Top Producer is a complete real estate software solution for agents and teams. It includes a robust customer relationship manager (CRM), transaction management tools, social media integrations, lead generation, and automated communications. It’s great for agents who want one tool to help with various tasks and provide support while they learn it. Let’s dig into the pros, cons, and Top Producer CRM reviews to help you decide if it’s the right tool for your real estate business.
My Verdict on Top Producer & Why You Should Trust It
As a seasoned real estate writer, marketer, and researcher, I’ve spent hours digging into the pros, cons, functionality, and reviews of all the best real estate CRMs. Top Producer has been around since the 80s and is one of the OGs in the real estate software space. Because of this, you might think it’s an outdated platform, but that isn’t the case. Top Producer has continually innovated and provided new solutions with the latest tech for real estate agents and teams.
It recently released a new version of its CRM, Top Producer X. Along with the CRM, the platform also includes high-tech tools and features like social media advertising, an AI writing assistant, smart farming, and smart timing for automated messages.
However, some of their changes haven’t pleased their long-term customers, so it isn’t hard to find unsatisfied Top Producer reviews online. Ultimately, I still feel that Top Producer is a great CRM and software solution because of its longevity in the industry, variety of real estate-specific features, and active customer support.
If you’re not quite ready to invest in a CRM, check out our comparison of the best free real estate CRMs on the market.
Top Producer Alternatives
While the Top Producer real estate platform is an excellent option for some agents and teams, it may not be the right for everyone. Here are a few strong alternatives to Top Producer:
 | Includes the most crucial CRM features with 24/7 customer support and a 2-week free trial | ||
 | Real estate-specific CRM and communication software for calling, texting, and emailing | ||
 | Lead generation and nurturing tools, along with highly customizable SEO-optimized website templates |
Key Features of Top Producer
With an understanding of both positive and negative Top Producer CRM reviews, let’s take a closer look at some key features that set the platform apart.
Top Producer CRM
Top Producer customer view (Source: Top Producer)
Social insights from Top Producer (Source: Top Producer)
Top Producer recently updated their CRM platform, now known as Top Producer X. It has the same easy-to-use dashboard as always, with new features designed to make Top Producer the go-to tool that integrates seamlessly with every lead generation source and provides deeper insights into each customer and transaction.
A few of the new features of the Top Producer CRM include:
- Social media insights with a 360° view of each lead
- MLS integrations to easily view each client’s ideal properties
- An AI assistant to write better emails and texts
- Simplified workflows to more efficiently manage tasks
- Integrations with your calendar, contacts, and lead sources to manage everything from one platform
Automated Lead Responses & Workflows
Top Producer lead response (Source: Top Producer)
Top Producer communications insights (Source: Top Producer)
Top Producer uses dynamic workflows instead of cut-and-dry drip campaigns to make your customer communications more personalized. You can send emails and texts at certain times to each different type of lead. Creating workflows based on your leads’ behaviors will make your communication more effective.
Plus, Top Producer also includes an MLS integration and Market Snapshot, which allow you to automatically send listings and market updates to your leads and clients. Ultimately, the automation and communication tools from the Top Producer software save you time without sacrificing the quality of your follow-ups.
Transaction Management
In addition to the typical CRM tools, Top Producer is also an excellent transaction management tool for agents who want support managing all the tasks on their plate. The platform connects to the MLS and gives you a visual timeline of each customer’s transaction to easily see and prepare for the next steps. Plus, the transaction management feature tracks your projected earnings from each transaction.
Social Connect
Social Connect is Top Producer’s social media advertising tool. For just $300 per month, Top Producer will generate 30 exclusive leads from social media. All you have to do is choose the location you want to target. This is an incredible tool for agents who wish to use social media marketing without spending hours crafting content and messing with analytics.
FiveStreet Pipeline Management
Fivestreet is another unique feature from Top Producer for managing your pipeline, which is especially useful for teams. Fivestreet collects leads from all possible lead sources, sends automated responses, and directs each lead to the team or an individual agent. FiveStreet supports over 150 lead providers, including SmartZip, Market Leader, and Zillow Premier Agent. You can add FiveStreet to any Top Producer plan for $25 monthly.
Real Estate Websites
Top Producer’s real estate websites are beautifully designed and extremely easy to set up. In fact, you can have a professional, lead-generating website up and running within minutes of signing up for Top Producer. Keep in mind that Top Producer websites don’t include IDX, but they are compatible with most third-party integrations or plugins.
Top Producer Pricing
The Top Producer CRM pricing structure is designed to offer solutions to fit the budget of a variety of real estate professionals, including individual agents, small and large teams, and brokers. Overall, Top Producer pricing is a little steep for a new agent, but it includes many features to help a growing realtor become even more successful. Although there is no free trial, there is a free demo where you can see the platform in action and determine which plan is best for your needs.
| Plan | Starting Price per Month | What’s Included |
|---|---|---|
| Pro | $129 per user |
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| Pro + Leads | $429 |
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| Pro + Farming | $399 |
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| Pro Teams 5 | $299 |
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| Pro Teams 10 | $499 |
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| Pro Teams 25 | $999 |
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Additional add-ons include:
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Methodology
Here at The Close, we are a team of real estate agents, researchers, and writers who pride ourselves on providing accurate, thoughtful content that helps agents and brokers take their businesses to the next level. Part of our methodology is to put the readers first and provide information that empowers you to make the best decision for your business.
To create this Top Producer review, we used the following criteria:
- Pricing: 1 out of 5
- I confirmed and evaluated Top Producer’s pricing, subscription plans, free trial, add-ons, and available discounts.
- Features: 5 out of 5
- I considered basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
- Advanced CRM Features: 3.5 out of 5
- Additional features include listing management, customized reports and analytics, document management, storage, AI lead assist or lead automation, team management, marketing tools, social media integrations, and mobile apps.
- Ease of Use: 2.75 out of 5
- We evaluated Top Producer’s user interface, customization, flexibility, and how easy it is to operate and set up.
- Support: 3.5 out of 5
- Should real estate agents need additional support, customer services such as live chat, phone, email, and ticket systems are necessary.
- Customer Rating: 3.55 out of 5
- We collect information from multiple third-party sources to determine how real users have rated Top Producer.
- Expert Score: 3.31 out of 5
- The Close team and I reviewed each realtor software for standout features, additional considerations, and value for money spent from a real estate expert’s perspective.
FAQs
Is Top Producer a CRM?
Top Producer is real estate software that has been on the real estate scene since the 1980s. It helps real estate agents manage client communication, track transactions, and convert leads into clients. Top Producer X is its CRM, but it also provides various tools such as real estate websites and pipeline management.
How much is Top Producer per month?
Top Producer plans range from $129 to $999 per month, depending on the size of your team and your needs. The Top Producer cost is probably a little too high for a brand-new agent, but the platform can be incredibly valuable for growing agents or teams.
Who owns Top Producer CRM?
Top Producer CRM is owned by Top Producer Software Corp and Top Producer Software, Inc., part of the Constellation Real Estate Group. Constellation Real Estate Group acquired Top Producer from Move, Inc. in March 2021, along with Top Producer’s other products, including Market Snapshot, FiveStreet, and Top Producer websites.
The Bottom Line: Is Top Producer Worth Your Money?
After exploring all the platform features and reading Top Producer CRM reviews, I believe it can be a valuable tool for many real estate professionals. Current users love its ease of use and communication automation. Although it lacks a few important features like a built-in IDX website and a free trial, Top Producer is a great solution for experienced real estate professionals looking to improve their systems and propel their businesses to the next level.
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