The Top 12 Most Famous Real Estate Agents in 2025

Many people grow up dreaming of being rock stars or athletes; others dream of selling iconic homes in Beverly Hills or Manhattan. Real estate has its own celebrities, and the agents listed here are proof. From Netflix stars to record-breaking dealmakers, here are 12 of today’s most famous real estate agents in the US, plus takeaways you can apply to your business.

Media stars 🎥

These agents built their fame on screens — from Netflix and Bravo to massive YouTube followings. They’re household names as much as real estate pros, and their brands thrive on charisma, content, and media reach.

1. Jason Oppenheim

Jason Oppenheim is the founder and president of The Oppenheim Group, founded in 2008. He has established himself as a prominent figure in the luxury real estate market, particularly in Los Angeles. Jason and his brother, Brett Oppenheim, are both agents and stars of the popular Netflix series “Selling Sunset” and “Selling the OC.” Jason’s journey in real estate began after he earned his law degree and worked as an attorney. His passion for real estate led him to transition into the industry.

• Brokerage affiliation: The Oppenheim Group
• Target market location: California
• Niche market: Luxury properties in Los Angeles
• Notable property sale: 8408 Hillside Ave

Keys to fame 

Jason built a lasting public presence by pairing his onscreen exposure with strategic branding. His listings, team, and brokerage consistently reflect a polished, high-end image. Even off camera, his use of strong visual media and luxury-focused content helps maintain name recognition among both buyers and fans.

Takeaways 

• Let visual branding do the heavy lifting. Everything from office decor to Instagram feeds can reinforce your market position.
• Create a lifestyle brand, not just a business. Jason’s name is associated with high-end living — not just real estate — and that association drives client interest. 
• Stay informed about changes in market trends, pricing patterns, and supply and demand dynamics.
• Utilize reputable sources, such as local Multiple Listing Service (MLS) data, industry reports, and economic indicators, to gain insights into market conditions and help clients make informed decisions.

• Related article: Instagram Real Estate Reel Ideas for Agents

2. Ryan Serhant

Ryan Serhant is the founder of SERHANT., a highly accomplished real estate agent specializing in luxury properties in Manhattan and Brooklyn. His journey in real estate began when he joined a small brokerage in New York City. He gained recognition beyond real estate through his appearances on the reality TV show “Million Dollar Listing New York” and his best-selling book “Sell It Like Serhant.” In 2024, he launched “Owning Manhattan” on Netflix, further solidifying his position as a media-savvy brand builder in the industry.

• Brokerage affiliation: SERHANT.
• Target market location: New York
• Niche market: Luxury properties in Manhattan and Brooklyn
• Notable property sale: Waterfront estate in Miami

Keys to fame 

Ryan’s rise to fame is rooted in visibility. His appearances on Million Dollar Listing New York and Owning Manhattan gave him national name recognition, but it’s his ongoing content output that sustains it. From polished property videos to business advice reels, Ryan uses social media as an extension of his brand, keeping SERHANT. top of mind with buyers, agents, and industry watchers alike.

Takeaways

• Post consistently across platforms to build familiarity and authority and educate your audience with insights on buying, selling, and marketing, not just listings.
• Elevate your visual content through professional photography, video tours, and drone footage.
• Engage with your followers by replying to comments, starting conversations, and making your brand feel personal.
• Leverage the best real estate social media marketing companies to help you showcase high-quality photos and videos of your properties, since real estate is highly visual. Use professional photography, virtual tours, and drone footage to highlight the unique features and selling points of each property. Many top-producing agents rely on all-in-one marketing platforms to streamline this process and manage leads more effectively.

Market Leader, one of the best real estate marketing companies in the industry, provides innovative solutions to help you grow your business. With its comprehensive suite of tools and resources, it empowers you to generate and nurture leads, manage client relationships, and streamline your marketing efforts. The platform offers automated marketing campaigns, customizable websites, and a mobile application to enhance agent productivity and drive business growth.

3. Fredrik Eklund

Fredrik Eklund began his real estate career after moving to New York City in 2003. Initially an entrepreneur, he launched a successful internet company before pivoting to real estate in 2005. His magnetic personality and innate sales skills quickly distinguished him from his peers.

He rose to national fame as one of the leading agents on Bravo’s “Million Dollar Listing New York.” Over time, he became one of the most recognized names in real estate, co-founding the Eklund | Gomes Team, which has since expanded into multiple US markets and internationally in Sweden.

• Brokerage affiliation: Douglas Elliman, Eklund | Gomes
• Target market location: New York, California, Florida, Texas, and Nevada
• Niche market: Residential properties in Manhattan, Brooklyn, Los Angeles, Miami, Austin, and Las Vegas
• Notable property sale: Central Park Tower Penthouse

Keys to fame

Fredrik’s fame grew from more than just his reality TV success — it’s his ability to merge charisma with international reach. His approach to luxury sales is grounded in emotion-driven marketing and curated storytelling, which turn listings into experiences. Beyond New York, his expansion into key U.S. and European markets has helped cement his reputation as a global real estate brand.

Takeaways

• Build a strategic international presence. Partner with local teams or brokerages, especially in niche affluent markets.
• Use storytelling in listings. Craft emotional narratives that set properties apart from competitors.
• Invest in high-impact visual marketing — professional photography, staging, and video are non-negotiable at the luxury level.

4. Josh Flagg

Josh Flagg began his real estate journey young, closing deals while still in high school. He gained widespread recognition through his appearances on the long-running Bravo series “Million Dollar Listing Los Angeles.” 

With decades of experience and a deep network of high-profile clients, he has become one of Los Angeles real estate’s most recognized and respected names. His exceptional track record has positioned him as a top volume agent in the city and, at one point, the second-highest producing agent in California.

• Brokerage affiliation: Compass
• Target market location: California
• Niche market: Luxury properties in Beverly Hills, Bel Air, and Holmby Hills
• Notable property sale: $6.2 million Hollywood Hills property

Keys to fame

With an aptitude for sales and a keen eye for unique opportunities, Josh has achieved remarkable success in the competitive Los Angeles market. He is a highly regarded real estate agent specializing in luxury properties and has a reputation for his ability to navigate complex transactions with ease. He has records for the highest sale in Brentwood Park’s history and has set numerous sales records.

Takeaways

• Establish a robust online brand and presence through a well-designed website, active social media profiles, and engaging content. 
• Clearly articulate what sets your business apart from competitors, and identify the unique value you bring to clients. Communicate this value proposition consistently across your branding materials and marketing efforts to differentiate yourself in the market.
• Gain in-depth knowledge of the luxury real estate market in your area. Understand the unique demands and trends specific to high-end properties.

• Related article: Real Estate Branding: The Complete Guide for Agents

5. Josh Altman

Josh Altman moved to Los Angeles after college to pursue a career in real estate. He started as a real estate investor and flipper before gaining traction as an agent at Hilton & Hyland, a prestigious luxury brokerage in Los Angeles. 

In 2010, he joined Douglas Elliman, where he co-founded the Altman Brothers Team. His appearance on Bravo’s “Million Dollar Listing Los Angeles” helped catapult him into the spotlight, where he has remained one of the most well-known faces in high-end real estate.

• Brokerage affiliation: Douglas Elliman; Co-founder of The Altman Brothers
• Target market location: California
• Niche market: Luxury properties in Beverly Hills and Bel Air
• Notable property sale: Chateau Dubrow

Keys to fame

Josh’s rise to prominence is attributed to his dynamic approach to real estate, combining a strong network of high-net-worth clients with a keen eye for investment opportunities. His ability to adapt to changing market conditions and his relentless drive have solidified his reputation as a top agent in Los Angeles. His television presence on “Million Dollar Listing Los Angeles” further amplified his profile, showcasing his negotiation skills and market expertise.

Takeaways

• Establish a strong network of real estate professionals, including agents, wholesalers, and property managers. They can provide valuable leads and insights on off-market properties, distressed properties, or properties with renovation potential. 
• Prioritize renovations that offer a good return on investment, considering both cost and market appeal. 
• Conduct comprehensive market research and analysis before purchasing a property to ensure you are investing in the right location.

High-volume power sellers 💼

These professionals lead the industry in raw performance. Whether through massive listing systems or high-ticket transactions, they’ve sold billions and consistently rank among the top producers in the US.

6. Ben Caballero

Ben Caballero is the most prolific real estate agent in US history. Based in Texas, he is the founder and CEO of HomesUSA.com, a digital platform that automates new home listings for builders. 

His dominance in sales volume is unmatched; he became the first individual agent to exceed $1 billion in annual home sales, then he broke his own record by surpassing $2 billion. He has been ranked the #1 real estate agent in the US by RealTrends for multiple years and holds multiple Guinness World Records for his performance.

• Brokerage affiliation: HomesUSA
• Target market location: Texas
• Niche market: New home builder listings in Texas
• Record-breaking achievement: Guinness World Record title holder for the “most annual home sales transactions through MLS by an individual sell side real estate agent.”

Keys to fame

Unlike most traditional agents, Ben built a proprietary platform that automates and syndicates thousands of listings on behalf of new home builders. This innovation allows him to handle transactions at an industrial scale without sacrificing data accuracy or compliance. His ability to marry technology with listing logistics has made him a national benchmark in volume-based real estate success.

Takeaways

• Use automation wherever possible. From CRM workflows to listing syndication tools, streamlining operations will free up time and increase capacity.
• Focus on a niche you can scale. Ben found exponential growth by serving a specific client type (home builders) with repeatable, high-volume needs.
• Don’t underestimate the value of systems. Create checklists, templates, and digital tools that reduce manual input and increase efficiency across every transaction. One of the most accessible ways to get started is by using a listing platform like Zillow, which many high-performing agents rely on to expand reach and generate leads.

To help agents generate leads and grow their business, Zillow is used by many famous real estate agents. It provides a comprehensive database of property listings, allowing you to search for homes, apartments, and other real estate properties. Since it is the go-to resource for home buyers, sellers, and renters, it’s a great opportunity for you to list listings or participate in its Zillow Premier program to purchase leads. 

7. Aaron Kirman

Aaron Kirman began his real estate journey in college at USC and later served as architectural division director at Hilton & Hyland and president of Compass’s International Estates Division. In 2022, he launched Christie’s Southern California arm. 

He consistently closes $2 billion+ in annual sales and has over $19 billion in lifetime transactions. He stars on CNBC’s “Listing Impossible” and appears regularly on “Secret Lives of the Super Rich,” cementing his reputation as both a media celebrity and volume-driven agent.

• Brokerage affiliation: Christie’s International Real Estate Southern California
• Target market location: Los Angeles
• Niche market: Ultra-luxury estates and architectural residences in Beverly Hills, Bel Air, and the Hollywood Hills
• Notable property sale: The One

Keys to fame

Aaron distinguishes himself by merging architectural expertise with data-driven marketing. He leverages proprietary AI tools (e.g., Estate Dynamics) and a team of over 150 agents to generate consistent $2 billion+ in annual sales and $3 billion in active luxury inventory. His approach focuses on staging ultra-premium homes, attracting media exposure, and relying on repeat and referral-based ultra-wealthy clientele.

Takeaways

• Implement AI and automation for targeted buyer matching.
• Build and manage a team that scales. Kirman oversees more than 150 agents to maintain a presence across multiple SoCal markets.
• Pursue media visibility. Appear on shows, pitch high-end listings to journalists, and share behind-the-scenes market insights for earned coverage.

8. Cathy Franklin

Cathy Franklin specializes in luxury properties in Manhattan and brings over three decades of experience to her work. As part of The Corcoran Group, she has built a strong foundation in the high-end real estate market. Cathy has received numerous accolades, including recognition by The Wall Street Journal (WSJ) and RealTrends as one of the top 1% of agents in the US.

• Brokerage affiliation: The Corcoran Group
• Target market location: New York
• Niche market: Luxury properties in Manhattan
• Notable property sale: 109 East 79th

Keys to fame

Cathy’s success is rooted in her ability to match discerning clients with high-end Manhattan residences. Her calm demeanor and deep knowledge of the city’s luxury inventory have made her a trusted name in a fast-paced, high-stakes environment. Long-term client relationships and referrals remain the core of her visibility and staying power.

Takeaways

• Take an inventory of your skills, experiences, and areas of expertise within real estate to identify your niche. Identify what sets you apart from others and the specific knowledge or talents you bring to the table.
• Conduct thorough market research to identify emerging real estate trends, underserved areas, or niche markets. 
• Define your ideal target audience based on demographics, interests, and specific needs. Consider who you enjoy working with and who could most benefit from your expertise. 

Luxury legends 💎

These agents specialize in the world’s most exclusive properties. Known for record-breaking estates, celebrity clients, and impeccable service, they’ve set the gold standard in ultra-high-end real estate.

9. Jade Mills

Jade Mills is one of the top realtors affiliated with Coldwell Banker Realty. She began her real estate career in 1979 and quickly rose to prominence due to her dedication and passion for the industry. 

With over three decades of experience, she has established herself as one of the leading agents in the luxury real estate market. Her niche lies in representing affluent clients seeking exclusive properties in Beverly Hills, Bel Air, and Holmby Hills.

• Brokerage affiliation: Coldwell Banker Realty
• Target market location: California
• Niche market: High-end residential properties in Beverly Hills
• Notable property sale: The Chartwell Estate

Keys to fame

Jade’s success can be attributed to her exceptional market knowledge, strong negotiation skills, and unwavering commitment to her clients. She has achieved numerous record-breaking sales and has been involved in high-profile transactions. Some of her accolades throughout her career include being recognized as the number one real estate agent in the world by Coldwell Banker. 

Takeaways

• Dedicate time to research and analyze market trends, statistics, and data. Utilize resources such as real estate reports, industry publications, and online platforms that provide market insights. 
• Engage with other real estate professionals by attending industry events or joining professional associations. Collaborating with industry peers can provide a broader perspective on the market and help you stay informed about new developments and opportunities.
• Invest in ongoing education and professional development to stay ahead in a dynamic market. Attend seminars, workshops, and webinars to enhance your understanding of real estate principles.

10. Joyce Rey

Joyce Rey is a true icon in luxury real estate, with a career spanning over 40 years. In 1978, she made headlines for selling a $4 million estate once owned by Sonny & Cher — an unprecedented deal at the time. 

In 1979, she founded Rodeo Realty and went on to represent some of the most significant residential sales in Los Angeles, including a $30 million Bel Air property in the 1990s and a $72 million record-breaking sale in 2010. Today, she continues to lead one of the most respected teams in Beverly Hills.

• Brokerage affiliation: Coldwell Banker Realty
• Target market location: California
• Niche market: Luxury real estate in Los Angeles and Beverly Hills
• Notable property sale: Le Belvédère

Keys to fame

Joyce’s remarkable career is marked by a series of record-breaking sales, making her one of the top-selling real estate agents. Her unstoppable attitude has brought her longevity in the industry. She continues to educate young real estate professionals on her team so that they can provide unparalleled services to the next generation of buyers. 

Takeaways

• Actively prospect and network to generate listings by reaching out to potential sellers, attending community events, building relationships with local businesses, and utilizing online platforms.
• Develop a compelling listing presentation that showcases your expertise, market knowledge, and unique value proposition.
• Create a detailed listing marketing plan that outlines your strategies for promoting and maximizing exposure for each property.

11. Mauricio Umansky

Mauricio Umansky is the co-founder and CEO of The Agency, a luxury real estate brokerage based in California. He began his real estate career in 1996 and founded The Agency in 2011, which has since become a globally recognized brokerage with more than 130 offices in over 13 countries. 

He has gained additional recognition through his appearances on reality television shows such as Bravo’s “The Real Housewives of Beverly Hills” and Netflix’s “Buying Beverly Hills,” further cementing his status as a prominent figure in the luxury real estate market.

• Brokerage affiliation: The Agency
• Target market location: Global (10+ countries)
• Niche market: Luxury real estate
• Notable property sale: Playboy Mansion

Keys to fame

Mauricio’s rise stems from his ability to blend luxury real estate expertise with media presence. His leadership at The Agency has expanded the brand globally, while his appearances on The Real Housewives of Beverly Hills and Buying Beverly Hills have increased his visibility. His role in high-profile deals, like the sale of the Playboy Mansion, showcases his influence in the industry.

Takeaways

• Strive to deliver a personalized, white-glove experience to your clients. The luxury market demands impeccable service and the utmost discretion. 
• Connect with influential individuals and build relationships with professionals catering to high-net-worth clients, such as luxury property developers, architects, interior designers, and wealth managers. Networking is key in the luxury real estate market.
• Familiarize yourself with the unique needs and expectations of affluent buyers and sellers. This knowledge will allow you to position yourself as an expert in the luxury market and provide valuable insights to your clients.

• Related article: How to Become a Luxury Real Estate Agent

12. Cindy Ambuehl

Cindy Ambuehl is affiliated with Christie’s International Real Estate and specializes in luxury homes around Los Angeles. Prior to real estate, she had a successful career as an actress, appearing in television shows such as “JAG” and “Seinfeld.” 

Her foray into real estate began after acting, when she pursued her passion for luxury homes and interior design. She was ranked as the #10 agent in California and the #26 agent in the nation based on her sales volume, per RealTrends.

• Brokerage affiliation: Christie’s International Real Estate
• Target market location: California
• Niche market: Luxury homes in Los Angeles
• Notable property sale: 1116 Napoli Dr.

Keys to fame

Cindy brings a unique perspective to the real estate industry with her background in acting and modeling. Her adaptability and personal brand have contributed to her rise as one of Los Angeles’s most successful real estate agents. Known for pairing aesthetic sensibility with market insight, she helps clients navigate luxury listings with a combination of style and substance.

Takeaways

• Establish a consistent and visually appealing brand aesthetic that reflects your business values and target audience. Use consistent color schemes, typography, and home staging tips to create a cohesive and memorable brand. 
• Prioritize functionality and user experience in your interior design projects. Understand your client’s needs and design spaces to make them aesthetically pleasing but also practical and functional. 
• Employ curb appeal as a strategy. It’s crucial for attracting buyers as it enhances the visual appeal of a property, which can significantly increase interest and market value.

Tips to become a successful real estate agent

Most famous real estate agents succeed through a mix of strategy, skill, and consistency. Whether you’re new or experienced, the tips below can help you build a standout brand and grow a thriving real estate career.

• Build a strong network. Cultivate relationships with colleagues, clients, and professionals in related fields, such as mortgage brokers and attorneys, as networking is crucial in the real estate industry. Attend industry events or join professional associations to expand your network and gain valuable referrals.
• Develop a unique personal brand. Differentiate yourself from the competition by creating a compelling personal brand. Define your unique value proposition, and identify your target market. Also, craft a professional and engaging online presence, which includes a well-designed website and active social media profiles to showcase your expertise and attract potential clients.
• Continuously educate yourself. Stay updated on industry trends, market conditions, and legal regulations. Invest in ongoing education and professional development to enhance your skills and knowledge. Obtaining a real estate mentor can also assist with your success. By staying informed and up-to-date, you position yourself as a trusted and reliable client resource.
• Master the art of communication. Develop excellent listening skills to understand your clients’ needs and preferences, since effective communication is essential in real estate. Communicate complex information clearly and in a way that your clients easily understand. Promptly respond to inquiries, and keep all parties involved informed throughout the transaction process.
• Provide exceptional customer service. Strive to exceed expectations by delivering exceptional customer service. Be responsive, attentive, and reliable. Show genuine care for your client’s needs and provide them with a positive and memorable experience. Satisfied clients are more likely to refer you to others and become repeat customers. Going above and beyond for your clients is a key differentiator to becoming a successful real estate agent.

Frequently asked questions (FAQs)

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Bringing it all together 

These agents became famous through a mix of hustle, specialization, media savvy, and unmatched client service. Whether you’re just starting out or aiming to scale up, their stories offer powerful lessons for building a standout real estate brand of your own.