6 Best Website Builders for Realtors in 2025: Ranked & Reviewed

Real estate websites are an excellent way to show off your brand and give potential clients a sneak peek into what it’s like to work with you. With numerous options for building real estate websites, selecting the right one can be overwhelming, which is why I’ve put together a list of the best real estate website builders out there. 

Follow this guide to find the perfect platform to boost your business and take your real estate game to the next level!

• Easy Agent PRO: Best for all-in-one lead gen
• iNCOM: Best value for the price
• Placester: Best for concierge services
• AgentFire: Best for affordable customization
• Agent Image: Best for high-end custom designs
• Real Geeks: Best for website templates

The Close’s top picks for the best website builders for realtors

Easy Agent PRO: Best for all-in-one lead gen

Visit Easy Agent PRO

Easy Agent PRO pricing & demo/trial availability

• Trial or demo: Yes; 14-day free trial 
• Pro: $229 monthly + $199 activation fee
• Ultimate: $279 monthly + $199 activation fee
• Ultimate+: $399 monthly + $199 activation fee
• Premium: $899 monthly + $199 activation fee

Why I chose Easy Agent PRO

Among the best website builders for real estate agents, Easy Agent PRO (EAP) stands out because of its impressive lead generation capabilities. Even the basic plan offers essential tools to capture and manage leads effectively. 

With EAP, you can create a website with IDX integration, access a CRM, use direct communication tools, and benefit from a ton of apps to create a system that works for you. As a bonus, you’ll get weekly content to enhance your search engine ranking. This focus on SEO makes it a strong choice for the best real estate website builder.

EAP is also one of our recommended marketing companies to work with for lead generation. Learn more about it in our in-depth guide to the best real estate marketing companies.

Additional features

• Text-to-lead: Set it and forget it by composing a text response that gets sent out when a lead submits a form. A unique textable code also automatically registers users as leads to your CRM.
• Squeeze: The platform’s highly customizable landing pages, dubbed “Squeeze,” are designed to maximize your lead capture rate. These conversion-focused sites enable you to create lead capture forms, single property pages, and open house sign-ins, all with the ease of an app. For some examples and tips, check The Close’s guide to real estate landing pages.
• SEO visibility: Various apps are available to help increase your website’s search visibility. This includes blog templates, comparative market analyses, and specific neighborhood pages where you can showcase your expertise in the local market. 

iNCOM: Best value for the price

Visit iNCOM

iNCOM pricing & demo/trial availability

• Trial or demo: Demo is available
• Real estate agent website: $44.95 monthly (billed annually) + $250 one-time setup fee
• Office/brokerage website: $64.95 monthly (billed annually) + $250 one-time setup fee

Why I chose iNCOM

iNCOM has all the functionality without the steep price tag you might find with fancier platforms. If you’re a new agent, this is a great option for getting a website and CRM set up without hefty upfront costs. In fact, it made our roundup of the best lead generation companies because of its strong lead generation features when designing a website.

Take advantage of an IDX-enabled website, lead capture, plus a client relationship manager (CRM) to manage all your leads. iNCOM’s overall value makes it one of the best real estate website builders for those on a budget. But don’t take our word for it, test it out for yourself with the risk-free 30-day money-back guarantee.

Additional features

• Multiple domain syndication: If you have multiple domains or are having trouble settling on a domain name, you don’t have to choose just one. iNCOM allows you to direct an unlimited number of domains to your website.
• Website language translation: Open your website to various prospects by allowing them to translate your website into their language of choice.
• Task management: Keep track of your daily tasks and meetings with a comprehensive event calendar. 
• Lending tools: Enable your website visitors to utilize pre-programmed mortgage calculators, helping them determine if they can afford a home based on factors such as monthly mortgage payments, property taxes, insurance, and more.
• Daily real estate news updates: With a constantly updated feed of real estate news in North America, your visitors can use your website to stay informed about the real estate market. 

Placester: Best for concierge services

Visit Placester

Placester pricing & demo/trial availability

• Trial or demo: Yes, 30-day free trial
• Agent Essential: $59 monthly
• Agent Plus: $79 monthly
• Agent Premier: $129 monthly
• Premier + Content: $329 monthly

Why I chose Placester

Placester offers a unique Do It For Me (DIFM) concierge service, which is one of its major selling points. You won’t find this feature among the other best real estate website builders for agents on this list. 

It’s hard to beat Placester’s high-end, lead-generating websites for the price, especially if you’re adding on the editing and maintenance service. With this platform, you have the support you need behind the scenes to focus on making connections and building relationships.

Additional features

• Code-free site editor: If you’re going the DIY route, you can build a real estate website in a few hours without learning how to code.
• Marketing Academy: Access content to help you use the best marketing practices to boost your lead gen efforts. 
• Lead capture: Tools like email send lists, live chats via a mobile app, custom landing pages, and CRM functionality can help you capture more quality leads. 

AgentFire: Best for affordable customization

Visit AgentFire

AgentFire pricing & demo/trial availability

• Trial or demo: No trial is offered, but a product demo is available
• Monthly fee: $149 standard
• Setup fee: $700 for Ignite, $1,800 for Semi-custom, and $3,500 for Custom

Why I chose AgentFire 

AgentFire stands out by providing a powerful platform for agents wanting the most customization. Choose from a wide range of templates and tools to create a one-of-a-kind online presence. Plus, it looks great and has some solid SEO features, built-in lead gen tools, and seamless integration options. This makes it super easy to develop your own marketing and lead generation ecosystem.

Additional features

• Landing pages and lead magnets: No matter what plan you go for, all AgentFire sites come equipped with landing pages, lead magnets, and other tools to help you capture leads effortlessly. 
• Elegant website design: AgentFire offers dozens of website templates, all of which boast a high-end, polished appearance and a great user experience (UX), whether fully custom or strictly templated.
• Authority content: Boost your website’s credibility by incorporating features that highlight client reviews, showcase your expertise through blogs, attract property leads with listings, and offer area guides that provide local neighborhood insights and data. 
• Engagement & conversion tools: Get more quality leads and conversions with IDX, which can provide advanced CTA tools to better match potential clients with content they’re most likely to be interested in, as well as a guide creator. 
• Performance dashboard & AI tools: A dashboard displaying various metrics can help you identify where to focus your efforts. AI tools can also assist with generating marketing material to be used in emails and social media.

Agent Image: Best for high-end custom designs

Visit Agent Image

Agent Image pricing & demo/trial availability

• Trial or demo: Not mentioned
• Monthly maintenance fee: $99, but may vary
• Template setup: $2,000+, but may vary
• Semi-custom setup: $2,500+, but may vary
• Custom setup: $10,000+, but may vary 

Why I chose Agent Image

Agent Image’s home page showcases a portfolio of high-end and visually appealing websites, featuring high-profile clients such as Ernie Carswell, Joyce Rey, and Williams & Williams. If you’re an agent specializing in the luxury market, Agent Image’s tools can help you stand apart from the competition when it comes to highlighting your personal brand and market presence. 

In addition to website building services, Agent Image also features digital marketing tools like search engine optimization and pay-per-click advertising, which are helpful for proper results and good leads. You can complete the company’s online questionnaire to determine which of its various packages and features might be best suited for you, and the company also provides a complete comparison chart for its products and services. 

Additional features

• SEO optimization: To help drive more traffic to your business, Agent Image offers marketing services to increase your website’s search visibility. As part of this service, you’ll have access to reporting data to give you a clear picture of your return on investment. 
• Ad placements: Agent Image helps you generate more leads by driving traffic to your website through Google Ads. You’ll also only pay for each click, helping ensure that you only pay for results. 
• IDX features: You can choose from a variety of IDX packages to suit your needs and goals. Functionality you can get includes interactive map searches, lead generation tools, real estate CRM, widgets for your website, and marketing automation, among others. 

Real Geeks: Best for website templates

Visit Real Geeks

Real Geeks pricing & demo/trial availability

• Trial or demo: Demo can be requested
• Starting price: $399 per month (published on Real Geeks’ pricing info hub)
• Establish/Grow/Expand/Conquer package plans: Quote-based on pricing page

Why I chose Real Geeks 

Real Geeks offers a solid entry-level plan that allows you to easily set up an IDX-enabled website using its templates. The templates are beautiful and highly functional, with high-gloss vibrancy and a modern flair. Use the CRM and access a bunch of community-sourced email and text templates for your drip campaigns, along with a complete nurturing system to help you convert leads on autopilot. 

Additional features

• EstateIQ: Property valuation and lead conversion tool designed to increase engagement and conversion. 
• Integrations: Integrate your lead manager with other lead sources. Real Geeks is an open platform designed to be infinitely expandable.
• IDX functionality: With IDX, you can integrate property alerts, market reports, provide tools to determine a home’s value, and much more. 
• Marketing: Key features include social media advertising tools, pay-per-click Google search ads, and an AI tool that enables customer interaction, ultimately helping you book more appointments with interested clients. 

Runner-up: Showcase IDX

Visit Showcase IDX

Why I chose Showcase IDX as a runner-up

Showcase IDX does not directly offer services to create a website from scratch, which is why I didn’t select it for our list. However, its IDX plugin with WordPress and a wide range of integrations make it an excellent choice if you already have an existing website. 

Showcase IDX shows off its customer stats as proof of how effective it can be. On its website, it boasts that clients receive 87% additional traffic from Google, with over 13 million customers using its search tools on Agent websites. Some tools you can take advantage of include a property search integration, mapping tools, CRM tools & integrations, and marketing & SEO. 

Showcase IDX offers a free 10-day trial, during which live MLS data is provided along with no MLS pass-through fees.

How to choose the right real estate agent website builder

The best real estate website builder for your business depends on how you generate leads, the features you’ll actually use, and how much support you need behind the scenes. Here are a few factors to consider:

• IDX search: A high-quality IDX feed means your site shows the most accurate, real-time property data. The easier it is for buyers to browse listings on your site, the less likely they are to jump to Zillow or a competitor.
• Lead capture tools: Features like landing pages, valuation forms, and pop-ups are what turn website visitors into names in your database. Without these, even the most attractive site won’t attract new business.
• CRM integration: A built-in or well-integrated CRM helps you keep all your leads in one place, track their activity, and automate follow-up. This is key for speed-to-lead and long-term relationship building.
• SEO and content: This includes blog tools, customizable metadata, and a clean site structure to help your site show up in search results. Strong SEO ensures your site continues to generate traffic long after you stop paying for ads.
• Pricing: Real estate website builders vary widely in cost and commitment. Make sure you understand monthly fees, setup charges, and contract length so you’re not surprised down the line.
• Support and training: The best platforms don’t leave you hanging. Look for onboarding help, tutorials, or live chat support to get your site launched quickly and keep it running smoothly.

Methodology: How we selected the best real estate website builders

Our team of licensed real estate pros, research and data geeks, writers, and editors created a weighted rubric to evaluate each website builder platform. After researching dozens of website builders for realtors, specifically those marketed for real estate professionals, and evaluating each, we selected our top picks based on the most impactful elements for agents and brokers. 

Here are the criteria we based our evaluations on.

• Pricing (20%)
  • There is a vast array of website services with varying costs for real estate professionals. We evaluated the costs of using one of these platforms against the benefits agents receive for their money.
• General features (25%)
  • We evaluated each real estate website provider’s main features, including bandwidth, storage capabilities, reporting and analytics, white label capabilities, and mobile apps.
• Additional features (20%)
  • We considered any advanced features the companies offered, including IDX integration, landing pages, and lead capture capabilities, social media and pay-per-click (PPC) options, CRM integrations, real estate-specific templates, customization options, and any additional marketing and lead gen features. 
• Ease of use (5%)
  • We examined the technical skills required to launch your real estate website. We also considered whether any technical skills are needed to maintain the website once it’s live.
• Customer service (10%)
  • Customer support for your real estate website is crucial, especially if you’re paying for the company to run it. As such, we looked at how each company’s support works, how many hours they’re available, and how they offer support, whether by phone, email, or live chat. 
• Customer rating (10%)
  • We read numerous reviews of the website builders and compared their experiences with my own. We took that additional feedback into account when assessing any software.
• Expert score (10%)
  • As experts, we relied on our experience and expertise to give extra credit for any standout features or additional considerations not included in the above categories.

Read more about our methodology here.

Frequently asked questions (FAQs)

Closing it off

Creating a website for real estate should reflect you and your business, enabling you to attract clients and generate solid leads. Keep in mind that a website should be just one piece of your broader marketing strategy. When considering websites for realtors, use this list to find the one that works best for your business and budget. If you’re looking for ideas, check out our picks of the best real estate agent websites.