One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport tours, drone videos, and on and on. The temptation for agents to overdo it can be incredibly hard to shake.
[Read more…] about The Pivot: Are Single Property Websites Worth The Hassle in 2020?
Curious about generating real estate leads on LinkedIn? Here’s a quick story that will immediately sell you on why it should be one of your main lead generation strategies:
As the managing editor for The Close, I get at least a dozen pitches per day in my inbox. If I don’t get to them immediately (which I never do) they quickly get buried under an avalanche that I rarely have time to dig through. It’s just not worth my time.
[Read more…] about 7 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads
Talent is cheap, but hard work is cheaper. We all know insanely talented agents who coast by on five deals a year and agents who close 40 but work 70 hours a week. So if you want to succeed without going crazy, you’re going to need talent and hard work.
[Read more…] about The Real Estate Marketing Plan Template Every Agent Needs
Forget iBuyers and AI. The perfect non-human real estate agent already exists. They’re smart, loyal, always positive, and like to chew on shoes—well OK, three out of four still beat the iBuyers!
[Read more…] about Million Dollar Dogs: The Pampered Pooches of Luxury Real Estate
When it comes to egalitarian industries, real estate has a better track record than most. Women working in real estate today outnumber, and often outearn, their male counterparts by a wide margin.
However, despite these gains, the statistics are still a bit sobering: Men still fill more than half of the leadership roles in the real estate industry. Anecdotally, at least, this gap tends to widen instead of shrink as prices creep into the luxury end of most markets. [Read more…] about Are Leadership Roles in Luxury Real Estate Still an Old Boys’ Club?
Have you ever wondered how your personal real estate agent website stacks against the Top 25 agents on the Real Trends 500?
Well, wonder no more. [Read more…] about Real Trends Top 25 Real Estate Agents Websites RANKED
Address: Somewhere in Bel Air
Asking: $65,000,000
Listing agent: Jennie Priel & Aaron Kirman
Brokerage: Compass
When most people think of a dream house, it’s hard not to think of Hollywood. It’s what the crusty old detective, pulled from retirement to solve one last case, is shown working on in between gun battles and love scenes. I’m getting too old for this %#$@!
The only problem is that Hollywood is a liar. What they never tell you about dream houses (or dreams, for that matter), is that most of them, even the most beautiful ones, are always, well, a little bit weird. [Read more…] about Listing of the Week: Nile Niami’s Bel Air Dream House
Although it may seem a little bit dated in the age of Snapchat, your real estate agent Facebook page is still one of the most important elements of your brand online. Yes, really.
While Facebook’s traffic has taken a small hit recently, there is one group that still uses Facebook more than any other platform. Baby boomers. In other words, the people in your farm area who are still statistically most likely to buy and sell real estate.
[Read more…] about How to Set Up a Real Estate Agent Facebook Page to Get More Leads
It’s pretty hard not to like Ryan Serhant. Sure, he’s easily excitable, and not one to shy away from a corny joke or two (or five), but yeah, you like him.
Don’t lie. You know you do. Maybe a guilty pleasure for you too-cool-for-school hipsters out there, but you and I both know you secretly want to have a drink with the guy. Why wouldn’t you?
[Read more…] about WATCH: Ryan Serhant Loses His Mind at Bonkers $279 Million Ranch
I’d be lying if I said I wasn’t a little intimidated. After all, it was my first day at a luxury brokerage in Williamsburg, Brooklyn, and the other agents weren’t just successful―they were cool. They had the right suits, the right haircuts, and the kind of wry smiles that made them look like they just stepped out of a vintage Ferrari in Monaco instead of a leased BMW three series on Driggs Avenue.
[Read more…] about The Pivot: Do Introverts Make Better Real Estate Agents?