Real estate flyers are a go-to tool for top agents, helping them stand out and stay visible in their marketing efforts. Whether you’re hosting an open house, listing a property, or looking to attract new clients, having a stash of well-designed, easy-to-edit flyer templates on hand is a huge advantage. To give your marketing a boost, I’ve rounded up our 13 favorite real estate flyer examples that are sure to inspire your next campaign!
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1. Showcase a Property
- Created by: The Close
- Membership required: Free subscription to Canva
- Cost: Free to customize and download
- Details: You can use real estate flyers to get listings. When you’ve got a new listing to showcase, real estate flyer ideas like this one are perfect for generating buzz. It offers plenty of space for standout photos, key details, and your contact info. Print a batch right from Canva and drop them off with the top buyer agents in your area to ensure your property gets noticed fast.
If you need some help working with Canva check out our guide linked here.
(Make a copy of our template to customize your own)
2. Just Listed
- Created by: Coffee & Contracts
- Membership required: Yes, requires a Coffee & Contracts membership
- Cost: Starting at $45 per month (annual plan)
- Details: This just listed real estate flyer example feels like a page out of a fashion magazine. Its elegant use of white space, typography, and the arrangement of photos are very attractive. This is a flyer your sellers can be proud of, and one that’s instantly attractive to buyers.
3. Just Sold
- Created by: LabCoat Agents
- Membership required: Yes, requires access to LabCoat Agents Marketing Center
- Cost: $59 per month
- Details: This sleek, modern real estate flyer example delivers a clear message: SOLD, by you—the local real estate expert. After closing, take it a step further by circle prospecting. Use real estate postcards when door-knocking in the neighborhood, making it even easier to share your success.
LabCoat Agents and their LCA Marketing Center is one of The Close’s top picks for template creation. While it might not be a traditional print-marketing resource, it stands out for its versatility and comprehensive tools, making it an excellent choice for all your marketing needs. Here’s why we think they’re the best option:
- Stylish and sophisticated: The brand sensibility from LCA is pretty much second to none. They design beautiful marketing materials that will elevate your brand.
- Easy, Canva-like design space: Designing on LCA is quick and convenient, and unlike Canva, it’s tailored specifically for the needs of real estate agents.
- Tons of related resources: With LCA, you get access to their award-winning social, email, and other print marketing templates, giving you everything you need for a unified, consistent brand.
4. Open House
- Created by: ProspectsPLUS!
- Membership required: No
- Cost: Free to design, flyers printed for as little as 30 cents each
- Details: This open house real estate flyer template’s bold, dark layout puts your images front and center while making your text pop. It’s ideal for announcing an open house, showcasing your latest sale, or getting the word out about your next big event.
Pro Tip: While you’re getting things printed, don’t forget to pick up thank you cards to send out to anyone who attended your open house. A personal touch can go a long way! Even if they don’t purchase your listing, they just may use you as their agent.
5. Agent Intro as the Neighborhood Expert
- Created by: The Close
- Membership required: Free subscription to Canva
- Cost: Free to customize and download
- Details: To nail your farming strategy, you need to be the go-to expert in your area. This realtor flyer template helps you showcase your knowledge of the community and why you’re the best choice for buying or selling. Keep this handy when you’re out door-knocking!
(Make a copy of our template to customize your own)
6. Neighborhood Market Updates
- Created by: Breakthrough Broker
- Membership required: Free subscription to Breakthrough Broker
- Cost: Free to customize and download
- Details: Keep your clients in the know with this neighborhood market update flyer. It’s packed with the latest trends, recent sales, and key stats to help homeowners understand the current market. Perfect for sharing during door-knocking or leaving behind at meetings, this flyer positions you as the local expert they can trust.
7. Price Reductions
- Created by: The Close
- Membership required: Free subscription to Canva
- Cost: Free to customize and download
- Details: Grab a buyer’s attention with this price reduction flyer, designed to highlight the new, competitive price of your listing. It’s a great tool to reignite interest and attract potential buyers who may have been on the fence. Share it with your network or use it during open houses to ensure everyone knows about the updated price.
(Make a copy of our template to customize your own)
8. Feature a New Housing Development
- Created by: The Close via Agent Crate and Canva
- Membership required: Yes, membership to Agent Crate and a free subscription to Canva
- Cost: $29 per month (billed annually)
- Details: When you’ve got a new listing hitting the market, choose this real estate flyer to generate chatter among the buyers (and, of course, buyer agents) in your community. Use the ample space to highlight some high-impact photos, a little bit of listing information—and, of course—your contact info. Get the most out of this flyer by printing up a handful of them every time you list a new property for sale and dropping one at the office of the top 10 buyer agents in your market.
(Make a copy of our template to customize your own)
9. Showcase High-end Property Features
- Created by: Eviory Studio in Canva
- Membership required: Free subscription to Canva
- Cost: Free to customize and download
- Details: When you’ve got stunning property photos that highlight high-end features, the best strategy is to let those images do the talking. This real estate flyer example template is perfect for showcasing luxury properties, with a design that emphasizes visuals over text. It’s all about creating an impact with every glance. And remember, make sure your contact info is front and center—these eye-catching listings are a great way to generate more leads.
Pro Tip: If you’ve got a high-end listing, think about stepping it up with real estate brochures instead of just flyers. Brochures give you more room to showcase all those luxurious details—like stunning finishes, top-of-the-line amenities, and even a bit of the property’s story.
10. Real Estate Networking Event Invites
- Created by: LabCoat Agents
- Membership required: Yes, requires access to LabCoat Agents Marketing Center
- Cost: $59 per month
- Details: Real estate agents and brokerages host events year-round. This real estate agent flyer idea is easy to edit and you can swap out the image for a stock photo that represents the type of event you’re hosting. This is a visually striking, clean, modern aesthetic that is sure to capture your clients’ attention.
11. Home Maintenance Reminders
- Created by: Coffee & Contracts
- Membership required: Yes, requires a Coffee & Contracts membership
- Cost: Starting at $45 per month (annual plan)
- Details: The change of season is perfect for face-to-face prospecting. Agents find that late summer into fall brings great opportunities for conversations. This home maintenance checklist flyer is a handy leave-behind for homeowners, offering monthly maintenance tips. It’s a great way to engage your farm area or any homeowner you meet.
12. Client Testimonials
- Created by: LabCoat Agents
- Membership required: Yes, requires access to LabCoat Agents Marketing Center
- Cost: $59 per month
- Details: Since over 80% of buyers and sellers value reviews when choosing an agent, use this real estate flyer example template to showcase your top client testimonials. Attach it to your marketing materials for meetings, and swap out the stock image for one that fits your brand.
Why Real Estate Flyer Templates Matter
Whether you’re showcasing a new listing, promoting an open house, or introducing yourself to potential clients, a well-designed real estate flyer can make all the difference. It’s often the first thing a potential buyer or seller sees, and it sets the tone for how they perceive both the property and you as an agent. Using flyer templates offers several benefits:
- Saves time: Templates let you create professional flyers quickly, especially when you’re on a tight deadline.
- Keeps your brand consistent: Maintain a cohesive look across all your marketing materials, reinforcing your brand.
- Super customizable: Easily make changes to templates to fit each property, event, or audience—change up colors, fonts, images, and more.
- Always looks polished: A good template ensures your flyers always look sharp and professional, enhancing how clients perceive you.
- Budget-friendly: Skip the high fees—templates give you high-quality results without breaking the bank.
How to Create a Great Real Estate Flyer
When you’re creating real estate flyer ideas, you’ll need to tap into the creative part of yourself. For some of us, it’s not that easy. The goal is to create real estate flyers that pop, so nailing the design and customization is important. Here’s how to do it:
- Pick the Right Design Template: The first step in creating a killer real estate flyer is picking the right design template. Think about the vibe of the property and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
- Customize to Maximize Impact: Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Make sure your contact info is easy to spot—after all, you want potential buyers to get in touch! Tailoring the real estate flyer example to both the property and your brand is what makes it stand out from the rest.
- Elements of a Great Real Estate Flyer: Effective real estate flyer examples have a strong headline, essential property details (like price, size, and standout features), and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must—they’re often the first thing people notice. Keep the layout clean and easy to read, with all the key info front and center. A well-designed flyer can drive serious interest in the property.
Smart Ways to Distribute Your Real Estate Flyers
Creating a killer real estate flyer is just the first step—now it’s time to get it into the hands of potential buyers and sellers. Here are some smart ways to distribute your real estate flyers effectively:
- Go door-to-door
- Display at open houses
- Partner with local businesses
- Send via direct mail
- Distribute at community events
- Share on social media
- Leave at other agent’s real estate offices
- Email flyers to everyone in your database
The goal is to maximize your reach and ensure they reach the right people. Realtor flyer ideas should drive interest and increase traffic for your listings.
Best Real Estate Flyer Template Providers
Stylish templates to integrate into your personal branding. | ||
A great source for new, print-ready templates that coordinate with your social media marketing. | (based on the annual plan) |
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Ready-to-use and easily customizable to your brand. | ||
Customize, download, and print from a collection of design-ready prints. | Premium plans available |
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Multi-format options with your choice of delivery service to your prospects either electronically or by mail. | Prints starting at $.30 each |
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Ultimate design control over everything including size, paper stock, and more. | Prints starting at $.36 each |
FAQs
How do I make a real estate flyer?
First, you’ll want to make sure you get your realtor flyer examples by researching really great real estate flyer examples. When you make it your own, be sure you adhere to any local guidelines or brokerage requirements. In certain markets, you may be required to disclose your license number. With most brokers, you’ll need to display their logo. They should provide this information to you.
Next, pick a program you like and figure out your use for this flyer. New listing flyers can be a great idea at an open house to showcase your other listings. If you’re preparing to knock on doors, having a neighborhood specialist flyer along with a market report or new listing flyer is a great idea.
How do I make a real estate flyer in Microsoft Word?
Our recommendation is to use one of the web programs on our list–we’ve provided some really amazing real estate flyer examples for you to look at. If you choose to go the Microsoft Word route, make sure to save or convert your flyer to PDF format. PDF format looks the same on most computers, so when you go to print it you can rest easy knowing your flyer formatting will be intact.
What should a real estate flyer say?
Your real estate flyer should say your name, your brokerage, and your contact information, at the very least. Many agents find that including their headshot helps them to stand out. I recommend also including a QR code that leads to your website or main social media page. You can use a free tool like QR Code Generator to easily add a QR code to your flyers.
What size should my real estate flyer be?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way for you to generate leads, many providers offer postcard sizes, door handle flyers, and everything in between.
Bringing It All Together
Creating and distributing eye-catching real estate flyers can significantly boost your marketing efforts and help you connect with the right buyers and sellers. By choosing the right design, customizing it to perfection, and strategically getting it out there, you’ll not only stand out in the market but also drive real results, leading to a boost in your GCI. Now, it’s time to put these tips into action and watch your business grow!
Do you have any examples of real estate flyers from providers that we missed? What should we include on our list? Tell us in the comment section below.
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