Ready to elevate your real estate investments? The best real estate software for investors can make managing your portfolio easier and more efficient. With valuable insights on properties and market trends, you can make informed decisions. Look for software that offers automation features, customer relationship management (CRM) tools, and seamless integration with other services to simplify tasks and boost client communications. Here are the ten best software for real estate investors that you should consider. Let’s dive in!
- Baselane: Best for the free subscription and bookkeeping and accounting tools
- REISift: Best for marketing automation and CRM
- Deal Machine: Best for investors looking for off-market deals
- Carrot: Best for website creation
- Smarter Contact: Best for short messaging service (SMS) marketing
- Stessa: Best for free built-in rent collection software
- DocuSign: Best for user-friendly electronic signature software
- Zilcalculator: Best for automated property analysis
- FlipperForce: Best for house flippers and BRRR investors
- Argus Software: Best for scenario and risk analysis or assessment
The Close’s Top Picks for Best Real Estate Software for Investors
*Billed annually and paid in full; monthly billing is available at higher rates
Key Features to Look for Investment Software
Investing in real estate can be exciting, with various property types and strategies to explore. When you’re looking into real estate investment software, here are some essential features to keep in mind to help you make the best choice:
- User-friendly interface: Intuitive design for easy navigation and usability.
- Property type versatility: Ability to manage different property types, including single-family homes, multifamily units, and short-term rentals.
- CRM tools: Customer relationship management features for effective client communication and relationship tracking.
- Financial analysis: Tools for calculating ROI, cash flow, and other financial metrics.
- Market insights: Access to real-time data on market trends and property valuations.
- Automation features: Capabilities for automating tasks like rent collection, lead generation, and marketing.
- Integration options: Compatibility with other tools and platforms (e.g., accounting software and email marketing).
- Reporting capabilities: Customizable reports to track performance and investment metrics.
- Mobile access: Availability of mobile apps for on-the-go management.
- Customer support: Reliable support channels for troubleshooting and assistance.
1. Baselane
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Best for:
Bookkeeping and accounting tools
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Monthly cost:
Free
Baselane ranked first as the best online rent payment service for its free subscription with no monthly fees or minimum balances. It automatically reminds tenants about payments and sends the money to your bank account in two to five days. Also, tenants can pay their rent using any device, whether through an ACH bank transfer or a debit or credit card. They can easily set up autopay. On top of all that, Baselane gives you real-time cash flow insights, tracks performance, and even automatically creates financial and tax reports.
Baselane has checkbooks that you can order for any of your Baselane checking accounts, which means you don’t have to rely on outside providers. Each order comes with 80 secure checks. You can easily send these checks to pay vendors and bills directly from your account, and Baselane will print and mail them to you. Plus, they teamed up with Rocket Lawyer so you can create, save, and sign lease agreements right in Baselane and invite others to sign too.
2. REISift
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Best for:
Marketing automation and real estate CRM
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Monthly cost:
Starts at $149
REISift is built by real estate investors who are in the investing game and use it daily. It gives accurate and detailed insights for each property you upload, making it easier to tailor your marketing campaigns to the right audience. It’s all about making things smoother and more effective for your business.
In addition, for real estate investors and wholesalers targeting vacant properties, its vacancy check feature automatically cross-references a user’s records against multiple databases (including the USPS). This allows you to know which listings are vacant or occupied. REISift integrates with prominent real estate software platforms, including Twilio, Plivo, Launch Control, smrtPhone, Smarter Contact, Aircall, Calltools, REIRail, ReadyMode, and Zapier.
3. Deal Machine
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Best for:
Off-market deals
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Monthly cost:
Starts at $99 per month (if billed annually)
Deal Machine is one of the best real estate software for investors, active house flippers, and wholesalers looking for off-market deals. It can be easily accessed through a web browser, iPhone, or Android. Deal Machine simplifies the hunt for foreclosed or vacant homes, helps you get the correct contact info for homeowners, and lets you reach out to them about selling.
What’s even more remarkable is its real estate AI assistant—Alma, a cutting-edge AI assistant from Deal Machine. It was created to help provide strategic guidance, insightful data on properties, and personalized recommendations for real estate investors. Plus, if you want to quickly create a list of off-market properties like preforeclosures and bank-owned homes, their list builder feature makes it easy.
4. Carrot
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Best for:
Website creation
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Monthly cost:
Starts at $76 per month (if billed annually)
Carrot is a real estate investor software that helps you build a solid online presence without the hassle! It has a bunch of ready-made website templates for any type of real estate lead you want to chase. These sites are packed with call-to-action buttons, lead-capture tools, and keyword-rich text tailored to your target market. Plus, you’ll get monthly blog posts optimized for Google to help drive more traffic to your site. You can even set up SMS notifications to immediately reach out to leads via text. And with built-in analytics and tools, you can monitor how your site is performing.
5. Smarter Contact
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Best for:
SMS marketing
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Monthly cost:
Starts at $149 per month (if billed annually)
Unlock the power of SMS marketing with Smarter Contact, designed specifically for real estate investors. It features intuitive autoreplies, precrafted SMS templates, and dynamic automation tools to easily create, personalize, and schedule your marketing campaigns. By using Smarter Contact, real estate investors can enhance their communication strategy, making it more efficient and effective in reaching other investors, agents, or partners for collaboration opportunities.
Plus, with its built-in tracking, you’ll effortlessly monitor text interactions and stay ahead of the game. Smarter Contact’s SMS automation isn’t just about sending messages—it’s about saving you precious time so you can focus on nurturing leads that are most likely to respond.
6. Stessa
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Best for:
Built-in rent collection software
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Monthly cost:
Free; paid plans start at $12 per month (if billed annually)
Stessa’s automated rent collection software makes life easier for rental investors and tenants. As a rental investor, quickly onboard tenants and send handy reminders when rent is due. For tenants, there’s autopay, so they don’t have to stress about missing a payment. With automatic ACH payments and real-time notifications, you’ll always know when a payment hits your account.
And let’s not forget that Stessa has built-in accounting features that help landlords manage finances smoothly, track expenses, and organize everything they need. Easily link up with banks, lenders, credit cards, and property managers to keep tabs on your income and cash flow.
7. DocuSign
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Best for:
User-friendly electronic signature software
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Monthly cost:
Starts at $10 per month (if billed annually)
DocuSign makes e-signatures a breeze, especially for real estate investors looking to close deals faster and with fewer mistakes. Its user-friendly platform lets you easily access the latest state and local forms with handy autofill features. This helps you gather and organize your documents all in one digital space. Additionally, you’ll have direct access to up-to-date multiple listing service (MLS), association, or brokerage-specific forms, prefilled with your transaction info and ready for signatures.
8. Zilcalculator
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Best for:
Automated property analysis
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Monthly cost:
Starts at $13.60 per month (if billed annually)
Zilcalculator is a comprehensive software solution tailored specifically for residential real estate investors. This innovative platform seamlessly integrates data from multiple sources, including MLS, Zillow, and Rentometer, to deliver in-depth property analysis reports with just a few clicks. By streamlining the data collection and analysis process, Zilcalculator empowers investors to make informed decisions when buying or selling real estate investment properties.
9. FlipperForce
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Best for:
House flippers and BRRR investors
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Monthly cost:
Starts at $59 per month (if billed annually)
FlipperForce is a web-based tool for developers, rehabbers, and real estate investors. This software allows you to easily analyze deals, manage budgets, organize renovation schedules, and estimate projects’ after repair value (ARV). You’ll love how it lets you keep tabs on your leads, active projects, and completed portfolios all in one place. This way, you’ll always know what’s happening with your deals and where your projects stand. Plus, the simple budget tracking features help you manage your budget, monitor expenses, and forecast your profits. So, you’ll always clearly understand how much you could make or lose on any deal.
10. Argus Software (by Altus Group)
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Best for:
Scenario and risk analysis or assessment
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Monthly cost:
Starts at $39.99
Argus is an enterprise-level real estate investment software for real estate investment professionals, including owners, investors, asset and portfolio managers, fund and investment managers, and property developers. This powerful tool enhances decision-making by providing comprehensive features for property valuations and detailed cash flow analysis.
Users can also conduct in-depth scenario and risk assessments, allowing them to navigate potential market fluctuations with confidence. Additionally, Argus streamlines the budgeting process and supports strategic planning initiatives, making it an essential toolkit for anyone involved in real estate investment and management.
Methodology: How We Selected the Best Real Estate Software for Investors
At The Close, our incredible team of researchers, agents, writers, and editors rolled up their sleeves to dive into the world of real estate software for investors. We checked out a bunch of real estate apps and picked our favorites based on these essential criteria:
- General Feature
- Overview of the key features and functionalities offered by the software, like data collection, data filter, CRM, and targeted marketing. We evaluated whether the features were included with payment or required added fees.
- Pricing
- Information about the platform’s pricing structure and subscription plans and whether the platform offers pricing transparency.
- Ease of Use
- Evaluation of the platform’s user-friendliness and accessibility. Also, whether the platforms required technical skills to start and operate each platform and whether a mobile application is provided.
- Customer Rating
- Based on customer feedback for each software, particular attention is given to product reviews and the provider’s popularity to certify the platform meets user satisfaction.
- Expert Score
- Our expertise in the field and firsthand experience with the providers allow us to evaluate each tool’s standout features, value for the money, and ease of use.
- Help & Support
- Information on the available customer support options and assistance provided by the company.
Bringing It All Together
Embarking on a journey into real estate investing can be significantly more seamless and fulfilling when equipped with the appropriate real estate software for investors. With home prices steadily rising and competition growing fiercer by the day, having powerful tools at your disposal is essential. These resources can provide critical insights, streamline your decision-making process, and enable you to identify lucrative opportunities in the market before others do. By leveraging the right software, you can navigate the complexities of real estate more effectively and position yourself for success in this dynamic industry.
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