ChatGPT for Real Estate: The Complete Guide for Agents

ChatGPT for real estate is making a significant impact as a powerful tool that helps you work smarter, not harder. Leveraging technology, you can generate content, enhance property descriptions, engage with clients, and optimize your operations. If you’re just starting to explore how ChatGPT can fit into your real estate business, I’m here to break down what it is and how to use it, and I’ll give you some prompts to get started. Let’s reclaim your time so you can focus on the tasks that help grow your real estate business.

Need prompt inspo to use for real estate in ChapGPT? You’re in luck! We’ve compiled a list of 117 prompts you can use to get the ball rolling. 

⭐Bonus: Download 117 ChatGPT Prompts⭐

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What Is ChatGPT?

Ok, let’s get technical: ChatGPT is an artificial intelligence (AI) chatbot developed by OpenAI. It’s based on the Generative Pretrained Transformer (GPT) language model and is considered a Natural Language Processing (NLP) tool, which is a branch of AI. This means it can understand and chat with us in everyday language. One of the best things about ChatGPT is how quickly it responds and gets things done. It’s like having a knowledgeable personal assistant who knows all about real estate right at your fingertips.

How to Use ChatGPT for Real Estate

ChatGPT works best when it gets to know who you are. When you create a free account at OpenAI.com, it’s helpful to begin your first session by writing a prompt to introduce yourself. The more details you provide about your personality, style, and target audience, the better it can assist you with tasks. ChatGPT will deliver responses that align with your persona and tone. When you request something for your business—whether it’s an email, social media post, or text message—it will sound more authentically like you.

There are so many ways ChatGPT for realtors can help you in your business and give back time you thought you’d never see again. Here are some ways to get started.

1. Property Descriptions

Property descriptions are an important part of marketing a listing. Aside from the pictures, it is the first way to capture the attention of potential buyers. If this has never really been your “thing” to write descriptions, it’s the perfect task to assign to your new AI assistant. Try copying the prompt below and putting your own spin on it to see what ChatGPT for real estate comes up with for listing descriptions!

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Prompt: Hey Chat! Can you craft a property listing description for {#}bedroom/{#}bathroom home in {city or community}, focusing on the unique features, proximity to shopping, attractions, and nearby schools?

2. Client Follow-up & Communication 

Building authentic relationships is key in real estate, and that takes consistent communication. Staying in touch with clients and potential clients should come naturally, but there are ways to streamline your outreach. Ask Chat to draft several emails and text messages that you can have on-the-ready in your customer relationship manager (CRM) for when you need them. Then, just copy and paste.

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Prompt: Hey Chat! Can you write a text message to my seller clients to let them know things are still moving forward with the contract? There’s nothing they need to do but be patient. Make it sound a little fun and conversational but still professional. Please include emojis.

3. Community Insights 

Providing value to your clients and the community you work in will help you stand out as a go-to resource when people are looking to buy or sell in the area. Utilize the chat to compile a list of the best restaurants, attractions, or large companies for your community. Use those to build a community guide, newsletters, or postcards.

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Prompt: Hey Chat! Can you compile a list of all the best places to eat out or enjoy happy hour in Winter Haven, Florida?

4. Social Media & Content Creation 

Creating content can be time-consuming and often gets pushed aside as immediate client needs take priority. However, it’s a necessary evil in today’s world of real estate marketing. Using AI to batch out a content calendar can really help boost your online presence and save you a ton of time. Whip up blog posts, social media updates, and even video scripts while choosing how long you want the videos to be.

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Prompt: Hey Chat! I would like to create {#} social media posts on seller tips. Please include emojis! Also, make them playful and conversational.

5. Email Drip Campaigns & Newsletters

ChatGPT for real estate helps you create engaging drip marketing campaigns and newsletters tailored to your target audience. You can even schedule to send them out at different times. If you’re already using a CRM, you might have some templates. But if you’re looking to try something fresh or don’t have any templates, ChatGPT can step in. Just share what you want to include, like market stats or updates on new listings, and let the AI take care of the rest.

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Prompt: Hey Chat! Draft a series of emails to go out to Zillow leads looking to move to my area. My leads tend to be {typical lead demographics} unfamiliar with my area. I would like a series of {#} emails to send out immediately after the lead comes into my CRM. Make the tone fun, conversational, playful, a little snarky, but professional. Please give me some idea as to when to send out each email, as well.

6. Lead Magnets 

Many real estate pros use lead magnets to fill their CRMs with potential clients’ contact info, but coming up with great ones can be tough. That’s where ChatGPT comes in. It can help brainstorm some lead magnet ideas and even draft something up for you. Once you have that info, create an eye-catching PDF download using Canva Pro or Adobe Photoshop. It’s a fun way to engage your audience and attract the right clients.

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Prompt: Hey Chat! Create a checklist as a lead magnet for my target audience, military movers.

Writing a ChatGPT Prompt

The best thing about ChatGPT prompts is that you can write them as if you’re talking to your personal assistant and asking for a favor. If the response you receive doesn’t resonate with you, specify the changes you’d like to make or ask ChatGPT to regenerate the response, and you will get a new one. All of the responses are saved in your account, so you can use, adjust, or revisit them as needed.

The best way to learn is to start using ChatGPT. Here are a few prompts to get you started:

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• Hey Chat! Can you write an email drip campaign of six emails to send to my past clients over six months about selling their homes, what’s in it for them, why they might want to sell, and what that might mean for them?
• Hey Chat! Can you write 20 social media posts about how to start your day for success? Use emojis and make the tone friendly and conversational.
• Hey Chat! Can you help me write five blog posts about the homebuying experience? Make them educational but light and fun.
• Hey Chat! Please write five one-minute scripts for videos about the pitfalls of the home-buying process and center them on things you should not do while buying a house. Make them funny.

Alternatives to ChatGPT

Even with all the amazing things ChatGPT can do, it’s not perfect. As AI continues to integrate into our lives, more options become available. So, if you’re not getting the answers you want from ChatGPT, check out some alternatives.

Best Practices for Effectively Using ChatGPT in Real Estate

Following the listed best practices below, you’ll maximize the effectiveness of ChatGPT in your real estate initiatives while mitigating potential risks associated with relying solely on AI-generated information.

• Provide clear & specific prompts: Ask concise questions or provide instructions that are easy to understand.
• Iterative refinement: If the first response differs from what you want, provide feedback or more details.
• Fact-check information: It’s important to double-check the information, particularly regarding specific property information, legal issues, or financial data.
• Incorporate local knowledge: This helps contextualize the data generated by ChatGPT and ensures that it aligns with the specific nuances of the local market.
• Use as a supplementary tool: This should be used as an addition to human knowledge rather than a substitute, as it might not adequately represent the legal, financial, and emotional factors frequently present in real estate transactions.

Future of AI in Real Estate

Think about it: Twenty years ago, an online presence, posting on social media, making YouTube videos, and writing blogs weren’t really a big thing in real estate. Today, these are commonplace and can take up a ton of time, so a lot of people end up needing to hire help to keep up. Tools like ChatGPT are becoming a part of our everyday lives, making these tasks easier and giving us back some precious time and freedom. 

The invention of the internet, MLS, and lead gen tools may have taken some getting used to. Still, they ultimately serve to support our business efforts, allowing us to assist clients in buying, selling, and investing in real estate. We are likely to see consistent evolution and change in our industry. However, despite this, one thing remains the same: the authentic relationships we form with our clients. It’s important to consistently show up for your clients, past clients, and your network. Don’t sweat the thought of ChatGPT taking your job—it’s just a tool, not a person. 

FAQ

Bringing It All Together

ChatGPT can be a handy tool for the real estate industry. It helps generate content ideas, provides the latest market information, and facilitates smooth communication. However, it’s important to use it wisely. Be aware of any potential biases and stick to ethical practices. By leveraging what ChatGPT offers, you can streamline your business tasks, increase efficiency, and be more present with your clients and loved ones. Have you tried using it yet? Please share what you’ve learned so far in the comments!