Marketing can flip the script when buying or selling a home. Enter real estate marketing agencies—the total game-changers of the housing scene. These wizards aren’t just about showcasing listings; they also focus on marketing agents and brokerages, establishing a strong real estate brand that resonates with buyers and sellers alike. They know how to position properties professionally to make potential clients say, “Whoa, I’m in!”
So, grab your favorite brew, kick back, and let’s spill the tea on the ten best real estate marketing companies taking the biz to the next level and helping homes—and their agents—shine like never before!
- Constant Contact: Best for SMS marketing and list-building tools
- Market Leader: Best for all-in-one marketing solution
- ReminderMedia: Best for personally branded magazines and email marketing
- Easy Agent Pro: Best for lead generation
- Real Geeks: Best for real estate IDX website builder
- LabCoat Agents Marketing Center: Best for designing marketing materials
- Luxury Presence: Best for custom website design and brand development
- Agent Crate: Best for templates for print and digital marketing
- Happy Grasshopper: Best for written content creation
- Coffee & Contracts: Best for social media marketing
The Close’s Top Picks for Real Estate Marketing Companies
Marketing Companies | |||
---|---|---|---|
Constant Contact | |||
Market Leader | |||
ReminderMedia | |||
Easy Agent Pro | |||
Real Geeks | |||
LabCoat Agents Marketing Center | |||
Luxury Presence | |||
Agent Crate | |||
Happy Grasshopper | |||
Coffee and Contracts | |||
*Billed annually |
Constant Contact: Best for SMS Marketing & List-Building Tools
Why I Chose Constant Contact
Constant Contact ranks first as the best real estate marketing firm as it makes it easy to grow a list of contacts who opted into SMS and then engage them through SMS messages. It offers an easy-to-use editor, a dedicated phone number to send texts, an SMS-enabled landing page, automated communications, and a reporting feature. Aside from that, its list-building tools allow you to create a custom webpage to capture and share new leads via social media, ads, and more.
Additional Features
- Integrations: Constant Contact has over 300 third-party integrations, including Canva, Vimeo, Shopify, and Salesforce.
- Email templates: 200-plus professionally designed, mobile-responsive email templates, from newsletters to seasonal email templates.
Market Leader: Best for All-in-One Marketing Solution
Why I Chose Market Leader
Market Leader is a real estate marketing company known as one of the best real estate lead generation companies. It offers a comprehensive marketing package with a predictable monthly lead volume, a user-friendly CRM, elegant websites, and a marketing platform. Through its marketing center, you can also access bulk and direct mail options. For an extra fee, you may use Network Boost, their cost-effective Facebook ad service for online leads.
Additional Features
- Integrated CRM: Leads populate directly into the Market Leader ecosystem, where it tracks activity and nurturing begins.
- Mobile application: Lets real estate agents manage contacts, leads, and marketing on the go, ensuring timely client service with real-time notifications and easy access to data.
- Social media integrations: This real estate marketing solution enables agents to automate social media marketing, enhancing lead generation and online presence.
ReminderMedia: Best for Personally Branded Magazines & Email Marketing
Why I Chose ReminderMedia
With ReminderMedia’s branded magazines, you have over 30 cover options for each issue, and you can personalize them with your photo, logo, and contact info. Each issue includes a prewritten letter that you can customize. Plus, every magazine client gets a free landing page with ready-made lead magnets. And that’s not all—it sends weekly or biweekly emails packed with professional articles branded just for you, along with a contact form.
Additional Features
- Social media automation: Preschedule all your social media content and posts automatically for the entire year.
- Postcard campaigns: Identify a target audience, personalize a postcard design, and send it out to your targeted audience.
Easy Agent Pro: Best for Lead Generation
Why I Chose Easy Agent Pro
Easy Agent Pro is one of the best real estate marketing companies because of its robust lead generation tools that can help you convert leads effectively. It offers stylish website templates, an easy PPC campaign setup with IDX, and helpful market reports for buyers and sellers. Its user-friendly landing page builder seamlessly connects with social media ads and includes built-in lead magnets for your YouTube strategies.
Additional Features
- Instafarm: Showcase your expertise and capture leads. With its Instafarm app, easily create pages for any neighborhood, community, or niche.
- Easy SEO: This new feature of Easy Agent Pro is an AI-driven SEO companion that helps you optimize your site by prioritizing tasks based on your strategy and availability.
Real Geeks: Best for IDX Website Templates
Why I Chose Real Geeks
Real Geeks shines as a platform for real estate builder websites. With its entry-level plan, quickly create an IDX-enabled website using its templates. It features custom capture forms to enhance lead volume and exclusive page aesthetics. Ideal for both solo agents and larger brokerages, its Agent Landing Pages help build individual brands, allowing team members to generate leads easily. Overall, it’s a great budget-friendly option for real estate website building.
Additional Features
- AI-powered SEO fast-track: AI-generated pages are continuously added to your sitemap with fresh MLS content, helping search engines like Google boost your site’s rankings and visibility.
- Automated email drip system: Each lead in your system receives timely follow-ups, keeping the conversation active and your brand in their minds.
- Learn more: Check out our review of Real Geeks to dive deeper into these features.
LabCoat Agents Marketing Center: Best for Designing Marketing Materials
Why I Chose LabCoat Agents Marketing Center
LabCoat Agents Marketing Center (LCA) is a top choice for creative real estate advertising companies. It offers a wide range of high-quality, customizable templates for social media posts and business cards as well as open house flyers and mailers easily—just remember it doesn’t specifically cater to video or reel creation. Additionally, LCA excels with professional, attention-grabbing lead generation templates designed to convert viewers into clients.
Additional Features
- Design studio: LCA Marketing Center’s design studio is easy to use. It allows you to customize templates and create professional marketing materials effortlessly.
- Mobile app: LCA’s mobile app offers essential web features, enabling agents to create announcements and greetings quickly from anywhere.
- Video tutorials: Helpful instructional videos for new users of design platforms. These bite-sized tutorials cover everything from layering design elements to printing, ensuring you make the most of the platform’s features.
Luxury Presence: Best for Custom Website Design & Brand Development
Why I Chose Luxury Presence
Some of the coolest real estate websites out there right now are made by Luxury Presence. If you’re diving into the luxury market, this site builder is the way to go. Its award-winning, customizable website templates are sleek, chic, and sophisticated—definitely giving off those high-end vibes. You’re gonna love it! And get this: you can team up with its awesome in-house creative crew to nail your vision and whip up a totally unique brand identity.
Additional Features
- Customizable websites and IDX tools: Luxury Presence offers elegant, customizable websites and IDX home search functionalities designed to assist agents in attracting and converting additional leads.
- AI-powered Tools: The Luxury Presence Copilot AI assistant aids agents in staying organized, overseeing communication, and simplifying tasks, thereby enhancing their daily efficiency.
Agent Crate: Best for Templates for Print & Digital Marketing
Why I Chose Agent Crate
Agent Crate is the real deal when scoring sweet value for a real estate digital marketing agency. For about half the dough that Coffee & Contracts or LabCoat Agents hit you with, you get some seriously slick marketing templates, an in-app design studio that’s super fun to use, and customization options that let you spin things. Plus, snag automated social media posting for extra cash if you want to level up.
Additional Features
- Stunning design templates: Agent Crate has upped its design game and offers tons of variety in its templates. Choose a design and customize it in Canva for a unique look.
- Social media posting: Add autoposting to social media networks for an additional charge.
Happy Grasshopper: Best for Written Content Creation
Why I Chose Happy Grasshopper
Happy Grasshopper isn’t your typical CRM; it’s a total game-changer for agents needing a boost in lead generation and nurturing. It lets you shoot out personalized, timely text messages to your network, cranking up those engagement rates with a direct line of communication. You can also whip up customizable automated campaigns. And let’s not forget the awesome library of professionally crafted, trendy messages that get refreshed every two weeks.
Additional Features
- Live copywriters: Working one-on-one with a live person to capture your voice for your marketing and lead-nurturing content is priceless—a thousand times better than using artificial intelligence (AI). You can easily build relationships based on your authentic self.
- Advanced contact segments: Enables you to segment contacts into different lists and audiences for more targeted and relevant communication.
- Voicemail drops: Send a prerecorded audio message directly to a contact’s voicemail inbox without ringing their phone.
Coffee and Contracts: Best for Social Media Marketing
Why I Chose Coffee and Contracts
Coffee and Contracts might not have all the extras like some marketing agencies for real estate. Still, it makes up for it with stunning and on-trend graphic design, prewritten captions, and viral-invoking engagement post ideas. The Stories templates, hilarious Broke Agent memes, and Reels scripts with trending audio are all about getting those algorithms to work in your favor. Coffee and Contracts is like the secret sauce for social media success, serving up awesome content that’ll make your Instagram the one everyone else is jealous of.
Additional Features
- Monthly content calendar: Specifies what and when to post on various social networks. It could enhance user experience by adding autoposting features.
- Prewritten email newsletters and lead magnets: Offers prewritten templates for email newsletters, including checklists, local event calendars, open-house guides, and a preferred vendor packet. These templates are as visually appealing as the social media templates, featuring elegant designs and well-crafted copy.
Frequently Asked Questions (FAQs)
What type of marketing is best for real estate?
To effectively market real estate, combine online and offline strategies. Use social media to showcase properties and connect with potential buyers. Share expertise through blog posts and guides, and use email marketing to keep leads informed. Enhance your website’s SEO for better visibility, and use high-quality photos and virtual tours to highlight properties. Targeted ads will reach the right audience, while open houses and community events help build personal connections.
What is the best social media company for realtors?
How do you get leads from Zillow?
To generate leads from Zillow, create a solid agent profile and claim your listings for credibility. Consider joining the Zillow Premier Agent program for better visibility. Use eye-catching photos and detailed descriptions for your listings, and encourage positive reviews from past clients. Respond quickly to inquiries, use Zillow’s analytics for performance tracking, and share your listings on social media to reach a larger audience.
Methodology: How I Chose the Best Real Estate Marketing Companies
As a real estate professional, I’ve extensively tested various software platforms, evaluating their features, user experience, and competitiveness. When I share my insights, it’s based on firsthand experience and a solid understanding of what drives results in real estate. To ensure fairness and objectivity, I use an unbiased rubric created by our team of licensed real estate pros and experts. Check out The Close Methodology for more information.
The criteria for this list of real estate marketing agencies I used are broken down and explained below.
- Pricing (15%):
- We prioritized CRMs that offer robust features in their free plans, providing excellent value without hidden costs.
- General Features (25%):
- We assessed the essential features available, such as reporting and analytics, customizable graphics/design, social media management (comment which platforms), social media ads, third-party integration, mobile app, built-in SEO tools, and landing pages, to ensure they meet the marketing core needs of real estate agents.
- Advanced Features (25%):
- We looked at extra functionalities like real estate-specific templates, email marketing, lead capture forms, marketing checklists, guides, flyers, etc., autoresponders (email/text), and print mail solutions that add significant value to marketing companies.
- Ease of Use (10%):
- Technical skills required to set up and operate the platform were taken into consideration
- Help & Support (5%):
- The availability and format of customer support were reviewed to ensure agents can get assistance when needed.
- Reputation (10%):
- We considered user feedback and ratings to gauge overall satisfaction and real-world performance.
- Expert Score (10%):
- Our team of experts provided an additional layer of evaluation, rating each real estate marketing company based on the overall features, value for money, and ease of use.
Your Take
I’m deeply interested in real estate marketing, and I love playing around with all the cool tools on this list. Real estate marketing companies always develop fresh ideas, creating fantastic platforms that allow agents to attract more leads, close more deals, and work more smoothly. Who wouldn’t be excited about that?
So, how about you? What’s in your marketing tech stack? Every agent has their own unique way of using these tools, so I’d love to hear what you’ve got going on in the comments!