically applied when you use our link.
10. Catalyze AI
-
Best for:
Predictive analytics
-
Starting monthly cost:
Subscription starts at $180
Catalyze AI is a predictive analytics platform for agents to identify motivated sellers likely to sell their properties soon. Like real estate chatbots, Catalyze AI leverages advanced data analysis to help agents focus their marketing efforts on properties that will likely hit the market. You’ll receive new leads each month and begin building relationships that make you the natural choice when choosing a realtor.
11. Styldod
-
Best for:
Virtual staging
-
Starting monthly cost:
$16 per image
Want to stage your property listing the quickest way possible? Use virtual staging. Styldod is a virtual staging platform that allows agents to transform unappealing or empty spaces into attractive, fully furnished properties. Styldod offers 3D renders, furniture replacement, and virtual renovations to enhance listings and attract potential clients. For as low as $16 per photo, you’ll get your staged images in as little as 48 hours.
12. Curb Hero
-
Best for:
Open houses
-
Starting monthly cost:
Free
Curb Hero provides agents with free open house sign-in software. While it might not have all the bells and whistles of competitors like Open Home Pro and Spacio, Curb Hero stands out with its touchless QR code sign-in, single-property websites, and ability to gather background information. Having this software ensures you collect accurate lead info without messy handwriting. Plus, it integrates with over 200 CRMs — all for free.
13. Showami
-
Best for:
Property showings
-
Starting monthly cost:
Starts at $45 per showing + agent tip
Swamped with listings and struggling to make every showing? Showami connects you with licensed agents who can step in when you’re booked. It’s a pay-per-showing service, so you keep control of your schedule without missing opportunities or commissions. More showings, less stress, and no lost business.
14. Dotloop
-
Best for:
Transaction management
-
Starting monthly cost:
Subscription starts at $31.99
If your office doesn’t offer real estate software like Dotloop and other perks, it might be wise to sign up and track your deals with Dotloop. Dotloop is a user-friendly transaction management software that allows agents to streamline deal coordination, contract creation, and document management. This functionality reduces the need for multiple tools and apps, making transactions less prone to errors.
15. Agently
-
Best for:
Agent coaching and goal setting
-
Starting monthly cost:
$39 for agents; $459 for teams
Looking for productivity real estate software programs for your small team? Try Agently. The platform provides automated agent onboarding and coaching, action plans, financial goal tracker, social media templates, and more. By automating tasks like social media posting and follow-ups, Agently allows agents to focus on business growth, weekly challenges for their CGI goals, and client interactions.
Methodology: How we selected the best real estate software
Our expert researchers, agents, writers, and editors at The Close researched and reviewed dozens (if not hundreds) of real estate apps and software. We analyzed each software and based our top picks on the following criteria:
- Pricing
- How does each software’s price compare to competitors? We evaluated the cost of each software, how much each subscription package is, the value of features provided, and whether it offers a free trial.
- Utility
- We reviewed each software’s functionality and features, focusing on whether its tools streamline workflows, make agents’ lives easier, or complicate tasks even more.
- Ease of Use
- We considered how intuitive and accessible each software is for agents of different skill levels. Was the real estate software program easy to navigate, even for beginner agents? How user-friendly was the interface? Does the software allow agents to focus on their tasks without getting bogged down by technical difficulties?
- Reputation
- We evaluated each realtor’s software’s reputation by reviewing verified user reviews and expert opinions. How has each software’s user base grown over the years? Real estate software programs with a strong track record of reliability and positive reviews from industry experts were considered for this list.
Read more about our methodology here.
Frequently Asked Questions (FAQs)
What CRM do top realtors use?
Top agents invest in the best real estate CRM software, which are designed to enhance their processes and automate daily tasks like lead nurturing and client communications. Some popular options include LionDesk, Wise Agent, Follow Up Boss, and Market Leader.
What is the most popular real estate platform?
Zillow is one of the best software for real estate investors and agents alike. It’s a reputable resource for agents, providing home value estimates, market insights, and advertising options.
What software do realtors use?
Agents use various software to manage their daily operations and stay organized. Agents typically use a CRM, website builder, goal setter, chatbot, predictive analytics, real estate AI tools, marketing template editor, and transaction management software. These tools help agents automate routine tasks and ensure a more cohesive workflow.
Your take
When choosing real estate software programs, consider how well they align with your business needs and goals. Any life-changing software for real estate we’re missing out on? Let us know in the comments!
Tell us about you so we know what to send.
