If you’re looking for new, must-read real estate blogs to add to your morning routine, today is your lucky day. We reached out to some of the most successful agents, brokers, and coaches that we know for their morning reading lists.

We gathered the best training, news, and entertainment in the real estate industry just for you. Whether you’re looking for content to share on social media, to level up your real estate game, or you just want to ogle mansions, you’ll find it here. 

Click on a category below to get started:

Best Real Estate Agent Training Blogs 

1. The Close

Who Should Read It: Incredibly good-looking and charming agents with great taste 😉

Why We Love It: Hey, you didn’t think we got to 400,000-plus page views per month by being modest, did you? Seriously though, we’ve been working our fingers to the bone over the past five years to bring you the best, most actionable content from the world’s best agents. We’ve also had a blast doing it! 

Hopefully, you agree—and we hope that passion for everything we do comes through in our articles. We have an absurd quantity of exciting new content for you coming soon, so subscribe to our email list below so you never miss an article. 

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2. Ryan Serhant’s Blog

Who Should Read It: New agents or experienced agents who want to build a brand

Why We Love It: If you want to learn how to build a personal brand that lasts, why not learn from the best? Over the last decade, Ryan Serhant has transformed his personal brand into a household name synonymous with luxury real estate. His blog covers everything from getting licensed to marketing and branding tips from Ryan and his team.

Related Article
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3. Tom Ferry’s Blog

Who Should Read It: New agents and experienced agents stuck in a rut

Why We Love It: America’s premier real estate coach brings Gary Vaynerchuck-levels of hype to helping real estate agents break out of sales ruts, learn new lead gen techniques, and stay inspired. Like Gary, Ferry is best enjoyed in videos, which are featured prominently on his blog. 

Read Tom Ferry’s Blog

4. Lab Coat Agents

Who Should Read It: All agents

Why We Love It: Started as a Facebook mastermind group by Tristan Ahumada and Nick Baldwin, Lab Coat Agents (LCA) has grown into an online real estate powerhouse over the past few years. We love the LCA blog because they write quick hit content that gives you just enough insight to be useful without getting bogged down in the details. For example, they’ll give you one killer script instead of 25 mediocre scripts. 

Read Lab Coat Agents

5. Broke Agent Media

Who Should Read It: Agents who want to learn about social media marketing with a tongue-in-cheek attitude

Why We Love It: Launched this year, Broke Agent Media is the brainchild of Eric Simon, who you probably know better from his wildly popular Instagram account, The Broke Agent. But instead of spicy memes and skits, Broke Agent Media serves up timely and actionable advice for agents who are trying to make a splash on social media. You also get the latest podcast releases, and yes, there are still memes! 

Read Broke Agent Media
Related Article
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Best Real Estate Blogs for Viral Content

6. Keeping Current Matters 

Who Should Read It: Agents who want viral content to post on social media

Why We Love It: Keeping Current Matters creates quick-hit real estate content that is tailor-made to go viral on social media. If you follow any other agents on Facebook or Instagram, chances are you’ve already seen them share infographics and articles from Keeping Current Matters. The blog is free, but you can also pay to add your branding to their content when you share their content on social media. 


Best Luxury Real Estate Blogs 

7. Dirt 

Who Should Read It: Luxury agents or agents who enjoy reading about celebrity real estate 

Why We Love It: If you’re a luxury agent who wants to keep up on the latest luxury real estate news or just someone who wants to catch a glimpse of the lifestyles of the rich and infamous, Dirt is a must-read. Dirt reports on all the latest celebrity real estate gossip, and, of course, includes all the luscious listing photos that let you daydream about achieving your #housegoals. 

Read Dirt

8. Corcoran Inhabit

Who Should Read It: Luxury agents and brokers who want content inspiration 

Why We Love It: Billed as a lifestyle blog, Corcoran’s Inhabit blog reads and looks more like a thick and glossy luxury lifestyle magazine like Wallpaper or Frieze than the blog for a real estate brokerage.

A word of warning: Of all the real estate blogs we’ve shared, this one will make you wish you had deeper pockets and endless vacation days. But if you’re trying to create a luxury lifestyle blog for your team or brokerage, this should be your template.

Read Corcoran Inhabit

9. Mansion Global

Who Should Read It: Luxury agents and brokers

Why We Love It: With the editorial chops and gravitas of parent company The Wall Street Journal, Mansion Global doesn’t just do pretty pictures of celebrity mansions. They offer insight into market trends, architectural history, and what it means to buy, sell, or live in a true luxury property.

Read Mansion Global 

10. Elliman Insider

Who Should Read It: Luxury agents and brokers

Why We Love It: While pretty much every brokerage these days has a blog, Elliman manages to stand out from the crowd with articles that people actually want to read. Focusing primarily on their largest markets in New York City, California, Colorado, and Connecticut, Insider includes features on awe-inspiring luxury real estate, as well as well-written instructional and local color articles covering everything from renting an apartment to neighborhood playgrounds.


11. Sotheby’s International: Extraordinary Living

Who Should Read It: Luxury agents and brokers

Why We Love It: It’s one thing to make me desperately jealous and get me wondering how many lunches I’d need to skip to be able to justify a $10 million mansion in Buenos Aires (answer: all of them for 1,000 years). But Sotheby’s International Extraordinary Living delivers gorgeous photos and write-ups of jaw-dropping homes all over the world to agents and the luxury-obsessed.


Best Real Estate Industry Blogs

12. Notorious R.O.B

Who Should Read It: Brokers, investors, tech leaders, and other real estate big-wigs

Why We Love It: If you want the 30,000-foot view of anything, you’re going to have to listen to people who cruise up there on the regular. You know—the iconoclasts, the firebrands, or the people who have such a wide (yet oddly specific) knowledge base that they see things most people miss. The Notorious R.O.B. ticks all those boxes and then some. Necessary reading for anyone who wants the big picture in the real estate industry. 

Read Notorious ROB

13. HousingWire

Who Should Read It: Anyone who wants to actually last as a real estate agent

Why We Love It: If you want to actually have a lasting career in real estate, it’s crucial to understand that your clients and former clients will look to YOU as a market expert. That means keeping up to date with the latest news in the industry. 

One way to do that, of course, is by reading real estate blogs. How can you possibly accurately predict trends for your buyers and sellers if you don’t watch the market and the dizzying number of factors that can affect it?

Read HousingWire

14. The Real Deal

Who Should Read It: Agents and brokers who need deep industry insight

Why We Love It: When it comes to inside-track real estate journalism, the Real Deal is well, the real deal. They’ll get real estate scoops before even the massive papers do. They also tend to write in a crisp and easy-to-digest style that gives CEOs around the world the information they need to make that next giant acquisition—or just have something to chat about over lunch with industry insiders.

Read The Real Deal

15. 1000Watt Blog

Who Should Read It: Agents who want to think a little more strategically about their branding and marketing

Why We Love It: Blogs from branding agencies are always a pleasure to read because they (almost) always get right to the point. After all, they spend their days trying to distill complex ideas into simple, compelling copy for brands. No easy task.

Read the 1000Watt Blog

16. Inman

Who Should Read It: Brokers, investors, tech leaders, startup founders, and ambitious agents

Why We Love It: Inman is THE place to go for industry news, National Association of Realtors (NAR) drama, and 30,000-foot insight from some of the biggest names in the business. If you work in real estate, chances are your boss probably reads Inman every morning, and your boss’ boss definitely reads Inman every morning. 

Read Inman

17. Geek Estate

Who Should Read It: Agents, brokers, and real estate (RE) tech geeks

Why We Love It: Of course, if you’re going to go on a deep dive, you need to jump in head first. Geek Estate manages to parse the nitty-gritty of the real estate tech world in a way that you never thought you’d want to read.

If you need to be in the know for your job, then Geek Estate is a no-brainer. If you’re just curious, you’re going to learn a ton. They also have an invite-only mastermind group that features some of the heaviest hitters in the real estate tech space. Not for newbies!

Read Geek Estate

18. Brick Underground

Who Should Read It: Anyone interested in New York City real estate 

Why We Love It: When it comes to New York City real estate blogs, lots of people tend to think the sun revolves around Curbed’s New York-centric section of their now national real estate blog empire. If you’re one of these people, you’re missing out.

Brick Underground writes articles for and about New York City’s frazzled and fabulous agents, offering tips, tricks, and best of all, empathy. They also include hot takes for buyers and sellers, jaw-dropping listings, market news, and more.

Read Brick Underground

19. Zillow Market Trends 

Who Should Read It: Agents who want free market trends reports from Zillow’s economists

Why We Love It: When you’re sharing market updates with your audience, the credibility of the source you use matters more than you might think. While doom and gloom headlines generate clicks to your articles on social media, savvy readers are going to check your sources and judge you based on how qualified they are. 

Zillow’s Market Trends blog has impeccable sources, including in-house economist Jeff Tucker. They also have exclusive access to the treasure trove of data they collect from their 36 MILLION monthly visitors

Read Zillow Market Trends

Best Real Estate Investing Blogs 

20. Bigger Pockets 

Who Should Read It: Agents who want to work with or become investors

Why We Love It: Whether you want to learn the ropes of real estate investing or meet other investors who are already crushing it, then Bigger Pockets is for you. Bigger Pockets is the largest real estate investing blog online today and their forums are the hot spot for real estate investors from around the country. 

Read Bigger Pockets
Related Article
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21. Fortune Builders 

Who Should Read It: Agents who want to work with or become investors

Why We Love It: Founded by legendary real estate investor Than Merril, Fortune Builders’ blog is chock-full of in-depth and insightful articles written by experienced investors like co-founder Paul Esajian. While Bigger Pockets seems to focus more on community, Fortune Builders focuses on producing actionable real estate investing content. 

Read Fortune Builders

Over to You 

What’s your favorite real estate blog? Let us know in the comments.

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