If you’re looking for clever real estate pop-by ideas, you’ve come to the right place. After all, we’re not just real estate marketing experts, we’re also pun-believably good at spotting cheesy puns that are guaranteed to put a smile on your past client’s face. Oh, and (hopefully) score you a referral.
Here are our 17 favorite real estate pop-bys with links to purchase, pricing, gift ideas, and who they’re best suited for on your list of past clients.
1. Your Referrals Are My Special-Tea
When to give: Any time
Total price per pop-by: ~$2 ($2 one-time fee for tag template + tea and honey)
Gifts to include: Tea, honey
Where to get the tag: Etsy
Best for: Tea lovers
Tea makes everyone feel warm and cozy, so it always makes a great pop-by gift.
2. Your Referrals Are My Special-Tea (Upscale w/ Card Holder)
When to give: Fall, winter
Total price per pop-by: ~$4 ($2 per printed tag + tea)
Gifts to include: Tea, honey
Where to get the tag: Market Dwellings
Best for: Tea lovers
If you need another tea pop-by option for your bougier past clients, Market Dwellings has a slightly more upscale version with this slogan on it that has a business card holder. Go for fancier tea if you know they love tea.
3. Need a New ‘Woof’?
When to give: Hand them out at the dog run!
Total price per pop-by: ~$2
Gifts to include: Dog treats
Where to get the tag: Etsy
Best for: Dog owners
Any dog owner would be howling with delight to get free dog treats along with this cute personalized tag. When you download the customized template, you also get a free, one-page PDF with the same tag in smaller sizes. Perfect if you decide to embark on a new branding campaign!
4. Donut Forget to Call Me for Your Real Estate Needs!
When to give: National Donut Day (June)
Price: $45 per month for quarterly pop bys, social media templates, flyers + more
Gifts to include: Hostess Donuts
Where to get the tag: Coffee & Contracts
Best for: Foodies
If you have any foodies in your database, then this clever pop by from Coffee & Contracts will be sure to put a smile on their face. Even better, you’ll get access to thousands of beautifully designed social media templates, flyers, pop bys, and more. They even put out a monthly social media calendar showing you exactly what to post and when. As a special gift to our amazing readers, Coffee & Contracts is offering $15 off your first month if you use the code THECLOSE when you sign up.
5. I’m Never Too Busy for S’More of Your Referrals
When to give: Halloween, Thanksgiving, fall
Total price per pop-by: ~$3 (one-time fee of $10 for template download + treats)
Gifts to include: S’mores kit
Where to get the tag: Etsy
Best for: Families, chocolate lovers
Who doesn’t have warm fuzzy memories of s’mores? Giving your past clients a s’mores kit along with this adorable card will definitely help them think of you as someone who cares. The best part about this kit is that you can easily make it fancier by including better chocolate.
6. Thanks a Whole Latte for Your Referrals
When to give: Any time
Total price per pop-by: ~$10 ($15 for 10 cards + gift card cost)
Gifts to include: Coffee shop gift card
Where to get the card: Market Dwellings
Best for: Coffee lovers
If you know your former client loves coffee, it’s hard to go wrong with a gift card for a local coffee shop. This one from Market Dwellings includes a slot for your business card and includes envelopes if you want to mail them out. Unlike say, a bottle of cold brew coffee, this is something they will actually use. This one will work perfectly for people who just moved into a new neighborhood. Starbucks is the obvious choice here, but many small coffee shops will probably work with you if you offer to buy a bunch of gift cards at once.
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7. Rosé All Day, Happy Mother’s Day!
When to give: Mother’s Day
Total price per pop-by: ~$10 (one-time $5 fee for template, plus cost of wine)
Gifts to include: Small bottle of Rosé wine
Where to get the card: Etsy
Best for: Luxury clients who love wine
Some agents may balk at buying alcohol for former clients, but as long as you know them well enough to know they drink wine, this is the perfect pop-by idea. After all, they’re going to drink this, be happy, and think of you, right? You also don’t have to spend big here. If you have a Trader Joe’s nearby, you can get tasty wines for under $10.
There is no call to action on this card, but if you worked the relationship right, you won’t need one.
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8. You Are the Heart of My Business!
When to give: Valentine’s Day
Total price per pop-by: $3 ($2 one-time fee for template + cost of cookie)
Gifts to include: Heart-shaped cookie or chocolates
Where to get the tag: Etsy
Best for: Anyone
Nothing like adding a little sweetener to your pop-bys to get more referrals! Valentine’s Day is the perfect excuse for this pop-by and the tag is cheesy and fun enough to get noticed. Even better, order custom cookies with your branding on them! You can get heart-shaped cookies with your branding on them for around $3 each, delivered from Wicked Good Cookies.
9. Fishing for Your Referrals
When to give: Any time
Total price per pop-by: ~$2 ($7 one-time fee for template + snack)
Gifts to include: Pepperidge Farm Goldfish, Swedish Fish
Where to get the tag: Etsy
Best for: Anyone
I mean, if you want referrals, you might as well come right out and ask for them, right? These can easily be printed out on stickers too if you want to use them on another snack. A bag of Swedish Fish works perfectly well with this tag as well.
10. Your Referrals Make My Business Bloom
When to give: First day of spring
Total price per pop-by: ~$4 ($6 for 12 tags + plants or seeds)
Gifts to include: Baby succulent, seeds, flowers, herbs
Where to get the tag: Market Dwellings
Best for: Anyone
They say that if you want your business to grow, you need to plant seeds. Well, what better way to plant seeds with your former clients than sending them a cute little succulent with a fun tag like this one? These are also available in multiple springtime colors and come already printed with a business card holder.
11. Having the Right Real Estate Agent Makes You a Smart Cookie!
When to give: Any time
Total price per pop-by: ~$3 (one-time fee of $10 for digital download + cookies)
Gifts to include: Cookies!
Where to get the tag: Etsy
Best for: Anyone
Sometimes bringing your past clients a sweet treat like Girl Scout Cookies will get you samoa referrals. That’s just the way the cookie crumbles. 😁 So the next time you tagalong on a door-knocking trip, make sure you bring some with you with these cute tags.
12. Thankful for the Opportunity to Serve Your Real Estate Needs
When to give: Thanksgiving
Total price per pop-by: ~$3 (one-time fee of $6 for digital download + snacks)
Gifts to include: Pumpkin pie mix, spice mix, cookies, chocolate, small gourd
Where to get the tag: Etsy
Best for: Anyone
No cheesy puns here, but this printable card from Etsy is a stylish way to deliver a pop-by to your former clients. It’s also editable in Canva, which most realtors already have some experience with. Since it has space for your headshot and contact info, no need for a card holder either.
13. My Business Runs on Wine & Your Referrals
When to give: Fall or winter holidays
Total price per pop-by: ~$7 ($5 for 10 tags + affordable wine)
Gifts to include: Wine from Trader Joe’s
Where to get the tag: Market Dwellings
Best for: Anyone
Another great wine-themed pop-by from Market Dwellings. Perfect for sending around the holidays. Just remember, it’s not the price of the wine that matters, but how good it tastes! You can always spend a bit more for more important past clients.
14. I’ll Always Carve Out Time for My Clients
When to give: Halloween
Total price per pop-by: ~$3 (one-time fee of $5 for template + small gourd)
Gifts to include: Small gourd
Where to get the tag: Etsy
Best for: Anyone
Another editable template with space for your headshot, logo, and contact information so you don’t need to include your business card. You can stock up on small gourds from a local nursery to make these super-affordable.
15. Your Referrals Make My Business Pop
When to give: Any time
Total price per pop-by: ~$3 ($9 for 12 tags + popcorn)
Gifts to include: Popcorn
Where to get the tag: Market Dwellings
Best for: Anyone
Who doesn’t love popcorn? Nobody. That’s who. Ordering a case of microwave popcorn and putting a bunch of these in your trunk will make you ready for any pop-by opportunity. It doesn’t get easier than this.
16. Know Some Bunny With Real Estate Needs? I’m All Ears
When to give: Easter
Total price per pop-by: ~$2 ($5.37 one-time fee for template + candy)
Gifts to include: Chocolate Easter bunny, Cadbury Creme Egg, Reese’s Pieces
Where to get the tag: Etsy
Best for: Anyone
A silly tagline, a cute illustration, and a space for your headshot and contact information. What more could you ask for? Start your spring season off right with this tag and some Cadbury Creme Eggs!
17. Now Offering Pumpkin-spiced Real Estate Advice
When to give: Fall, winter
Total Price per pop-by: ~$2 ($5.99 one-time fee for template + candy)
Gifts to include: Carmel candy, pumpkin spice cookie
Where to get the tag: Etsy
Best for: Hipsters, millennials
A little snarky wit goes a long way toward building rapport and staying top of mind with past clients. So why not poke fun at the ubiquitous spice mix that seems to come out of nowhere every fall?
Over to You
Have any creative real estate pop-by ideas we missed? Or an affordable gift you swear by? Know a great source for nice-looking pop-by tags? Let us know in the comments.
Tell us about you so we know what to send.
