A real estate agent bio is a crucial part of your marketing strategy and professional branding. An effective real estate bio sums up who you are and your value proposition—telling buyers and sellers why they should want to work with you. A well-crafted real estate bio can mean the difference between a lost lead and a new client.

In this article, we offer a host of great tools to help you write a new bio, including our exclusive, mad-libs-style bio generator, three free real estate bio templates, nine bio examples that we love, plus a list of industry buzzwords to help spice up your writing. Use our exclusive real estate bio generator as a starting point.

The Close Exclusive Real Estate Agent Bio Generator

Fill in some important details below. Our Real Estate Agent Bio Generator will plug your input into one of our road-tested bio templates.

Your Generated Bio

, is a great place to live and work, which is why chose to call it home. With roots in , came to in . Real estate is a passion for , with a background in , it is easy to see why more than clients called for help buying and selling.

has been a part of the family for years and is passionate about helping clients take the next step in their homeownership journey. volunteers with and loves being a part of other community events.

When ​​isn’t in the office or volunteering, you’ll often find and enjoying time with friends and family.

Real Estate Bio Templates

Our three free real estate bio templates were designed exclusively for our readers. Download these templates or copy them to your clipboard to make them your own.

New Real Estate Agent Bio Template

This template is perfect for new real estate agents without a lot of experience to lean on. Focus on your community ties, your excitement, and your enthusiasm, and show your potential clients who you are.

Successful Real Estate Agent Bio Template

Your bio isn’t written in stone; you should revisit it at least once a year to see what sort of tweaks you can make to sharpen your message. Here’s a real estate bio template perfect for those of you who are coming off a very successful year and want to further that momentum.

Long-form Real Estate Agent Bio Template

Sometimes you’ve got a little more room to write, but that extra space can be intimidating. Here’s a good bio template for times when you have room to really express yourself.

Download Your Free Real Estate Agent Bio Templates

9 Real Estate Bios We Love

Before you dive headfirst into writing (or rewriting) your bio, take a look at these examples of real estate bios from rock star agents and brokers from around the country. Find ways to incorporate their savvy strategies into your new bio.

Want to Outsource Your Real Estate Bio Writing?

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. Fiverr is a resource of professional writers willing and able to put together a killer real estate bio for you—for a price as low as five bucks.

Find a Freelancer on Fiverr

Real Estate Bio Toolkit: 4 Tips to Write a Great Bio

Ready to start writing a compelling real estate agent bio? Before you put pen to paper, review these tips designed to help you craft an engaging bio that will connect with readers and convert leads into clients.

1. Your First Sentence Is Crucial

Inspirational speaker Matthew Ferrara has said that many people will make up their minds about you in the very first sentence of your bio. Don’t use that sentence to meander your way toward your message. Jump right into demonstrating your value and capture your reader’s attention early.

2. Bigger Is Not Better

A longer real estate agent bio does not make you seem more impressive. In fact, it makes it less likely someone will even read it at all. Studies show that 50% of readers won’t read more than a single screen worth of text on their phone. Keep your bio to less than 200 words and make them captivating.

3. Social Media Links Are a MUST

A great bio will make a reader say, “I’d like to learn more.” Include links to your social media to give them that opportunity. However, if you don’t regularly engage with your audience on social media, including social links in your bio can be detrimental. Remember to only link to platforms where you spend time online.

Related Article
5 Ways to Be the Most BORING Agent on Instagram (& How to Stop!)

4. Use Your Brokerage’s Clout to Build Your Own

Your brokerage has likely invested a lot of time and money in building its reputation in your community. You can leverage these investments to springboard your professional reputation—building on the good vibes they’ve already established. If their ideals run counter to your own, you’re likely at the wrong brokerage.

Spice Up Your Real Estate Agent Bio With These Buzzwords

Struggling with the perfect description for yourself and what you do? Here are some of our favorite buzzwords and descriptors:

DedicatedIn the knowResoluteTrusted
Related Article
Real Estate Branding: How to Build Your Brand (+ Case Studies)

Bringing It All Together

Someone who has chosen to read your bio is clearly interested in you. They want to see if you’re a good fit both personally and professionally and get a sense of what it would be like to work with you. Why not give them what they’re looking for? 

If you’re authentic and let your personality shine through, your real estate agent bio may serve as the very first step toward a new client relationship that could last for years. Please share any questions you may have about writing an effective real estate agent bio in the comments section below!

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