I don’t think anyone here would be shocked if I said that most real estate company names these days are boring at best. So before you name your real estate business “Superior Realty,” check out our 89 examples of great real estate company names.
You can also avail yourself of our free real estate company name generator, review our nine rules for choosing a great real estate business name, read advice from five real estate branding experts, and learn how to use artificial intelligence (AI) to help name your business. We hope these resources help you come up with an unforgettable name that precisely expresses your brand.
89 Real Estate Business Names
Let’s get the creative ball rolling with these 89 real estate company name ideas. Please note that I simply tapped into my marketing skills and real estate experience to come up with these suggestions, so some might be real companies! If none of these inspire, use our real estate company name generator below the list.
|Equitable Property Group
|Apogee Property Advisors
|Landmark Realty Group
|Brick Lane Realty
|Banyan Tree Realty
|Granite Real Estate
|Cobblestone Realty Partners
|Pinnacle Real Estate
|Picket Fence Realty
|Magnolia Group Real Estate
|Blue Reef Properties
|Sterling Property Advisors
|Haven Group Real Estate
|Carpe Diem Realty
|Forward Real Estate Advisors
|Home & Hearth Realty
|Citadel Partners Realty
|Bond & Main Real Estate Group
|Privet Group Real Property
|Siren Partners Real Estate
|Stellar Property Advisors
|Corsair Real Estate
|Bluebell Real Estate
|Beacon Homes LLC
|Larkspur Partners Realty
|Excelsior Real Estate
|Weathervane Group Realty
|Agile Real Estate Group
|The Viola Group
|Echelon Private Client Realty
|Nestled Real Estate
|Sequoia Real Estate
|Black Oak Realty
|Barrow Street Realty
|Finders Group Realty LA
|Found Property Group
|Orchard Street Properties
|Rise Real Estate
|Blue Sky Realty
|Adobe Property Advisors
|Strive Partners Realty
|Pagoda Partners Realty
|Flow Group Real Estate
|Acuta Real Estate
|Keystone Group Real Estate
|Bottom Line Realty
|Blue Slate Realty
|Closers Group Real Estate
|Anchor Group Real Estate
|Red Coral Realty
|Pilot Property Group
|Apogee Property Advisors
|Golden Meadows Property Group
|Titan Real Estate
|Axis Group Real Estate
|Sunstone Property Advisors
|Lighthouse Group Real Estate
|Equinox Partners Real Property
|Full Circle Real Estate
|Nova Group Real Estate
|Platinum Property Advisors
|Fox Run Real Estate
|Equinox Realty Advisors
|Cottonwood Real Estate
|Champion Real Estate Advisors
|Partisan Realty Advisors
|Five Star Real Property
|Seamless Property Advisors
|Olive Tree Realty
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9 Rules for Great Real Estate Business Names
So by now you probably have a handful of names that you’re considering for your business. How do you choose the name? Simple. Take the advice of people who have spent years branding companies and making the hard decisions that built great brands.
Since I have more than a decade of experience in real estate branding, I’ll get the ball rolling. But this list also includes advice from some of the top branding professionals in the industry.
1. Avoid Puns, Pop Culture References & Clichés
There’s a real estate company here in Brooklyn that, for some inexplicable reason, decided to name themselves after a world-changing, but now defunct, social media platform. I won’t name names, but let’s just say it rhymed with pie face.
Keep in mind this was well after the platform’s long, slow decline. And sure, the reference has a second meaning that works for real estate. OK, clever enough, but now they’re stuck with it.
I genuinely don’t think they ever thought they would be as successful as they are today. Seeing their name on a massive banner on exclusive new developments is more than a little odd. The cognitive dissonance makes most people pause for a second before asking something like, “You mean like the website?”
Even worse, while you and your friends might think your pun is hilarious (and as pun aficionados, we’d probably agree), will everyone find it clever? The answer, of course, is no. Many, many people—especially those who can make or break you with one deal—might find it cloying and unprofessional. So do yourself a favor and avoid using puns or clichés in your name.
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2. Claim Your Social Media Accounts, Buy Your Domain & Build Your Website ASAP
Of course, as you might have already guessed, competition for online real estate is fiercer than the hottest seller’s market. That means you need to pull the trigger and get your social media accounts, domain name, and website as fast as humanly possible. For your website, you can buy a domain and hosting and throw up a placeholder “Coming Soon” page in less than five minutes.
You might even consider searching to see if the social handles and domain names are available before you settle on a real estate company name. If another entrepreneur has already staked a claim, you could be setting yourself up for an uphill battle.
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3. Pay Attention to How Your Company Name Sounds When Spoken Out Loud
One of the most important elements of the best real estate names is how they sound in the real world. Your name may look great on paper, but how will it sound when a former client is talking about your company over lunch with a friend? Will it be easy to pronounce, spell, and understand? Will it sound strong or weak? Professional or unprofessional?
One of the best ways to do this is to write down your name on a card and see if your friends, co-workers, and even strangers can pronounce it quickly and easily. Does it roll off the tongue or do they stumble trying to say it? Ask them if they like it or what it makes them think of without telling them it’s a real estate company name.
4. Acronyms Matter, Especially for Longer Names
Using an acronym as a stand-in for your name can be surprisingly useful. Which company sounds like they make cool laptops: IBM or International Business Machines? Which company offers you great mashed potatoes: Kentucky Fried Chicken or KFC?
If you go with your own name (or a combo of names if you’re branding your real estate team), then an acronym can be a great stand-in that’s easy to remember and spell. You can also use acronyms for other branding uses (assuming you keep the same font, color, and style) such as a brand mark or a domain name. So if your company name is Kelly Smith Realtors, you can get a domain like KSRrealty.com.
Even if you don’t plan to use an acronym for your real estate name, make sure yours doesn’t connote anything lewd or tasteless. Franklin, Upland, Clark, & Kinsey might sound very stately and old money outside your law office, but uh…
5. Keep Your Geographic Farm Area in Mind
Real estate company names that work, work for the people you want to sell real estate to. It’s that simple. What good is an amazing name like The Dandy Warhols if your clients don’t like it?
That means sitting down and figuring out who your target clients are and what they need, want, and like is crucial to coming up with a name they will respond to—or even tolerate.
Are you working in retirement communities in Boca Raton or selling old warehouse spaces to hipsters in LA’s Arts District? As you can imagine, those two companies should have two very different names if they want to reach the right audiences.
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6. Choose a Real Estate Business Name That Can Scale With You
The difficulty, of course, is that as you grow as an agent or brokerage, you will naturally want to expand your farm area. So before adding your current farm area to your name, ask yourself where you think you’ll be selling five years from now.
Try to come up with a name that has appeal to as many people as you can. You can even ask yourself, what would Uncle Phil think of this name? What would that hipster web developer I see at the coffee shop every morning think?
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7. Come Up With as Many Names as You Can, Then Come Up With Some More
One of the least understood but most recognized aspects of the creative process is that the good stuff often sneaks up on you. You could struggle for days and days locked in a room with your co-founders and come up with nothing but crap, only to have the perfect name pop into your head in the shower. Welcome to the life of a creative!
According to neuroscientific research into creativity, this idea actually has some merit. Three elements need to come together for creative thinking: You must be in a relaxed state of mind, have an excess of dopamine, and be in a position to be easily distracted.
While this might lead some to believe they need to be in a warm bath with a glass of chardonnay to come up with a great real estate name, the reality is a bit trickier. Whatever you do, don’t skip the brainstorming sessions necessary to the ideation process! Get all your ideas up on the whiteboard. It’s a crucial step down the road to success. Only then will you be in a mindset where the good stuff just comes to you.
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8. Shorter Is (Probably) Better
Apple. Google. Chase. Ford. Shenyang Hanking Hotel Management Company Limited. While all five of these are indeed real company names, it should be fairly obvious, if not intuitive, which ones work better. That’s because, when it comes to branding, shorter is generally better.
As a rule of thumb, any name over three words and 10 syllables starts to sound a little bit off. Of course, what you name your business is entirely up to you—just don’t be surprised when your agents and customers come up with a nickname for your too-long company name. Because pretty much no one says they just bought a new MacBook from Apple Computer Incorporated. It’s just way easier to say “Apple,” which is why Apple shortened its name to just Apple Inc. in 2007.
9. Use the Word ‘Realtor’ With Caution
The National Association of Realtors (NAR) owns the trademark on the word Realtor, and they have very specific rules about how it can be used. If you’re not a dues-paying member of NAR, they won’t let you use it at all. But even if you are an active Realtor, they have a fair amount of restrictions around how you can use the word in your branding. Read NAR’s Membership Marks Manual carefully and make sure you’re committed to long-term association membership before you tie your business presence to this protected—and regularly policed—brand name.
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The Close’s FREE Real Estate Company Name Generator 2.0
In my professional opinion—as well as the opinions of every branding expert I’ve ever talked to—the more real estate business names you come up with, the better, so we decided to build this real estate company name generator to help you get started.
Generate Your Name
Warning: The company names produced by this generator were created by our team, but it is up to you to verify trademark status.
Real Estate Business Names: 5 Tips From Experts
We asked seasoned branding experts for their approach to choosing a real estate company name in a digital age. You can learn from their wisdom and experience so that your name choice will stand the test of time and become a great foundation for building your brand.
Signal Fresh, New & Meaningful Ideas to Clients
Naming advice from Scott Milano, founder and managing director of Tanj
Clients include: Nike, Disney, Lamborghini, Nissan & Walmart
“Look at what your competitors are doing and do something different. Most likely the majority of players in your area are named after the founder. Don’t do that. Signal something fresh, new, and more meaningful to your clients beyond your own name. Name with the future in mind. If your current specialty is apartments, don’t limit yourself to a name like ‘ApartmentsNow’ because your business and focus could evolve in the future.
“Aim for quality and quantity. Professional naming firms like Tanj create upward of 1,000-2,000 options when naming a single brand. You might not be able to get that kind of volume, but aim to create more than just a handful of options to consider. The deeper you go, the more interesting and unique ideas will become. In the end, we recommend you vet your top options to avoid potential trademark conflicts.
“Search Google for common law trademark issues and the USPTO for registered trademark issues related to real estate. Have your lawyer review them for issues too. The more options you push through this screening process, the more likely you’ll have a viable candidate at the end of everything.
“Read our naming guide: Make a Name for Yourself: The Definitive Guide to Naming & Renaming Your Company. It’s chock-full of best practices for individuals and teams.”
Choose a Name That Signals a Client Benefit
Naming advice from Shelley Whiddon, former managing director of strategy at Desantis Breindel
Clients include: Pfizer, Aetna, Guggenheim, Logitech & Morgan Stanley
“For decades, brokerage firms were selling who you’d be working with, and as a result, many were named after a founder. But as both technology and rising expectations of the experience revolutionized the business, we’ve started seeing disruptors differentiating their offering with names that convey something more than just what they do or who they are. Names like Zillow, Redfin, and B6 evoke boldness, speed, and transparency, signaling a client benefit.”
Use Word Pairs, Alliteration & Nature Terms
Naming advice from Margaret Wolfson, founder & creative director of River & Wolf LLC
Clients include: Starbucks, Unilever, Burt’s Bees, The Home Depot & Samsung
“Think beyond the typical nature terms commonly found in real estate naming. Examples: Copper Canyon, Mulberry, Brookfield, Oak Hill, Stone Creek, Blue Wave, and so on. There is nothing wrong with these names—some are quite lovely. Copper Canyon, for example, makes great use of alliteration—the repetition of two consonants that sound alike (in this case the repeated hard ‘c’). But this tradition has largely been used up. It is no longer distinct. So think differently.
“To get yourself out the door, explore real estate startups, VC funds devoted to real estate, and even apps, AI, and other new technologies emerging in the real estate space. Once you start exploring, you will encounter names like Flip, Rentberry, Cadre, 10100 (TenOneHundred), Fifth Wall, Home 61, and so on.
“And if you do want to include nature, try partnering a nature term with another non-nature term—for example, Amitree, an online platform that helps homebuyers better manage the process.”
Think SEO, Brand Story & Timelessness
Naming advice from Caroline Dominguez, former Realtor and brand designer at BLUEPRINT Brand Studio
“My best tip for real estate professionals looking to rename their businesses is threefold: First, consider search engine optimization (SEO) and searchability. While your business needs to stand out, the name must also be practical—what obvious keywords, relative to the housing/real estate industry, can you incorporate into your name and make it easier for buyers and sellers to find you online?
“Second, be authentic. I always encourage my clients to pick a name that holds some significance or meaning in their lives or businesses. This sets the stage for your brand ‘origin story,’ giving you a launching pad to share your ‘why’ with potential clients.
“Finally, put your creative hat on, but never stray from the simple and timeless. The beauty of the real estate industry is that it allows you to think outside of conventional parameters, but avoid overly trendy names that will fail to stand the test of time or change.”
Beta-test Your Top Choices
Naming advice from Cary Brazeman, principal at CRELIX Marketing Partners
“Test the name with a wide group of diverse people. Even better, share your top two or three ideas and let them react. Their feedback may surprise you, and you may end up with a different favorite name than you started with!”
How to Use AI to Help Brainstorm Names
Unless you’ve been living under a rock, chances are you’ve already heard how artificial intelligence tools like ChatGPT could revolutionize copywriting. While it may not be ready to replace human writers just yet, it can be an amazing aid to help you brainstorm the perfect name. Of course, as with all new technology, there are a few cautionary notes to keep in mind before you dive in.
Important Caveats About Using AI
Keep in mind that, since AI is still in its infancy, some of the results you get will be… questionable. At this point, AI can make an excellent tool for brainstorming or refining your own ideas, but I would warn against relying on it too much. It’s just not good enough yet.
For example, I think you will quickly find that human-generated business names and the inputs I personally wrote for our name generator will yield better results than AI. So when it comes to writing, humans are still better than robots. For now, at least.
Also—and this applies to whatever tools you use to brainstorm—make sure to verify trademark status before settling on a name. Like our name generator above, ChatGPT cannot verify if the names it generates are already trademarked by someone else.
Writing Prompts for AI
In order to start using AI to generate business names, you need to learn to ask it the right questions. These are called “prompts” in the AI world. While most AI systems you will use today are smart enough to understand complex ideas, try to keep your prompts as simple and concise as possible to get the best results.
Here are a few example prompts you can use to generate names that will work for your brand in your farm area:
Write me a list of 50 brand names for real estate brokerage in [your farm area or city] that are catchy but also sound trustworthy and traditional.
Write me a list of 50 brand names for a boutique real estate brokerage that primarily works with [your buyer and seller personas].
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Next Steps: Building Real Estate Business Names Into Brands
Once you’ve put in the sweat equity to come up with a great name, the next step is to start crafting a brand around it. That means working with a designer to come up with a great logo, and writing a slogan and tagline that represent your brand well.
If you have a few more minutes, check out our best & worst real estate logos article, and then our best real estate slogans and taglines article for more inspiration. If you’re building a brokerage, check out these articles from 28-year industry veteran Sean Moudry’s series on how to create one from the ground up.
Once you have the basics nailed down, get some inspiration from the best brands in the real estate industry along with tips on building your own presence in my real estate branding guide:
Real Estate Branding: How to Build Your Brand (+ Case Studies)
Need more inspiration but short on time? Check out this excellent TED Talk from Jonathan Bell, managing director of Want Branding, below. He covers what makes great company names tick in less than six minutes!
Has this guide helped you come up with a bulletproof real estate company name? Still have burning questions or just want to bounce some ideas off our team? Let us know in the comment section.