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The Close

Emile L'Eplattenier

The One Skill That Separates $40k Agents From $500k Agents

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Man Standing on Top of the Mountain

Wouldn’t it be amazing if only ONE skill separated the $40k agents from the $500k agents? What if you could snag that corner office by applying a few simple strategies to your life? It sounds almost too good to be true, right?

Amazingly, in 2021, there is one skill that most management consultants, TEDx speakers, psychologists, and best-selling authors all agree is primary to success as a real estate agent (or any sales job). No, it’s not hard work, it’s not “people skills,” and it has nothing to do with cold calling or keeping up with technology. [Read more…] about The One Skill That Separates $40k Agents From $500k Agents

Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)

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wall framed quotes about crying

Is there anything worse than working a new lead, only to have them straight up ignore your calls and emails? After all, you’re getting leads, so your lead gen strategy seems to work just fine. They just don’t seem to want to talk to you. What are you doing wrong?

Well, you’re probably doing a lot wrong … or maybe you’re doing nothing wrong. After all, getting a lead on the phone is hard work. Getting them to return your call is even harder.
[Read more…] about Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)

How to Hire a Qualified Real Estate Virtual Assistant for $5 an Hour

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Time risk

Most of the producing agents I talk to these days are miserable. Sure, they close 10 to 15 deals a year, have a solid lead generation strategy, and many of them make good money. Some even make great money. So why are they so miserable? Simple. Their business is plateauing and they can’t figure out how to scale. This is when I usually tell them they need to hire a real estate virtual assistant.
[Read more…] about How to Hire a Qualified Real Estate Virtual Assistant for $5 an Hour

21 Deal-killing Home Staging Mistakes Even Experienced Realtors Make

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Embarrassing Home Staging Mistakes to Avoid in 2018

When it comes to giving you home staging tips, it’s hard to know who to trust. Your spouse, your mother, your best friend from college—they love you, but they’re all liars.

Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked. You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea.

[Read more…] about 21 Deal-killing Home Staging Mistakes Even Experienced Realtors Make

This Buyer Presentation Converts Leads to Clients in 15 Minutes

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Two persons doing an elbow bump

There is one skill above all others that separates top-producing buyer’s agents from those that only close a handful of deals each year: building relationships that convert warm leads into loyal clients—quickly. A strategic buyer presentation can do just that. It will not only break the ice with your lead but will help build a solid foundation for a professional relationship that can last for many years.
[Read more…] about This Buyer Presentation Converts Leads to Clients in 15 Minutes

Real Estate Motivation: How Top Agents Bounce Back (Fast!)

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real estate motivation

Nobody likes failing. Watching deals crash and burn can make you depressed, anxious, and just plain miserable. Not exactly a recipe for success in a relationship-driven business like real estate. Luckily, you can make failure your servant instead of your master. All it takes is a shift in mindset to jump-start your real estate motivation.
[Read more…] about Real Estate Motivation: How Top Agents Bounce Back (Fast!)

17 Phrases You Probably Use That Clients HATE + What to Say Instead

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Phrases You Probably Use That Clients HATE

Sometimes I feel like the real estate industry has just been a 100-year-long social experiment: We give people a week of training, tell them they have unlimited income potential, and let them just go out there and start saying stuff. Too often what they say makes clients hate them and leaves experienced agents rolling their eyes.

[Read more…] about 17 Phrases You Probably Use That Clients HATE + What to Say Instead