Real estate websites are an excellent way to show off your brand and give potential clients a sneak peek into what it’s like to work with you. With so many choices for building websites for real estate, picking the right one can feel overwhelming. That’s why I’ve put together a list of the best real estate website builders out there. Follow this guide to find the perfect platform to boost your business. Let’s take your real estate game to the next level!
- Easy Agent PRO: Best for all-in-one lead gen
- iNCOM: Best for value
- Placester: Best for concierge service
- Luxury Presence: Best for luxury markets
- Lofty: Best for AI-powered platform
- Real Geeks: Best for website templates
- AgentFire: Best for affordable customization
The Close’s Top Picks for Best Website Builder for Real Estate
| Type of Software | |||
|---|---|---|---|
| Easy Agent PRO | |||
| iNCOM | |||
| Placester | |||
| Luxury Presence | |||
| Lofty | |||
| Real Geeks | |||
| AgentFire |
Easy Agent PRO: Best for All-in-One Lead Gen
Why I Chose Easy Agent PRO
Among the best website builders for real estate agents, Easy Agent Pro (EAP) stands out because of its impressive lead generation capabilities. Even the basic plan offers essential tools to capture and manage leads effectively. Create a website with IDX integration, access a CRM, use direct communication tools, and benefit from a ton of apps to create a system that works for you. As a bonus, you’ll get weekly content to enhance your search engine ranking. This focus on SEO makes EAP a strong choice for the best real estate website builder.
Additional Features
- Text-to-lead: Set it and forget it by composing a text response that gets sent out when a lead submits a form. A unique textable code also automatically registers users as leads to your CRM.
- Squeeze: The platform’s highly customizable landing pages, dubbed “Squeeze,” are designed to maximize your lead capture rate. These conversion-focused sites enable you to create lead capture forms, single property pages, and open house sign-ins, all with the ease of an app.
iNCOM: Best for Value
Why I Chose iNCOM
iNCOM has all the functionality without the steep price tag you might find with fancier platforms. If you’re a new agent, this is a great option for quickly running your real estate business. Take advantage of an IDX-enabled website, lead capture, plus a client relationship manager (CRM) to manage all your leads. Its overall value makes iNCOM one of the best real estate website builders for those on a budget. But don’t take our word for it, test it out for yourself with the risk-free 30-day money-back guarantee.
Additional Features
- Multiple domain syndication: If you have multiple domains, you don’t have to choose one. iNCOM allows you to direct an unlimited number of domains to your website.
- Website language translation: Open your website to various prospects by allowing them to translate your website into their language of choice.
Placester: Best for Concierge Service
Why I Chose Placester
Placester offers a unique Do It For Me (DIFM) concierge service, one of its major selling points. You won’t find this feature among the other best real estate website builders for agents on this list. It’s hard to beat Placester’s high-end, lead-generating websites for the price, especially if you’re adding on the editing and maintenance service. With this platform, you have the support you need behind the scenes to focus on making connections and building relationships.
Additional Features
- Code-free site editor: If you’re going the DIY route, you can build a real estate website in a few hours without learning how to code.
- Marketing Academy: Access content to help you use the best marketing practices to boost your lead gen efforts.
Luxury Presence: Best for Luxury Market
Why I Chose Luxury Presence
Luxury Presence provides beautiful, high-end website designs customized to reflect your business branding. While this website builder option is the most expensive on our list, it is specifically tailored for the luxury market. Luxury Presence offers a range of expert marketing solutions, including IDX home search features, digital CMAs, and brokerage services. You also have access to expert, localized content that helps position you as a local authority in your market.
Additional Features
- Referral network: In-app messaging and video calls enable you to connect with other network members. Use the listing feed and position yourself as an expert in your area to drive more referrals.
- ROI calculator: Knowing the return on your investment is key to driving the best results. The ROI calculator will give estimates to help you understand your campaign performance.
Lofty: Best for AI-powered Platform
Why I Chose Lofty
Lofty offers all the standard features of other website builders, including IDX website and MLS integrations, SEO tools, blogs, landing pages, and mobile capabilities. What really stands out is the AI-powered tools to help capture and convert leads. Lofty’s smart suggestions analyze site activity to provide insights on lead activity and suggest the best next steps.
The platform’s lead analysis tool reviews site activity and engagement to estimate the likelihood of a lead closing. The AI ChatBot explains the entire buying and selling process and can schedule appointments. At the same time, the AI-powered advertising feature collects data on keywords, targeting, and creative variations for your campaign to determine the best possible strategy.
Additional Features
- Lead score: Shape your priorities by dynamically adjusting lead scores. Lofty factor contact validity, online behavior, property info, and more to give actionable insights.
- Mobile power dialer: From cellphone to Power Dialer, with Lofty, your smartphone just got smarter. Contact leads and agents easily and call prospects quickly with automatic dialing and voicemail drop.
Real Geeks: Best for Website Templates
Why I Chose Real Geeks
Real Geeks has a solid entry-level plan that lets you easily set up an IDX-enabled website using their templates. The templates are beautiful and extremely functional, with high-gloss vibrancy and a modern flair. Use the CRM and access a bunch of community-sourced email and text templates for your drip campaigns, along with a complete nurturing system to help you convert leads on autopilot.
Additional Features
- EstateIQ: Property valuation and lead conversion tool designed to increase engagement and conversion.
- Integrations: Integrate your lead manager with other lead sources. Real Geeks is an open platform designed to be infinitely expandable.
AgentFire: Best for Customization
Why I Chose AgentFire
AgentFire stands out by providing a powerful platform for agents who seek customization. Choose from a wide range of templates and tools to create a one-of-a-kind online presence. Plus, it looks great and has some solid SEO features, built-in lead gen tools, and seamless integration options. This makes it super easy to develop your own marketing and lead generation ecosystem.
Additional Features
- Landing pages and lead magnets: No matter what plan you go for, all AgentFire sites come equipped with landing pages, lead magnets, and other tools to help you capture leads effortlessly.
- Elegant website design: AgentFire includes dozens of website templates to choose from, and honestly, they all, whether fully custom or strictly templated, have a high-end, polished appearance with a great user experience (UX).
Frequently Asked Questions (FAQs)
Is it better to build your own website or use a website builder?
Deciding whether to create your own website or use a website builder boils down to what you want to achieve with your site. These days, website builders offer a bunch of customization options and integrations to add features. But starting from scratch might be worth considering if you don’t find what you’re looking for. Before jumping in, though, it’s a good idea to check with the website builder you’re thinking about—they might have designers on hand who can help bring your vision to life.
What is the most popular website builder?
In terms of general website builders that aren’t aimed specifically at real estate, Wix and Squarespace are popular choices. But if you go with a general website builder, you’re limiting yourself on the features you really need for a real estate site. Those specific features are essential for capturing leads, growing your business, and advertising property listings.
Methodology: How I Chose the Best Real Estate Website Builders
Our team of licensed real estate pros, research and data geeks, writers, and editors created a weighted rubric to evaluate each website builder platform. After hours of researching dozens of website builders for realtors, particularly those marketing themselves specifically for real estate professionals, and evaluating each, we selected our top picks based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on.
- General Features: 25%: I evaluated each real estate website provider’s main features, including bandwidth, storage capabilities, reporting and analytics, white label capabilities, and mobile apps.
- Pricing: 20%: There is a vast array of website services with varying costs for real estate professionals. We evaluated the costs of using one of these platforms versus what agents get for the money.
- Additional Features: 20%: I also considered any advanced features the companies offered, including IDX integration, landing pages and lead capture capabilities, social media and pay-per-click (PPC) options, CRM integrations, real estate-specific templates, customization options, and any additional marketing and lead gen features.
- Customer Service: 10%: Customer support for your real estate website is crucial, especially if you’re paying for the company to run it. So, I looked at how each company’s support works, how many hours they’re available, and how they offered support, whether by phone, email, or live chat.
- Customer Rating: 10%: I read a lot of reviews of the website builders and considered their experience compared with my own. I take that additional feedback into account when assessing any software.
- Expert Score: 10%: As an active real estate agent, I rely on my experience and expertise to give extra credit for any standout features or additional considerations not included in the above categories.
- Ease of Use: 5%: I looked at how much technical skill is required to get your real estate website up and running. I also considered if any technical skills are needed to maintain the website once it’s live.
Your Take
When you create a website for real estate, it should reflect you and your business with the ability to attract clients and generate solid leads. When considering websites for Realtors, use this list to find the one that works best for your business and your budget. Have you used any of these real estate website builders? Let me know about your experiences in the comments!
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