Real Estate Brokerage Software: Our Top 33 Picks for 2024 (+ Pricing)

1. Breakthrough Broker

Brokerage pricing: $13.95 per agent, per month

Even if you are already familiar with Breakthrough Broker, you may not know that they offer a Custom Marketing Center for brokerages. This tailored solution allows your brokerage to offer agents a full marketing suite that will rival any Fortune 500 competitor’s for less than the cost of hiring a freelance designer. Your agents can simply visit your brokerage’s customized website and create brochures, social media assets, videos, and print marketing campaigns that fit your brand aesthetic.

2. Agent Crate

Say goodbye to the hassle of creating marketing materials from scratch and unlock a world of professionally crafted templates at your fingertips. Agent Crate offers 1000+ customizable templates, from property brochures to captivating social media graphics.

3. CORE Listing Machine

Brokerage pricing: Contact for brokerage pricing

CORE Listing Machine, offered by Inside Real Estate (the company behind kvCORE and Brokermint), takes the time and hassle out of promoting your listings with a fully automated print and digital marketing suite. The company pulls details directly from your MLS and automatically creates a complete marketing campaign for each stage of your listing, including just listed, open house, price improvement, and just sold.

4. Coffee & Contracts

Brokerage pricing: $41 per agent, per month (up to five agents)

If you want to recruit budding social media stars to your brokerage, you need to give them tools to help them go viral on easy mode. Coffee & Contracts offers a monthly content calendar that includes foolproof scripts for Instagram Reels, hundreds of viral templates for Instagram posts and Stories, and even memes to help your agents and brand stay top of mind on social media. Check out Emile L’Eplattenier’s in-depth review of Coffee & Contracts here.

For brokers looking to elevate their team’s digital presence, Coffee & Contracts can be a great solution. Your agents will get daily resources and access to a private Facebook mastermind group—plus, our readers can get a discount of $15 off their first month by using promo code THECLOSE.

5. Brokermint

Brokerage pricing: Starts at $99 per month (up to three users)

While the standard Brokermint solution may be good enough for a small team or brokerage, you might want to upgrade to the Professional option for features like team management, commission automation and QuickBooks integration. Brokermint also offers analytics, transaction management and multiple office functionality, along with single sign-on (with the Professional package).

6. Lone Wolf Back Office

Brokerage pricing: Contact for brokerage pricing

Formerly known as brokerWOLF, Lone Wolf Back Office has been providing real estate brokerage management software for more than 30 years. While it is a full-featured brokerage management solution, the software does lack polish when it comes to useability and is not compatible with Apple.

7. iBroker

Brokerage pricing: Contact for brokerage pricing

iBroker has a simple and clean interface for tracking and managing your brokerage’s finances. Better yet, the software is optimized for mobile, so you can manage your financials from a phone or tablet. The platform also integrates with the company’s iFranchise software if you decide to franchise your brokerage in the future.

8. Realty Broker Office

Brokerage pricing: $98 per month (unlimited agents)

If you are looking for a lower-cost solution to managing your larger brokerage, Realty Broker Office software might just work for you. This solution is packed with the same features of higher-cost providers. Online reviews indicate that the interface could be optimized and had a bit of a learning curve. However, this is still a solid choice for back-end management.

9. Real Geeks

Brokerage pricing: Starting at $299 per month

Real Geeks offers an all-in-one solution for agents, teams, and brokerages alike. What I personally like about Real Geeks is their willingness to customize your brokerage and agent websites to your specifications. The trade-off is that the customized version can become expensive compared to less feature-packed solutions.

10. Sierra Interactive

Brokerage pricing: Starts at $500 (up to five users)

Sierra Interactive provides lead generation websites that give you tons of brand customization options. These are beautiful, aesthetically pleasing websites that drive organic traffic for your agents. The platform is easy to use and the CRM is robust. It includes quite a bit for your agents, with a dialer, SMS texting, ringless voicemail drop, a mobile app, and lead nurturing.

You also have the opportunity to purchase add-on digital marketing services through Facebook and Google pay-per-click (PPC) to drive even more traffic to your website and garner leads for your agents.

11. CINC

Brokerage pricing: Contact for pricing

CINC is a CRM and lead generation platform tailored to digital marketing. They will put together your Google and Facebook advertising and drive traffic to an IDX-enabled site where potential clients can search for and save homes. The software also provides marketing tools and automated follow-up to ensure your agents are making the most of the leads you’re providing to them. You can add artificial intelligence tools and a dialer to provide a comprehensive package.

12. kvCORE

Brokerage pricing: $499 – $1,800 per month (up to 100 users)

Another early mover in all-in-one website solutions, kvCORE has the distinct advantage of already serving some large franchises. It’s a solid system, but might not work for every budget. You can learn more in my dedicated kvCORE review below.

13. Agent Image

Agent Image is beloved by tons of agents, and for a good reason. It delivers incredible style and top-notch design, and can be customized at every level. If you have the budget and a luxury brand that needs a site to match, Agent Image is a great website builder for you.

With two dozen years in the industry and a portfolio of 26,000 sites in 42 countries, Agent Image knows what it’s doing and does it well—for a price. Click the button below for 20% off.

14. Lofty (formerly Chime)

Brokerage pricing: $599 – $1,750 per month

Lofty (formerly known as Chime) combines ease of use with artificial intelligence (AI) technology. The company uses AI to help users create effective marketing campaigns and respond to potential customers 24/7. One negative I found is that Lofty is geared more toward team-style brokerages than those with independent agents. For example, their brokerage site doesn’t include individual agent websites with IDX capabilities.

15. Market Leader

Brokerage pricing: Contact for brokerage pricing

Market Leader was once the front-runner in all-in-one solutions, with many of the top-producing agents throughout the country using it to generate and manage real estate leads. Today, with competitors such as kvCORE and BoomTown, Market Leader stands out because it provides similar features for about half the price.

16. Custom WordPress Site

Brokerage pricing: $250 – $10,000 one-time fee (recurring hosting and domain registration fees apply)

WordPress has come a long way over the years and now powers many real estate websites, this one included. IDX integration is easier than ever, and there are a ton of amazing themes that offer agent pages, listings pages, and pretty much anything else you’d need for running a brokerage without the high monthly costs of traditional all-in-one websites.

Whether you choose to build your own site or hire a professional web designer to build one for you, understanding the basics is important. Check out our in-depth guide to building an IDX website with WordPress to learn more below.

17. Placester

Brokerage pricing: $119 per month

Great for smaller brokerages, Placester is one of the only affordable brokerage website providers that offers both company and individual agent websites with IDX integration. This is important if your agents wish to use their own websites as lead capture tools.

Placester will draft a website within 48 hours (free of charge) based on a series of questions. If you’re satisfied with their offerings, you hop on a demo and complete the onboarding. There is a $500 setup fee, but monthly costs can be as low as $119 for National Association of Realtors (NAR) members.

18. Wise Agent

Brokerage pricing: Starting at $32 per month for four team members

Wise Agent makes the list because it’s a CRM with great features at an affordable price. You can set up drip campaigns, put together customized landing pages, and access a team-friendly calendar, plus there’s a built-in transaction management system. Not to mention the reporting tools and streamlined pricing. There’s a lot to like about Wise Agent.

19. BoomTown

Brokerage pricing: Contact for brokerage pricing

BoomTown is well-known in the brokerage space, reportedly used by more than 40% of the Real Trends Top 250 teams. In 2023, BoomTown was acquired by Inside Real Estate (which owns kvCORE, Brokermint, and CORE Listing Machine). BoomTown specializes in paid search and social media advertising to drive traffic to your IDX-enabled website. BoomTown offers pipeline management, lead distribution systems, and full visibility into team members’ dashboards. You can distribute leads via round-robin or even send them to an inside sales agent (ISA) first to qualify them further.

Because of BoomTown’s fairly recent acquisition, things may change, but for now this is one we feel confident recommending—as long as you’ve got the budget for it.

20. RealtyJuggler

Brokerage pricing: $15 per agent, per month

If you are looking for a great no-frills, entry-level CRM, RealtyJuggler may be a good option. While it doesn’t offer the visual user experience of some of the other more expensive CRMs, it does offer the basic features your agents will need. RealtyJuggler also offers a 90-day free trial and a prorated refund guarantee.

21. Brokerkit

Brokerage pricing: $299 – $899 per month, billed annually (2-30 users)

Brokerkit combines a powerful CRM with email templates and integrates SMS texting directly in its system. This allows you to quickly contact more agents, build relationships faster, and recruit more agents. In October 2023, Brokerkit launched a new artificial intelligence (AI) assist feature. Utilizing ChatGPT-4, you can generate text-based recruitment emails, appointment texts, and follow-ups. This feature is integrated with all of the text editor fields in the system.

22. ZipRecruiter

Brokerage pricing: $16 – $24 per day

Recruiting top producers is always a smart move, but there’s also something to be said for bringing brand-new agents under your wing. While ZipRecruiter doesn’t have production data, its app does make it easy to recruit agents and hire staff for your team. It’s the number one rated job search app on both Apple and Android, which means you’ll cast the widest net possible for new talent.

23. Seize the Market

Brokerage pricing: $299 per month for two users

Seize the Market offers built-in marketing plans, agent production data, and delegated recruiting tasks. They also offer lead management services to individual agents, so it stands to reason they’re using similar tactics to attract clients.

24. BrokerMetrics

Brokerage pricing: Contact for brokerage pricing

BrokerMetrics is not recruiting software but rather a data provider that allows you to quickly download and analyze agent data from your MLS. You can then use agent production numbers, company comparisons, and contact information in your recruiting efforts. An MLS subscription is required.

25. Agently

Agently is a new way to connect with your agents and enhance productivity. It’s a powerful tool for brokers: your agents can use its AI social media tool to automatically integrate your brokerage branding. You can also help your agents reach their goals by tracking productivity. Want to know more? Check them out at the link below.

26. ShowingTime

Brokerage pricing: Starting at $15 per month, per agent

If you have any experience with ShowingTime’s app, you already know it is simple to use, and it will save your brokerage the trouble of having to manage all the showing details. ShowingTime has been doubling down since its acquisition by Zillow Group, growing rapidly in MLS partnerships across the nation.

27. SentriLock

Brokerage pricing: Lockboxes are $179 each; contact for office showing service pricing

Owned by NAR, SentriLock integrates seamlessly with your MLS to manage property access and showings. You can use the app to adjust lock codes, access safety features, and ensure the lockbox stays on the property—locked and secured.

SentriLock also offers SAM, an AI-based virtual assistant to reschedule showings and map out routes based on drive time and traffic patterns. The office showing service includes a call center for scheduling, a calendar sync, and office admin dashboards.

28. Showami

Brokerage pricing: $50 per month for under 100 agents with $250 setup fee

Showami is a showing management system for your brokerage. You can add agents to the system easily, and they can earn money by taking showings for agents around the office (or open up the system to agents outside of your brokerage). You can also grant access to schedule showings through your admins or office assistants, and you’ll have visibility into monthly showing reports through prebuilt templates to see how your office’s listings are performing. If you see a listing hasn’t had a showing in a week or two, that’s a great chance for a coaching and brainstorming session with your agent. Showami can be a great way to stand out when recruiting agents as well as an easy way to coordinate showings for your brokerage.

29. Schedulock

Brokerage pricing: Starting at $100 per month for 10 agents

This is a great tool to upgrade from an office group text: think office-wide showing management, sales meetings announcements, and overall team coordination. Schedulock offers email and text notifications for showings along with a mobile-friendly app. Keep your agents informed with in-app agent paging to your entire brokerage as well as agent-to-agent communications.

30. SkySlope

Brokerage pricing: Contact for brokerage pricing

Ease of use and the ability to integrate with both the MLS and your financial management software make SkySlope a leader in real estate transaction management software. The company also offers its own e-signature option if you’re not already using DocuSign or something similar.

I will say that Dotloop offers a very similar platform to SkySlope, so make sure to call both to get the best pricing for your brokerage.

31. Paperless Pipeline

Brokerage pricing: Starting at $109 per month for five monthly transactions

Paperless Pipeline manages transactions, compliance, and commissions. Its distinctly transparent approach to pricing means what you pay will be based on your brokerage’s volume of monthly transactions, rather than number of users. This makes it a great choice for solo brokers or those looking to scale up.

The Commission Module simplifies your commission tracking and helps agents keep track of their gross commission income (GCI) as well. Note that Paperless Pipeline does not include a direct e-signature tool. One of my favorite features (and a stellar differentiator) is an add-on program called Archie, an automated follow-up program. Archie will send emails and handwritten postcards to every past client in a series that lasts eight years.

32. Form Simplicity

Brokerage pricing: Contact for brokerage pricing

Form Simplicity is owned by the Florida Association of Realtors, but is available to agents and brokers nationwide. The company offers fillable PDFs as well as agent transaction management and broker compliance review, all from an easy-to-use interface.

33. DocuSign

Brokerage pricing: Starts at $10 per agent, per month

DocuSign isn’t exactly transaction management software, but it performs many of the same duties as other providers in this space. It’s more of an end-to-end, cloud-based paperless contract software solution. While the app is nice, I personally like the ability to communicate and share documents in DocuSign Digital Rooms.

DocuSign is also one of the first document management companies to integrate blockchain technology onto its platform. That makes them an early mover into the consumer-facing smart contracts space. Because this technology allows contracts to be created and signed instantly with no intermediary, it could be a real game changer for the industry.