Emile L'Eplattenier

Can Experiential Marketing Save The Real Estate Industry…Again?

Emile L'Eplattenier | July 22, 2019

Lyst Index Launch Event at 11 Beach Street, PHB- Photo via Douglas Elliman

While the rumors of the death of real estate are greatly, (and repeatedly) exaggerated, an agent from just 10 years ago would hardly recognize the industry today.

No, agents aren’t whizzing around Manhattan in flying cars just yet, and houses are still houses, but Silicon Valley has been treating the industry like the beaches of Normandy — ripe for the disrupting. [Read more…] about Can Experiential Marketing Save The Real Estate Industry…Again?

The Close Special Report: The Best Real Estate Coaches of 2019

Emile L'Eplattenier | July 19, 2019

When it comes to real estate coaching in 2019, it’s hard not to notice the cult of personality that has grown around the biggest names. Mix equal parts Tony Robbins, R. Lee Ermey, and Oprah Winfrey in one person and get them talking about real estate and soon you’ll have agents lined up down the block for appointments. Actual real estate experience optional.
[Read more…] about The Close Special Report: The Best Real Estate Coaches of 2019

Listing of the Week: Parkside Glamour-Queen With a Hidden History

Emile L'Eplattenier | June 28, 2019

Address: 15 Union Square West
Asking: $10,495,000
Listing Agents: Mara Flash Blum & Kaptan Unugur
Listing Brokerage: Sotheby’s

For most New Yorkers of a certain age, the idea of wrapping an historic cast iron loft building with a gleaming postmodern facade is downright sacrilegious. As a rule, we’re fiercely protective of our storied past.
[Read more…] about Listing of the Week: Parkside Glamour-Queen With a Hidden History

This 20-Minute Morning Routine Can 2x Your GCI in Six Months

Emile L'Eplattenier | June 24, 2019

There’s nothing that makes a real estate agent happier than a buzzing phone.

In fact, most agents I know have a nasty habit of pulling out their phones and continuously refreshing their email, just in case.

They could be on a date, out to dinner with friends, or even having a serious conversation with a loved one, but once the phone comes out, their eyes start to glaze over like a shark zeroing in on a baby seal with a wounded fin… [Read more…] about This 20-Minute Morning Routine Can 2x Your GCI in Six Months

Listing of the Week: Fleetwood Mac Rocker’s Stunning Brentwood Compound

Emile L'Eplattenier | June 21, 2019

Address: 299 N Saltair Avenue, Brentwood, CA
Listing Agents: Jeff Hyland & Jade Mills
Asking: $29,500,000

Musicians and daydream-worthy real estate have gone hand in hand for generations. Even starving artist guitar players tend to have amazing apartments — or tend to sleep on the couches of people with amazing apartments …
[Read more…] about Listing of the Week: Fleetwood Mac Rocker’s Stunning Brentwood Compound

11 Real Estate Videos Smart Agents Are Using + Examples

Emile L'Eplattenier | June 17, 2019

For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a Realtor, your real estate videos are no different.

So we’re going to cover some new technology in this article, but for the most part, we’re going to talk about your real estate marketing video strategy and how changing it can help 10x your GCI.

Don’t worry, we also have plenty of great examples of real estate marketing videos to check out along the way.

We Can’t Stop Daydreaming About John Stamos’ Beverly Hills Pad

Emile L'Eplattenier | June 14, 2019

Asking: $5,800,000
Listing Agent: Barry Peele
Listing Brokerage: Sotheby’s
Location: Beverly Hills Post Office

I actually met John Stamos on a photo shoot once. It was around 2002 or so and I was a fresh-faced NYU grad who thought that lugging around set pieces for a production designer at $200 per day was somehow more romantic and glamorous than being trapped in an office all day.
[Read more…] about We Can’t Stop Daydreaming About John Stamos’ Beverly Hills Pad

16 Deal-Killing Mistakes First-Time Homebuyers & Sellers Make

Emile L'Eplattenier | June 12, 2019

Sometimes the smartest people make the silliest mistakes. In fact, when I worked as an agent in Manhattan, I watched PHDs swoon over apartments they could never afford, and investment bankers talk themselves out of great deals.

Simply put, when it comes to mistakes first-time homebuyers and sellers make, no one has a monopoly on bad decisions.

That’s why we decided to work with our friends over at Compass, Halstead, Leverage Global Brokerage Members, and other prestigious brokerages to help first-time buyers and sellers understand some of the most common mistakes people make when trying to close their first deal. [Read more…] about 16 Deal-Killing Mistakes First-Time Homebuyers & Sellers Make

5 LEED-Certified Homes for Guilt-Free Luxury Living

Emile L'Eplattenier | June 7, 2019

There are a ton of people out there who still associate healthy with bland and boring. There’s just something about a pan-seared rib eye that tofu can’t match.

When it comes to Leadership in Energy and Environmental Design (LEED) certified homes, many buyers have similar misconceptions. In some buyer’s minds LEED and luxury are polar opposites. Just more tofu and kale when they really want lobster and lamb chops. [Read more…] about 5 LEED-Certified Homes for Guilt-Free Luxury Living

7 Real Estate Podcasts Smart Agents Listen to Every Day: 2019

Emile L'Eplattenier | May 21, 2019

When it comes to success tips from the world’s most accomplished people, there is one above all others that seems to be universal: Never stop learning.

For most ambitious agents and brokers we meet, real estate podcasts tend to be the clear winner when it comes to learning. On paper, the choice makes perfect sense: you can listen to real estate podcasts in the car in between showings, while you’re doing the dishes, working out, or hell, even while you sleep. [Read more…] about 7 Real Estate Podcasts Smart Agents Listen to Every Day: 2019

Emile L'Eplattenier

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