Listing Agent 101

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.

At the very core of your fiduciary duty to your client is the idea that you need to work hard to get them the best price. Here are some solid ways to do just that.

In this step-by-step guide, we'll tackle the four crucial elements of a killer listing description, how to create them yourself, and examples of agents who have mastered this task.