If you’re in real estate, you gotta leverage Facebook. It helps you reach potential clients, show off your work, and build a strong online presence. With Facebook’s targeting options, you can snag real estate leads in a bunch of different ways. Mix organic and paid marketing, and you’ll be on your way to pulling in Facebook real estate leads and proving you’re a top-notch agent in today’s challenging market.
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1. Build an Active Facebook Business Page
Want to start getting more leads from Facebook? The first step is setting up your realtor’s Facebook business page. Think of it as your home base on Facebook. Everything on your page should be carefully crafted to help you build a strong and accurate brand presence, from your Facebook cover photo and title to your posts. The cover image is the place to share vital information about yourself and your real estate business and to add videos, photos, and other engaging content to build an audience.
Here are the basic steps:
- Set up a Meta Business account.
- Add any other stakeholders who will need access to the account.
- Start building your business page.
- Find your page in Meta.
- Upload your visual assets.
- Set up your systems.
- Create an @username.
- Set up a Facebook Messenger auto-reply.
- Set notifications to push.
- Manage the health of your Business page.
If you need more details, go to How to Set Up a Real Estate Agent Facebook Page to Get More Leads.
2. Target Your Audience
When generating Facebook real estate leads, it’s crucial to avoid using boring real estate content that doesn’t grab the attention of potential leads. Instead, focus on creating content that speaks to your target audience’s specific needs and interests. This will help you to stand out as an expert and show that you specialize in a particular real estate niche. Some awesome real estate niches to target on Facebook include the following:
- Specific property types, like single-family homes, condos, or lake houses
- Foreclosures or preforeclosures
- Homebuyers or specific types, like first-time homebuyers, luxury buyers, or investors
- Homesellers or specific types, like FSBOs or expired listings
3. Publish Content That Builds Your Brand
Building a solid connection with your audience is vital when learning how to get real estate leads on Facebook. It’s all about posting content that reflects your real estate brand and keeps your followers engaged. And remember, not every single post has to be about real estate. Sharing content that stirs feelings can help you build trust and familiarity with your audience.
Alongside showcasing your listings and achievements, here are some effective ways to connect with your followers on a more emotional level:
People often come to social media to unwind, so sharing lighthearted content like real estate memes with real estate hashtags can generate more engagement. In fact, 80% of marketers say that funny content is the most effective type of social media content.
Instead of simply telling people that you are a real estate expert, show them by providing valuable information and uncommon tips about homebuying or homeselling.
Share content that inspires or intrigues your clients and followers on both personal and professional topics. When potential clients see a post that matches their own value systems and beliefs, they will gain trust in you more quickly.
4. Get Active in Facebook Groups
When focusing on getting free Facebook real estate leads, using Facebook groups is essential. These groups have a targeted audience, making it easier to connect with potential leads. Look for local groups related to specific cities, neighborhoods, or niche interests. Groups are essential for Facebook real estate lead generation because of their high engagement rate, with about 1.8 billion people interacting on Facebook groups every month.
For example, one real estate agent created a group for mothers in her town called Leesburg Moms. It has over 6,600 members who discuss various topics and frequently ask for real estate agent recommendations or post other real estate-related questions. Since Vicky Noufal, the agent who hosts and regularly participates in the group, is very active in her community, many group members frequently recommend her as the best agent in the area.
5. Create Facebook Advertising Campaigns
Consider amplifying your reach once you have an established presence and generate leads on Facebook. Facebook ads for real estate agents can be compelling and offer a relatively low cost per lead. Two strategies for getting leads through Facebook ads: boosting posts or running paid advertising campaigns.
| Ad Creation | Apply a budget to expand the reach of an existing post from your Facebook Business Page or Hootsuite | Create your ag in Meta Ads Manager |
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Boosting Facebook Posts
When you boost a Facebook post, you’re paying to amplify an existing post from your business page. Promoting a post is a simpler way to spread the word about a specific announcement, real estate video, post, or listing. It feels more natural to viewers than creating an ad campaign. However, when you boost a post, you won’t have access to as many placement or targeting options as you do with Facebook ads. While boosting is usually cheaper, it may not be as effective as Facebook ads for real estate lead generation.
Paid Advertising
Facebook ads are a game-changer for real estate marketing, offering in-depth targeting options. However, success depends on budget, expertise, and time investment. Because of saturation, it requires testing and financial commitment. For first-timers, finding your strategy and optimizing the target audience by location, interests, behaviors, and demographics are key to success.
Did you know that Real Geeks offers a powerful solution for real estate agents looking to create and manage targeted Facebook ads? With seamless integration with Facebook and a user-friendly ad creation tool, Real Geeks makes it easy to reach your advertising goals. Plus, the platform offers clear and comprehensive analytics for tracking your ad performance and ensuring maximum results.
6. Connect With & Convert Leads Using a CRM
Unfortunately, even the best strategies on how to generate real estate leads on Facebook won’t equate to instant success in real estate. While Facebook can be an incredible tool for generating highly qualified and targeted leads, it’s up to you to learn how to connect with these leads and ultimately convert them into clients.
If you don’t have a plan to connect with your new leads from Facebook, you will inevitably have potential clients who fall through the cracks. Don’t leave money on the table—stay organized and on top of all your leads using a customer relationship management (CRM) tool. Many real estate-specific CRMs are designed to make it extremely easy for you to track and engage potential clients to maximize your opportunities.
Facebook Real Estate Statistics
Even if you don’t use Facebook as a social media user, it’s an important tool for your real estate business. In fact, a recent study found that 98% of consumers look online to learn more about a business before making contact. When you consider all the ways to create leads on Facebook, remember that building trust is particularly important for real estate buyers and sellers preparing to make the largest transactions of their lives. Here are a few important statistics on Facebook marketing:
- Facebook is the most-used real estate social network, used by 87% of realtors for their business.
- Facebook has more users than any other social media platform, with over 3 billion users.
- The average Facebook user spends 30.8 minutes per day on the platform.
- Over 140 billion reels are played every day across Meta apps, including Facebook and Instagram channels.
- According to Facebook research, 300 million people use Facebook stories every day.
- The largest percentage of active Facebook users are between the ages of 25 and 44.
- The median number of posts from businesses on Facebook is 4.69 posts per week.
- There are 1.8 billion users who use Facebook groups on a monthly basis.
- 81.8% of Facebook users primarily use the platform on a mobile device.
- Facebook posts with photos generate the highest engagement rate at 0.09%.
- 25% of marketers name Facebook as one of the most effective platforms for building an online community.
- 91% of people believe social media has the power to connect people. Plus, 76% of customers who feel connected to brands will choose them over competitors.
Whether potential leads find you through an organic Facebook post, an advertising campaign, or when they Google your name, knowing how to get Facebook real estate leads is key for your business. These combined statistics demonstrate why Facebook is a necessary piece of your real estate lead generation strategy. If you want to reach as many people as possible, Facebook should be an integral part of your marketing strategy.
Frequently Asked Questions (FAQs)
Can you get real estate leads on Facebook?
Yes, Facebook can be an incredibly powerful platform to get real estate clients. It is the most popular social platform in the world and is used by 89% of real estate agents. By learning how to get real estate leads on Facebook and creating a strong Facebook marketing strategy with targeted content, calls to action, an optimized profile, and advertising campaigns, real estate agents can leverage the platform to massively grow their business.
Is Instagram or Facebook better for real estate?
Both Facebook and Instagram have advantages for real estate agents. Instagram’s visual nature and variety of content types (feed, stories, reels, live videos, and broadcast channels) make it great for communicating with followers and building authentic connections. Facebook, on the other hand, is used by a broader audience and offers more diverse advertising options with detailed targeting. It’s ideal to use both platforms to market your business.
What is the average cost per lead on Facebook real estate?
Calculating the average costs of Facebook advertising is complex because the numbers and results rely on many factors, like your location, the real estate market, and the quality of your ads. One study found that the average cost per lead from Facebook ads for real estate agents was around $9.76, although other estimations range from $10–75 per lead.
Bringing It All Together
Harness the immense power of Facebook to connect with valuable leads and watch your business grow. Create a compelling professional real estate business page and dive into social media marketing strategies like targeted content posting, running impactful ad campaigns, and becoming part of engaging Facebook groups tailored to your audience. Let’s level up your real estate game using the boundless potential of Facebook! 🚀
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