Top 8 Sources for Pay at Closing Real Estate Leads in 2025

Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. I’ll explore some of the top companies that offer pay at closing real estate leads and dive into how real estate professionals can benefit from their services.

• Clever: Best for a streamlined platform to receive leads
• Zillow Flex: Best for data-driven courses and coaching
• SOLD.com: Best for performance-based lead assignment
• Homelight: Best for leads based on performance history
• Agent Pronto: Best for receiving leads via text message
• Rocket Homes: Best for prequalified leads
• UpNest: Best for leveraging technology
• ReferralExchange: Best for agents in the REALTOR® network

The Close’s Top Picks for Real Estate Leads Pay at Closing

Clever: Best for a Streamlined Platform to Receive Leads

Pros	Cons
No upfront costs	Requires experience to join
Provides qualified leads	It might be unavailable in some geographical areas
Helps increase agent brand awareness	Doesn’t guarantee completed deals
Reduces marketing costs	Marketed as a discount service to sellers

Why I Chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. This real estate lead generation pay at closing platform doesn’t play favorites based on how much you’re willing to pay. Instead, it considers the quality of service an agent provides and client satisfaction. Clever ensures that leads are vetted so agents know they’re connecting with serious buyers and sellers ready to make a move. Plus, there is no fee to join the program. 

• 1.5% listing fee: This fee is lower than many others pay at closing leads platforms. 
• Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.

Fees & Process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Zillow Flex: Best for Data-driven Courses & Coaching

Pros	Cons
Lifelong clients.	Zillow fees due on the first two transactions within two years of receiving the lead
Top real estate listing website	Stringent performance standards
Trusted real estate brand	Can be highly costly to join
No upfront cost to participate once	Only available to high-performing agents in specific locations

Why I Chose Zillow Flex

I chose Zillow Flex for agents already participating in the Zillow Premier Agent program because it offers an opportunity with no upfront costs for agents already invested in the platform. Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion. 

• No upfront costs: Fees are limited to participating in Zillow Agent Premier. 
• Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

Fees & Process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

SOLD.com: Best for Performance-based Lead Assignment

Pros	Cons
Provides referrals for individual agents or teams	Unknown agent qualification is needed
Sign-up process is easy	Geographic coverage is undisclosed
Receive both buyer and seller leads	Agent referral fee isn’t mentioned on the website
Dedicated agent portal	You have no control over how many leads you receive.

Why I Chose SOLD.com

The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

• Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
• Agent dashboard: This dedicated area lets the agent manage all referrals.

Fees & Process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

HomeLight: Best for Leads Based on Performance History

Pros	Cons
Broker-to-broker referrals system	The amount or quality of leads is unknown
Leads are vetted before being shared with the agent	Control over lead received is limited
Easy to sign up to participate	It may not cover all geographical areas
Both buyer and seller leads are available	Not ideal for new agents with low transaction history

Why I Chose HomeLight 

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. Overall, HomeLight offers an uncomplicated and reliable way for seasoned agents to access valuable leads and grow their businesses.

• Mobile application: Agents receive referrals and manage their leads on the go.
• Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.

Fees & Process for HomeLight 

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Agent Pronto: Best for Receiving Leads via Text Message

Pros	Cons
Leads are prescreened.	Agents must keep the platform updated on their progress
Receives both buyer and seller leads	Control over leads is limited
Agents can submit leads to refer to other agents	Lead-matching details are undisclose
Easy to sign up and join	Competition or agents within a geographical market are not shown

Why I Chose Agent Pronto

Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

• Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
• Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.

Fees & Process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for agent pronto is 25% to 30% of your commission.

Rocket Homes: Best for Prequalified Leads

Pros	Cons
Support is offered to help agents close deals	Increases agent competition among market areas
Lead contact information is verified	Requires the use of Rocket Mortgage for lending
Dedicated agent onboarding process	Agents have stringent milestones to meet
Network spans 50 states

Why I Chose Rocket Homes 

Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

• Client Central: It has a centralized online location for agents to accept new leads.
• Exclusive leads: No other agents will get the distributed leads once they accept.

Fees & Process for Rocket Homes 

Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

UpNest: Best for Leveraging Technology

Pros	Cons
Owned by Realtor.com	Lead assignment details are not provided
Mobile application	The quantity of leads is not guaranteed
Assigned a dedicated advisor	Lead quality varies
Available in all 50 states	Agents have little control over getting leads
Clients are prescreened

Why I Chose UpNest

In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively. Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

• Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
• Achievement sharing: Agents promote their expertise via confidential and personalized proposals.

Fees & Process for UpNest 

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

ReferralExchange: Best for Agents in the REALTOR® Network

Pros	Cons
Support seven days a week	Agents are accepted to network on an as-needed basis
Licensed service team nurtures leads on your behalf	Must be experienced with leads to start
Lead notification through text, phone call, and email	Can only join via invitation
Propriety data models match leads to agents	Not ideal for newer agents

Why I Chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

• Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
• Expansive network: ReferralExchange has agents across all 50 states.

Fees & Process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Methodology: How I Chose the Best Pay at Closing Real Estate Leads

Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

• Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
• Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
• Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
• Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
• Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
• Agent experience required: Assessed the expertise of agents to join each platform

Frequently Asked Questions (FAQs)

---

---

---

---

Your Take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents still to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!