Artificial intelligence (AI) is fast becoming a staple in the real estate industry, with tools to streamline processes, enhance client interactions, and boost marketing efforts. These tools don’t replace the personal connections you make, but they put some time back on your calendar to focus on building relationships and closing deals. If you want to keep up with all the changes, check out these six real estate AI tools to help you grow and maintain your business.
- CINC: Best for AI lead generation and nurturing
- Top Producer: Best for AI farming tools
- Lofty: Best for AI-enhanced CRM system
- Saleswise: Best for AI content creation
- Offrs: Best for AI predictive analytics
- Style to Design: Best for AI virtual staging
The Close’s Top Picks for Best AI Tools for Real Estate Agents
| CINC | (see footnote) | Visit CINC ↓ | |
| Top Producer | Visit Top Producer ↓ | ||
| Lofty | Visit Lofty ↓ | ||
| Offrs | Visit Offrs ↓ | ||
| Saleswise | Visit Saleswise ↓ | ||
| Style to Design | Visit Style to Design ↓ |
*CINC’s AI is available for an additional fee on top of the software monthly fee of $899.
CINC: Best for AI Lead Generation & Nurturing
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Starting Monthly Prices
- $899/month* for the software plus added fee for AI tools
Why I Chose CINC
CINC AI is all about turning potential leads into clients with Alex, its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like, relevant, and with improved scripting.
Additional Features
- Automated messages: Follow up with your emails and texts without missing a beat.
- Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on.
- Dig Deeper into CINC: CINC Reviews: A Seasoned Real Estate Pro’s Insightful Perspective
Top Producer: Best for AI Farming Tools
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Starting Monthly Prices
- $179/month
Why I Chose Top Producer
Top Producer knows that farming is a crucial component of your business, so it uses AI to make this prospecting technique even more profitable for you. Smart Targeting tools help you identify an area to target, and its predictive AI system finds potential sellers. Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.
Additional Features
- Website builder: Build a professional real estate website to attract leads and create an online presence.
- CRM: Track all incoming leads in the CRM and automate follow-up.
- Dig Deeper into Top Producer: Top Producer Review: Pricing, Features, Pros & Cons
Lofty: Best for AI-enhance CRM System
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Starting Monthly Prices
- $499/month + $500 startup fee
Why I Chose Lofty
Lofty is an exceptional CRM system that leverages AI for real estate to provide deep client insights and automation. Unlike many CRMs that require a ton of daily work, Lofty’s AI assistant takes care of those routine tasks, giving you the peace of mind that all those important but time-consuming activities are being managed efficiently. Its AI assistant also analyzes client interactions to predict their needs and preferences. Plus, it can schedule and send automated follow-up reminders and even create custom communication templates for you.
Additional Features
- Chatbot: Use a chatbot on your website to generate organic leads.
- AI assistance: Helps with deal closure communication to ensure all necessary paperwork is requested.
- Dig Deeper into Lofty: Lofty CRM Review: Pricing, Features, Pros & Cons
Offrs: Best for AI Predictive Analytics
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Starting Monthly Prices
- $399/month
Why I Chose Offrs
Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics. It arms you with the edge you need to win listings by providing leads for potential sellers before they ever hit the market. Using sophisticated algorithms coupled with big data analysis, you’ll get predictive seller leads that point out those homeowners likely to sell soon. This insight lets you reach out to sellers before they list their homes, giving you a significant advantage in securing new listings.
Additional Features
- ISA team: They make the initial contact, confirm interest, and gather details necessary to make it easy for you to follow through on closure.
- Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline.
- Dig Deeper into Offrs: Offrs Review: Pricing, Features, Pros & Cons
Saleswise: Best for AI Content Creation
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Starting Monthly Prices
- $39/month
Why I Chose Saleswise
From a marketing and creative perspective, Saleswise has all the tools available to help you market yourself and your listings. This is one of the AI real estate tools offering comprehensive content creation with flat-rate pricing and no long-term contracts. Enjoy unlimited access to creating listing descriptions, email generation, social media posts, blogs, and scripts. Saleswise also delivers live listing data and market insights to create more relevant real estate marketing content.
While it’s hard to find free AI tools for real estate agents, taking advantage of the free seven-day trial is a great way to try out the software and see if it’s right for your business.
Additional Features
- AI virtual staging: Transform images to show clients a space’s potential after a remodel.
- AI-powered CMAs: AI agent researches active and sold comps and creates detailed CMA reports in 30 seconds.
Style to Design: Best for AI for Virtual Staging
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Starting Monthly Prices
- $19.99/month, Minimum three-month commitment for all plans
Why I Chose Style to Design
Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can use this software. The memberships are affordable and cost less than outsourcing the work. The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.
Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.
Additional Features
- Design academy: Take courses ranging from staging and design certification to leveraging AI to stage your listings virtually.
- Design community: Access to coaching to help you become an expert in virtual staging and renovation so you can sell your real estate services with design included.
Frequently Asked Questions (FAQs)
How much technical skill is required to use a real estate AI tool?
Most real estate AI tools are designed to be user-friendly and require minimal technical skills. They often have intuitive interfaces and provide step-by-step guides to help users get started. Additionally, many platforms offer comprehensive support, including tutorials, FAQs, and customer service, to assist users in navigating the tools. While some familiarity with basic technology and software can be beneficial, the learning curve is generally manageable, allowing agents to quickly adopt and use these tools to enhance their businesses.
How does AI improve real estate lead generation and nurturing?
AI tools enhance lead generation and nurturing by automating the entire process, from capturing leads to managing them to a closed deal. These tools use algorithms to prioritize leads based on their conversion likelihood, ensuring agents focus on the most promising prospects. AI can also personalize follow-up communications by analyzing lead behavior and preferences. This level of automation and personalization ensures consistent communication, reduces agents’ workload, and increases the chances of converting leads into clients.
Can real estate AI tools integrate with an existing CRM system?
Many AI tools are designed to integrate seamlessly with popular CRM systems. This integration allows real-time lead updates that showcase any interaction or update with prospective leads. This integration ensures all client information is current and accessible from a single platform. Additionally, integration often includes features such as automated data entry, lead scoring, and follow-up reminders, which streamline the workflow and enable agents to manage their leads more effectively.
Methodology: How I Chose the Best Real Estate AI Tools
Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best AI tools for real estate agents.
We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.
Detailed criteria included the following to determine the best AI in real estate tools:
- Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations.
- Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow.
- Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business.
- Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises.
- Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.
Your Take
Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel.
Have you incorporated AI into your business yet? Let us know!
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