The Close

Emile L'Eplattenier

IXACT Contact Wants to Solve All Your Problems… Can it?

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Have you ever read someone’s mind?

We haven’t, but we sometimes think CRM companies like IXACT Contact can and do read minds.

How else would they come up with a CRM/IDX website package that solves so many of the pain points Realtors have, including pre-written content, at such a fair price?

Psychic or not, if you’re looking for a CRM/IDX website package or just want to stay in the loop, grab a cup of coffee and a comfy seat and let’s kick the tires a bit to see if IXACT Contact lives up to the hype.
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What It’s Really Like When Realtors Work for the Holidays

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Does working in real estate really make you happy?

How about watching Titanic for the 30th time wrapped up in a blanket while someone else makes you a hot turkey sandwich on toasted Challah bread? 👀

To help you make up your mind , we decided to make this list showing you what it’s really like when Realtors decide to work the holidays.

So grab a (virgin?) eggnog, get comfortable, and let’s dive in.
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7 Real Estate Videos Smart Agents Are Using to Get Better Leads

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For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a Realtor, your real estate videos are no different.

Think about it… People have been chatting online since the days of AOL, but now they’re chatting on their phones with messages that disappear after a few seconds. Or, somewhat ironically, we’re still chatting but limited to 140 characters.

So we’re going to cover some new technology in this article, but for the most part, we’re going to talk about your real estate video strategy and how changing it can help 10x your GCI.

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21 Must-Read Real Estate Blogs for Realtor News, Strategy, & Insight

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best real estate blogs

Looking for great real estate blogs to cozy up with in front of a roaring fire this winter? Tired of “best of” lists cobbled together randomly by faceless tech companies? (You know who you are)

Well, you’re in luck. We had some time to kill before NAR and came up with a list of the 21 real estate blogs we actually ENJOY reading. 👀

Oh, and please note that these are roughly in order of our collective reading enjoyment.

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15 Real Estate Marketing Mistakes Even Skilled Realtors Make

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One of the worst things about being wrong is that you almost never find out until it’s too late.

That headshot with your dog your mom loved? It makes you look like a veterinarian in a pantsuit…

Sure, it’s blatantly, almost comically obvious to you now, so why did it sound like the best idea ever last week when you forked over $150 for the shoot?

We’re not going to pretend we have the answer, but we can help you avoid some of the more common marketing mistakes that can hurt your bottom line.

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25 Clever Real Estate Ads That Convert Like Crazy

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Are your real estate ads helping or hurting next year’s GCI? 🤔

I mean, sure, you’re getting some leads, but what message are you sending potential buyers?

Are your real estate ads helping build your brand or just making your phone ring?

To help answer some of these questions with real life examples, we decided to take a deep dive into the state of real estate advertising in 2018.

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Listing of the Week: An Iconic Painter’s Refuge in the Hamptons

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Address: 212 Hog Creek Road, East Hampton NY
Listing Agent: Rebekah Baker
Brokerage: Sotheby’s East Hampton
Asking: $1,425,000

When I first stepped inside I couldn’t believe just how small it was.

Then, the more I looked, the more I liked it.

As these things go, like turned into love and now palatial Hampton’s estates at 5 times the price and 10 times the square footage just fall flat in comparison.

That was more than a decade ago after somehow ending up at a clambake at advertising mogul Jay Chiat’s summer home.

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