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If someone walked into my office 10 years ago and told me that someday real estate agents would have chatbots screening their leads online, I would have laughed in their face. Well, I would have probably asked them if they needed an apartment in the East Village before they could even open their mouth, but yeah, I wouldn’t believe them.
[Read more…] about The Pivot: Are Real Estate Chatbots Still Worth It in 2020?
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Having trouble learning how to get listings? Don’t have enough seller leads? Don’t sweat it. Some of the most successful luxury real estate agents in the country struggled just as hard. Learning their secrets to getting listings can be a game-changer for your career.
That’s why we talked to 18 top-producing luxury real estate agents to learn how they got their first listing, how you can keep your funnel filled with seller leads, and their advice for buyer’s agents who want to become listing agents.
[Read more…] about How to Get Listings: 18 Luxury Listing Agents Spill Their Secrets
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Let’s face it. There’s just something sad about an empty house. Even if your buyers don’t say it out loud, you can be sure they’re thinking it when you send them a listing with cold, empty rooms. After all, if they don’t see it virtually staged online, it’s just a house—and no one wants to buy a house. They want to buy a home.
[Read more…] about The Close Special Report: The Best Virtual Staging Software & Tips 2020
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It seems like everybody is offering advice on real estate social media marketing these days. Beware though: Not all advice is created equally. Sure, “post great pictures” is definitely good advice, but if you really want to build your brand and get leads on social media, you’re going to need more… well, everything.
[Read more…] about 23 Real Estate Social Media Marketing Tips From Top Agents
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If you want to truly work for yourself and make more money in real estate, you need to get your real estate broker license. A real estate broker license is a powerful tool that will let you demand higher splits, manage an office of salespeople, and best of all, run your own brokerage.
Today, we’re going to walk you through the steps to get your broker license quickly—and without the headaches that might have come with getting your salesperson license. [Read more…] about How to Get Your Real Estate Broker License in 2020 (Without the Stress)
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I have something to confess here. I’m cheap. Not frugal, not careful with money. Cheap. I spend hours researching almost every purchase big and small and can rattle off minute details that affect the price of leather sofas, suits, guitars—you name it. I don’t just want a good deal, I want a GREAT deal. I’m a salesperson’s worst nightmare. If you’re a buyer’s agent, you probably meet people like me 20x a day.
[Read more…] about How to Educate Unrealistic Buyers & Convert More Leads (Quickly)
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Over the years, we’ve seen tons of agents, teams, and brokerages that took our advice and built great brands. Of course, when it came time to show off their new brands online, most dropped the ball. They didn’t take the time to find the real estate marketing tools that would help them look professional online. [Read more…] about 23 Real Estate Marketing Tools Every Agent Needs in 2020
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The state of real estate lead generation is constantly evolving. What brought in great leads at an affordable rate a few months ago might not work today.
Since Zillow introduced its iBuyer program, Facebook advertising, and more, many real estate agents are looking for new and innovative lead generation strategies.
Here are 37 innovative real estate lead generation ideas to keep your phone ringing off the hook in 2020.
[Read more…] about 37 Underrated Real Estate Lead Generation Ideas for 2020
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When it comes to real estate coaching in 2020, it’s hard not to notice the cult of personality that has grown around the biggest names. Mix equal parts Tony Robbins, R. Lee Ermey, and Oprah Winfrey in one person and get them talking about real estate and soon you’ll have agents lined up down the block for appointments. Actual real estate experience optional.
[Read more…] about The Close Special Report: The Best Real Estate Coaches of 2020
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For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a real estate agent, your real estate videos are no different. Everybody’s making them, but almost no one is making them right.
[Read more…] about 12 Real Estate Videos Smart Agents Are Using + Examples