The Close

Emile L'Eplattenier

Follow Up Boss Review: The Best Real Estate CRM for Teams?

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Follow up Boss' Inbox and texting feature.

Considering that an astonishing 41% of today’s agents are on teams, it was only a matter of time before someone decided to build a real estate CRM solely for teams. Enter Follow Up Boss.

Over the past few years real estate CRM Follow Up Boss has quietly started to dominate the team market.

In fact, they’ve been so successful that an amazing 9 out of the top 50 Real Trends teams for 2018 use Follow up Boss to engage, nurture, and close leads.

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Top 32 Best Curb Appeal Ideas for Every Budget (Yes Even Yours)

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Best Curb Appeal Ideas

A Princeton University study found that people judge others within one tenth of a second of meeting them…

How long do you think it takes them to get a first impression of your listing?

The answer of course, is not very long. That’s why curb appeal, how your listing looks from the perspective of a passerby, is crucial to successful property marketing.

In order to help agents from all walks of life get the most bang for their curb appeal buck we put together this list of the best curb appeal ideas for every budget.

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Listing of the Week: The (Totally Bonkers) House Shaq Built

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The House Shaq Built

Address: 9927 Giffin Ct, Windermere, Florida
Listing Agent: Danial Natoli
Brokerage: Sotheby’s International Realty
Asking price: $28,000,000

When it comes to cultural icons they don’t get much uh, bigger, than Shaq. Or should I say Shaq Attack. Shaq Fu. The Big Shaqtus. Superman. The Big Shamrock. Or maybe Wilt Chamberneezy?

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Why Relationship Marketing Should be Your Primary Lead Gen Strategy in 2018: w/ Contactually Founder Zvi Band

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All across the country, top producing agents and teams are starting to get back to basics.

The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line:

Relationships.

That means relationship marketing– the systematic cultivation and nurturing of relationships to grow your business– is having something of a moment.

One of the earliest adopters of this strategy in the real estate tech space is Contactually CEO Zvi Band.
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This Strategy Gets Open Rates 242% Higher Than Email…

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Okay, time to admit it. Your ads on Facebook face some pretty stiff competition.

Sure, your email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages.

Luckily in 2018 there is a MUCH better way to engage with your leads.

It’s so good that according to a study by Hubspot, this method boasts open rates that are 242% higher than email.

It’s actually dead simple: Facebook Messenger marketing.
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Listing of the Week: A Fairy Tale Castle in LA

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A Fairy Tale Castle in LA - 3598 Alta Mesa Drive, Studio City, California
Address: 3598 Alta Mesa Drive, Studio City, California
Listing Agents: Joyce Rey & Timothy Di Prizito
Brokerage: Coldwell Banker
Asking: $4,950,000

Marmont. Greystone. Hefner. As far as iconic mansions go, Los Angeles is Mecca. There’s no place on earth that even comes close.

Sadly, when it comes to recapturing that essence, developers in LA dropped the ball long ago. Sure, they crank out ever more opulent glass boxes with floor plans to rival shopping malls, but they all just seem so… soulless. Cold. Tacky. Take your pick.

Don’t get me wrong, having walls of glass that whirr open with the wave of a hand and invisible fireplaces is pretty damn cool. I get it, I do. But let’s face it, these places are about as charming as last year’s iphone. Worse, they’re going to start looking dated and sad just as quickly.

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