Although IDX real estate website providers like Propertybase, Real Geeks, and InCom are great, we still get tons of emails asking about roll-your-own options.
Lucky for you, building your own IDX website is pretty easy these days—easy enough for an agent with limited tech skills to build a website with IDX listings, lead capture, map search, and more in an afternoon.
[Read more…] about How to Build an IDX Real Estate Website: The Ultimate Guide 2019
Amazingly, for an industry that relies so heavily on reputation and word of mouth, most Realtors suck at customer service.
Some are too eager to move on to the next deal, some genuinely don’t get the idea that they need to nurture relationships past the sale, and well, let’s face it, some Realtors are just selfish jerks who give the rest of us a bad name. 😕
[Read more…] about Jay O’Brien: How to Deliver 7 Star Service in a 3 Star Industry
Want to know a secret? As a real estate agent you’re not really selling relationships or trust or negotiation skills. Nope. You’re selling houses, plain and simple. There’s no way around it.
[Read more…] about An Agent’s Guide to Home Styles, Architecture, & Design
In this interview for The Close, we talk to Michael LaFido, a top-producing Realtor and real estate consultant with over sixteen years of experience in the industry. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become the key to his success.
[Read more…] about How to Become a Luxury Listing Specialist w/ Michael Lafido
Whether you have dreams of being the next star of Million Dollar Listing, want to help family and friends sell their homes, or are just looking for some extra cash doing something a little different, becoming a part-time real estate agent is a great place to start.
Many agents successfully pursue real estate part-time, but how can you get started? We’ve put together a step-by-step guide that will take you from getting your real estate license all the way to the closing table.
[Read more…] about How to Become a Successful Part-Time Real Estate Agent
What’s the difference between a real estate broker vs an agent? With a broker’s license, a broker can open their own real estate brokerage as well as manage and collect fees from real estate agents. Real estate agents have to work for a broker while a broker can run their own business.
Being a broker comes with some perks, but also a lot of responsibility. In this article, we’ll break down the differences between real estate agents and real estate brokers, and what they actually do day-to-day. You’ll get everything from annual income to a full job description.
If you’re looking to level up your game from agent to broker or need some quick answers about the differences between agents and brokers, read on.
[Read more…] about Real Estate Broker vs Agent: A Head-to-Head Analysis
At last count, there were more than 1 million active real estate licenses in the U.S., and more than 86,000 real estate brokerages nationwide.
As you can imagine, this makes choosing the best real estate company to work for very difficult for newer and experienced agents alike. If you’re like most agents, you’ve at least considered a major brand as a place to hang your license. But, which realty company is the best for you?
[Read more…] about What’s the Best Real Estate Company to Work for in 2019?
What do top producing listing agents and buyer’s agents have in common? Well, besides reading this site, they’re both masters at writing a super accurate comparative market analysis that helps them snag listing after listing.
[Read more…] about How to Do a Comparative Market Analysis: A Step By Step Guide
If you want to learn how to start a real estate brokerage in 2019, you could do worse than learn from Jeff. Jeff (not his real name) was a Brooklyn kid who managed to grow a literal mom and pop brokerage in Williamsburg to a small empire he sold to NRT for a reported mid-eight figures.
Now you might be thinking that Jeff was lucky. That he started at the low end of the market and rode one of the largest upswings in New York City real estate history all the way to F#$&* You money. You’d be right of course, but you’d also be missing the point.
[Read more…] about How to Start a Real Estate Brokerage in 2019 (Without Going Broke)
All across the country, top producing agents and teams are starting to get back to basics.
The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line:
Relationships.
That means relationship marketing– the systematic cultivation and nurturing of relationships to grow your business– is having something of a moment.
One of the earliest adopters of this strategy in the real estate tech space is Contactually CEO Zvi Band.
[Read more…] about Why Relationship Marketing Should be Your Primary Lead Gen Strategy in 2019: w/ Contactually Founder Zvi Band