28 Real Estate Instagram Posts That Attract Clients

Social media is the go-to method for marketing your real estate business online, and Instagram continues to be one of the best platforms for agents. According to the 2025 Social Media Benchmarks Report by Socialinsider¹, carousels, Reels, and interactive Stories (like polls, quizzes, and Q&As) drive significantly more engagement than single-image posts.

But let’s be real: consistently coming up with Instagram content that’s polished, strategic, and client-attracting isn’t easy. That’s why I’ve put together 28 real estate Instagram post ideas that go beyond likes — they’re designed to help you start conversations, showcase your expertise, and connect with buyers and sellers.

And stick around after the list: we’ll also share which Instagram formats to focus on and a few best practices to keep your content strategy running smoothly.

Share knowledge & authority

1. Testimonials

You don’t always have to be subtle — one of the best real estate Instagram ideas is to share your clients’ praises directly. Every time you get a new testimonial from a client, add it to a template like this one from Agent Crate and share it on your feed. Showing the positive things your clients have to say about you goes a long way toward building trust with potential leads.

• Format tip: estimonials work well as a carousel (client photo + their words), or as a Reel with text overlay and trending audio. You can also share them on your Stories and save them to a “Client Love” Highlight!

Want the most efficient way to create valuable content like this? You don’t have to spend time perfectly adjusting the spacing and fonts for every testimonial or quote. Agent Crate offers a full library of scroll-stopping videos, customizable photos, pre-written blog posts, social media calendars, and more, starting at $39 per month.

Visit Agent Crate

2. Client stories & storytelling

One of the best ways to build trust with potential clients is by sharing real stories. You can share success stories — like how you helped a first-time buyer win an offer or negotiate $14,000 in closing costs — or keep it casual with a simple voiceover as you go about your day. Both approaches make your expertise feel real and relatable, while also building trust with future clients.

• Format tip: Use Reels for both polished client wins and quick, casual storytelling. Add bold text on screen with the outcome (“How I saved my buyer $14K”) to grab attention instantly. Save these to a “Client Wins” Highlight for easy viewing.

3. Educational content

Educational posts position you as the go-to expert in your market. Sharing tips like “3 Things That Lower Home Value” or “5 Steps to Get Pre-approved” gives your audience useful information while showing that you understand their needs. This type of content builds authority and keeps potential clients coming back to you for advice.

If you need help creating graphics, LabCoat Agents (LCA) Marketing Center is loaded with customizable templates you can brand in minutes. Just plug in your copy, hit publish, and you’ve got an engaging post ready to share. Plans start at $59 per month.

• Format tip: Educational content works best as a carousel for step-by-step info, or a Reel with on-screen text for quick tips!

Visit LCA Marketing Center

4. Real estate market updates

Housing market updates are a great way to provide value to your audience and give you built-in content regularly. Plus, you can repurpose the data you collect for your Instagram post into a real estate newsletter and send it to your email list, or mail a physical copy to your farm area.

• Format tip: Use a carousel to break down data points, or a short Reel to explain the numbers on camera.

5. Local real estate facts

An alternative to doing a classic real estate market report is to make Instagram real estate posts that weave one piece of data into your content. For example, @hunterhibbardokc uses a video clip from a listing and adds text on the screen with the average listing prices of the Oklahoma City metro. Use the same format with other facts, like local school ratings, walkability factors, or even how home values are growing.

• Format tip: Use a Reel with text overlay for a “Did You Know?” style fact, or make a simple carousel infographic.

6. Homeowning or home maintenance tips

Marketing your real estate business on social media isn’t just for new clients; it’s also to keep in touch with your past clients and sphere of influence. Share quick home maintenance reminders like when to clean gutters, touch up paint, or service HVAC systems. This shows that you’re a resource long after closing.

• Format tip: These posts work well as carousels (step-by-step tips) or as quick Reels your followers can save for later.

7. Renovation ideas

Although real estate agents are generally not directly involved in home improvement projects, renovations significantly impact real estate transactions. Talking about renovations in your Instagram real estate posts can open you up to potential buyers who want a fixer-upper or investors who want to work with an agent who understands how renovations work. Plus, there are an endless number of renovation ideas to give you an endless amount of content!

• Format tip:: These posts work well as carousels (step-by-step tips) or as quick Reels your followers can save for later.

8. Financing tips

Financing is a huge part of every real estate transaction, so your real estate Instagram posts should show followers that you know how to guide clients on this topic. Tell followers what steps they should follow to make sure they get approved, and some tips for maintaining their finances once they’ve purchased. This type of content is especially important if you want to work with first-time homebuyers or homeowners who want to make the most of their equity.

• Format tip: Use educational carousels for step-by-step tips, or Reels for quick breakdowns of complex terms.

Spotlight properties

9. Listing videos & walkthroughs

Listings are some of the most common real estate posts, but they’re also some of the most important. Give your audience a virtual walk-through, add a voice-over, or start with a strong hook that keeps viewers watching. For example, kick off with “Tour this home under $400K in [Your City]” to capture attention.

• Format tip: Use Reels or even Lives for walkthroughs. Save them to a “Listings” Highlight so that prospects can easily look through your current properties.

10. Listing carousels

Look, I know we just talked about listings, but if you don’t have time to film a Reel or host a Live, a great way to promote your listings on Instagram is by sharing a carousel of your listing photos. According to Rival IQ, carousels have an engagement rate about 1.7x higher than still photos. 

So, instead of just dropping photos when you’re short on time, use branded templates to turn your listing into a professional, swipeable story. 

Coffee & Contracts offers fully customizable Canva templates designed for real estate agents. With their clean, modern layouts, you can showcase new listings while staying on-brand. Subscriptions start at $74 per month and include a full library of templates, social media calendars, storytelling Reels, and more!

Visit Coffee & Contracts

11. Open house invites & virtual tours

Hosting an open house? Use Instagram to make sure your followers know about it! 

Share Stories with countdown stickers, post a sneak-peek Reel, or create a carousel with the property’s best features. Save these posts in a Highlight so latecomers can still find the details. Always include a clear CTA like “DM me to RSVP” or “Click the link in bio for details.”

• Format tip: Use Stories + countdowns for urgency, a Reel for sneak peeks, and save everything under an “Open Houses” Highlight.

12. Cool home features

As you’re actively touring and marketing properties, note any unique or stand-out features to use in your content. Of course, these features can and should be used to market your listings, but they can also be used after the home has been sold to market yourself.

• Format tip: Use a short Reel or Story to spotlight the feature and ask your audience’s opinion. In our example, Angela Cheatwood uses a question to hook her audience and show a walk-in pantry.

Showcase your personality

13. Introductions (and reintroductions)

This first idea may seem simple, but it’s incredibly effective. Your introduction post should give your audience a sense of your brand, including your qualifications, the area you serve, the type of clients you work with, and your personality. Pin this post on your profile so new followers and potential clients can see it right away.

• Format tip: Record a short Reel introducing yourself, or make a carousel with fun facts! Update it every 6-12 months as you and your business grow.

14. Trending audio

One of the best Instagram hacks is to take advantage of trending audios. You can pair quick B-roll footage (like walking through a property or working at your desk) with a trending sound for a professional vibe, or use a funny audio clip to make your content more relatable.

• Format tip: Always have these as Reels — they’re built for reach and discovery!

15. Seasonal content

Timely seasonal content helps you attract clients who are already thinking about making a move. For example, share home maintenance checklists in the fall, or tips for getting your house market-ready in spring. Holidays also give you an easy excuse to connect in a personal way.

• Format tip:: Create carousels with checklists, Stories with quick seasonal reminders, or Reels with trending seasonal audio.

16. Personal posts

If you want to attract the kind of people you would enjoy working with, you can’t be all business all the time. Some of the best real estate Instagram posts relate to your audience on a personal level and help them see that you genuinely love what you do and the impact it makes on your everyday life. Personal posts make your audience feel more connected to you as an individual.

• Format tip: Use Stories for everyday life moments, and a polished Reel or carousel for bigger milestones.

17. Memes

Funny content gets high engagement and shows off your personality. Use templates from tools like CapCut or remix trending memes with a real estate twist. You can even “meme yourself” by recreating popular posts with your own photos or expressions. Just remember to give credit if you’re riffing on someone else’s idea.

Picasso is often credited with saying, “Good artists copy; great artists steal.” When you see a fun meme or great post, don’t be afraid to repurpose it in your own posts. Create your own version using your facial expressions. Make sure to be courteous and give credit back to the original post if you’re using someone else’s idea, but this unique strategy will definitely make you stand out from the crowd.

• Format tip: Memes often work best in Stories! Save your best ones as a Highlight or recreate them as quick Reels.

18. Highlight your achievements

Real estate is hard work, and you should celebrate when you’re recognized in any way. Plus, sharing these achievements on Instagram goes a long way to building credibility. Keep in mind that your real estate achievements don’t always have to be official awards from your real estate company. 

• Format tip: Achievements work well as Reels with celebratory audio or as branded carousel posts.

19. Motivational or inspirational content

Social media isn’t always a positive place, so take every opportunity to encourage or inspire your audience. Creating these types of Instagram real estate posts is simple: just share a quote or something you’ve learned on a short video of a property or yourself. For the best results, think about your audience and what inspires them. 

• Format tip: Best for Stories or Reels with trending inspirational audio. Save them to a Highlight called “Inspo” for easy access!

Connect with your community

20. Polls

Polls are one of the simplest ways to boost engagement and get conversations started. Ask your audience fun, real estate-related questions, like which kitchen style they prefer or what feature they’d love in their next home. Polls also give you an easy way to follow up with participants in the DMs and build those relationships.

• Format tip: Polls are most effective in Stories using Instagram’s built-in poll stickers, but you can also use them in carousels to spark feed engagement.

21. Neighborhood spotlight

If you’re out of general real estate content ideas, start getting more specific about your farm area. Find one neighborhood or town and write out a few details about this area. This type of content is very niche, which is great for attracting your target audience. Plus, it’s not always easy for residents to find specific details on small neighborhoods, so you can become a valued resource by providing this type of education.

• Format tip: Use a carousel with stats and photos, or a Reel where you walk viewers through the neighborhood.

22. Local business partners

Just like you can highlight a neighborhood, use your platform to highlight other small businesses. This is another great way to attract a hyperlocal audience, and it can also be a great way to build partnerships with other business owners! Talk about the business’s location, what it does or serves, and a few things you love about it.

• Format tip: Create a quick Reel interview with the owner, or tag them in a Story to boost visibility.

23. Volunteer or charity work

Think about all the ways that you’re involved with your community and highlight them on your Instagram page. If you or your real estate team volunteers locally or works with any charities, post about it! Showing what’s important to you personally helps followers get to know you. 

• Format tip: Use Stories for live event coverage, then save them into a Highlight for long-term visibility.

24. Things to do in your area

When people are considering a move, one of the main things they research is activities and things to do in the area. You may think your current residents already know this information, but you’d be surprised! These Instagram real estate posts build your credibility as a go-to resource for everything local. Plus, this is another opportunity to connect with local business owners who offer events.

• Format tip: Use Reels with trending audio for “Things to Do This Weekend” posts, or a carousel list with photos.

Drive leads & conversations

25. Free resource post

Offer a free downloadable guide, checklist, or resource in exchange for engagement. For example: “Want my First-Time Buyer Checklist? DM me the word guide and I’ll send it over.” Posts like these turn casual scrollers into warm leads while showcasing your expertise.

• Format tip: Use a carousel to tease what’s inside the guide, or a Reel with a clear CTA on screen.

26. Home valuation post

Encourage followers to find out what their home is worth. Grab some photos of properties you’ve handled and create a hook like “Curious what your home is worth? Click the link in my bio for a free valuation.” These posts naturally attract homeowners who are considering selling!

• Format tip: Use a branded carousel to show recent comps, or a short Reel with text overlay.

27. Newsletter or blog posts

Instead of just asking people to sign up for your newsletter or blog, show them what they’ll get. Share snippets from your latest issue or post, like a quick market insight, a “tip of the week,” or a graph from your latest deep dive. End the post with an invite to subscribe for more. This way, you’re delivering value up front while also growing your subscriber list.

• Format tip: Use carousels to share excerpts, or short Reels to summarize and tease deeper content.

28. DM campaigns

Instead of waiting for followers to reach out, invite them to start a conversation with you directly. Create posts where they comment or DM a keyword to unlock more info. For example:

• “Drop the word LISTINGS below and I’ll DM you today’s homes under $500K.”
• “Send me a KEY 🔑and I’ll share my free home prep checklist.”

These posts spark algorithm-friendly engagement while opening the door to genuine one-on-one chats.

• Format tip: Works as a carousel with a bold headline on the first slide, or as a Reel with text overlay and clear instructions.

Related Article

20 Engaging Real Estate Newsletter Ideas for 2025

Instagram formats explained: Carousels, Stories, Reels, Lives & Highlights

Instagram gives you lots of ways to share content, and each format works a little differently. Think of them as tools in your toolbox — you’ll get the best results when you know which one to grab.

• Carousels: A series of swipeable images or graphics in one post. These consistently outperform single-image posts because they encourage interaction (“swipe to see more”) and allow you to share step-by-step tips, multiple listing photos, or before-and-after transformations.
• Stories: Quick, 24-hour snapshots. Perfect for open house reminders, day-in-the-life moments, or casual behind-the-scenes peeks. You can also save your best Stories as Highlights so new followers can check them out later.
• Reels: Short videos designed to maximize reach. Use them for quick tips, trending audio, or eye-catching property tours. Ideal for getting in front of new audiences!
• Lives: When you want real-time interaction, go Live. It’s a great way to host Q&As, tour a home, or chat through hot market topics.

A good mix of these formats keeps your content fresh, fun, and impossible to miss.

Best practices for posting on Instagram

Having plenty of post ideas is only half the battle; you’ll get the best results when you post with consistency and intention. Here are a few simple best practices to keep in mind:

• Post consistently (but don’t burn out): Aim for at least 3-4 posts per week. Daily is even better, but quality always beats quantity.
• Mix your formats: Balance Reels for reach, Stories for quick updates, and carousel or regular posts for evergreen content. A healthy mix keeps your profile feeling fresh.
• Keep your branding tight: Use the same fonts, colors, and tone across your posts so your profile looks polished and recognizable.
• Engage back: Don’t just post and ghost! Reply to comments, answer DMs, and show love on other local accounts to keep the algorithm (and your followers) happy.
• Use CTAs thoughtfully: Even in “fun” posts, include a gentle nudge like “Save this post for later” or “DM me your thoughts.” Small actions lead to bigger conversations.

Think of these as your posting “guardrails.” They help make sure your Instagram not only looks good but also works hard for your business.

Related Articles

• The 7 Best Real Estate Social Networks
• 107+ Top Real Estate Hashtags: Instagram, Twitter & More
• 10 Instagram Real Estate Reel Ideas for Agents

Where to find real estate Instagram templates

There are plenty of resources online to help you improve and create social media content. Still, a few providers stand out with realtor-specific content for every social media network. Here are a few companies that provide real estate Instagram post templates that are professional, customizable, and easy to use:

Frequently asked questions (FAQs)

Bringing it all together

Instagram is an incredible tool to grow your real estate business. There are so many types of realtor Instagram posts that can increase your engagement and generate new leads for you, from introductions to funny reels to educational content. Plus, you can simplify the creation process with templates available from Canva, Agent Crate, and Coffee and Contracts to create Instagram posts that catch your audience’s attention.

Sources:

¹Socialinsider