Looking for great real estate blogs that teach you something new and innovative? Tired of “best of” lists cobbled together by tech companies that have never worked a single day in real estate? 😒
Well, you’re in luck. We reached out to some of the most successful agents, brokers, and coaches that we know for their morning must-reads.
Since we care about your time, here is our list of the best 24 real estate blogs of 2021.
1. Tom Ferry’s Blog
Editor/Founder: Tom Ferry
Why we love it: America’s premier real estate coach brings Gary Vaynerchuck-levels of hype to helping real estate agents break out of sales ruts, learn new lead gen techniques, and stay inspired. Like Gary, Ferry is best taken in on video, but luckily his blog includes video along with traditional blog posts. Also, can you copy and paste scripts from a video?
Who should read it: All agents
Best recent video: 3 Advanced Marketing Tactics for More “Come List Me” Calls
Why we love it: Over the past few years, Ryan Serhant has come into his own as an agent and real estate influencer. These days, in between closing eight-figure deals, Ryan is launching a new brokerage, writing best-selling books, and dishing out actionable advice on his blog.
Who should read it: New or struggling agents
Recent article that leverages Ryan’s expertise: How to Improve Your Reputation the Right Way
Editor/Founder: Rob Hahn
Why we love it: If you want the 30,000-foot view of anything, you’re going to have to listen to people who cruise up there on the regular. You know, the iconoclasts, the firebrands, or the people who have such a wide yet oddly specific knowledge base that they see things most people miss.
Or, in the world of real estate, things people are afraid to say because they don’t want to make the big kids angry. The Notorious R.O.B. ticks all those boxes and then some. Necessary reading for anyone who wants the big picture.
Who should read it: Brokers, investors, tech leaders, and other real estate big-wigs
Most thought-provoking recent article: The Big Test for REALTOR Associations and New Speech Code: The Jenna Ryan Situation
Editor/Founder: Tristan Ahumada & Nick Baldwin
Why we love it: Started as a Facebook mastermind group by Tristan Ahumada and Nick Baldwin, Lab Coat Agents (LCA) has grown into an online real estate powerhouse over the past few years. In addition to the blog, they have a great podcast that has featured luminaries outside the industry like Gary Vaynerchuck, and even seminars and coaching.
Back to the blog though, as plenty of great real estate coaches and mastermind groups have mediocre blogs. We love the LCA blog because they give quick hits that give you just enough insight to pique your interest and start digging deeper. For example, they’ll give you one killer script instead of 25 killer scripts. Don’t worry though—LCA dives deep on their podcast.
Who should read it: Agents, brokers, and team leaders looking to up their game in 2021
Recent article that has the best actionable advice: Building a List Using a Pixeled Audience
Editor/Founder: Peter Lorimer
Why we love it: Like LCA, with his Magic Minute series, Peter Lorimer manages to cut through the noise and just gives agents just what they need to know and nothing more. Lorimer gives tips on getting the most from social media, negotiation strategies, how to build a brand, and much more.
If you only have a minute and want maximum learning value for your time, then the Magic Minute is for you.
Who should read it: Agents looking to close better or break into the luxury market
Most magic recent Magic Minute: How Do I Help a Timid Buyer Cross the Line?
Why we love it: If you want to actually have a lasting career in real estate, it’s crucial to understand that your clients and former clients will look to YOU as a market expert. That means keeping up to date with the latest news in the industry. One way to do that, of course, is by reading real estate blogs. How can you possibly accurately predict trends for your buyers and sellers if you don’t watch the market and the dizzying number of factors that can affect it?
Who should read it: Anyone who wants to actually last as a real estate agent
Most educational recent article: What bonds are telling us about the housing market
Editor/Founder: Tyler Zey
Why we love it: Believe it or not, one of the best real estate strategy websites online today is on a tech company’s website. Besides offering sleek, lead-gathering obsessive websites for real estate agents, Easy Agent Pro (EAP) also offers killer marketing advice both digital and analog.
Like the best real estate blogs, EAP’s blog is well-written and gets straight to the point. That makes it easy to come out with a key takeaway and start implementing it in your next marketing push.
Who should read it: Agents, team leaders, and brokers who want to up their digital marketing game
Most actionable recent article: Dynamic Facebook Ads & Instagram Ads for Real Estate
Why we love it: Blogs from branding agencies are always a pleasure to read because they (almost) always get right to the point. After all, they spend their days trying to distill complex ideas into simple, compelling copy for brands. No easy task.
Who should read it: Anyone who wants to think a little more strategically about their branding and marketing
Recent article that cuts through the BS: TikTok—please stop
Editor/Founder: Mae Cheng
Why we love it: Unlike, say, the Page Sixes and Gawker’s (RIP) of the internet, people who focus on real estate, even eye-popping celebrity real estate, need to offer a bit more than just the lurid pictures.
With the editorial chops from Cheng and the gravitas of the Wall Street Journal, Mansion Global doesn’t just do pretty pictures. They offer insight into market trends, architectural history, and what it means to buy, sell, or live in a true luxury property.
Who should read it: Anyone who loves gawking at beautiful homes and catching up on real estate gossip and intrigue
Most envy-inducing recent article: A Penthouse in Manhattan’s Gramercy Park Area Hits Market for $29.5 Million
Editor/Founder: Brad Inman
Why we love it: Inman is THE place to go for industry news, National Association of Realtors (NAR) drama, and 30,000-foot insight from some of the biggest names in the business.
So why isn’t it number one on our list of best real estate blogs for 2021?
Don’t get us wrong, we still read Inman every morning and will continue to do so, but there is just so much to digest every day that it can be a bit overwhelming for busy agents, especially new agents working on the basics.
Who should read it: Brokers, investors, tech leaders, startup founders, and ambitious agents
The recent article your boss probably read: From rumors to reality: The long and winding path to a Compass IPO
11. Geek Estate
Editor/Founder: Michael Price
Why we love it: Of course, if you’re going to go on a deep dive, you need to jump in head first. Geek Estate manages to parse the nitty-gritty of the real estate tech world in a way that you never thought you’d want to read.
If you need to be in the know for your job, then Geek Estate is a no-brainer. If you’re just curious, you’re going to learn a ton. They also have an invite-only mastermind group that features some of the heaviest hitters in the real estate tech space. Not for newbies!
Who should read it: Agents, brokers, team leaders, and general real estate (RE) tech geeks
Best recent article to geek out to: A Look Forward to 2021: De-Carbonization Is King
Why we love it: Knowing the market inside and out is only half the knowledge battle of becoming a great agent. You also have to become a hyper-local expert. In 2021, this is a non-negotiable. Your Instagram posts about mortgage rates aren’t exactly going to go viral. Instead, you need to post about the best new restaurants, local politics (be careful with this), and general gossip and news about your city. If you’re lucky enough to work in one of the cities they cover, then Curbed needs to be your morning go-to for social media content.
Who should read it: Agents who want to build a strong local social media following
Recent post that will get you the most likes: A Florida Family Bought the Viral Shag-Carpet House Without Setting Foot Inside
13. Corcoran Inhabit
Editor/Founder: The Corcoran Group
Why we love it: Billed as a lifestyle blog, Corcoran’s recently launched Inhabit reads and looks more like a glossy, thick luxury lifestyle magazine like Wallpaper or Frieze than the blog for a real estate brokerage.
A word of warning: Of all the real estate blogs we’ve shared, this one will make you wish you had deeper pockets and endless vacation days. But if you’re trying to create a luxury lifestyle blog for your team or brokerage, this should be your template.
Who should read it: Agents who want to get inspired by beautiful places, people, and things
Editor/Founder: Greg Robertson
Why we love it: Greg Robertson has been involved in making software to soothe real estate agent’s pain points for more than a decade now. As you might imagine, his blog for the Cloud Agent Suite of software has some great insight and tips on how to get the most of their software and get ahead as an agent.
Editor/Founder: Teri Karush Rogers
Why we love it: When it comes to New York City real estate blogs, lots of people tend to think the sun revolves around Curbed’s New York-centric section of their now national real estate blog empire. If you’re one of these people, you’re missing out.
Brick Underground offers battle-weary New York City agents some respite from the fray, and offers renters, buyers, and the insatiably curious a glimpse behind the curtain of New York City real estate.
Brick Underground writes articles for and about New York City’s frazzled and fabulous agents, offering tips, tricks, and best of all, empathy. They also include hot takes for buyers and sellers, jaw-dropping listings, market news, and more.
Editor/Founder: Dana Schulz
Why we love it: Finding the truly amazing properties that come on the market isn’t quite as easy as you might think. Yes, you need great taste and preferably an inside pipeline to some titan of the universe-level brokers, but more than that, you need to, well, look at a ton of real estate.
6SQFT must scour every listing on earth every morning because they always seem to find the most amazing, most unique, and most envy-inducing listings on the planet.
Even better, they don’t just write about nine-figure palaces or compounds the size of small towns. They also have a feature where they get people to let them take pictures of cool homes that you might actually get to live in someday.
17. Elliman Insider
Editor/Founder: Elliman Editors
Why we love it: While pretty much every brokerage these days has a blog, Elliman manages to stand out from the crowd with articles that people actually want to read. Focusing primarily on their largest markets in New York City, California, Colorado, and Connecticut, Insider has features on awe-inspiring luxury real estate, as well as well written instructional and local color articles covering everything from renting an apartment to neighborhood playgrounds.
18. The Real Deal
Editor/Founder: Amir Korangy
Why we love it: When it comes to inside-track real estate journalism, the Real Deal is well, the real deal. They’ll get real estate scoops before even the massive papers do. They also tend to write in a crisp and easy-to-digest style that gives CEOs around the world the information they need to make that next giant acquisition or just have something to chat about over lunch with industry insiders.
19. BombBomb Blog
Editor/Founder: Conor McCluskey
Why we love it: BombBomb’s blog gives new and experienced agents alike the skills and information they need to stay ahead in their markets. As you might imagine, much of the topics covered by the BombBomb blog are related to their bread and butter—communicating and marketing to customers with video. If you’re at all interested in video, then you owe it to yourself to check out BombBomb’s blog.
Editor/Founder: Philip A. White, Jr.
Why we love it: It’s one thing to make me desperately jealous and get me wondering how many lunches I’d need to skip to be able to justify a $10 million mansion in Buenos Aires (all of them for 1,000 years), Sotheby’s International Extraordinary Living gives agents and the merely luxury-obsessed gorgeous photos and write-ups of jaw-dropping homes all over the world.
Editor/Founder: Hilton & Hyland
Why we love it: While there are a ton of luxury Beverly Hills real estate blogs out there, Hilton & Hyland seems to offer a perfect balance for gawking at ultra-luxury mega-mansions, and actually interesting developments in the luxury real estate industry in LA. Mandatory reading for LA agents or anyone who wants to become one.
Why we love it: One of the most impressive collections of free real estate training articles online, Placester’s Real Estate Marketing Academy has some great content. Our only issue—and it’s a minor one—is that it’s starting to become a bit dated. While great advice stays great advice for quite a long time, it would be nice to see some updates to get the very latest in tech and strategy.
Editor/Founder: Bill Gasset
Why we love it: One of the dominant forces of online real estate marketing in 2021, Bill Gasset is seemingly everywhere these days. If you scroll through Pinterest, you’re bound to see at least a handful of his extremely well-done buyer and seller educational articles.
His blog has all that and more. If you need some inspiration for great articles from real estate agents, this should be your first stop.
Who should read it: Agents who want content for social media
Most buyer-friendly recent article: Reverse Mortgage: The Pros and Cons of Reverse Mortgages
24. The Close
Why we love it: Hey, we didn’t get to over 400,000 page views per month by being modest. 😏
Not only have we been working like crazy over the past few years to bring you the best, most actionable content from the world’s best agents, but we’ve had a blast doing it. Hopefully, you agree, and that passion for everything we do comes through in our work.
Most actionable recent article: [Video] 6 Buyer Objection Handlers + Examples From Real Cold Calls
Over to You
Know of any amazing real estate blogs that needs to be on our list? Let us know in the comments.