Virtual tours are an increasingly popular strategy for making property listings stand out. They make it easy for potential buyers to feel like they are inside a property, even when across the street or thousands of miles away. Creating virtual tours can be surprisingly easy if you choose software that fits your budget and needs. I’ve gathered details on five of the best virtual tour software on the market. Let’s dive in!
- CloudPano: Best for 360° live chat tours
- Matterport: Best AI assistant for tours and floor plans
- TeliportMe: Best for prerecorded and narrated tours
- Kuula: Best for virtual tours on mobile devices
- Concept3D: Best for commercial real estate properties
The Close’s Top Picks for Virtual Tour Software
| CloudPano: 360° live chat tours | |||
| Matterport: AI assistant for tours and floor plans | |||
| TeliportMe: Prerecorded and narrated tours | |||
| Kuula: Virtual tours on mobile devices | |||
| Concept3D: Commercial real estate |
CloudPano: Best for Live 360° Video Chat
Why I Chose CloudPano
CloudPano clinched a spot for the best software for virtual tours because of its easy-to-use platform, sharing tools, and features ideal for real estate agents. There is even a live 360° video chat feature to walk potential buyers through the property online or host an engaging virtual open house. Live videos can host up to four participants on any device, so you can create an immersive experience for potential buyers no matter where they are.
Additional Features
- Virtual reality capabilities: Potential buyers with VR goggles can have a real estate virtual reality experience.
- Integrates with Google Analytics: Get in-depth insights about how people are finding your virtual tour and interacting with it to help you further improve your marketing.
- Google Street View virtual tour: Upload tours directly to Google Street View and boost your Google My Business profile.
Matterport: Best for AI Insights
Why I Chose Matterport
Matterport is the most well-known real estate virtual tour software, with all the features agents need to market their listings. In addition to creating 3D walkthrough tours, virtual reality tours, and floor plans, Matterport’s AI assistant provides data on all properties, like detailed analytics, accurate measurements, and labels. It’s also one of the only realtor virtual tour software with a free plan to test the platform out for as long as you need.
For details on more AI tools that can help you grow your business, read The 6 Essential Real Estate AI Tools for Agents in 2024.
Additional Features
- Virtual reality capabilities: For buyers with VR technology, give them a fully immersive experience of virtual or augmented reality.
- Labels and tags: Add more information about different spaces or items to communicate more thoroughly with potential buyers.
- Matterport professionals: If you prefer to hire a professional to create your tour, Matterport has photographers in 200 cities.
TeliportMe: Best for Narrated Virtual Tours
Why I Chose TeliportMe
TeliportMe is a virtual walkthrough software with a strong focus on user experience. All virtual tours can be highly personalized, with your logo, background music, custom labels, and even themes. Plus, create prerecorded tours with your own unique narration so users feel like they’re spending time with you directly. If you’re looking for a way to make your virtual tours stand out from the crowd, TeliportMe is the best virtual tour software for you.
Additional Features
- HD green screen videos: HD Green Screen video technology allows you to blend clips or animations into your 3D tour, making it even more immersive.
- Virtual staging: Add furniture into your virtual tours to show what the spaces would look and feel like
- 3D Floor plans: Create 360° floor plans with their own labels and hot spots to help users understand the space in a different way.
Kuula: Best for Virtual Tours on Mobile Devices
Why I Chose Kuula
Kuula is one of the simplest virtual tour programs for real estate to learn how to use. It works with every type of panoramic photo, from 360° cameras to DSLRs to smartphones. Plus, Kuula tours are designed to be viewed on every platform, with the most user-friendly interface on mobile devices. The tours are also VR-enabled and are simple to share on social media or embed into your website or real estate listing.
Additional Features
- Interactive tools: Customize each tour with labels, background audio, floor plans, and hotspots.
- Walkthrough mode: The walkthrough mode aligns the camera angle across photographs, which makes transitioning between tour photos natural.
- Cross-linking: Make it easy for viewers to switch between tours. If you’re working on a larger property, you may need to create multiple tours and combine them.
Concept3D: Best for Commercial Real Estate Properties
Why I Chose Concept3D
Concept3D is a unique option for real estate tours because the program is mainly geared towards location-driven mapping for higher education institutions. However, it made our list of the best software for virtual tours because of its high-quality tools for creating 360° tours. Since this software usually covers larger areas, it’s ideal virtual tour software for marketing commercial real estate properties. Concept3D is the only software on our list that pairs you with a dedicated account to help you make the most of the program.
Additional Features
- Editable customer management system (CMS): The 360-degree tour software allows you to embed custom forms and capture leads imported directly into your CMS.
- Interactive maps: Add minimaps to your tour to show more details about the location.
Methodology: How I Chose the Best Virtual Tour Software
To evaluate and compare different virtual tour software, we used a combination of our team’s experience as real estate professionals, researchers, and writers. We always use The Close methodology and put the reader first when making informed product choices. Although it’s crucial for each real estate professional to evaluate the best software for virtual tours on their own, you can see the criteria we used here:
- Pricing (20%)
- Virtual tour software is available on a subscription model or as a set-price download. We included options in both pricing formats and evaluated each software’s value instead of its price tag alone. We also considered whether providers offered a free trial or a free version.
- General features (35%)
- The primary feature we looked for is the ability to use hotspots, voice-over, and mobile compatibility to create images that the software will stitch together into a virtual tour. Additional features like design customization, third-party integrations, navigation options, and collaboration tools were also noted.
- Ease of use (15%)
- Virtual tour software and applications range from easy-to-use to complex, with advanced features like 3D model embedding. For consideration in our review, each solution had to be simple enough for a novice to learn. Some offer more complex features, but these don’t hamper the ease of basic use.
- Help & support (10%)
- Customer service for the virtual showroom software on our list is available through phone, email, or chat during regular business hours to help users with technical and operational issues.
- Customer rating (10%)
- Based on customer feedback for each program, particular attention is given to product reviews and the provider’s popularity to certify that the course meets user satisfaction.
- Expert score (10%)
- Expertise in the field and firsthand experience with the providers allow us to evaluate the standout features, value for the money, and ease of use of property management software.
Frequently Asked Questions (FAQs)
What technology is used for virtual tours?
There are various tools and types of technology that can be used to create walkthrough virtual tours or 3D tours. Some virtual tour software programs use panoramic photos; others use advanced 360° cameras to take 3D photos and videos. Ultimately, you can find plenty of software programs to fit almost any equipment.
How do I add a virtual tour to Google?
Adding a virtual tour to Google requires software that gives you an easily shareable link or embed code and your Google Business Profile ready. With those two things in hand, it’s easy to share your tour on your profile.
Which software is suitable to create a virtual tour?
There are plenty of software options for creating virtual tours. Based on our detailed evaluation, CloudPano, Matterport, and TeliportMe are our picks for the top three best software for virtual tours.
Your Take
Having a virtual tour for your listings can increase engagement and help you sell properties for the best value in the least amount of time. To help you choose the best virtual tour software, consider each software’s pricing, ease of use, and features that suit your needs. Choosing the right software will simplify the process if you want to create prerecorded tours, host live 360° video chats, or create 3D floor plans.
Which type of virtual tour software do you use? Let us know below!
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