Emile L'Eplattenier

The Best Virtual Staging Software & Tips for 2021

Emile L'Eplattenier | July 23, 2021

Let’s face it. There’s just something sad about an empty house. That’s why virtual staging software has become so prevalent. It’s no longer optional when you have an empty listing to sell, or even when you have buyers who are dragging their feet and need some inspiration.

Even if your buyers don’t say it out loud, you can be sure they’re thinking it when you send them a listing with cold, empty rooms. After all, if they don’t see it virtually staged online, it’s just a house—and no one wants to buy a house. They want to buy a home.

7 Real Estate Thank-you Notes That Create Clients for Life (Templates)

Emile L'Eplattenier | July 21, 2021

When it comes to sending real estate thank-you notes to clients, there are two schools of thought: Some agents never send them. They think their clients should be thanking THEM. Other, smarter agents ALWAYS send them to buyers and sellers. Why? They know that making a personal connection after closing is crucial for creating clients for life.
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The 9 Best Open House Follow-up Email Templates of 2021

Emile L'Eplattenier | July 12, 2021

When it comes to writing great open house follow-up emails, most new agents don’t have a clue. They either try way too hard, or worse, dump them into a drip campaign. The secret to writing follow-up emails that convert is to give leads something they want and make it easy for them to get it from you. Simple!

To show you how simple it can be, we put together this list of the best open house follow-up emails to send in 2021. After the emails, we’ll give you seven expert tips for boosting open and response rates.

11 Real Estate Videos Smart Agents Are Using + Examples

Emile L'Eplattenier | July 8, 2021

While every agent is either making or talking about real estate videos these days, the hard truth is very few agents are making them right. That’s why in this article, we’ll show you 11 examples of real estate videos smart agents are using to generate and nurture leads and keep clients happy. We also include video ideas for you to try out and tips and tricks to make them more engaging for your audience.

The 26 Best Curb Appeal Ideas for Every Budget (Yes, Even Yours!)

Emile L'Eplattenier | July 1, 2021

Despite what you might think, improving a home’s curb appeal doesn’t have to cost a fortune. There are many tricks that real estate agents use to make their listings look great and sell faster on a budget. So rest assured: No matter what your budget is, there are ways to make your listing shine.

To help you boost your listing’s curb appeal, we worked with top-producing listing agents to come up with the 26 best curb appeal ideas for every budget for 2021.

Best Real Estate Software 2021: Our Top Picks for Agents & Teams

Emile L'Eplattenier | June 30, 2021

When it comes to choosing the best real estate software, every agent has different needs. What works for one agent might not work for another agent. That’s why we decided to update our picks for the best real estate software of 2021. We organized our top picks by category—making it easier for you to find the tools you need to thrive this year and beyond.
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How to Build an IDX Real Estate Website: The Ultimate Guide 2021

Emile L'Eplattenier | June 23, 2021

Although IDX real estate website providers like Real Geeks and InCom are great, we still get tons of emails asking about DIY options.

Lucky for you, building your own IDX real estate website is pretty easy these days—easy enough for an agent with limited tech skills to build a website with IDX listings, lead capture, map search, and more without calling tech support once. Trust me. It’s not as hard as you think.

17 Open House Food Ideas That Can Help Sell Your Listing (Yes, Really)

Emile L'Eplattenier | June 22, 2021

When it comes to open house food, dumping some pretzels into a bowl isn’t going to cut it. After all, every element of your open house provides an opportunity to earn potential clients—so don’t miss yours! To help you impress prospective buyers and send the right message with your open house food, we compiled 17 trendy and tasty open house food ideas for 2021. [Read more…] about 17 Open House Food Ideas That Can Help Sell Your Listing (Yes, Really)

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