Property Marketing

When it comes to selling a home, it’s not just about making it look good – it’s about helping potential buyers feel at home.

Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit. Let's make sure that doesn't happen.

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

Improving a home’s curb appeal doesn’t have to cost a fortune, so check out this advice from top-producing listing agents to make your listing shine.

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

Throughout your real estate career, writing a property listing description is one thing you’ll do over and over again.