Wake up. Hit snooze. Obsessively scroll through emails in bed. Go back to sleep for another hour. Rush to the office in a panic. Rinse. Repeat. Sound familiar?

If so, you can learn a thing or two from the morning routines of top-producing real estate agents. Worst-case scenario, an intentional morning routine will help you become healthier, happier, and less stressed during the day. 

That’s why we thought we’d take a look at the morning routines of some top-producing agents, brokers, and coaches. After the routines, stick around to check out our list of eight science-backed tips to design a morning routine that sets up your day for success.

1. Elina Golovko’s Morning Routine

Elina Golovko, Douglas Elliman

Elina Golovko is an award-winning Brooklyn broker with Douglas Elliman. Her team consistently ranks as the #1 team in Brooklyn at the brokerage. She also won the DE Pinnacle award for placing in the top 4% company-wide. Here’s what her typical morning looks like:

  • 6:00-7:00 a.m.: Wake up and touch base with all overseas clients
  • 8:00 a.m.: Shower + coffee + business news + listing updates
  • 9:00 a.m.: Check email and do all follow-ups
  • 10:00 a.m.: Leave for the day for showings and appointments
  • 10:30 a.m.: Calls with all team members who have pending deals and active clients while driving to the next appointment

2. Talia McKinney’s Morning Routine

Talia McKinney, SERHANT.

Talia McKinney is a luxury agent at SERHANT. and host of 3 in a Million and Tiny Spaces on LISTED, SERHANT.’s dedicated YouTube network for entertaining lifestyle and real estate shows featuring the firm’s agents. Here’s how she starts her day:https://www.instagram.com/taliamckinney/?hl=en

  • 6:30 a.m.: Alarm goes off. “Alexa, play happy music” and I say one thing that I am grateful for before getting up, “I woke up today, I am grateful!” Then, I check my texts and emails that came in overnight to be sure there is nothing highly important that I need to get to right away.
  • 6:45 a.m.: I am TRYING to put my phone down and NOT go through and respond to ALL of my emails and texts! What I TRY to do is get my workout clothes on to head outside for a run or do a Peloton workout. When possible, I volunteer with an organization that pairs running guides with athletes with disabilities. Typically, I run with a visually impaired runner. We are tethered together at the wrist, and I guide him physically and verbally over the course of the run.
  • 7:45 a.m.: I am responding to all other emails and texts while making breakfast. I usually eat a fruit bowl, eggs, or some of my mom’s homemade granola—yummy!
  • 8:30 a.m.: After breakfast, I try to do a 5-minute meditation, short and sweet, but it’s better than nothing!
  • 8:35 a.m.: I give a good morning shoutout to my social followers and ask them to follow me on my day. (IG / TikTok @TaliaMcKinney)
  • 8:45 a.m.: I pick out my outfit (always dressed to impress) and I run through my calendar for the day. I work all over Manhattan and Brooklyn, so my days are never the same, which is what I LOVE about my job.
  • 9:15 a.m.: I am out the door. I walk or Citi Bike to my office, SERHANT. House NYC, the coolest office space in the world and designed by our CEO Ryan Serhant. My office has such good energy, and we get to collaborate with so many creative people. I go here to start my day so I can check in with Ryan about any deals and clients we are working on together, discuss any upcoming filming with the SERHANT. Studios team (whether it be property tours for the SERHANT. YouTube channel, one of my LISTED shows, or fun content for social), and review upcoming events for SERHANT. Ventures, the education arm of the company where I serve as a Capstone Agent for Sell It Like Serhant Pro Members.
  • 10 a.m.: I’m outta there! Depends on the day where I’ll go next. It could be showing buyers around, showing a property I have for sale, working on my new development project The Westly—I do it all! I also try to set a goal to meet at least three new people a day. Ready, set, GO!

Related Article
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3. Michael J. Franco’s Morning Routine

Michael J. Franco, Compass

Michael J. Franco is a New York City broker with Compass. He is ranked #14 in New York and #3 at Compass. He lives in Manhattan. Here’s what his morning routine looks like:

“My most productive day starts with rising at 5 a.m. I have coffee while I return emails and texts from the night before after I have gone to sleep. I review the ‘hot sheets’ for new listings and listing updates for daily activity. I then check my social media and interact with posting responses and friends’ postings. Another coffee while I spend time with my partner.

“Then three to four days a week I exercise (which has been challenging during the pandemic) and the other days I take my dog to Central Park to play catch, weather permitting (otherwise he just gets a walk around the block). Time permitting, I read for 10 minutes and journal for another 10 minutes. Next is a shower and head to the office after picking up a protein shake.

“Once I hit the office, I am off to the races! I have several hours blocked off to catch up with clients, past and present, then the day is always filled with negotiations, renegotiations, showings, buyer tours, and general dousing of fires here and there! I try to end my day by 6 or 7 for dinner and quiet time alone with my partner and our dog!”

Pro Tip: Schedule Local Community Engagement Into Your Day

One of the best ways to build referrals (and become a bigger part of the community!) is to build relationships with local business owners. Your local florist will know when someone is getting married, and your local hair stylist knows ALL the gossip. While casually schmoozing with local business owners is great, smart agents create systems to build local relationships.

Parkbench is one system that gives you the perfect excuse to reach out to local business owners a few times per week. Why? Because it gives you something to offer them. Something they actually want— free promotion! Learn more by visiting Parkbench below:

Visit ParkBench

4. Sean Moudry’s Morning Routine

Sean Moudry, 16 Strategies

Sean Moudry is one of the hardest-working people we know. He is not only a highly successful agent in Colorado, he is also a sought-after real estate coach, speaker, recruiter, author, and consultant. With all that going on, he still manages to crank out amazing articles for The Close. Even more amazing, he manages to do it all with a smile on his face.

Here’s a sneak peek into how Sean starts his day.

“To achieve over 100 transactions a year as an individual agent, my daily morning routine was determined by the day of the week. This was because I managed my business with a weekly routine and not a daily routine.

“This means that Mondays were for meetings, contracts, and paperwork. Tuesdays were for following up on leads and second showings. Wednesday mornings were time-off and the afternoon was for appointments. Thursday’s and Friday’s focus was all lead generation and setting appointments for the weekend and the upcoming week.

“Since my focus was not the same each day, each morning I would ask myself this question: ‘If I could only accomplish two things today that would make me feel proud, what would they be?’ Some days this would be to set two appointments, other days it would be to call 10 past clients. This simple focus on just two things prevents me from feeling overwhelmed and still provides me with consistent measurable results.”

Related Article
9 Real Estate Thank-you Notes That Create Clients for Life (+ Templates)

5. Ryan Serhant’s Morning Routine

Ryan Serhant, SERHANT.

It’s one thing for me to tell you about the morning routines of top-producing agents, but if you want to get inspired, why not watch someone actually go through with it? Here’s mega-agent and reality TV star Ryan Serhant’s morning routine:

If you want to learn more about what Ryan is up to these days, our own Beth Incorvati sat down with him for a deep dive into starting a new brokerage during a pandemic, new agent advice, and more. Check it out here.

Related Article
Sell It Like Serhant Course: How to Build Your Personal Brand (In-depth Review)

6. Tika Van Den Hurk’s Morning Routine

Tika Van Den Hurk, Douglas Elliman

Tika Van Den Hurk is the Senior Director of Luxury Sales with Douglas Elliman, Florida. She is ranked in Real Trends for 2020, and is a top 4% Platinum award winner at DE. Here’s how she starts her day in sunny Florida:

“My alarm goes off at 6:45 a.m. and I start my day with a 10-minute meditation and visualization for everything I want to create in my life. After waking up and brushing my teeth, I drink one cup of hot water with lemon while preparing breakfast for my two teenage daughters. While they are eating and getting ready, I answer any urgent texts, emails, or phone calls for work.

“After having my first cup of organic black coffee, I drive my daughters to school, and once I am back, I start my morning workout routine with a one-hour-and-fifteen-minute run. I typically run between seven and 10 miles on the beautiful Fort Lauderdale beach. When I return, I spend 15 minutes doing yoga or Pilates for a cool-down at home.

“When I am done with my workout and my family is off for the day, I get ready for work. I have a fresh bowl of fruit and my second cup of organic black coffee to start my work. After checking my goals for the day, I finish answering emails, checking on deadlines, scheduling or preparing for showings, and checking in with my clients.”

Related Article
Lead Nurturing: Tools & Strategies for Conversion (+ Scripts)

7. Tania Isacoff Friedland’s Morning Routine

Tania Isacoff Friedland, Warburg Realty

Tania Isacoff Friedland is a Manhattan broker with Warburg Realty who has closed over $1 billion in volume in her career. She is also ranked on Real Trends as a top producer by volume. Here’s how her mornings look:

“At 6:30 a.m., my alarm goes off. The first thing I do is kiss my husband and dog good morning. Next, I look at my phone and review the emails and texts that came in overnight.

“Shortly thereafter, I jump out of bed, throw on my workout clothes, and make myself a coffee to-go that I can drink on my way to the gym (in non-COVID times) or before I go for a run or get on the Peloton.

“After my workout, I head home to shower and get ready for the day. I either keep the news on in my bedroom or play Bossa Nova/Brazilian Jazz on the speakers in my bedroom while I do my morning beauty routine in the bathroom and get dressed. As I’m getting ready, I mentally prepare for the day by reviewing my to-do list that I wrote the night before, think about my schedule for the day, reconfirm my appointments, and brainstorm strategic business ideas.

“I’m usually ready by 8:45/9 a.m. I take my dog out for a quick walk and then head out for my first appointment or to my office for the day. En route, I always call my mother and best friend to check in as well as my business partner to update each other on the latest with our current deals, any new business leads, and plans for the day.

“When I get to my office, I open a clean page in my Smythson notebook (yes, I’m old-fashioned) and compile my to-do list for the day, incorporating the reminders I sent myself the night before. By then, my phone has already started ringing non-stop, and well, the day has begun!”

8 Science-backed Tips to Start Your Day Like a Top Producer

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1. Wake Up Early

Yeah, I know. You became a real estate agent because you wanted to “make your own schedule.” Of course, just because you can do something doesn’t mean you should. How many mornings have you slept in because you thought, “I’m the boss, god dammit!”?

Well, study after study has shown that there is a link between waking up early and success. So what is that extra hour of lower-quality sleep really getting you?

I can hear the night owls reading this already: “But most of my appointments are in the afternoon and evening!” OK. How well prepared do you want to be for those appointments? What will impress your high-net worth corporate client more—an email sent at 8:30 a.m. or one sent at 3:45 p.m.?

2. Resist the Urge to Check Your Phone

If you want to start your morning routine off on the right foot, checking your phone the second you turn the alarm off is one of the worst things you can do. You are essentially just dumping yourself straight into work without putting that work into context.

But wait, I hear you ask, what if you have an emergency text or email?! OK. If you follow the first tip and wake up early, you will have plenty of time to put out that fire before most agents are even out of bed.

3. Manage Your Business With a Weekly Routine, Not a Daily Routine

Sean’s advice here is one of the most important lessons agents can learn. You need to structure your week for success. So the actual work you start with after your morning routine matters. A lot.

4. Set an Achievable Goal for Your Day

Psychologists agree that goal setting is crucial for building and maintaining the motivation you need to become successful.

If you want to actually achieve your goals, studies show that breaking them up into smaller goals will help. This is something Sean does every morning. “If I could only accomplish two things today that would make me feel proud, what would they be?”

5. Practice Gratitude

After goal setting, practicing gratitude is the second-best thing you can do for your career in the morning. Studies show that gratitude can not only improve your mental health, but actually change your brain too.

6. Exercise

Of course, there is fierce debate about whether working out in the morning is better than working out in the evening, but since most top producers work out in the morning, it couldn’t hurt to work it into your routine.

7. Meditate

I actually wrote an entire article on how meditation can change your day and long-term performance. Check it out here.

Related Article
99 Inspirational Real Estate Quotes You Haven’t Heard 1,000 Times

8. Skip the Carbs

As a native New Yorker, I sure do love my bagels. However, giving them up and upgrading to a pure protein-based breakfast has genuinely transformed my life. Not only do I have more sustained energy and avoid the mid-afternoon sleepiness, but I am losing weight too.

Over to You

Do you have a great morning routine you swear by? Having trouble coming up with one that works or ditching bad habits? Let us know in the comments.

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