The 8 Best Places to Buy Real Estate Leads in 2025

Many agents overlook investing in quality leads because of the cost, but you need to spend money to make money, am I right? To purchase real estate leads is a simple and time-saving way for agents to quickly boost lead generation and sales. With so many lead generation platforms selling leads, it can take a bit to figure out which works best for you. To get ahead of the game, I’ve compiled a list of the best places to buy real estate leads, why I think they’re worth checking out, and what makes them unique. 

• Market Leader: Best for monthly guaranteed leads
• CINC: Best for paid search advertising
• zBuyer: Best for on-demand leads generated via cash offer
• SOLD.com: Best for preferred agent network and referral leads
• Zillow Premier Agent: Best for real estate buyer leads
• REDX: Best for prospecting leads
• Offrs: Best for seller leads
• Zurple: Best for digital marketing and automation

The Close’s Top Picks for Best Places to Buy Real Estate Leads

CRM	Best For	Starting Monthly Price	Learn More
Market Leader	Monthly guaranteed leads	$189	Market Leader review
CINC	Paid search advertising	$900	CINC review
zBuyer	On-demand leads generated via cash offer	$400 minimum spend	zBuyer review
SOLD.com	Preferred agent network and referral leads	Free to join	No review yet
Zillow Premier Agent	Buyer leads	Depends on the market; around $300 to $1,000	Zillow Premier Agent review
REDX	Prospecting leads	$50	REDX review
Offrs	Seller leads	$299	Offrs review
Zurple	Digital marketing and automation	$309	Zurple review

Market Leader: Best for Monthly Guaranteed Leads

Pros	Cons
Lead volume every month is guaranteed. It has advanced lead behavior tracking. Contact info is guaranteed. It offers a refund for fake leads with bogus emails and phone numbers. It is excellent for long-term business forecasting.	Lead quality isn’t always premium. It can be cost-prohibitive. it may not be ideal if you already have a robust and active website. It has a minimum six-month contract.

Why I Chose Market Leader

Market Leader has a long-standing reputation and a proven real estate lead generation track record. It’s an excellent fit for agents who know their conversion rates and have a decent budget. These agents learn how to buy real estate leads and how many they need each month to make it worthwhile. Plus, Market Leader offers access to exclusive real estate leads through partnerships with Network Boost. This platform enables agents to receive high-quality, targeted leads directly, ensuring a steady flow of potential clients.

Additional Features

• Mobile application: This lets real estate agents manage contacts, leads, and marketing on the go, ensuring timely client service with real-time notifications and easy access to data.
• HouseValues: The platform automatically sends your leads directly to your new engagement co-pilot for easy follow-up.
• Leads Direct: All lead intel, including home search criteria and viewed properties, is sent directly to your enhanced real estate CRM, your new engagement co-pilot.
• Social media integrations: Market Leader enables real estate agents to automate marketing on social media platforms, enhancing lead generation and online presence.

CINC: Best for Paid Search Advertising

Pros	Cons
AI automation can follow up on your behalf. It has a private referral network. It is a great CRM and mobile app focused on real estate. Its platform is geared toward teams and top performers. It has lead nurturing and seller lead capture.	Getting started can be expensive. It takes time to get a return on investment. It is not recommended for new agents because of cost. AI feature is an additional cost.

Why I Chose CINC

CINC is a fantastic platform to purchase real estate leads. It uses Google and Meta to create hyper-local ads, and the best part is that their team takes care of it all for you. Instead of just putting your ads out there, CINC also channels the leads into their unique system through paid search, remarketing campaigns, and cash offer ads. This way, you reach potential clients effectively and manage everything in one place. If you already have a solid online presence, investing in CINC could help you expand your reach even further.

Additional Features

• CRM and mobile app: The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24/7, no matter when they engage with your ads. That way, you can always ensure you take care of your leads promptly and automatically.
• Alex (CINC AI Bot): Alex engages with leads by sending personalized messages, streamlining communication, and enhancing lead conversion rates. It’s available 24/7, ensuring timely responses to potential clients.

zBuyer: Best for On-demand Leads Generated via Cash Offer

Pros	Cons
Lead count is guaranteed. It offers a lead replacement policy. It has email and SMS marketing. It offers on-demand leads and requires no contract. Has built-in lead-capture tools	Leads are not exclusive. It lacks CRM. There is a minimum spend of $400 per month Lacks a concierge program Lead nurturing and conversion takes time.

Why I Chose zBuyer

zBuyer is one of the best real estate lead generation platforms committed to customer satisfaction, outperforming larger software companies. It provides valuable, verified leads by targeting potential sellers interested in cash offers and directing them to HousingNow.com. What sets zBuyer apart is its lead verification process for agents, ensuring prospects are ready to transact. While leads are not exclusive, zBuyer limits access to a maximum of six agents. If six agents are already active in an area, leads will not be available.

Additional Features

• Lead Count Guarantee: With zBuyer, choose how many leads to receive each month, like 20 buyer leads and 15 seller leads. If those targets aren’t met, zBuyer will provide extra leads or adjust the price for the next month to help you reach your goal.
• Lead Replacement: zBuyer guarantees agents a replacement for every bad lead, preserving their investment value and allowing them to focus on viable prospects.

SOLD.com: Best for Preferred Agent Network & Referral Leads

Pros	Cons
Has a private referral network Doesn’t require a contract has an easy and free sign-up process Pay for Guaranteed Display to get more referral leads.	Agent referral fee is not indicated on the website. Not ideal for new agents. Has an onboarding and learning curve.

Why I Chose SOLD.com

SOLD.com is a pay-at-closing real estate lead company that helps connect agents with buyers and sellers ready to move. It uses incredible data insights and smart algorithms to hook you up with serious clients. Set up your profile and choose what kind of leads you want to get. Additionally, if you join the Guaranteed Display Program, you’ll get pushed to the front of the line and end up with more matches (leads) than agents who aren’t in the program.

Additional Features

• Agent Portal: Upon logging in, agents can view their wins, losses, and the number of their SOLD.com leads. They can also check their agent ranking within their ZIP codes and explore opportunities to boost their rankings and get more referrals.
• Marketplace: As members of SOLD.com’s referral network, agents can access vendor offers in the Marketplace. These offers include discounts, educational resources, and sales performance incentive funds (SPIFs).

Zillow Premier Agent: Best for Buyer Leads

Pros	Cons
Capture buyer leads earlier than competitors Has automated digital advertising Has broker management tools Allows multiple integrations Has a built-in CRM	Lacks price transparency Leads aren’t exclusive. Customer service needs improvement. Zillow CRM is very basic. Cost per lead can be higher than other platforms.

Why I Chose Zillow Premier Agent

Zillow Premier Agent (ZPA) should be on your radar if you want more buyer leads in real estate. Zillow puts ads for Premier Agents right next to property listings on its site. When someone picks you, they fill out a quick form with their contact info, and then Zillow sends that info your way. Most of these leads are buyers who are just starting to look around. By becoming a ZPA, you’ll boost your visibility since you’ll get prime placement on Zillow and sites like Trulia, StreetEasy, and RealEstate.com. It’s a great way to reach more potential clients!

Additional Features

• Third-party CRM integrations: ZPA integrates with multiple CRMs, such as Top Producer, Follow Up Boss, and Lofty, enabling agents to manage and nurture leads seamlessly.
• Training resources: ZPA provides training resources for agents, including courses and guides to enhance lead generation and client management skills. These resources help agents utilize Zillow’s tools effectively and improve business performance.

REDX: Best for Prospecting Leads

Pros	Cons
Has unlimited lead generation potential for a single monthly fee Offers excellent value for money Great for agents who are comfortable with cold-calling Has a fantastic user interface, including its Vortex lead management system	CRM has no automation options. Not great for agents who are discouraged by rejection Outbound lead gen means more work for you on the front end. Has a high percentage of inaccurate data

Why I Chose REDX

REDX is one of the best lead generation for real estate, giving you info on property details, for-sale-by-owner (FSBO) listings, expired listings, and contact details for buyers and sellers. All this info is organized in their Vortex CRM, making it easier for agents to reach out. It works best for agents who are watching their budgets and are fearless in making some calls or knocking on doors. To get results with REDX, you must put in consistent effort and take a hands-on approach to finding leads. So, if you decide to go with REDX, practice your cold-calling scripts and have your CRM ready to roll.

Additional Features

• Power Dialer: This helps agents connect with more prospective clients by automating the dialing process, saving time, and increasing efficiency. It has up to four lines, so you can make the most of your prospecting calls.
• Ad Builder: This simplifies creating and managing social media ads for agents. It customizes the audience who’ll see ads, ensuring their brand is seen by homeowners likely to sell.

Offrs: Best for Seller Leads

Pros	Cons
Uses predictive analytics Offers guaranteed leads You can claim a ZIP code and join their nationwide referral network. Offers excellent value for its annual price	Nurturing time for leads can be long. The ROOF referral fee is expensive No CRM Limited third-party integrations

Why I Chose Offrs

Offrs is an excellent platform for purchasing real estate leads. It uses smart predictive analytics to spot homeowners ready to sell. Its Smart Data feature looks at over 200 different data points to ensure agents get leads that are likely to convert. You can count on getting 30 leads a month in one ZIP code, and if you go for the premium package, that jumps to 90. The focus is connecting with sellers ready to list, helping agents turn those listings into even more opportunities.

Additional Features

• ROOF Lead Platform: ROOF is an effective inside sales agent (ISA) that contacts, qualifies, and converts your leads. It addresses the key challenge of following up and converting real estate leads.
• RAIA (AI chatbot): Offrs’ RAIA (real estate artificial intelligence advisor) uses SMS and email to qualify leads. It leverages advanced AI to predict homeowner selling behavior, offering agents accurate leads.

Zurple: Best for Digital Marketing and Automation

Pros	Cons
Offers exclusive leads Robust lead nurturing system Easy-to-use platform with a minimal learning curve Has excellent analytics Includes extra features, such as social media schedulers and video messaging	Limited integrations Doesn’t offer training Customer service needs improvement. Can be expensive for some agents Six-month contract is required.

Why I Chose Zurple

Zurple is another spot to purchase real estate leads. It creates community-specific landing pages that get contact info in return for home valuations or IDX searches. If you’re a tech-savvy agent looking for solid analytics, Zurple could be a good fit. It plays well with Facebook and Google Ads, which is perfect if you’ve got a strong online presence. Plus, those automatic follow-up tools are a nice touch for agents who might not be using their CRM to its full potential.

Additional Features

• Lead-capturing websites: Zurple’s customizable IDX websites showcase current MLS listings and property search features. They include lead capture tools such as forms for scheduling showings and home valuations, turning visitors into potential clients.
• Pipeline Boost: It is a cost-effective solution for agents to grow their databases through expert-managed Instagram and Facebook ad campaigns. It generates targeted buyer leads for realtors and engages them with personalized email and text messages.

Frequently Asked Questions (FAQs)

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Methodology: How I Chose the Best Places to Buy Real Estate Leads

Our crew of skilled researchers, agents, writers, and editors at The Close checked out many lead generation companies to figure out the best spots to buy real estate leads. We took a close look at each platform and picked our favorites based on a few key things:

• Pricing: We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General features: This category covers the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced features: Do these lead gen companies offer advanced features? Some notable advanced functionalities include lead scoring, lead nurturing, team distribution, scripts, and AI tools.
• Reputation: I assessed each lead generation company’s reputation by considering feedback from verified users.

Read more about our methodology here.

Your Take

Bringing in leads and finding new clients is a big deal for growing a successful real estate business. One of the quickest and easiest ways to do this is to buy real estate leads from a lead generation provider. By figuring out where to buy these leads, you can discover the right resources that fit your business goals and genuinely support your journey in the real estate industry.

Where do you buy your leads? Did your favorite make it to our list? Let us know in the comments!