11 Scripts for Real Estate Internet Leads (+ Tips)

When connecting with potential clients, using scripts for real estate internet leads is essential for collecting information. Think of it as having a sidekick who guides you through every conversation, keeping you in control and ensuring you say the right things. I’ve compiled several scripts, including follow-up and seller lead scripts for new and experienced agents. These scripts will keep you sharp, avoid miscommunication, and keep your phone calls on point. Practice these with your realtor friends!

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1. Buyer Advertising Lead Script

Watch Chastin J. Miles, an entrepreneur, author, and real estate agent, and his team perform a live role-play on how to use the buyer advertising lead script. Chastin also offers advice on getting more appointments with buyers and sellers, including conveying urgency and ensuring you deliver value to potential clients, such as a comparative market analysis (CMA), during the call.

• Our expert advice: This realtor script speaks directly to homebuyers who have already taken action online to contact you, so they will be more likely to respond positively to your call. Show them you care about helping them by asking specific questions like, “What are the must-haves in your future property?” and “Any favorite neighborhoods?” and listening to their needs. Ultimately, give them a clear next step to continue working with you and make yourself accessible for further communication.

2. Landing Page Lead Script

• Our expert advice: Because landing pages are frequently tailored to particular clients, using them is one of the most efficient ways to produce quality leads. Additionally, customize it to record valuable data about your real estate leads. To increase the conversion rate of your landing page, speak to visitors’ specific pain points, arouse their emotions, and establish trust. In addition, a landing page’s design, messaging, mobile optimization, and compelling calls to action (CTA) are crucial to succeeding in real estate and generating leads.

If you’re struggling to create your real estate landing page, Placester can help you design your website for optimal traffic and conversion. It is a real estate-specific website creation system with integrated real estate lead generation tools, including advanced internet data exchange (IDX) listing integration tools, a simple client relationship manager (CRM), unlimited pages, custom real estate landing pages, and online customer support.

3. Buyer Voicemail Lead Script

• Our expert advice: Leaving a voicemail gives you less time to build a lead’s knowledge, preferences, and trust factor, but sometimes the voicemail box is all you get! When using real estate lead conversion scripts, communicate with enthusiasm, expertise, and an honest desire to help the buyer find the right home. Stay on topic and specify how it would benefit the buyer to contact you, like this line: “I looked over your information, and I found some properties for sale right now that I think you might like!”.

4. FSBO Lead Script

• Our expert advice: FSBO sellers are typically motivated by higher profits; however, they may realize over time that using a real estate agent is more effective. To successfully prospect an FSBO lead and convert them into clients, they need to believe that you genuinely have their best interests in mind. Use FSBO real estate lead scripts for agents and tweak them a little to make them your own. Now, get out there and start converting FSBOs into genuine listings.

REDX is a reliable source of fresh FSBO leads. REDX delivers your leads through Vortex, allowing you to organize, track, and tag leads. In addition, REDX provides live training, free role-playing and FSBO script practice, and a podcast to improve your skills and help you convert FSBO leads successfully.

5. High-sales Area Lead Script

• Our expert advice: This real estate script can be used in a homeseller’s market. The script focuses on connecting with the homeowner by referencing their neighborhood and which houses you’ve sold. These leads may not have considered selling their home yet, so you’re presenting them with an opportunity they might otherwise not know they have. Sending a comparative market analysis (CMA) is a great way to stay on top of their minds, build your authority, and give them time to consider this opportunity.

6. Follow-up Lead Script

During the follow-up call, continue to build a natural rapport, and conversions will happen more naturally. As an example, watch how Ricky Carruth, a real estate agent, speaker, author, and real estate coach, converts a lead on a live follow-up call by categorizing and scheduling a conversation with his leads and avoiding filler words or phrases like “um,” “well,” and “you know.”

• Our expert advice: Take cues from our real estate lead follow-up script. No matter what type of lead you’re following up with, this is when you’ll get the most conversions. Following up shows your potential clients that you are trustworthy and genuinely want to help them. While at it, ensure you’re not letting any leads fall through the cracks by tracking your lead communications with a real estate CRM.

Use Pipedrive’s low-cost CRM and essential real estate agent tools, such as document management tools and email marketing functionality. It also includes a sales pipeline that you can drag and drop to track the progress of your leads and focus on those most likely to convert. Set reminders and tasks to help you organize your communication and interactions with current and past clients to prioritize and nurture everyone in your pipeline.

7. Listing View Lead Script

• Our expert advice: If website visitors don’t take action while on your website, they likely won’t remember it or return to it. That’s why personally calling a lead after they’ve viewed one of your properties is a great way to stand out. Your goal is not to sign them on as one of your clients immediately but to allow them to trust you and feel heard. This way, you’ll have fewer real estate objections in the future.

8. Referral Buyer Lead Script

• Our expert advice: According to the National Association of Realtors (NAR), 87% of homebuyers and sellers would recommend or refer their agents to others. The more you can grow your referral network, the more you’ll be able to boost your income. Start your call off on the right foot by using the provided real estate scripts for buyers above, establishing your connection with this lead, and asking questions about the friend who recommended you.

9. Referral Seller Lead Script

• Our expert advice: This real estate lead script will help you build rapport, establish your standard connection with the lead, and immediately make them feel valued. After you hear their perspective and thoughts about selling their home, give them a clear next step. This could be a meeting, a house tour, or a CMA, but make it clear, easy, and appealing.

10. Expired Listings Lead Script

• Our expert advice: Approaching owners of expired listings is a little different from other cold calls because more emotions and competition are involved. Before using expired listing real estate scripts, remember that these owners are probably frustrated with their previous agent and worried about their future. You might be one of many real estate agents or brokers calling them. Stand out by listening to them and giving them an expired listing letter and proof that you know how to sell expired or hard-to-sell listings.

11. Probate Referral Lead Script

• Our expert advice: When you call a probate listing lead, there’s a good chance they are in the middle of grief and feeling overwhelmed by selling a family home. So before using probate lead scripts, it’s essential to be sensitive to how they feel about the situation and make them feel heard. If they don’t already have a real estate agent, they might be thankful to hear from someone who understands them and knows how to help them.

Tips for Collecting Internet Real Estate Leads

Even the best scripts for real estate internet leads will go to waste if you don’t have high-quality leads. That means you must use multiple real estate lead generation strategies to find accurate contact information for people seeking real estate help. Add things like hosting an open house and building your sphere of influence.

A few of the top ways to generate internet real estate leads include the following:

• Advertising and marketing: Using Facebook or Google Ads can get your name in front of specific audiences, allowing leads to request information. They wait for your call instead of being surprised to hear from you. In addition, you can use a tool like Offrs to predict when homeowners are getting ready to sell a home and reach out to them before other real estate professionals.
• Networking: Networking will generate some of your most reliable connections and leads. Attend in-person or online events like open houses, NAR meetings, or Chamber of Commerce groups to build your network, grow your sphere of influence, and generate leads without upfront costs.
• Real estate agent referrals: Real estate agents often refer leads to other agents if those leads are outside their farm area or niche. To get the most real estate agent referrals, ensure you have a robust professional network and gain the trust of other credible agents.
• Friends and family referrals: Many real estate agents build their businesses on personal referrals since clients often find it easier to trust referred agents. Keep referral leads coming to your pipeline by consistently checking in with previous clients.
• Partnerships: Partnerships are similar to referral leads, but they come from other local businesses like mortgage brokers, lawyers, contractors, and plumbers. Look for companies that serve people with the exact same needs as your audience to get the most benefit from partnership leads.
• FSBO/expired listings: FSBO and expired listing leads are unique because they actively try to sell their home. With the right strategy and a lead generation tool like REDX, this can become a profitable niche for any agent.

FAQs: Scripts for Real Estate Internet Leads

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Bringing It All Together

Using scripts for real estate internet leads enables you to build a connection while staying on topic. Gather valuable information about the needs of your leads and build their trust. Keep your scripts polite and respectful, and stay focused on how you can solve your potential client’s problems. Have you used any of our real estate internet lead scripts? Share your experience in the comments!