With the rise of artificial intelligence (AI), real estate professionals can use tools to streamline processes, enhance client interactions, and boost marketing efforts. Although these tools will not replace the personal touch and connections you have with your client, they can make sure to give you some time back so you can focus on building relationships and closing deals. To help you navigate this rapidly changing landscape, I identified the top six real estate AI tools across various categories to help you grow and maintain your real estate business.
- CINC: Best for AI lead generation and nurturing
- Top Producer: Best for AI farming tools
- Lofty: Best for AI-enhanced CRM system
- Saleswise: Best for AI real estate marketing text creation
- Style to Design: Best for AI virtual staging
- VEED.IO: Best for AI video creation
The Close’s Picks for Top AI Tools for Real Estate Agents
| AI Tool | Best for | Starting Monthly Price | Learn More |
|---|---|---|---|
 | Lead generation and nurturing | $899 | Visit CINC |
 | AI farming tools | $179 | Visit Top Producer |
 | AI-powered CRM | $39 | Visit Lofty |
 | Marketing text creation | $39 | Visit Saleswise |
 | Virtual staging | $149 | Visit Style to Design |
 | Video creation | $25 | Visit VEED.IO |
| AI Tool | Best for | Starting Monthly Price | Learn More |
|---|---|---|---|
| Lead generation and nurturing | Contact for pricing | Visit CINC |
| Marketing text creation | $39 | Visit Saleswise |
| Virtual staging | $149 | Visit Style to Design |
| Video creation | $25 | Visit VEED.IO |
| AI-powered CRM | $39 | Visit Lofty |
 | Content creation | Free | Visit Chat GPT |
CINC: Best for AI Lead Generation & Nurturing
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Pricing:
$899, custom pricing available
Why I Picked CINC
CINC AI is dedicated to turning potential leads into clients with Alex, its AI lead expert. I appreciate that Alex engages in conversations with new leads, categorizing them into three categories: new, active, and old leads. Agents will then receive notifications about these leads, including the latest message from Alex, so they know where to pick up the conversation. The AI at CINC was created through a partnership with Structurely and is designed to make these interactions with clients more human-like, relevant, and with improved scripting.
Use Cases for CINC:
- Prioritize leads based on scoring algorithms to know which ones to focus on.
- Send automated follow-up emails and texts so no leads are missed.
- Track lead interactions and engagement to reduce the need to remember where you left off.
- Generate scripts for cold calling and prospecting for new listings.
Lofty: Best for AI-enhanced CRM System
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Why I Picked Lofty
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Pricing:
Starting at $449 per month
Lofty is an exceptional CRM system that leverages AI for real estate to provide deep client insights and automate routine tasks. Its AI assistant can analyze client interactions to predict their needs and preferences. In addition, it can schedule and send automated follow-up reminders while creating personalized communication templates. I picked Lofty because, unlike many CRMs that demand significant daily effort, Lofty’s AI assistant automatically handles these routine tasks for agents. This feature gives agents peace of mind, knowing that essential but time-consuming activities are efficiently managed.
Use Cases for Lofty:
- Add a chatbot to your website to generate organic AI for real estate leads.
- Segment clients based on behavior and preferences for targeted email campaigns.
- Analyze client data to predict potential property interests and personalize listings.
- Have the AI assistance help with deal closure communication to ensure all necessary paperwork is requested.
Top Producer: Best for AI Farming Tools
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Why I Picked Top Producer
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Pricing:
Starting at $179 per month
A real estate agent’s farm area is the bread and butter of their business. Luckily, Top Producer knows this and uses AI to make it even more profitable for agents. Top Producer’s Smart Targeting tools help you identify an area to target, and then their predictive AI system finds potential sellers. Once it determines who is likely to sell, a multi-channel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.
Use Cases for Top Producer:
- Track all incoming leads in the Top Producer CRM and automate follow-up.
- Use predictive data to identify trends in the market place.
- Build a professional real estate website and landing pages to attract leads and create an online presence.
- Expedite follow-up with AI-powered email and SMS writing assistant
Saleswise: Best for AI Real Estate Marketing Text Creation
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Pricing:
$39 per month
Why I Picked Saleswise
From a marketing and creative perspective, Saleswise has all the tools available to help you market yourself and your listings. I like that this is one of the AI real estate tools offering a flat-rate pricing and no long-term contracts for all the tools, so you’re not constantly being upsold on additional services. The tools provided to you by Saleswise can collectively replace a marketing coordinator, a virtual renderer, a copywriter, and more. I also appreciate that Saleswise considers property and listing data along with market insights to create less generic real estate marketing content.
Use Cases for Saleswise:
- Write new listing descriptions for third-party lead-generation websites.
- Transform images to show clients a space’s potential after a remodel.
- Schedule and post on social media automatically.
- Send personalized email campaigns to clients.
Style to Design: Best for AI Virtual Staging
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Pricing*:
- Individual Membership: $149 per month
- Team: $299 per month
- Enterprise: Contact for pricing
*Minimum three-month commitment for all plans
Why I Picked Style to Design
Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can utilize this software. The memberships are affordable and cost less than outsourcing the work to other creative professionals. The seamless virtual staging experience allows agents to transform empty spaces effortlessly into beautifully staged homes. Agents can leverage the tool to promote that they have a marketing team when pitching for new business without the added overhead costs of having multiple employees.
Use Cases for Style to Design:
- Launch a virtual staging company to produce staged images for the real estate industry.
- Obtain new real estate listings for agents through add-on service offerings.
- Quickly prepare virtual renderings for listing meetings.
- Create visually appealing property images for social media posts and advertising.
VEED.IO: Best for AI Video Creation
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Pricing (per user, per month):
- Basic: $25
- Pro: $38
- Business: $70
- Enterprise: Contact for pricing
Why I Picked VEED.IO
VEED.IO makes it easy to produce high-quality videos that can help agents engage potential buyers. Agents can leverage the platform to edit their videos as much or as little depending on their needs. For example, this AI for real estate agents is helpful in cropping, trimming, and adding text to a video, or agents can create their avatars to star in the video themselves. I like that there are affordable tiered plan options, making it accessible for agents at all budget levels and team sizes.
Use Cases for VEED.IO:
- Use their AI eye contact tool to edit videos where you don’t look like you’re reading off a prompter or screen.
- Add voice-overs to videos by cloning your voice and reduce the need to record yourself for virtual tours.
- Create professional videos by using their text-to-video tool that uses just a text description.
- Use the technology to create training and onboarding videos to replace an HR team.
How We Selected the Best Real Estate AI Tools for Agents
Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the AI tools available for real estate.
We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.
Detailed criteria included the following to determine the best AI in real estate tools:
- Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations.
- Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow.
- Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business.
- Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises.
- Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.
Frequently Asked Questions (FAQs)
How much technical skill is required to use a real estate AI tool?
Most real estate AI tools are designed to be user-friendly and require minimal technical skills. They often have intuitive interfaces and provide step-by-step guides to help users get started. Additionally, many platforms offer comprehensive support, including tutorials, FAQs, and customer service, to assist users in navigating the tools. While some familiarity with basic technology and software can be beneficial, the learning curve is generally manageable, allowing agents to quickly adopt and utilize these tools to enhance their businesses.
How does AI improve real estate lead generation and nurturing?
AI tools enhance lead generation and nurturing by automating the entire process, from capturing leads to managing them to a closed deal. These tools use algorithms to prioritize leads based on their conversion likelihood, ensuring agents focus on the most promising prospects. AI can also personalize follow-up communications by analyzing lead behavior and preferences. This level of automation and personalization ensures consistent communication, reduces agents’ workload, and increases the chances of converting leads into clients.
Can real estate AI tools integrate with an existing CRM system?
Many AI tools are designed to integrate seamlessly with popular CRM systems. This integration allows real-time lead updates that showcase any interaction or update with prospective leads. This integration ensures all client information is current and accessible from a single platform. Additionally, integration often includes features such as automated data entry, lead scoring, and follow-up reminders, which streamline the workflow and enable agents to manage their leads more effectively.
Bringing It All Together
Leveraging AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. Yes, technically, you’re having a robot help you with your business. However, the time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel.
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