If you’re looking to level up your listings, chances are you’ve looked into Matterport. I’ve used it in my own business, and while it’s one of the biggest names in 3D virtual tours, it’s not always the best fit for every agent, listing, budget, or workflow. That’s why I compiled the five best Matterport competitors to help you find alternatives that may work better for your business.
Here are some of the best alternatives to Matterport:
| Software | Best for | Starting price |
|---|---|---|
| EyeSpy360 | Lead generation and marketing tools | $15 per tour |
| Easypano | Panorama creation | $399.95 |
| Zillow 3D Home Tour | Free 3D tours | Free |
| Pano2VR | Embedded interactive tours | €449.00 (about $527) |
| VPiX | Custom-branded, professional-grade listing tours | Undisclosed |
As a real estate agent, I’ve worked with virtual tools to market listings and understand what actually helps properties stand out online. For this article, I combined the firsthand experience with in-depth research to evaluate the alternatives.
At The Close, our editorial standards are centered on delivering practical, experience-backed recommendations for agents. Every tool is reviewed with an emphasis on usability, value, and real-world performance.
Sophia Doyle
Staff Writer-The Close
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Matterport is widely considered the gold standard in real estate 3D virtual tours. It’s powerful, polished, and surprisingly easy to use, even for agents with limited technical experience. You can capture spaces with a smartphone, DSLR camera, 360° camera, or one of Matterport’s devices.
But like any tool, it’s not perfect for everyone. Here’s a quick look at what Matterport does well and where it might fall short:
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Matterport pros | Matterport cons |
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Matterport can also create both augmented and virtual reality tours. To learn more about each of these and how they are different, read our Ultimate Guide to Augmented Reality: Real Estate Reimagined.
- The Close’s top picks for Matterport competitors compared
- EyeSpy360: Best for real estate lead generation & marketing tools
- Easypano: Best for panorama creation
- Zillow 3D Home Tour: Best for free 3D tours
- Pano2VR: Best for embedded interactive tours
- VPiX: Best for custom-branded, professional-grade listing tours
- Methodology
- Frequently Asked Questions (FAQs)
- Your Take
The Close’s top picks for Matterport competitors compared
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| Zillow 3D Home Tour |
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| Pano2VR |
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EyeSpy360: Best for real estate lead generation & marketing tools
Get started with EyeSpy360Why I chose EyeSpy360
Our top Matterport competitor is EyeSpy360, which stands out because it is designed for real estate agents to market their listings easily and effectively. It’s packed with marketing tools, like branding, info labels, and lead capture forms that make creating and sharing virtual tours simple and effective for generating leads. EyeSpy360 is the only Matterport alternative with many different options to personalize potential buyers’ experiences with your tours.
What makes it stand out are features like EyeSpyLIVE, which lets you walk buyers through a tour on a live video call, and EyeSpyPLAY, a prerecorded version with an AI avatar. You can even layer a custom video or pick from built-in avatars, so buyers feel like they’re touring with a real guide.
Additional features
- Pricing: $15 per property for self-capture, $275 per property for professional photography.
- Free trial: EyeSpy360 offers a 14-day free trial.
- Teaser videos: Create teaser videos of your tour and share them on social media to generate more traffic.
- Virtual staging: Virtually add or remove furniture to show each property’s full potential.
- Professional photography: Hire your photographers through the EyeSpy360 platform for the best results.
Easypano: Best for panorama creation
Get started with EasypanoWhy I chose Easypano
Easypano is a downloadable software that transforms panoramic photos into virtual tours and VR experiences. It’s an ideal Matterport alternative if you want something simple and easy to use, without all the bells and whistles.
You can try it for free, and the software is a one-time purchase. Plus, Easypano works with any camera, so there’s no need to invest in pricey gear to get started.
Additional features
- Pricing: $399.95 for VRTourMaker1 and Panoweaver 10. Additional software programs begin at $899.95.
- Multiple software options: Purchase individual products or bundles to fit what you want to offer: panoramic photos, virtual tours, and VR tours.
- APP maker: Although it doesn’t automatically share your tours to social media, this free APP packing tool can convert your panorama and virtual tour into local apps for iOS and Android devices.
Zillow 3D Home Tour: Best for free 3D tours
Get started with Zillow 3D Home TourWhy I chose Zillow 3D Home Tours
Zillow 3D Home Tours is a free real estate app that makes adding virtual tours to your Zillow listings easy. It’s one of the best and most popular Matterport competitors because it’s completely free and automatically increases views on your Zillow listings. Plus, it can take images and videos from a smartphone, so this is an ideal choice for agents who want the most budget-friendly and user-friendly option to create interactive virtual tours.
Additional features
- Pricing: Free
- Mobile app: The Zillow 3D Home Tour app is available for iPhones and Android and has a straightforward interface.
- Easy sharing: Tours can be shared directly to social media and your website. They are also automatically synced to the MLS.
Pano2VR: Best for embedded interactive tours
Get started with Pano2VRWhy I chose Pano2VR
Pano2VR is a downloadable software that turns your photos and videos into detailed interactive tours. Like Easypano, it’s a one-time purchase, but what sets it apart from other Matterport competitors is the image quality and how smoothly it embeds into your website. You get complete control over hosting, and users can zoom in to explore details without the clunky load times you get with some other platforms.
Additional features
- Pricing: €449 for one license (about $527); each additional user is €350 (about $411)
- Animation paths: If you want buyers to view the tour in a specific way, create an animation path they can follow automatically. They can pause it and look at the details, but you can control what they see first.
- VR capabilities: Pano2VR supports WebXR, enabling users to experience virtual reality tours on Apple Vision Pro and Meta Quest.
- Skins: Interactive tools within the tours, like information labels, custom buttons, and directional sound.
VPiX: Best for custom-branded, professional-grade listing tours
Get started with VPiXWhy I chose VPiX
VPiX is an excellent platform if you want your virtual tours to look and feel fully custom. Unlike most platforms that keep their branding front and center, VPiX lets you showcase your logo, colors, and style throughout the entire tour. If you’re marketing high-end or design-driven listings and want to stay in control of the branding, VPiX delivers a polished look that feels tailor-made.
Additional features
- Pricing: Undisclosed. Contact VPiX for pricing.
- Drone and 3D support: Incorporate drone-captured 360° scenes and upload 2D or 3D floor plans to elevate the listing experience.
- Multi-industry use: Trusted by industries like hotels, retail, and automotive, VPiX is built to handle detailed, high-stakes virtual presentations.
Methodology
Even after years of researching, marketing, and writing about real estate technology and tools, I haven’t chosen the best Matterport competitors based on my personal preferences. At The Close, we work as a team to evaluate and compare different tools based on specific criteria and features. Read more about The Close methodology for all product reviews.
For this comparison, we used the following criteria:
- Pricing (30%)
- Virtual tour software for real estate is either priced on a subscription basis or sold as a one-time download. We included both pricing formats and evaluated each Matterport competitor based on value rather than price alone. We also considered whether providers offered a free trial or a free version.
- General Features (25%)
- The primary feature we looked for was the ability to use a smartphone, DSLR, or 3D camera to capture images that the software would stitch into a virtual tour. Additional features, such as design customization, were also noted.
- Ease of Use (15%)
- Virtual tour software and applications range from simple to complex, with advanced features such as 3D model embedding. For consideration in our review, each solution had to be simple enough for a novice to learn. Some offer more complex features, but they don’t hamper basic use.
- Customer Service (10%)
- Customer service for the Matterport alternatives on our list is available through phone, email, or chat during regular business hours to help users with technical and operational issues. Support documentation, like videos, was considered a bonus.
- Customer Rating (10%)
- We used genuine customer reviews to gauge user satisfaction with the 3D tour software or solution. We considered third-party independent review sites like G2 and Facebook, supplemented by provider-supplied testimonials.
- Expert Score (10%)
- The expert score includes additional considerations that are vital when using any software or tool to succeed in real estate. We evaluated any particularly standout or detailed features, including ease of use and the platform’s overall value for the price.
Frequently Asked Questions (FAQs)
Of course! If you want polished, interactive 3D tours and don’t mind the cost, Matterport is an excellent tool. It’s a great fit for agents who regularly list higher-end homes or want an all-in-one system with hosting, floor plans, and marketing tools.
Yes, many architects use Matterport to document spaces and create as-built models. Its 3D scanning capabilities make it worthwhile for measurements, walkthroughs, and renovation planning.
The most notable disadvantage of Matterport is the upfront cost, especially if you purchase one of its 360° cameras, which can cost upwards of $1,150. Plus, Matterport is an advanced program, and learning how to use it effectively can take time.
Your Take
Matterport is an incredible tool for real estate professionals, but it’s not the only option. Depending on your goals, budget, and comfort with technology, one of these alternatives may be a better fit for your business and your approach to marketing your listings.
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