7 Best Property Management Software for Small Business

7 Best Property Management Software for Small Business

Vacancy listings, marketing, tenant screening—oh my!

Written By
Brittany Wrenn
Brittany Wrenn
Dec 10, 2024
8 minute read
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Vacancy listings, marketing, tenant screening—oh my! These are just a few features you can expect when using property management software for small business. If you’re ready to manage your rental properties more efficiently and improve accessibility and communication, it’s time to add this tool to your business. So, wondering what is the best property management software for you? I’ve narrowed down providers based on features, price, ease of use, and customer support so you can get started right away! 

The Close’s Top Picks for Property Management Software

Type of Software
Starting Price
Free Plan
Third-party Integrations
Read More Below
Appfolio: Best for mobile-friendly management
$1.40 per unit
X
Appfolio ↓
Avail: Best for independent landlords
Free; paid plan starts at $9 per unit
Avail ↓
DoorLoop: Best for various property types
$59 per month (if billed yearly)
X
DoorLoop ↓
Rentec Direct: Best for rental websites
$45 per month (if billed yearly)
X
Rentec Direct ↓
Rent Manager: Best for all-in-one solution
$1.00 per unit
X

(with fee)
Rent Manager ↓
PayRent: Best for rent collection and tenant management
$24 per month
X
PayRent ↓
TurboTenant: Best for advertising
Free; paid plan starts at $9.92 per month
X
TurboTenant↓

Benefits & Features of Property Management Software

Making your business run smoother can help you save time, manage money better, and keep tenant records in order. That’s why picking the right rental software for small business can really make a big difference. Let’s take a look at the perks of the features available with your chosen software.

  • Listing management
    • The ability to post available listings easily gets you greater listing exposure.
    • Centralized property details allow you to make adjustments or updates to listings.
  • Applicant screening
    • A proper and neutral screening process keeps it fair for all.
    • Helps with handling tenant applications and ensuring they meet the rental requirements.
  • Lease management
    • Create and file lease documents with ease.
    • Simplifies communication and timelines to strengthen tenant/landlord relationships.
  • Accounting
    • Helps ensure the property has a healthy cash flow.
    • Can easily collect rent payments.
  • Marketing
    • Capture and manage leads.
    • Showcase services offered and stand out from the competition.
  • Reports
    • All property data is kept in one place.
    • Provides insight into property trends.
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Appfolio: Best for Mobile-friendly Management

Why I Chose Appfolio

From accounting to marketing and everything in between, AppFolio is a top choice because of its user-friendly interface and impressive features. The mobile app makes it super easy to access and manage your properties on the go. You can customize your free website, access tenant and owner portals, manage maintenance requests, and so much more. One standout feature is the AppFolio Stack™ Premium Integrations, which lets you link your favorite property management tools to AppFolio. This helps you increase efficiency and manage your business from one central system.

An investor dashboard showing a summary and graphs of a portfolio value.
Sample investor dashboard (Source: AppFolio)

Additional Features

  • AI Leasing Assistant: Having AI assistance increases your ability to respond instantly to leasing inquiries, book showings, qualify leads, cross-sell units, and more. 
  • Leasing CRM: A CRM is one of the best ways to stay organized and on top of communication. This feature will boost your efficiency with a funnel for leasing agents and allow oversight for managers. 
Visit Appfolio

Avail: Best for Independent Landlords

Why I Chose Avail

If you’re a DIY landlord handling your properties or portfolio solo, this one’s for you! Avail is unique in that its free plan encompasses a ton of features that make it easy to find tenants, sign leases, check credit histories, and collect rent all in one place. However, if you need more features, you can upgrade to the paid version, which includes services like applicant screening, online rent payments, and maintenance tracking. Avail helps support and educate independent landlords through a wealth of educational resources on its site, making operating or scaling your businesses easy.

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Sample rental analysis report
Sample rental analysis report (Source: Avail)

Additional Features

  • FastPay: With Avail FastPay, landlords can manage rental income with next-day expedited rent payment processing.
  • Rent price analysis: This provides valuable information, including a rent estimate for your property, rent benchmarks for adjacent rentals, and county rent trends.
Visit Avail

DoorLoop: Best for Various Property Types

Why I Chose DoorLoop

DoorLoop doesn’t just limit you to residential and commercial properties. It allows you to manage various types of properties, such as community associations, workforce housing, student housing, and mobile homes. It’s also a global platform, making handling any property, international location, and currency easy. You get all the great features of other property management software for small companies, such as listing your vacant units online, accepting rental applications, running tenant screening and background checks, and collecting rent.

How to turn on rent and payment notifications.
Setting rent reminders (Source: DoorLoop)

Additional Features

  • Integrations: DoorLoop integrates with thousands of software from accounting to calendar platforms, including Calendly, QuickBooks Online, Zapier, Pipedrive, Zoom, and DocuSign.
  • Bank sync: This is powered by Plaid, allowing you to integrate your bank account, credit card, or debit card with DoorLoop to easily categorize and reconcile your transactions.
Visit DoorLoop

Rentec Direct: Best for Rental Websites

Why I Chose Rentec Direct

Rentec Direct offers a free, responsive, professional real estate website that fully integrates with your software to publish vacancies quickly. It also allows tenants to pay rent online and gives them and owners one-click access to their portals for easy communication and speed. Your property management website includes a custom web address, fully customizable pages, multiple mobile-compatible themes, and Google Analytics support. This offers a great way to promote your company and brand.

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The tenant dashboard showing payment records, with tenant profile on the side.
Tenant profile card (Source: Rentec Direct)

Additional Features

  • Work order: It enables users to assign vendors, attach photos, bids, and invoices, and contact owners to report maintenance issues.
  • QuickBooks import: Rentec Direct is a property management software that integrates with QuickBooks and offers a QuickBooks compatible export of reports, so you can easily import your Rentec data, like general ledger and financial reports, into QuickBooks.
Visit Rentec Direct

Rent Manager: Best for All-in-One Solution

Why I Chose Rent Manager 

Rent Manager has everything you need to run your business all in one place. No matter what kind of properties you have, Rent Manager has got you covered. It offers comprehensive training, website building, complete accounting and reporting resources, intuitive marketing, and mobile tools, among many other features. While there is a monthly minimum, you can choose the package type that works best for your needs.

A sample tenant dashboard showing part of the screening process with fields to put in income information.
Tenant screening dashboard (Source: Rent Manager)

Additional Features

  • ILS Advertising: Internet listing service (ILS) integrations push your unit and property information from your database onto various ILS platforms. All data changes in Rent Manager are automatically updated on each ILS site. 
  • Rent Manager Certification: Comprehensive training covering areas including bookkeeping, day-to-day tasks related to property management, scripting, and more. You can access award-winning training at your fingertips regardless of your portfolio size. 
Visit Rent Manager

PayRent: Best for Rent Collection & Tenant Management

Why I Chose PayRent

When it comes to property management, keeping your finances organized and having high-quality tenants is necessary to generate income. Luckily, PayRent helps you do just that. Landlords input their tenants’ payment requirements and the system automates payment reminders, adds late fee penalties, and blocks partial payments. Tenants can also set up recurring payments to make sure they get money in on time. Plus, PayRent includes tenant screening features like credit reporting and applications to ensure whoever is living in your property is financially qualified to be there.

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PayRent dashboard interface on desktop, mobile, and tablet.
Dashboard interface on multiple devices (Source: PayRent)

Additional Features

  • RentDefense: A feature available only on PayRent that protects landlords from lost or late rent. It includes scheduled payments, backup payment method, and bank balance verification.
  • Lender partnerships: PayRent works with 75+ lenders to finance rehab, repairs, renovations, and portfolio expansion.
Visit PayRent

TurboTenant: Best for Advertising

Why I Chose TurboTenant

One of the most difficult parts of property management is filling vacancies in your property to maximize ROI. TurboTenant makes this a breeze by offering comprehensive marketing and advertising at the click of a button. Create a listing description with TurboTenant’s AI-powered tool, upload your property images, and then syndicate your listing to over 25 listing websites. That should do the trick in finding qualified tenants! Once you find tenants, TurboTenant’s all-in-one system helps manage them with screening, leases, maintenance, and more.

AI-generated property description created through TurboTenant.
AI-generated listing descriptions (Source: TurboTenant)

Additional Features

  • Rent collection: Set automatic reminders, late rent fees, and reoccurring payments for tenants.
  • Tenant screening: Get a full background check for tenants, including credit and eviction checks.
Visit TurboTenant

Property Management Software vs Property Management CRM

Property management software: Designed for the ongoing needs of current managers, like syndicating listings, managing maintenance, and collecting rent online. 

Property management CRM: Focuses on managing leads and contacts, which helps property managers and investors find and maintain high-quality tenants.

Frequently Asked Questions (FAQs)

Property management software is a collection of services that assists landlords, property managers, and real estate professionals in tracking leases, residents, and maintenance activities, collecting rent, and managing funds to decrease expenses and streamline operations.

Property management software is used by and valuable to any investment property owner, from amateur real estate investors with small rental portfolios to major commercial property management organizations. These applications can also be helpful to a Do-It-Yourself (DIY) investor and a group of owners, property managers, facility managers, and leasing agencies.

Yes, you can use Excel for some of your property management needs, like rent rolls and keeping track of applicants. However, keep in mind that Excel is a spreadsheet program. It is not a comprehensive platform encompassing all aspects of your property management business.

Property management software platforms often include a built-in CRM. If your platform lacks this feature, check out our list of the best free CRMs to enhance your organizational processes.

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Methodology: How I Chose the Best Property Management Software

Our expert researchers, agents, writers, and editors at The Close researched and reviewed dozens of property management solutions for small businesses. We considered dozens and chose the top seven based on pricing structure, features, and reviews. 

Other factors we examined to evaluate the best property management software for small businesses include the following:

  • Pricing (20%)
    • We evaluated the cost of each software, the price of each subscription package, the value of the features provided, and whether it offers a free trial.
  • Property Management Features (30%)
    • Based on various property management features offered that help landlords and property managers list and market properties, screen tenants, generate leases and reports, and track financials.
  • Tenant Communication Features (15%)
    • Based on various tenant communication features offered that help landlords and property managers to engage and connect with their tenants.
  • Ease of Use (10%)
    • Based on how easy it is to navigate the provider interface and if it provides hassle-free transactions and communication between property owners and tenants.
  • Help & Support (5%)
    • We looked into the convenience and attainability of customer service for technical support, onboarding, and training.
  • Customer Rating (10%)
    • Based on customer feedback for each program, with particular attention given to reviews of the product and popularity of the provider, to certify the software meets user satisfaction.
  • Expert Score (10%)
    • Expertise in the field and firsthand experience with the providers allow us to evaluate the standout features, value for the money, and ease of use of property management software.

Your Take

So, what is the best property management software? It depends on what you need! No matter what you choose, the right property management software will streamline your processes, keep your files and reports organized, and build strong relationships with your tenants. Use our list to choose a provider that best meets your needs and gives your business a competitive edge. What is a property management software feature that you can’t live without? We’d love to hear it in the comments below! 

Brittany Wrenn

Over 12 years of experience in various real estate roles have allowed Brittany to see the industry from many angles, sharpening her marketing, business development, sales, and leadership skills. She joined The Close as a Real Estate Writer to continue educating and supporting agents' career development. As a real estate agent who suffered career burnout and recognized how common it is in the industry, Brittany is passionate about reducing the number of real estate professionals who experience burnout. She provides resources and strives to elevate the conversation about wellness in the real estate industry. Seeking to support agents’ well-being as they build and maintain their careers, she also developed a burnout prevention plan that helps agents find a more sustainable way to build their businesses.

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