Forget iBuyers and AI. The perfect non-human real estate agent already exists. They’re smart, loyal, always positive, and like to chew on shoes—well OK, three out of four still beat the iBuyers!
[Read more…] about Million Dollar Dogs: The Pampered Pooches of Luxury Real Estate
Although IDX real estate website providers like Propertybase, Real Geeks, and InCom are great, we still get tons of emails asking about roll-your-own options.
Lucky for you, building your own IDX website is pretty easy these days—easy enough for an agent with limited tech skills to build a website with IDX listings, lead capture, map search, and more in an afternoon.
[Read more…] about How to Build an IDX Real Estate Website: The Ultimate Guide 2020
The sticker shock is real. 👀
“You want me to pay how much for real estate apps?!!”
If you’re a new agent, or even an experienced agent looking to free up some cash for Zillow Premier Agent or Facebook ads, finding awesome free real estate software isn’t easy.
Luckily, we have you covered. We put together this list of the best free and affordable real estate software and apps available for Realtors in 2020. [Read more…] about 29 Best Real Estate Apps for 2020
In this interview for The Close, we talk to Michael LaFido, a top-producing Realtor and real estate consultant with over sixteen years of experience in the industry. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become the key to his success.
[Read more…] about How to Become a Luxury Listing Specialist w/ Michael Lafido
What’s the difference between a real estate broker vs an agent? With a broker’s license, a broker can open their own real estate brokerage as well as manage and collect fees from real estate agents. Real estate agents have to work for a broker while a broker can run their own business.
Being a broker comes with some perks, but also a lot of responsibility. In this article, we’ll break down the differences between real estate agents and real estate brokers, and what they actually do day-to-day. You’ll get everything from annual income to a full job description.
If you’re looking to level up your game from agent to broker or need some quick answers about the differences between agents and brokers, read on.
[Read more…] about Real Estate Broker vs Agent: A Head-to-Head Analysis
Whether you have dreams of being the next star of Million Dollar Listing, want to help family and friends sell their homes, or are just looking for some extra cash doing something a little different, becoming a part-time real estate agent is a great place to start.
Many agents successfully pursue real estate part-time, but how can you get started? We’ve put together a step-by-step guide that will take you from getting your real estate license all the way to the closing table.
[Read more…] about How to Become a Successful Part-Time Real Estate Agent
Amazingly, for an industry that relies so heavily on reputation and word of mouth, most Realtors suck at customer service.
Some are too eager to move on to the next deal, some genuinely don’t get the idea that they need to nurture relationships past the sale, and well, let’s face it, some Realtors are just selfish jerks who give the rest of us a bad name. 😕
[Read more…] about Jay O’Brien: How to Deliver 7 Star Service in a 3 Star Industry
Want to know a secret? As a real estate agent you’re not really selling relationships or trust or negotiation skills. Nope. You’re selling houses, plain and simple. There’s no way around it.
[Read more…] about An Agent’s Guide to Home Styles, Architecture, & Design
Are you considering a career change and wondering how to become a real estate agent in Illinois? The process isn’t as lengthy as you may have guessed. Sure, you will be required to take 90 hours of prelicensing coursework and pass the Illinois Real Estate Broker Examination. But in less than a year, you could be showing penthouses in the Water Tower Place or bungalows in Springfield.
[Read more…] about How to Become a Real Estate Agent in Illinois in 7 Steps
If you’ve ever found yourself nodding and smiling whenever a tech-savvy agent starts talking about digital marketing and throws around jargon like real estate keywords, PPC, CTR, CPM, or CPL, you’re not alone. Hell, we’ve interviewed people for digital marketing positions that couldn’t even define the jargon they we’re using in the interview! Not real estate agents mind you, but digital marketing professionals. Clearly there’s a problem here.
[Read more…] about How to Use Real Estate Keywords to Get More Leads From Google