Predictive analytics is the use of data, smart algorithms, and machine learning to identify and predict future events based on historical and transactional data. When it comes to real estate, it’s all about using what we know about buyers, sellers, and inventory to predict consumer behavior—to determine who is likely to buy, sell, in which neighborhoods, and when.
Why, as a real estate professional, should you care? Simply put, with reliable predictive analytics, you can better target the most likely buyers and sellers in your market and have better insight into which homes and neighborhoods are likely to produce transactions. In other words, you can spend less time marketing, have better conversations as a result of the marketing you do, and explode your overall conversion rates. [Read more…] about Predictive Analytics: How to Get More Listings With Less Marketing