|
The third time a buyer ghosted me, I realized I was making a classic new agent mistake: I spent too much time pitching myself and not enough time listening to my buyer’s hopes, dreams, and needs. A simple buyer questionnaire that asked the right questions—followed by a meeting to discuss it—would have quickly built the trust and rapport I needed to keep them.
[Read more…] about The Buyer Questionnaire Top Agents Use to Build Rapport & Trust (+ PDF)
|
As a realtor, everyone you meet is judging you. And yes, that means your clothes too. Like it or not, what you wear to work matters a lot more than you think. If you want to be judged favorably and land more wealthy, picky clients, we put together this in-depth guide on what male realtors should never, ever wear to work.
[Read more…] about 27 Things Male Realtors Should Never, Ever, Wear to Work
|
For many new listing agents, descriptive real estate words like “cozy” or “sun soaked” are right up there with the maroon blazer—outdated, cheesy realtor cliches they think they can ignore. That would be a huge mistake. Almost all top listing agents pepper their listing descriptions with “cliche” real estate words. Why? Simple. They help sell homes.
To help you get over your writer’s block and find the perfect real estate words for your listing description, we put together this swipe file of 732 words that top listing agents use to market their properties.
[Read more…] about 723 Descriptive Real Estate Words Top Listing Agents Use to Sell Homes
|
It was 3:00 a.m. before I realized how badly I had screwed up. It was my first month as an agent in Manhattan and there I was, desperately trying to scrub a coffee stain out of my ONLY white dress shirt. Years later, I learned how to fill my closet with the professional clothes that all realtors should wear without spending a ton of money.
Whether you’re a new or experienced agent who wants to save a few bucks, check out this guide to building a professional wardrobe on a budget. We also cover how to buy clothes that will last and be stylish for years, not months.
[Read more…] about Affordable Men’s Fashion for Real Estate: The Ultimate Guide for 2022
|
If you’re a realtor trying to get press coverage to build your brand, you’ll soon learn that pitching journalists is harder than pitching homeowners. However, the benefit of earned media coverage is that, unlike your paid marketing efforts, it can provide free exposure for you and your business. Here at The Close, we receive pitches every day from companies who want to get in front of our audience of 400,000 monthly readers. 99.9% of them fail.
That’s why today I am going to share with you five PR strategies that any agent can use to successfully pitch journalists and garner free press coverage in 2022. I’ll also share some email scripts you can use to get the attention of busy editors by sending newsworthy pitches that position you as a real estate expert.
[Read more…] about 5 PR Strategies Any Agent Can Use to Get Free Press in 2022
|
At the last brokerage I worked at in New York City, I saw dozens of agents quit after just a year or two. Looking at the data from the National Association of Realtors (NAR), it’s easy to see why so many Realtors fail—the median income for Realtors with under two years of experience is just $8,500 per year. They could have made more money working at Burger King.
I know many agents who consistently clear seven figures in gross commission income (GCI) annually after only a few years in the business. Their secret? They avoided common mistakes that cause many new agents to burn out and quit. To help you avoid some common pitfalls, we put together this list of the seven most common reasons realtors fail.
[Read more…] about Why So Many Real Estate Agents Fail After Just 2 Years (+ How Not To)
|
For most agents, creating real estate Facebook ads that generate leads for a reasonable price is a pipe dream. They try for a few months, don’t get the results they want, then quit. Their mistake? They jumped in too soon and never took the time to learn the basics.
We created this in-depth guide to help you create Facebook ads that will generate leads for a reasonable price. We’ll help you understand when to hire a pro and offer step-by-step instructions for setting up your first campaign on your own. We’ll talk about costs, and finally, we’ll show you real-world examples of Facebook ads agents and brokerages are using to fill their customer relationship manager (CRM) with leads.
[Read more…] about How to Create Real Estate Facebook Ads That Actually Generate Leads
|
If you’re a real estate agent who hates building your sphere of influence, you’re not alone. A Harvard study showed that networking actually made people feel dirty—physically dirty! But the 2021 NAR Member survey found that Realtors get 19% of their business through referrals from their sphere.
Does this mean top agents just suck it up and feel dirty to get ahead? Are they all extroverts who love to schmooze? Of course not. They just learned smarter ways to build their sphere. To get you started, we put together this list of seven creative ways to build your sphere of influence in real estate.
[Read more…] about 7 Tips for Building Your Sphere of Influence in Real Estate (+ Script)
|
If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: Building a brand is HARD. Like, really hard. If you want to build a brand that lasts, you’re going to need some help.
That’s why we decided to put together this ultimate guide to real estate branding for 2021. We review a step-by-step formula for building a memorable brand, give you some case studies of great real estate brands and explain why they work, and finally, we offer you branding tips from industry experts. [Read more…] about Real Estate Branding 2021: How to Build Your Brand (+ Case Studies)
|
Are you crushing it this year? If not, then perhaps a healthy dose of real estate jokes, puns, and pick-up lines might be just what the doctor ordered to get you back on your A-game.
Too many closings to keep up with? Bookmark this page and come back tonight to memorize a few of these cheesy, hilarious, and plain old terrible real estate jokes to tell at tomorrow’s team or client meeting. We’ve got some fresh new real estate jokes for just about every agent out there.
[Read more…] about 96 Real Estate Jokes, Puns & Pick-up Lines You Haven’t Heard 1,000 Times