Choosing the right tech stack for your brokerage can feel like navigating a maze. There are CRMs, marketing suites, transaction platforms, financial tools, and recruiting systems all shouting for your attention. I’ve dug into dozens of options, tested and compared their workflows, and narrowed them down to the best 15. Now, dive in and discover the best real estate brokerage software.

The Close’s top picks for best real estate brokerage software

SoftwareBest forStarting monthly priceLearn more
Best marketing software for your real estate brokerage
Coffee and Contracts logoComplete marketing campaign toolkit$74 for agents; $54 per user for teams
Visit Coffee and Contracts
Agent Crate logoAutomated social media posting$39 for agents; $159 for teams
Visit Agent Crate
ProspectPlus! logoHighly targeted real estate direct mail$0.96 per piece
Visit ProspectsPLUS!
FiverrOn-demand freelance marketing5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost
Visit Fiverr
Best CRM software for brokerages
Market Leader Logo_2021Automated lead-nurturing system$189 for agents; $329 for small teams with up to 10 users
Visit Market Leader
cinc logoAll-in-one lead platform$899 for agents; $1,299 for teams
Visit CINC
Conversion-focused CRM$299 for agents; $599 for teams
Visit Real Geeks
Best website builders and IDX website software
Agent Image logo.Fully custom-branded real estate websites$99
Visit Agent Image
placester full logoNo-code IDX websites$79 for agents; $199 for teams
Visit Placester
agentfire logoHyperlocal authority websites$149 subscription + $700 setup fee
Visit AgentFire
Best brokerage software for financial and transaction management
BrokermintBack-office automation$99 for up to five users
Visit Brokermint
QuickBooks IconReal estate accounting suite$35-$235 for up to 25 users
Visit QuickBooks
dotloop logoEnd-to-end transactions$31.99 for agents; custom pricing for teams and brokers
Visit Dotloop
Best recruiting software for brokerages
Breakthrough BrokerSpecialized recruiter dashboards$99
Visit Brokerkit
ziprecruiter logoInstant AI-driven matching$299
Visit ZipRecruiter

Best marketing software for your real estate brokerage

In 2025, it’s not enough to slap together a flyer and hope it sticks. Your brokerage needs cohesive, multi-channel marketing campaigns that convert leads. Your agents need tools that keep up without breaking the bank or the brand. 

Here are my top picks for marketing software for real estate brokers:

Coffee and Contracts

  • Best for: Complete marketing campaign toolkit
  • Starting monthly cost: $74 for agents; $54 per user for teams
Coffee and Contracts' story templates library
Up your social media game with Coffee and Contracts’ story templates

Having Coffee and Contracts is like handing your agents a full-service marketing department in one membership. It packs customizable templates for everything, from social media posts and reels to printed postcards and email campaigns. With all these real estate marketing materials, your team can launch polished and consistent outreach in minutes.

Agent Crate

  • Best for: Automated social media posting
  • Starting monthly cost: $39 for agents; $159 for teams
Easily create marketing materials using Agent Crate

Agent Crate shines when you want hands-off social media. Its automated posting plans push engaging content directly to your agents’ Facebook and Instagram business pages without them lifting a finger. Its in-app design studio lets you customize everything on brand, from single-image posts to short video scripts.

ProspectsPLUS!

  • Best for: Highly targeted real estate direct mail
  • Starting monthly cost: $0.96 per piece
Stand out in your potential leads’ mailboxes with these postcards

ProspectsPLUS! is the go-to for brokerages that swear by hyper-targeted mailers. Users can build and clean their mailing lists, send postcards, flyers, brochures, and door hangers. Agents can also schedule ongoing campaigns, like a “just-sold mailer,” to run automatically. In fact, ProspectPLUS! is one of The Close’s top picks for the best real estate direct mail companies for these features..

Fiverr

  • Best for: On-demand freelance marketing
  • Starting monthly cost: 5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost
Freelance services you can book through Fiverr

While Fiverr isn’t a turnkey brokerage solution, it’s perfect when your team has one-off projects. Tap into a global marketplace of freelancers rated by real clients to find experts for real estate logo designs, virtual staging, ad management, or even email campaigns. Plus, with services starting as low as $5, it’s affordable to get professional-quality work without breaking the bank.

Related resource: Best Real Estate Logos

Best CRM software for real estate brokerages

CRMs aren’t just a perk anymore; they’re a must-have if you want to keep agents happy and make recruiting easier. Before you choose a CRM for your team, figure out which features your brokerage truly needs versus the “nice-to-haves,” so you end up with a system that works for everyone. 

Market Leader

  • Best for: Automated lead-nurturing system
  • Starting monthly cost: $189 for agents; $329 for small teams with up to 10 users
Nurture your leads using Market Leader

Market Leader captures and nurtures leads with automated real estate drip campaigns and timely reminders. It delivers exclusive, high-quality prospects straight to your agents, so you’re not competing for the same contacts. Its exclusive leads guarantee means once a lead is assigned to you, no other agent in the network can claim it.

CINC

  • Best for: All-in-one lead platform 
  • Starting monthly cost: $899 for agents; $1,299 for teams
Manage your leads with CINC’s CRM solution

CINC bundles lead gen, website hosting, and powerful AI-driven follow-up workflows into one seamless platform. If you’re a team leader, you’ll love its ability to route hot leads to the right agents instantly — and the customizable team dashboards give you real-time insight into ROI at a glance. It’s absolutely perfect for scaling operations.

Real Geeks

  • Best for: Conversion-focused CRM
  • Starting monthly cost: $299 for agents; $599 for teams
Real Geeks CRM dashboard
Identify leads most likely to convert using Real Geeks

Real Geeks’ conversion-focused toolkit combines high-performing IDX websites with smart behavioral tracking that tells your agents which leads are ready to talk. It filters out cold leads so agents can focus on genuine prospects instead. Plus, with prebuilt follow-up sequences and a free “Playbook” of industry-proven scripts, you’ll empower your team to confidently engage prospects.

Best website builders and IDX website software

Today’s top website builders and IDX solutions give you drag-and-drop design, real-time MLS feeds, and built-in lead capture tools. When comparing platforms for your brokerage, focus on how easily you can customize pages, launch hyperlocal search widgets, and optimize for mobile without calling in a developer.

Agent Image

  • Best for: Fully custom-branded real estate websites
  • Starting monthly cost: $99
Dolly Lenz website interface on mobile and web
Example of a custom-branded Agent Image website

Agent Image builds award-winning, fully custom-branded WordPress sites that help brokerages establish a distinctive online presence. Think high-impact, mobile-friendly designs that turn casual visitors into solid leads. Agent Image’s team handles everything from SEO-optimized page layouts to IDX integration and lead-capture widgets.

Placester

  • Best for: No-code IDX websites
  • Starting monthly cost: $79 for agents; $199 for teams
Example of Placester’s no-code websites

Placester makes it effortless for brokerages to launch and manage IDX-enabled websites without touching a line of code, thanks to its library of fully customizable templates and built-in MLS data feeds. From area pages that highlight neighborhood insights to automated saved-search alerts that keep prospects coming back, its platform helps generate and nurture leads around the clock.

AgentFire

  • Best for: Hyperlocal authority websites
  • Starting monthly cost: $149 subscription + $700 setup fee
Example of an AgentFire website with hyperlocal content tools

AgentFire gives brokerages a head start with hyperlocal, conversion-driven websites powered by its Visual Editor. In minutes, agents can spin up beautifully branded pages, AI-driven search widgets, and lead-capture CTAs. This makes it easy for agents to tailor their site to a specific niche, neighborhood, or property type.

Best real estate brokerage software for financial and transaction management

The smartest brokerages are now turning to platforms that handle e-signatures, audit trails, commission splits, and bookkeeping all in one place. Check out these top options for your team and say goodbye to error-prone spreadsheets.

Brokermint

  • Best for: Back-office automation
  • Starting monthly cost: $99 for up to five users
Brokermint’s mobile app

Brokermint brings your transaction management and back-office under one roof, automating checklists, commission splits, and real-time financial reporting so your brokerage can ditch spreadsheets and stay on top of every deal. Its mobile app lets your team manage transactions on the go, keeping deals moving no matter where they are.

QuickBooks

  • Best for: Real estate accounting suite
  • Starting monthly cost: $35-$235 for up to 25 users
QuickBooks' expenses report feature on mobile
Track your firm’s spending with QuickBooks

Did you know that many agents and brokerages already use QuickBooks? QuickBooks Online adapts to any brokerage’s accounting needs, showcasing flexible chart-of-accounts templates and custom fields for tracking commission payouts, trust-account reconciliations, and even agent license renewals right alongside your financial data.

Dotloop

  • Best for: End-to-end transactions
  • Starting monthly cost: $31.99 for agents; custom pricing for teams and brokers

Manage transactions and real estate contracts anytime, anywhere

Dotloop streamlines each transaction with e-signatures, real-time document collaboration, and automated compliance checklists. Its broker dashboard delivers a single-pane view of every deal in flight, letting you coach agents mid-process and hit closing targets without last-minute surprises.

Best recruiting software for real estate brokerages

Your brokerage needs to stand out to snag top talent. These tools will help you source smarter, automate follow-ups, and keep every candidate’s journey organized:

Brokerkit

  • Best for: Specialized recruiter dashboards
  • Starting monthly cost: $99
Brokerkit recruiting software dashboard
Brokerkit recruiting software dashboard

Brokerkit takes the heavy work out of recruiting by combining AI-driven messaging, market-triggered alerts, and integrated SMS/email campaigns into one clean dashboard. With one-click imports from sources like BrokerMetrics and a mobile-responsive design, your team can keep the talent pipeline full and organized, wherever you are.

ZipRecruiter

  • Best for: Instant AI-driven matching
  • Starting monthly cost: $299
ZipRecruiter's candidate rating feature
Rate candidates on ZipRecruiter for better matches

With a single click using ZipRecruiter’s platform, your brokerage’s job opening gets posted to over 100 job boards. Its AI matching surfaces top local candidates within minutes, while the ATS-lite dashboard helps you sort, rate, and track applicants in one simple view.

Methodology: How we chose the best real estate brokerage software

At The Close, we’ve spent years digging into the tools that power top brokerage firms. Our team of writers, editors, and industry pros evaluated and compared dozens of platforms for this roundup of the best real estate brokerage software. Our top picks were based on the following criteria:

  • Functionality: We looked at software that tackles a brokerage’s everyday challenges. Whether managing transactions, recruiting agents, or updating a website, each software should make daily operations easier.
  • Pricing: We weighed each tool’s pricing, subscription plans, and discount offers against its potential return on investment.
  • Ease of use: We assessed each software’s user experience, learning curve, and interface on web and mobile.
  • Verified user reviews: We factored in verified user feedback, client case studies, and growth in adoption to ensure these tools are battle-tested in brokerages.
  • Stability: Downtime and bugs cost brokerages money. All our picks passed stability checks for smooth performance and minimal hiccups.

Read more about our methodology here.

Frequently asked questions (FAQs)




Your take

When selecting software solutions for your real estate brokerage, consider how well they will align with your company’s goals and needs. Which of these software solutions are used by your teams and brokerages? Share your experience in the comments!