Eric Pearson is the founder and president of Washington DC area’s Pearson Smith Realty. From its humble beginnings as a 15 agent team in 2014, Eric has leveraged mostly online lead sources like Zillow Premier Agent to grow his team into a thriving brokerage of more than 700 agent in 2018.
[Read more…] about From Launch to 700 Agents in 3 years: Talking Exponential Growth Strategies With Eric Pearson
Your clients are liars. Yes, all of them.
Of course, so are your listing agents, your managing broker, buyers agents, lawyers, lenders, administrative assistants, your coworkers and well, you and your entire family. Liars, all of them.
While we may lie for good reasons (Yes honey, santa claus is real!), that doesn’t change the fact that there is often a disconnect between what we say and what we want.
While this may not be a huge deal when it comes to santa claus or the tooth fairy, when you’re trying to land a listing or close a deal, figuring out who’s lying can be crucial information.
[Read more…] about 7 Tricks to Tell When Your Clients are Lying to You
What the hell is the point of Instagram stories? This was the question I asked my millennial coworker to explain during a late night in the office last week.
I left that conversation feeling like a dinosaur, and with a newfound respect for the speed this generation is changing the world.
Millennials have been delaying buying homes and having kids, but it seems like they’re finally starting to snap up real estate.
In fact, the latest NAR Home Buyer and Seller Generational Trends study for 2018 found that millennials are now 36% of all buyers…
[Read more…] about What Millennials Really Want From a Realtor: 11 Top Producers Weigh in
Wake up. Hit snooze. Obsessively scroll through emails in bed. Hit snooze. Check emails again. Rush to the office in a panic. Rinse. Repeat.
Sound familiar?
If so, you can learn a thing or two from the morning habits of top producing Realtors.
Believe it or not, psychologists agree that some of the morning routines they use might just help you 10x your GCI in 2018.
[Read more…] about The Morning Routines of 7 Million Dollar Realtors
Whether you’re running a top producing team or just starting out, having the best real estate software at your disposal will put you well ahead of other agents.
Is 2018 finally the year that the real estate industry gets the disruptive tools and apps that other industries enjoy?
[Read more…] about Best Real Estate Software 2018: 19 Game Changers for Agents & Teams AI, Chatbots & More
Chicago Realtor Sonia Figueroa was attacked by a pitbull in a vacant lot.
She had to run from a vacant listing because of drug dealers, and her office was robbed…
That’s when Sonia decided to buy a gun.
Here’s Sonia in the Chicago Tribune explaining why:
[Read more…] about Shock Study: More Than 50% of Realtors Carry Weapons on Showings
With more than 8,000 offices, and 118,000 agents in eighty countries(!), Century 21 is one of the most dominant names in real estate.
Throughout the company’s history, their branding has been iconic enough to become almost synonymous with real estate. In fact, one recent study found that Century 21’s logo was the most recognizable in the industry.
[Read more…] about Century 21 Rebrand: A New Gold Standard for the Bitcoin Era?
They may love you, but they’re all liars. Your spouse, your mother, your best friend from college… Liars.
Sure, they have a good reason to lie, but they’re still lying. After all, they know you worked HARD and spent a ton of money staging your listing.
The last thing they want to do is crush your spirits by telling you just how hideous it looks…
You know who’s not lying? You lead scrolling through Zillow in bed with a cup of tea.
“Ugh! What on earth was that Realtor THINKING?”
Don’t believe the liars. Instead, read our list of 11 deal-killing home staging mistakes even experienced Realtors make.
[Read more…] about 11 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make
Is there anything worse than working hard to get a new lead, only to have them straight up ignore your calls? After all, your lead gen strategy seems to work, people just aren’t willing to talk to you. What are you doing wrong?
[Read more…] about Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and how to fix them)
Let’s face it. Many newer Realtors still balk at the idea of cold calling expired listings to earn their supper. However, as any experienced Realtor will tell you, great expired listing scripts and well practiced objection handlers, are worth their weight in gold.
[Read more…] about Best Expired Listing Scripts & Objection Handlers 2018