Instead of a glorified brochure page, today’s real estate agent websites come with advanced CRMs, landing pages, multiple lead generation options, custom IDX, PPC advertising, and integrations with transaction management platforms like Dotloop.
These sites offer new agents a turnkey solution that offers pretty much everything they need to get started generating leads online.
The only problem is that with so many options, choosing the platform isn’t easy. In order to make your life easier, we did an in-depth comparison of four of the leading real estate agent website options available today; Chime, Easyagent PRO, Real Geeks, and Boomtown.
Before we dive in, here’s a quick comparison of pricing and main benefits for each platform:
| Real Estate Agent Website | Best For | Pricing |
|---|---|---|
| Chime | Best looking websites | $218—$338 per month (+$218—$338 setup fee) |
| Easyagent PRO | Best lead capture | $159—$259 (+setup fee) |
| Real Geeks | Best for Teams | $199 + $25 for each new agent (+$350 setup fee) |
| Boomtown | Best for Brokerages | $350—$999 per month (+$199—$499 setup fee) |
Best Looking Real Estate Agent Websites: Chime
A Real Estate Operating System for 2018
Offering a fully featured CRM, lead generation, an IDX website, and even basic transaction management, Chime is positioning itself as a “real estate operating system” offering almost everything an agent or team needs right out of the box.
Amazingly, according to users we spoke with, Chime manages to package all of their tools in a well designed, easy to use package that is very new agent friendly. Everything they offer looks great, is intuitive to use, and even better, comes with an actual app instead of a mobile website.
For today’s mobile only agents and leads, having an app that just works is a huge selling point. This will increase agent adoption, and help individual agents integrate the system into their daily workflow.
Pricing for Chime is also pretty reasonable for what you get. PPC advertising for lead generation is also fairly and transparently priced starting at $500 per month+ 15% ad management fee.
Gorgeous IDX Websites
Although many might disagree with us, we thought that Chime offers the nicest looking IDX websites of the four platforms. Layouts are clean and well organized, and best of all, great looking. Check out California’s the Boyenga Team’s site for an idea of what we’re talking about.
Unique Features:
Since most of the platforms offered somewhat similar functionality for their CRM and IDX websites, here are a few standout unique features for Chime:
Dialer
Chime’s dialer let’s agents click to call their leads as well as leave voicemails, send pre written texts and more. It even offers suggested scripts for reaching out to the leads it suggests for you every morning.
Transaction Management
Another cool feature Chime offers is transaction management. You can create custom automated workflows, store documents, team management tools, and basic accounting tools.
Chime also integrates with Dotloop if you’re already using Dotloop or plan to in the future.
Chime Pricing for Website & CRM (+onboarding)
| Professional | Accelerator | Enterprise | |
|---|---|---|---|
| Price | $218 per month + $218 setup fee | $338 per month + $338 setup fee | Call |
| Discount | 10% discount for Professional package if paid for year up front | 15% discount for Accelerator package if paid for year up front | 15% discount for 10 or more seats |
| Chime Buyer Lead Generation Tools | Chime Seller Lead Generation Tools |
|---|---|
| IDX Website | Home Evaluation Landing Page |
| Example Chime IDX websites: http://janetbesheer.com/ http://www.bistateteam.com/ https://www.boyengateam.com/ | Example Home Evaluation landing Page: https://www.morrisonteam.com/evaluation |
Chime PPC (Pay-Per-Click)Lead Generation Pricing (They advertise on social media for you)
| Buyer Lead Generation | Seller Lead Generation |
|---|---|
| 16-20 leads: $500 per month +15% ad management fee | 6-8 leads: $500 per month +15% ad management fee |
| 32-40 leads: $1000 per month +15% ad management fee | 12-16 leads: $1000 per month +15% ad management fee |
| 48-60 leads: $1500 per month +15% ad management fee | 18-24 leads: $1500 per month +15% ad management fee |
CRM Capability and Lead Nurturing
| Professional | Accelerator All above features+ |
|---|---|
| Bulk email | Round Robin and Blast |
| Bulk texting | Action Plan Library |
| Custom sales pipeline | Smart Dynamic Lead Scoring |
| Mobile CRM | Full Funnel Business Forecasting |
| Automated smart actions | Team Performance Analytics |
Integrations
Mail Chimp, BombBomb, Zapier, Dotloop, Brokermint, Zillow, Realtor, Trulia, (Skyslope and ziplogix coming soon)
Customer Support/Training
Phone support: Monday-Friday 9-5 EST
Email: 24/7
Best Real Estate Agent Websites for Mobile & Lead Capture: Easyagent PRO
Mobile First Design
One of the best things about Easyagent PRO is that their IDX websites are not only great looking, but have a mobile first design.
Fonts are big and easy to read, layouts make perfect sense on mobile, and everything just seems more mobile focused that the other platforms. It’s so mobile focused that some design elements look a little bit odd on a desktop.
Considering a huge number of buyers are switching their home search to mobile, this is hugely important.
Unique Features:
Done for you blogging
One of the coolest features that Easyagent PRO offers for the leadsites are “done for you” blog posts. The team at EAP will write two posts to your blog every week. For busy Realtors who don’t have the time or resources to blog, this is a great feature.
Automatic Text Followup
Using EAP’s Texty app, you can send automated text messages every time a lead opts in on one of your landing pages or lead capture form. Text messages are a great way to get your leads attention.
Unlimited Landing Pages — point and click editing
EAP also offers the ability to create unlimited landing pages with their point and click landing page creation tool. You can even add a tracking pixel to show ads to leads who didn’t sign up across the web.
Easyagent PRO Pricing for Website and CRM (+onboarding)
| Leadsites | Leadsites Plus | |
|---|---|---|
| Price | $159/month (CRM not included) | $259/month (CRM not included) |
| Easyagent PRO Buyer Lead Generation Tools | Seller Lead Generation Tools |
|---|---|
| IDX website | Home valuation landing page |
| Example Easyagent PRO IDX Websites: https://lasvegasrealtyreport.com/ https://bartleyrealty.com/ https://thejacobsrealty.com/ | https://thejacobsrealty.com/home-value-analysis/ |
PPC (Pay-Per-Click)Lead Generation Pricing (They advertise on social media for you)
N/A
Features: CRM Capability (N/A) and Lead Nurturing
Automated text messaging
Integrations
Liondesk, Mailchimp, Top Producer, BombBomb, Hubspot, Realty Juggler, Follow Up Boss
Customer Service/Training
Phone: M-F 9-5 MST
Incredible training and “office hours”
Best Real Estate Agent Websites for Teams & Value: Real Geeks
Great Value for Solo Agents and Teams
Starting at just $199 per month for 2 agents and just $25 extra per new agent, Real Geeks is a great deal for growing teams. While Easyagent PRO comes in at a slightly more affordable $159, they don’t offer a CRM, and the site is designed for one agent only.
They also offer a ton of team friendly features like round robin lead assignment, idle lead reassignment, text autoresponders, and the ability to text with multiple leads in one window with auto replies.
You can send out a mass text, then carry on multiple text conversation from your desktop with those that reply.
Home Valuation Tool & Market Reports
Although the other platforms also offered variations of home valuation landing pages, Real Geeks is the only one to offer instant valuations. The other platforms just ask for leads to wait for a call or email from an agent.
This is important because many seller leads just want to get a quick valuation. They’re also perfectly willing to give away some contact info for that valuation.
However, many are not willing to offer contact information just so an agent can call them for a home valuation. Using Real Geeks, you can capture partial lead info, e.g. just an address that you can send postcards too.
The site will also create and send out market reports to nurture seller leads. Like Easyagent PRO, you can also create unlimited market reports.
Unique Features
Facebook marketing tool
Real Geeks Facebook Marketing Tool let’s agents easily and quickly create Facebook ads right in the Real Geeks platform. It helps agents create Facebook ads through their website, and also allows them to easily include a tracking pixel to advertise to site visitors across the web.
Idle Lead Reassignment
Another cool feature offered by Real Geeks is their idle lead reassignment feature. If a lead is assigned to an agent who doesn’t take an action in a specified time frame, that lead gets sent to the next agent in the rotation.
That means ALL leads in your system have a much better chance of being followed up with quickly. No more micromanaging. Just tell your junior agents that Real Geeks will reassign the lead if they don’t act.
Real Geeks Pricing for Website and CRM (+onboarding)
| 1-2 Agents | Addititional Agent | |
|---|---|---|
| Price | $199/month + $350 onboarding fee | +$25 for each agent |
| Buyer Lead Generation Tools | Seller Lead Generation Tools |
|---|---|
| IDX website Market report drip emails | Home Valuation Landing Page (instant) |
| Example Real Geeks IDX websites: http://www.thebarticgroup.com/ http://www.dallashomerealty.com/ http://www.chinattirealty.com/ | Example home valuation landing page: https://www.hawaiianrealestate.com/cma/property-valuation/ Market report drip emails |
PPC (Pay-Per-Click)Lead Generation Pricing (They advertise on social media for you)
Google PPC: $550 per month + ad spend
Real Leads Facebook Marketing: $300-$500 per month+ ad spend
Features: CRM Capability and Lead Nurturing
| Email & SMS notifications | Prioritize Leads' Motivation |
| Live Feed | Lead Scoring |
| Track Lead Activity | Automated Email Drip |
| Email Integration and Sync | Email Blasts |
| Lead SMS Autoresponders | Social Profiles |
| Agent Activity | Lead Source Tracking |
| Advanced Search Filtering | Email Templates |
| Agent/Lender Lead Routing | Mobile Optimized |
| Idle Lead Reassignment | SMS Templates |
| Follow-ups and Reminders |
Integrations
Zillow, Realtor, Bold Leads, Lion Desk, Zapier, Wise Agent, Dotloop, Mojo Dialer, Riley, Velocify
Customer Support/Training
Email and phone
8 am CST – 11 pm CST, 7 days a week
Best Real Estate Agent Websites for Brokerages: Boomtown!
Highly Flexible Sites for Brokerages
Designed (and priced) with growth in mind, Boomtown is a great option for larger teams and growing brokerages. Big names like Adam Hergenrother, and Pearson Smith Realty rave about the robust features that Boomtown offers their brokerages.
Unique Features
Agent subdomains
One of the coolest features Boomtown offers for teams and brokerages is the ability to create agent subdomains right from the platform. Being able to offer custom websites (on your domain) can be a huge selling point for recruiting new agents or team members.
Data gathering popups
Boomtown also put a lot of time, testing, and effort into creating popups that don’t just try and gather contact information, but useful data as well. For example, one popup discreetly asks site visitors for their time frame for buying a home.
This means more data to segment leads and less time spent qualifying leads. Instead, you can route leads to the right agent quickly and easily before they’ve been screened.
MLS Hotsheet
The MLS hotsheet is a feature that all CRM’s with MLS integration should offer. It shows your agents the “hot” new listings in the system that are getting a lot of attention. This means less time spent on your clunky MLS interface and more time in Boomtown.
Boomtown Pricing for Website and CRM (+onboarding)
| Launch | Grow | Advance | |
|---|---|---|---|
| Price | 1-3 agents: $750 + $750 onboarding fee | 3-10 agents: $1500 + $1500 onboarding fee | Price varies by number of markets |
| Buyer Lead Generation Tools | Seller Lead Generation Tools |
|---|---|
| IDX website | Home Valuation Landing Page (limited) |
| Example Boomtown! IDX Websites https://www.i35group.com/ https://jray.keatyrealestate.com/ https://www.analuxuryhomes.com/ | https://www.irealtyar.com/sell/ |
PPC (Pay-Per-Click)Lead Generation Pricing (They advertise on social media for you)
15% of Marketing budget ($250 minimum spend, $750 minimum spend for AdWords and Social)
Features: CRM Capability and Lead Nurturing
| Actionable Insights | Lender Access |
| Hot Sheet with MLS Updates | Lead Routing |
| Smart Prospecting Tools | Drip System |
| Automated emails, texts | Marketing Automation |
| Lead Scoring | Email Templates |
| Property Alerts | Email Templates |
| Predictive Intelligence | |
| Listing Analytics |
Integrations
Zillow, Trulia, RPR, Mojo Dialer, BombBomb
Customer Support/Training
Email and phone
8 am EST – 8 pm EST,
7 days a week
The 30,000 Foot View
Choosing the right real estate agent website for you or your growing team or brokerage is not easy. However, most of the platforms on offer today offer something unique that might help you close more deals. Chime, Easyagent PRO, Real Geeks and Boomtown all offer a great combination of features at several price points.
Hi Emile,
Great info,what are your thoughts on Zurple
To be honest with you we haven’t looked at Zurple in a long time. In their last incarnation they had some pretty decent websites that offered good tracking and lead capture, but were a little on the expensive side and a little spammy. Still, plenty of agents are using them to get leads so they must be doing something right.
What is best for a single agent
Real geeks or chime
Hey Julie,
They’re both pretty similar. I would get on the phone with both of them and constrast/compare features you want vs features you need.
Great info. The only area you didn’t cover was third party site lead integration – i.e. (zillow, realtor, trulia, homes, etc leads that automatically get loaded into the CRM). I don’t see where any of these set ups offer that or you didn’t cover that in your analysis.
Ihouseweb is the only one, other than Topproducer (CRM only) that offer this feature which is huge.
Also – commentary on pricing would be good. The mere fact these companies charge for example $550 + ad spend for google ppc is OUTRAGEOUS to put it mildly. That’s freakin crazy in my opinion. They’re getting paid $550 to do – nothing and then bang you for the ad spend? Wow. They’re banking on really really stupid agents to pay them that. Ignorance is bankable. Lol. Thanks again.
Hey Thomas, we cover integrations for each platform, though when they have a list that’s too long, we generally just link out to their integration page. Also, running a PPC campaign is not easy. You need to constantly monitor and change audience on Facebook, choosing keywords, write and tweak ads, etc. You would be hard pressed to find someone who has experience running ads to run your ads for free. You have to remember that some Realtors have no experience at all running ads. That means trial and error, which means mistakes and wasted time and money.
Appreciate your perspective though!