Selling a home for sale by owner (FSBO) can save money and give more control over the process. The best for sale by owner sites offer robust features, such as MLS (multiple listing service) listing syndication and listing management, allowing you to reach a larger audience and increase the exposure of your property listing. I evaluated dozens of options to arrive at the five best FSBO sites based on price, monthly site traffic, listing plans, and user reviews.
- Fizber: Best for customizable package options
- LoopNet: Best for listing commercial FSBO properties
- Zillow: Best for site traffic and diverse property types
- FSBO.com: Best for simple listing packages
- Unreal Estate: Best for agent assistance services
The Close’s Top Picks for Best for Sale by Owner Sites
| Fizber: Customizable package options | |||
| LoopNet: Listing commercial and industrial FSBO properties | |||
| Zillow: Site traffic and diverse property types | |||
| FSBO.com: Simple listing packages | |||
| Unreal Estate: Agent assistance services |
Fizber: Best for Customizable Package Options
Why I Chose Fizber
Fizber is one of the best for sale by owner sites and is designed to assist investors with searching and listing properties. The platform provides listing management services, photo and video uploads, and customized reports for tracking listing performance. It is best suited for FSBO sellers looking for customizable packages, as it offers free listings and paid packages with varying features. The tiered packages allow FSBO sellers to choose precisely what suits their needs. However, it could improve by increasing monthly site traffic to support its users better.
Additional Features
- Fizber pricing per listing:
- Free Listing: Free, maximum photos on Fizber, listing on Redfin
- Digital Boost: $95
- MLS Boost: $295 (6 months MLS listing term)
- Premium MLS Boost: $395 (12 months MLS listing term)
- Home valuation: This feature analyzes your home’s worth by conducting interior and comparable market analysis and offers selling tips and resources along with their expert opinion.
- Drive score: This feature displays a map of nearby establishments and calculates a drive score based on proximity and convenience.
LoopNet: Best for Listing Commercial & Industrial FSBO Properties
Why I Chose LoopNet
LoopNet is a for-sale-by-owner website that provides various digital tools to help FSBO sellers and buyers find properties. These tools include features for uploading photos and videos, managing listings, tracking a listing’s performance, and accessing the MLS. These streamline the process of showcasing properties, enhancing listings, and gaining more exposure for FSBO sellers. LoopNet is best for listing commercial and industrial properties, as it receives high traffic with 4.5 million monthly visitors and nationwide coverage. However, it could improve its services by making it easy for visitors to see pricing details.
Additional Features
- LoopNet starting monthly price:
- Silver: $153
- Gold: $495
- Platinum: $999
- Diamond: $1,099
- Advertising: This feature presents interactive media solutions to help your property stand out, including professional photography, 3D virtual tours, video tours, and drone footage.
- Ten-X: This feature provides an online commercial real estate (CRE) auction platform where brokers, sellers, and buyers can transact efficiently at no additional cost. It drives demand through targeted emails and digital ads.
Zillow: Best for Site Traffic & Diverse Property Types
Why I Chose Zillow
Zillow is the best place to list homes for sale because the properties listed on it automatically sync with its partner site, Trulia. This gives your listings extra exposure and allows you to attract qualified buyers. Zillow is one of the best for sale by owner sites because of its high monthly traffic, reaching 300 million visits. It also excels in its availability to list diverse property types, including residential, commercial, farms, foreclosures, and condominiums. However, it would be better if Zillow made it easier for interested buyers to contact FSBO sellers directly.
Additional Features
- Zillow pricing: Free
- Mobile app: The Zillow app supports FSBO sellers with listing management and provides access to their inbox, contacts, and market insights while on the go.
- Third-party integrations: Zillow has built-in lead management and CRM and social media integrations.
FSBO.com: Best for Simple Listing Packages
Why I Chose FSBO.com
FSBO.com is one of the best websites for FSBO, offering features like listing management, MLS access, and nationwide coverage. It is available in every state except North Dakota. The platform is best for its simple, flat-fee listing packages, which suit FSBO sellers looking for a simple way to get on the MLS and have 24/7 access to edit or cancel their listing anytime. However, an increase in its monthly site traffic is needed to make FSBO.com a more popular choice among FSBO sellers.
Additional Features
- FSBO.com pricing:
- FSBO Package: $99.95
- MLS Package: $399.95
- FSBO store: FSBO sellers can purchase supplies like yard signs and state-specific legal forms at the FSBO store.
- Multiple listing categories: Highlight your listings in a special section dedicated to various categories, such as foreclosure, preforeclosure, tax lien, or bankruptcy.
Unreal Estate: Best for Agent Assistance Services
Why I Chose Unreal Estate
Unreal Estate, formerly USRealty, is one of the best for sale by owner MLS listing services for residential properties, condos, mobile homes, and land. Its notable features include listing management, photo uploads, and MLS access. It stands out as the best for sale by owner site that offers agent assistance services. All listing packages include email Q&A with a licensed broker, giving FSBO sellers access to licensed real estate professionals. These brokers provide sellers the expertise, market knowledge, and support to navigate deals and gain profitable sales. This way, FSBO sellers can get advice from licensed professionals without using their complete services.
Additional Features
- Unreal Estate pricing per listing:
- Starter: Free
- Basic: $99
- Deluxe: $249
- Premium (Listing or Rental): $449
- Caller ID: Caller IDs of those interested in your property listing will be forwarded to your email address.
- Intelligence search tools: For as low as $199 per month, you’ll get access to over 100 million sales comps, data, and analytics you need to buy or sell residential real estate in the market.
Frequently Asked Questions (FAQs)
What is the most popular house-selling site?
As of writing, Zillow is the most popular home-selling site, with over 300 million monthly visits. Its massive user base includes investors, homebuyers, sellers, landlords, renters, and other real estate professionals.
What do FSBO calls mean?
FSBO calls are inquiries from potential buyers that go straight to the homeowner. Put simply, when you list your home as FSBO, you’ll need to answer all calls and inquiries about it. You must know every aspect of the house you’re selling since there’s no real estate agent or a middleman.
Why do owners typically list their property as FSBO?
Homeowners usually list their homes for sale by owner for free to save on agent commission. This lets owners handle things their way, set their asking price, and negotiate directly with potential buyers.
Methodology: How I Chose the Best FSBO Sites
Our expert researchers, agents, writers, and editors at The Close evaluated dozens of FSBO sites for investors and sellers. We analyzed each FSBO site and based our top picks on the following criteria:
- Pricing 20%
- We looked at each listing plan and MLS fee, the premium listings’ cost, and whether there is a closing fee or commission.
- General Features 35%
- This category covers listing management, monthly site traffic, photo and video upload capabilities, customized reports, types of properties sold, and MLS access.
- Ease of Use 15%
- We evaluated each for sale by owner site’s user interface and how easy it is to operate and set up.
- Help & Support 10%
- Customer services such as live chat, phone, email, and ticket systems are necessary should FSBO sellers need additional support.
- Reputation 10%
- We assessed each for sale by owner site’s reputation by considering feedback from verified users.
- Expert Score 10%
- The Close reviews the best FSBO websites for standout features, additional considerations, and value for money spent from a real estate expert’s perspective.
Read more about our methodology here.
Bringing It All Together
No matter which state you want to invest in and which FSBO site you choose, it’s essential to understand the features available for each listing plan. After all, some FSBO offerings come at a hefty price tag. Have you tried selling your home using one of the best FSBO websites I’ve listed above? Share your experience in the comments!
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