The Close

Chris Linsell

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2019

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Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood
Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people and deliver it regularly.
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57 Shocking Real Estate Statistics You Need To Know

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Real Estate Stats You Need to Know in 2019
The real estate industry is constantly changing, both in terms of the consumer market and the professional landscape. Staying up to date on the latest real estate statistics is a great way to impress your clients as well as better position yourself for success in a very competitive field.

We’ve pulled together 57 of the most compelling real estate statistics from across the real estate field, covering market numbers, buyer and seller behavior, marketing trends, and real estate agent demographics to help you better understand your industry and leverage your knowledge to get more leads and close more deals. [Read more…] about 57 Shocking Real Estate Statistics You Need To Know

Real Estate Referral Fees: How They Work & Best Practices for 2019

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Real Estate Referral Fees: How They Work + Best Practices for 2019A real estate referral fee is a portion of a real estate commission that is paid to a real estate broker in exchange for referring them a client. Though subject to negotiation, a typical referral fee is 25% of the gross commission for a single side of a transaction.

Real estate referrals happen all the time for a variety of reasons. Most commonly, they happen because a real estate agent is either unlicensed or unqualified to service their client in the purchase or sale of property in a particular geographic area, or for a particular type of real estate.

Let’s take a look at how real estate referrals work, what the typical fees are, and what the most frequently asked questions are about real estate referral fees. [Read more…] about Real Estate Referral Fees: How They Work & Best Practices for 2019

Real Estate Broker vs Agent: A Head-to-Head Analysis

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Real Estate Broker vs Agent

What’s the difference between a real estate broker vs an agent? With a broker’s license, a broker can open their own real estate brokerage as well as manage and collect fees from real estate agents. Real estate agents have to work for a broker while a broker can run their own business.

Being a broker comes with some perks, but also a lot of responsibility. In this article, we’ll break down the differences between real estate agents and real estate brokers, and what they actually do day-to-day. You’ll get everything from annual income to a full job description.

If you’re looking to level up your game from agent to broker or need some quick answers about the differences between agents and brokers, read on.
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The Top 5 Real Estate Lead Generation Companies 2019

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Real estate is a cut throat business. With over a million active real estate licenses in the US, agents need every advantage they can get when it comes to lead generation.

A great real estate lead generation company will fill up your funnel with lots of buyer and seller leads so you can focus more on finding them the perfect property and less on finding yourself new clients.

The only problem is figuring out which lead generation company is right for your business without breaking the bank. [Read more…] about The Top 5 Real Estate Lead Generation Companies 2019

17 Real Estate Cold Calling Scripts and Tips to Conquer Your Fears

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Real Estate Cold Calling Script ft image

Cold calling is one of the most polarizing lead generation strategies in all of real estate. Experienced agents will tell you it’s an essential part of lead generation. Others will tell you that it isn’t worth the anxiety, frustration, and lack of immediate results.

The Close is here to say that those last three challenges are real for many real estate professionals, but they don’t have to be for you. We’ve put together the top 17 real estate cold calling scripts and tips to help you get over your fear of cold calling once and for all.
[Read more…] about 17 Real Estate Cold Calling Scripts and Tips to Conquer Your Fears

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