Zillow has the most listings and traffic compared with its competitors. However, using other real estate listing websites can also help create buzz for your biz by targeting specific demographics and offering extra services that Zillow doesn’t have. I dove into over a dozen listing websites based on cost, listing and advertising capabilities, integrations, and customer service options to find the five best Zillow alternatives. Check these similar sites to Zillow out and sign up for all or a few.
- Realtor.com: Best for multiple customer support channels
- Redfin: Best for listing features
- Homes.com: Best for free exclusive listings leads
- Trulia: Best for affordable advertising pricing structure
- Zurple: Best for exclusive buyer and seller leads with a robust nurturing system
The Close’s Top Picks for Zillow Alternatives
| Zillow: High traffic and most listings | |||
| Realtor.com: Extensive customer support | |||
| Redfin: Robust listing features | |||
| Homes.com: Free exclusive listing leads | |||
| Trulia: Affordable pricing structure for advertising | |||
| Zurple: Exclusive buyer and seller leads with a robust nurturing system |
About Zillow
 |
|
|---|---|
Pros | Cons |
|
|
Zillow is popular for folks looking for homes in the US, with 231 million unique monthly site visitors. When you become a Zillow Premier Agent, you get access to many potential leads from these site visitors. The platform integrates with various CRMs like Follow Up Boss, Top Producer, and Lofty, making lead management easier. It also lets you set up tasks, reminders, texts, and emails. If you join the My Agent program, you’ll be the only buyer’s agent seen by potential leads.
- Training resources: Zillow Premier Agent offers training resources to improve lead generation and client management. These resources also help you use Zillow’s tools effectively and enhance your business performance.
- Client communication resources: This tool helps track clients, new leads, and showings. It lets you group clients by buying or selling interest and keep track of your communication with leads.
- Performance analytics and tracking tools: These resources optimize lead performance. They provide detailed reports on lead volume, response rates, and conversion metrics. They also offer performance analytics for team leads to track team members’ effectiveness.
){kind=icon}
To learn more about Zillow’s features, pricing, pros, and cons, read our 2024 Review: Is Zillow Premier Agent Worth the Cost? and Is Zillow Flex Worth the 35% Referral Fee?—The Close articles.
Realtor.com: Best for Extensive Customer Support
Why I Chose Realtor.com
After a thorough evaluation, I found that Realtor.com ranks first as the best Zillow alternative for agents. It offers lead generation, listing management, and extensive customer support. With a more than 49 million monthly search volume and connections to the multiple listing service (MLS), it’s an excellent platform for real estate exposure. It also has an incredible texting tool for connecting with other pros and a feature that lets you see how specific property features affect the price, which is pretty awesome! Go check it out.
Additional Features
- Automatic updates: Most listings on Realtor.com are updated every 15 minutes to give users the most recent information.
- Advanced features: Realtor.com enables you to set triggers and alerts, plus automate workflow.
- News: Realtor.com provides articles about real estate trends, helpful guides to buying and selling homes, and data on mortgage interest rates nationwide.
Redfin: Best for Listing Features
Why I Chose Redfin
Redfin is one of the best Zillow alternatives with its cool listing features. It offers 3D walk-throughs, virtual tours, GreatSchools ratings, and local school information on its map. It also has a Customer Calendar to help agents manage appointments and track deal milestones. Its website has an affordability calculator, homebuying and selling guides, and market trends data that you can share with clients to position yourself as the go-to expert.
Additional Features
- Neighborhood quality measures: Redfin’s search filter includes a neighborhood Walk Score, Transit Score, and Bike Score, so you can learn more about the area where you might be living.
- In-app contact form: Use this to connect with a Redfin real estate agent or partner agent who can answer questions or schedule an in-person or virtual tour.
- In-app calendar: Browse upcoming open houses in your desired area and save future open houses that might interest your client.
Homes.com: Best for Free Exclusive Listing Leads
Why I Chose Homes.com
Another great Zillow competitor is Homes.com. It is best for agents looking for free exclusive leads because all the leads interested in your exclusive listings go directly to you. There’s no middleman. People browsing Homes.com to buy or sell homes will see your brand and contact info on all your listings. This boosts your reputation as a trusted local professional, making gaining trust and visibility easier and ultimately attracting new clients. Homes PRO, the agent view of Homes.com, is free for all agents and includes all the tools you need to manage and promote your listings, work with clients, and create CMA.
Additional Features
- Blog: Homes.com provides helpful articles on home buying, relocating, and building and remodeling a home.
- Forums: Post real estate queries on Homes.com’s website. Although anyone can answer other users’ inquiries, most questions are answered by real estate experts.
- Accounting: Homes.com provides a monthly payment calculator and a Home Values tool for property valuations.
Trulia: Best for Affordable Advertising Pricing Structure
Why I Chose Trulia
Trulia is a residential real estate search engine owned by Zillow. But here’s what makes it a great alternative to Zillow—Trulia’s pricing is based on how many leads you get, while Zillow’s pricing is based on ZIP codes. If you want your listings to show up on Trulia, you have to use a partner site like ListHub.net, Point2Agent.com, or vflyer.com. Trulia’s website also has crime map data and neighborhood overviews that give visitors information on crime stats, schools, restaurants, local reviews, and neighborhood photos.
Additional Features
- Integrations: Trulia has built-in lead management, customer relationship management (CRM), and social media integrations.
- Email scripts: Trulia provides email scripts to agents, helping you streamline your communication and enhance customer experience.
- Request information: From the listing page, interested buyers or renters can quickly request information about a listed property. Their contact information will be forwarded to a Trulia partner real estate agent who pays to be included on the site.
Zurple: Best for Exclusive Buyer & Seller Leads With Robust Nurturing System
Why I Chose Zurple
Zurple is another Zillow competitor that helps you find and nurture exclusive leads with consistent automated messaging until they’re ready to buy or sell. First, it creates a custom-branded website, bringing leads to your site through ads. Then, it gathers lead contact info and sends personalized messages based on lead behavior. When leads show signs that they’re ready to move, Zurple sends them to your CRM for conversion. The best part is that the leads are exclusively yours, so you won’t have to compete with other agents for the same lead.
Additional Features
- Lead intelligence scoring: Zurple prompts you when to take over lead communication and prioritizes leads based on data points.
- Social media marketing tool: It shows your post history and allows you to drive traffic with your marketing, independent website, or paid ads. Additionally, it provides options to run ads on Google, Bing, and Yahoo to drive traffic through search engine results.
- Analytics: Track leads and agent performance to improve conversion rate after Zurple reviews your data.
Frequently Asked Questions (FAQs)
Where do realtors get most of their leads?
Realtors usually get their leads through real estate referrals, networking events, and being active on social media. These methods help agents build relationships with potential clients and get leads through word-of-mouth marketing. Buying leads is also a popular option to support and keep a steady flow of leads for an agent.
What does it mean to buy leads in real estate?
When you buy leads in real estate, it means you’re paying for a list of potential clients who are interested in buying or selling a property. These leads can come from different places like lead generation websites, social media, or online ads. By getting these leads, real estate agents can grow their list of potential clients and improve their chances of making a sale.
How do you get seller leads?
If you want more seller leads in real estate, try asking for referrals and having your network spread the word about your services. Another way to find seller leads is to use home valuation landing pages, which are great because they give potential sellers an idea of what their home is worthwhile, conveniently putting them in touch with you. Another approach is to reach out to expired listings using scripts that focus on understanding and helping the sellers. Also, consider buying seller leads from the best real estate lead generation companies or websites.
Methodology: How I Chose the Best Zillow Alternatives
To evaluate and discover the best Zillow alternatives in this article, I leaned on our team of licensed real estate pros, researchers, writers, and editors, who created a weighted rubric to evaluate each website. Our team has spent hours researching dozens of real estate listing websites similar to Zillow and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:
- Pricing (25%)
- We compared each website’s pricing structure based on monthly subscriptions, price per listing, advertising costs, and price by ZIP code. We also considered whether the website offered a free trial.
- General Features (20%)
- The general features evaluated whether an agent could list a property, create a profile, advertise for leads, and if the site allows reviews on the agent profile.
- Listing & Advertising Features (20%)
- A real estate listing marketplace should be able to update listings and allow agents to edit photos and videos as needed. The site should also allow for listing advertisement, IDX integrations, and claim properties that are your own exclusive listings.
- Integrations & Advanced Features (10%)
- Advanced features like an IDX website, CRM, social media integration, and workflow automation enhance your overall business practice. Additional features, such as alerts and marketing assistance, can ensure you maximize listing exposure.
- Customer Service (5%)
- We investigated the hours of customer service support and whether clients could obtain support through telephone, email, or live chat.
- Customer Rating (10%)
- Based on customer feedback for each listing website, particular attention was given to product reviews and monthly search volume to certify the platform meets agent satisfaction.
- Expert Rating (10%)
- Our expertise in the field and firsthand experience with the websites allow us to evaluate each Zillow competitor’s listing system’s standout features, value for the money, and ease of use.
Your Take
When promoting your listings, picking the right real estate website is crucial for getting leads and keeping your sellers happy. Although Zillow gets a lot of traffic, there are other real estate websites like Zillow that offer reasonable prices, targeted audience reach, and better support, so they’re worth considering.
Are there any top real estate listing websites that could be great alternatives to Zillow? Feel free to share your thoughts in the comments!
Tell us about you so we know what to send.
Add comment