Property Marketing

When it comes to open house food, dumping some pretzels into a bowl isn’t going to cut it.

How do you take gorgeous pictures of a less-than-gorgeous home without hiring a pro? In this guide we’ll walk you through nine simple strategies you can use to get professional quality pictures of any listing. 

I've developed this 10-point plan over 28 years as a top-producing agent, broker-owner, and coach. Use it to confidently list any property—including luxury ones—and convince every seller that you’re the agent to get their property sold.

There’s just something about the combination of real estate agent + homeowner + camera that leads to artistic disasters. Check out this epic collection as well as six expert tips on staging and photography so your images never end up on our list.

Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit. Let's make sure that doesn't happen.

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.