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For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a real estate agent, your real estate videos are no different. Everybody’s making them, but almost no one is making them right.
[Read more…] about 12 Real Estate Videos Smart Agents Are Using + Examples
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If you want to learn how to start a real estate brokerage in 2020, you could do worse than learn from Jeff. Jeff (not his real name) was a Brooklyn kid who managed to grow a literal mom-and-pop brokerage in Williamsburg to a small empire he sold to NRT for a reported mid-eight figures.
Now you might be thinking that Jeff was lucky. That he started at the low end of the market and rode one of the largest upswings in New York City real estate history all the way to F#$&* You money. You’d be right, of course, but you’d also be missing the point.
[Read more…] about How to Start a Real Estate Brokerage in 2020 (Without Going Broke)
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When it comes to being thrown into the deep end, there are few careers that can match real estate. We all know the cliches: You don’t close, you don’t eat. You don’t list, you don’t last. Whichever saying you choose, there’s no escaping the fact that it won’t be just a pithy quote you post on Instagram to sound thoughtful. It’s something you actually need to live by.
[Read more…] about From The Enclave to The Closing Table: One LGBT Agent’s Story
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Many agents have already given up. Sure, they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s customer relationship management (CRM) software with leads that are perfect for nurturing campaigns. [Read more…] about 21 Open House Ideas That Will Actually Get You Leads
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For a lot of New York City agents, Ryan Serhant is something of a cultural touchstone. More than anyone else, he took the cutthroat world of Manhattan real estate and put a happy face on it for millions of people around the world.
[Read more…] about Exclusive Interview: Ryan Serhant on the 2020 Market & More
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Let’s face facts. At the very core of your fiduciary duty to your client is the idea that you need to work hard to get them the best price. That means if you’re shying away from negotiating, you need to toughen up and learn from the best. As John F. Kennedy famously said, “Never negotiate out of fear, but never be afraid to negotiate.”
[Read more…] about 17 Top Real Estate Negotiation Strategies From the Pros
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In the Manhattan of 1984, you would have had a very good reason for market skepticism. After all, the country and our city were still lurching out of a deep recession. Sure, there were some signs of life in former industrial areas like SoHo, but after the carnage of a recession, optimism was in short supply.
While some tread cautiously, Diane Ramirez, an agent at the time, decided that boldness would be rewarded, and that the industry was in desperate need of change. So she started her own brokerage, Halstead. The rest of the story, of course, reads like a New York real estate fairy tale. Diane managed to grow her small storefront firm into one of the most successful and respected luxury brokerages in New York City. [Read more…] about Halstead CEO: How Agents Can Thrive After the Pandemic
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They may love you, but they’re all liars. Your spouse, your mother, your best friend from college—all liars.
Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked.
You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea. [Read more…] about 18 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make
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Building meaningful client relationships is one of those skills that even the best sales professionals struggle with. Throw in a fiduciary responsibility and a market that feels like an amusement park ride, and you’ll begin to understand why so many agents are panicking right now.
The good news is that you don’t have to. Because in reality, this pandemic offers an incredible opportunity to build and nurture lifetime relationships with your clients. Yes, really.
[Read more…] about How to Talk to Your Clients During the Pandemic: Top Brokers Weigh In
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She was barely holding back her tears on the phone.
Who could blame her? She had impeccable credit, a six-figure salary in tech, and all she wanted was an apartment in Manhattan for herself and two lovable dogs. How could it be this hard?
[Read more…] about Dear Real Estate Agents: Your Local Community Needs You Now More Than Ever