Listing Agent 101
Page 1 of 6How to Do a Comparative Market Analysis: A Step-by-Step Guide
Conducting accurate, consistent property valuations isn’t easy, and most agents aren’t taught this skill in their real estate classes. We’ll walk you through the entire process and give you a template to get you started.
The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)
I've developed this 10-point plan over 28 years as a top-producing agent, broker-owner, and coach. Use it to confidently list any property—including luxury ones—and convince every seller that you’re the agent to get their property sold.
The Top Listing Appointment Checklist for Real Estate Agents
For newer listing agents who can’t brag about their past success, preparing for a listing appointment can be very stressful. That’s why we asked some of the most successful listing agents we know to tell us what they do to prepare for listing appointments.
How To Get Real Estate Listings in Any Market on a Budget
If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress.
Generate Listings
all in Generate Listings →10 Best FSBO Scripts To Get More Listings in 2025
Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.
43 Underrated Real Estate Lead Generation Ideas for 2025
The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills. Check out our comprehensive list of the best real estate lead generation ideas for 2023.
How to Get Clients in Real Estate: Our Top 11 Tips for 2025
Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work.
The Top 9 Real Estate Lead Generation Companies for 2025
These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one.
141 Real Estate Terms and Definitions to Know in 2025
Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.
How to Write Creative Real Estate Listing Descriptions (+ Examples)
In this step-by-step guide, we'll tackle the five crucial elements of a killer listing description, how to create them yourself, and examples of agents who have mastered this task.
The Complete Guide to 1031 Exchange Rules
It's crucial to understand 1031 exchange rules so you can better serve your real estate investor clients—so we've broken them down for you, in plain English.
16 Open House Scripts & Tools That Actually Get Phone Numbers
If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.
15 Home Staging Tips to Sell a House Fast
To demystify the process of home staging, we worked with top-producing listing agents to get the best home staging tips for 2024.
Door Knocking for Real Estate: 15 Tips & Scripts
The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.