Investing in high-quality leads is a strategy that many agents overlook despite its potential to transform their business and boost their sales. While it can be a game-changer for some, it may also be a waste of resources if not used wisely. And with many lead generation platforms offering paid leads, it can take time to determine the best option for your business. That said, I’ve listed the best places to buy real estate leads, why I chose them, and their standout features.
- Market Leader: Best for monthly guaranteed leads
- Offrs: Best for seller leads
- REDX: Best for prospecting leads
- Zurple: Best for digital marketing and automation
- CINC: Best for paid search advertising
- SOLD.com: Best for preferred agent network and referral leads
- Zillow Premier Agent: Best for buyer leads
- zBuyer: Best for on-demand leads generated via cash offer
The Close’s Top Picks for Best Places to Buy Real Estate Leads
| CRM | Best For | Starting Monthly Price | Learn More |
|---|---|---|---|
| Market Leader | Monthly guaranteed leads | $189 | Market Leader review |
| REDX | Prospecting leads | $50 | REDX review |
| Offrs | Seller leads | $299 | Offrs review |
| SOLD.com | Preferred agent network and referral leads | Free to join | No review yet |
| CINC | Paid search advertising | $900 | CINC review |
| Zurple | Digital marketing and automation | $309 | Zurple review |
| Zillow Premier Agent | Buyer leads | Depends on market; around $300 to $1,000 | Zillow Premier Agent review |
| zBuyer | On-demand leads generated via cash offer | $400 minimum spend | zBuyer review |
Market Leader: Best for Monthly Guaranteed Leads
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Why I Chose Market Leader
Market Leader has a long-standing reputation and a proven track record for real estate lead generation. It’s ideal for agents who have calculated their conversion rates and have a healthy budget. These agents know precisely how to buy real estate leads and how many leads they need each month to make paid lead generation profitable. Consequently, Market Leader makes that possible with its lead guarantee, ensuring agents get the expected results.
Additional Features
- Starting monthly prices:
- Professional for Agents: $189 + $10 to $50 per lead (for one user only)
- Market Leader Teams: $329 + $10 to $5 per lead (up to 10 users)
- Market Leader Business Suite: Custom
- Teams (up to 10): $329
- Network Boost: $399 per month for an average of 25 leads per month. The price includes the Market Leader Professional software system, which is required for agents who want to use Network Boost leads.
- HouseValues: Market Leader’s HouseValues provides homeowners with free home valuations, capturing their contact information. These seller leads are then given to agents so they can proactively connect with potential sellers early in their decision-making process.
REDX: Best for Prospecting Leads
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Why I Chose REDX
REDX is an outbound real estate lead marketing system that provides data on property details, FSBO and expired listings, and contact information for buyers and sellers. This data is organized in VORTEX, its customer relationship manager (CRM), to help agents in their outbound prospecting. REDX is ideal for budget-conscious agents willing to invest time in phone or door-knocking. Success with REDX requires consistent effort and a proactive approach to lead gen. So, if you’re going with REDX, practice your cold-calling scripts and have your CRM handy.
Additional Features
- Starting monthly prices:
- Expired Leads: Starting at $69.99
- GeoLeads: Starting at $69.99
- FSBO Leads: Starting at $49.99
- FRBO Leads: Starting at $59.99
- Preforeclosure Leads: Starting at $49.99
- Ad Builder: $49.99
- Brand Builder Social Video Edits: $267
- Brand Builder UNLIMITED: $899
- Brand Builder Social Management: $699
- Power Dialer Products: Starting at $59
- Vortex®: Free with any subscription
- Power Dialer: The Power Dialer helps agents connect with more prospective clients by automating the dialing process, saving time, and increasing efficiency. It has up to four lines, so you can make the most of your prospecting calls.
- Ad Builder: For only $49.99, REDX’s Ad Builder simplifies creating and managing social media ads for agents. It customizes the audience who’ll see ads, ensuring their brand is seen by homeowners likely to sell.
Offrs: Best for Seller Leads
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Why I Chose Offrs
Offrs is one of the best places to purchase real estate leads because it uses predictive analytics to identify homeowners most likely to sell, offering high-quality, targeted leads. Its Smart Data feature analyzes over 200 data points to ensure agents receive leads with a high probability of conversion.
Offrs is the only predictive analytics company that guarantees a certain number of leads: 30 leads per month in your targeted ZIP code and 90 leads within five ZIP codes if you upgrade to the premium package. Offrs is great for agents because these leads are targeted at sellers who are ready to list. And you know what they say—leverage those listings to get even more leads.
Additional Features
- Starting monthly prices:
- 10 cents per month for each lead
- $400 per month for leads in one ZIP code
- $800 per month for exclusive leads in one ZIP code
- RAIA (AI-powered lead conversion): $499 per month
- Premium: $799 per month
- Premium + ISA: $1,199 per month
- ROOF Lead Platform: ROOF is a great feature that acts as an inside sales agent (ISA). ROOF will contact, qualify, and convert your leads to be ready for you. One of the biggest points in buying real estate leads is ensuring you can follow up and convert. This feature solves that pain point.
- RAIA (AI chatbot): Offrs’ RAIA (real estate artificial intelligence advisor) uses SMS and email to qualify leads. It leverages advanced AI to predict homeowner selling behavior, offering agents accurate leads.
SOLD.com: Best for Preferred Agent Network + Referral Leads
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Why I Chose SOLD.com
SOLD.com is a pay-at-closing real estate lead company designed to connect real estate agents with motivated buyers and sellers. It uses data-driven insights and proprietary algorithms to match you with serious clients. You create your profile, set your preferences for leads, and convert the leads you’re sent. However, I’ve seen some reviews stating that if an agent is new and signs up, they may not see many leads. So if you’re a new agent, I’d recommend signing up, but don’t expect a flood of leads to come your way.
Additional Features
- Starting monthly prices: Signing up on SOLD.com is free, but agent referral fees are undisclosed as of this writing.
- Agent Portal: Upon logging in, agents can view their wins, losses, and the number of their SOLD.com leads. They can also check their agent ranking within their ZIP codes and explore opportunities to boost their rankings and get more referrals.
- Marketplace: As members of SOLD.com’s referral network, agents gain access to vendor offers in the Marketplace. These offers include discounts, educational resources, and sales performance incentive funds (SPIFs).
CINC: Best for Paid Search Advertising
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Why I Chose CINC
CINC is an excellent platform to buy leads in real estate as it uses Google and Meta to generate leads via hyper-local advertising done for you by the CINC team. Instead of only advertising, CINC funnels leads directly into its proprietary system using paid search, remarketing campaigns, and cash offer ads. This approach ensures potential clients are reached and directed into a streamlined management system. If you already have a solid digital footprint, I’d recommend investing in CINC, which can widen your reach even more.
Additional Features
- Starting monthly prices: CINC’s all-in-one lead generation platform starts at $899 per month for single agents and $1,299 per month for teams. For more details about pricing for the Guaranteed Sales Program and additional advertising promotions available to new clients, please reach out directly to a CINC sales rep.
- CRM and Mobile App: The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24/7, no matter when they engage with your ads. That way, you can always ensure that you take care of your leads promptly and automatically.
- Alex (CINC AI Bot): Alex engages with leads by sending personalized messages, thereby streamlining communication and enhancing lead conversion rates. It’s available 24/7, ensuring timely responses to potential clients.
Zurple: Best for Digital Marketing and Automation
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Why I Chose Zurple
Zurple is another place to purchase real estate leads. It generates leads using community-specific landing pages that capture contact information in exchange for home valuations or IDX searches. If you’re a tech-savvy agent seeking robust analytics, Zurple might be your ideal fit. Its seamless integration with Facebook and Google Ads can benefit agents with a strong online presence. Additionally, Zurple’s automatic follow-up tools make it a great choice for agents who are not using their CRM to its highest potential.
Additional Features
- Starting monthly prices:
- Basic Package: $309
- Auto Leads: $448
- Additional Sites: $100/month per site
- Pipeline Boost: $609
- Lead-capturing Websites: Zurple’s lead-capturing websites are branded, customizable IDX sites that display up-to-date MLS listings and property search features. These sites include lead capture tools like forms for scheduling showings and requesting home valuations, converting visitors into potential clients.
- Pipeline Boost: Pipeline Boost is a cost-effective solution that helps agents grow their databases through targeted Instagram and Facebook ad campaigns managed by experts. It generates buyer leads interested in specific listings and engages them automatically with personalized email and text messages.
Zillow Premier Agent: Best for Buyer Leads
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Why I Chose Zillow Premier Agent
If you want more buyers leads real estate, Zillow Premier Agent (ZPA) should be on your radar. Zillow places advertisements for participating Premier Agents next to listings on its platform. When consumers select you, they fill out a quick form with their contact information, and Zillow sends you that information. Most of these leads are going to be buyers who are near the top of the funnel. Becoming a ZPA widens your reach, as you’ll receive premium placement on Zillow and its network sites like Trulia, StreetEasy, and RealEstate.com.
Additional Features
- Starting monthly prices:
- Price starts at about $1,000 for major metro markets
- For markets outside of major metros, Premier Agents pay between $300 and $500
- Third-party CRM Integrations: ZPA integrates with various CRMs, allowing agents to manage and nurture their leads from multiple platforms seamlessly. Some CRMs that can be integrated into Zillow include Top Producer, Follow Up Boss, and Lofty.
- Training Resources: ZPA offers a range of training resources for agents, including courses and guides designed to improve lead gen and client management skills. These resources help agents use Zillow’s tools effectively, maximize their presence, and enhance their overall business performance.
zBuyer: Best for On-demand Leads Generated via Cash Offer
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Why I Chose zBuyer
zBuyer maintains a solid commitment to customer satisfaction that some of the larger software companies can’t match. It has an excellent track record of supplying valuable, verified leads by targeting potential sellers’ interest in cash offers and directing them to HousingNow.com. The site is similar to Zillow, where buyers can browse listings—after inputting their contact information.
What makes zBuyer different is its process of verifying leads for agents to ensure they are ready to transact. While the leads aren’t exclusive, zBuyer only shares each with a maximum of six agents. So, if an area has that many agents already active, it will be sold out.
Additional Features
- Starting monthly prices:
- $400 per month minimum (leads cost between $12 and $17 each)
- No contract or startup fees
- Lead Count Guarantee: When you sign up with zBuyer, you can select the monthly number and type of leads you want to receive, such as 20 buyer leads and 15 seller leads. If these numbers aren’t met, zBuyer will provide additional leads or adjust the price for the following month to ensure you reach your target.
- Lead Replacement: zBuyer ensures agents receive a replacement for every bad lead, maintaining the value of their investments. This extra layer of security allows agents to focus on engaging with viable prospects.
Frequently Asked Questions (FAQs)
Does buying leads for real estate work?
Of course! But leads aren’t cheap. Success depends on your ability to convert these leads into clients. Many agents try buying leads and give up when they don’t see immediate results. Maintaining consistent communication and establishing trust are essential to maximizing the value of real estate buyer leads.
Where do realtors get most of their leads?
Realtors get their leads from various sources, such as referrals, personal connections, social media, email campaigns, and advertisement websites like Craigslist. Additionally, many agents rely on open houses and community events because they attract a wider audience.
Is it worth it to pay for leads?
Paying for leads is worth it if they are high quality and you have a solid follow-up system. Buying leads can provide a consistent flow of potential clients. However, you’re responsible for evaluating the cost per lead and conversion rates to ensure a good return on investment.
Is it worth it to buy leads on Zillow?
Buying leads on Zillow can be beneficial because of the Zillow network’s broad reach among homebuyers and sellers. Its platform, Zillow Premier Agent, boosts the visibility of agents’ profiles, allowing you to get more leads than non-Premier agents. However, it can be costly for newer agents. So ensure you’re extra diligent with following up to convert your leads.
Methodology: How I Chose the Best Places to Buy Real Estate Leads
Our team of expert researchers, agents, writers, and editors at The Close evaluated dozens of lead generation companies to find the best places to buy real estate leads. We analyzed each platform and based our top choices on the following criteria:
- Pricing: We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
- General Features: This category covers the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites.
- Advanced Features: Do these lead gen companies offer advanced features? Some notable advanced functionalities include lead scoring, lead nurturing, team distribution, scripts, and AI tools.
- Reputation: I assessed each lead generation company’s reputation by considering feedback from verified users.
Read more about our methodology here.
Your Take
Getting paid real estate leads isn’t the only strategy for success in the industry, but it is an essential part of your business development. Where do you buy your leads? Did your favorite make it to our list? Let us know in the comments!
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