You searched for - Page 13 of 14

13 Real Estate Email Marketing Tips & Scripts That Actually Work in 2020

Emile L'Eplattenier | March 19, 2020

Believe it or not, when it comes to email marketing, real estate agents actually have an advantage. What other industry gets new, local inventory that changes daily, with each and every product being unique?

So if you’re sitting on the fence about adding real estate email marketing to your daily grind, just remember that real estate is THE perfect industry for email. That’s why we decided to put together this guide showing you 15 actionable real estate email marketing tips and tricks that actually work in 2020.
[Read more…] about 13 Real Estate Email Marketing Tips & Scripts That Actually Work in 2020

15 Real Estate Marketing Mistakes Even Skilled Realtors Make

Emile L'Eplattenier | November 13, 2018

One of the worst things about being wrong is that you almost never find out until it’s too late.

That headshot with your dog your mom loved? It makes you look like a veterinarian in a pantsuit…

Sure, it’s blatantly, almost comically obvious to you now, so why did it sound like the best idea ever last week when you forked over $150 for the shoot?

We’re not going to pretend we have the answer, but we can help you avoid some of the more common marketing mistakes that can hurt your bottom line.

Firepoint CRM and IDX Websites Review: By Agents, For Agents

Emile L'Eplattenier | October 26, 2018

In the crowded market of all in one real estate CRM and IDX websites, it takes a lot for a relative newcomer to get our attention.

Firepoint, a newer real estate CRM with integrated lead generation IDX website did just that. The buzz in the industry piqued our curiosity, and the impressive list of features and agent centric-design sealed the deal.
[Read more…] about Firepoint CRM and IDX Websites Review: By Agents, For Agents

27 Things Male Realtors Should Never, Ever, Wear to Work

Emile L'Eplattenier | May 2, 2018

Your clients are judging you. Your headshot, your branding, your website, your business card, and yes, even your clothes. They all send a discreet but vital message about you to your clients and prospects.

Since I’m betting most of you want to be judged favorably and land more wealthy, picky, clients, we put together this in-depth guide on what male Realtors should never, ever, wear to work.

Realvolve Review: A CRM Evolved Enough for Today’s Agents?

Emile L'Eplattenier | January 28, 2019

In today’s real estate software market, it feels like everyone is trying to sell you an “all-in-one” solution that does everything but gas up your car. There’s only one problem with this approach:

They charge you all-in-one prices.

That’s why it’s refreshing to review a real estate CRM like Realvolve that focuses on doing one thing, and doing it flawlessly: Organizing and automating relationships to get more referrals and close more deals. [Read more…] about Realvolve Review: A CRM Evolved Enough for Today’s Agents?

Propertybase Review: The (Old) New Kids on The Block Get Serious

Emile L'Eplattenier | March 28, 2019

When it comes to military strategy, most people are surprised when the upstart beats the old guard. You shouldn’t be. After all, instead of constantly bragging about how great they are, the upstarts just quietly work on their tech until it’s really ready and change the game. We think all-in-one CRM/IDX Website/Marketing platform Propertybase has just pulled this off with the rest of the market none the wiser. [Read more…] about Propertybase Review: The (Old) New Kids on The Block Get Serious

7 Real Estate Podcasts Smart Agents Listen to Every Day: 2020

Emile L'Eplattenier | May 21, 2019

When it comes to success tips from the world’s most accomplished people, there is one above all others that seems to be universal: Never stop learning.

For most ambitious agents and brokers we meet, real estate podcasts tend to be the clear winner when it comes to learning. On paper, the choice makes perfect sense: you can listen to real estate podcasts in the car in between showings, while you’re doing the dishes, working out, or hell, even while you sleep. [Read more…] about 7 Real Estate Podcasts Smart Agents Listen to Every Day: 2020

18 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make

Emile L'Eplattenier | May 17, 2020

They may love you, but they’re all liars. Your spouse, your mother, your best friend from college—all liars.

Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked.

You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea. [Read more…] about 18 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make

Can Experiential Marketing Save The Real Estate Industry…Again?

Emile L'Eplattenier | July 22, 2019

Lyst Index Launch Event at 11 Beach Street, PHB- Photo via Douglas Elliman

While the rumors of the death of real estate are greatly, (and repeatedly) exaggerated, an agent from just 10 years ago would hardly recognize the industry today.

No, agents aren’t whizzing around Manhattan in flying cars just yet, and houses are still houses, but Silicon Valley has been treating the industry like the beaches of Normandy — ripe for the disrupting. [Read more…] about Can Experiential Marketing Save The Real Estate Industry…Again?

Menu