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The Close

Emile L'Eplattenier

5 Easy Real Estate Newsletter Ideas With High Open Rates (+ Examples)

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The Agency Daily- Featured Stories

As a former NYC agent who now writes and edits for a living, I can tell you from experience that writing isn’t easy. Creating engaging, high-quality content for a real estate newsletter every week is even harder. So it’s no wonder so many agents avoid them.

That’s why today I am going to give you five easy newsletters that any agent can create in a half-hour or less each week after mastering the basics. I also include some real-world examples for inspiration and walk you through exactly how to create them. I wrap up with easy ways to create attractive templates for your newsletter.
[Read more…] about 5 Easy Real Estate Newsletter Ideas With High Open Rates (+ Examples)

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

14 Open House Flyer Templates Your Clients Will Love

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open house flyer

Finding great open house flyer templates online is a bit like online dating: You have to sift through a lot of losers to find something that matches your personal brand. Fun for some, but most agents we know would rather get a root canal.

That’s why we put together this list of open house flyer templates that not only look nice enough to impress your homeowner (or listing agent, for you newbies), but will actually make your phone ring.
[Read more…] about 14 Open House Flyer Templates Your Clients Will Love

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

107 Top Real Estate Hashtags: Instagram, Twitter & More!

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woman working in a cafe

If you find yourself relating more to Jonathan Swift than Taylor Swift, or Robert Kardashian than Chloe, then the world of real estate hashtags can be intimidating. 👀

#whydopeoplekeepusingthesepoundsigns?

Luckily, it doesn’t have to be. In fact, we’re going to walk you through everything you need to know about those weird “number signs” in plain English, as well as go over a real estate hashtag strategy that will help you 10x your followers on Instagram, Twitter, and beyond.

So turn your hat backwards, grab your favorite fidget spinner, and let’s get started at the beginning.

[Read more…] about 107 Top Real Estate Hashtags: Instagram, Twitter & More!

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

How to Get (& Keep) Qualified Real Estate Clients in 2021

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Get Qualified Real Estate Clients

As Managing Editor for The Close, I’ve interviewed hundreds of real estate agents. From wide-eyed kids who just got their license to brokers with yearly GCI in the billions, I’ve talked to pretty much every kind of agent there is. After all of these interviews, I’ve found one thing that all of the successful ones understand (and all of the failing agents complain about!!): Learning how to get clients in real estate is a never-ending process.
[Read more…] about How to Get (& Keep) Qualified Real Estate Clients in 2021

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

The Best & Worst Real Estate Logos of 2021 [+ Pro Design Tips]

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The Best & Worst Real Estate Logos of 2020

As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Great real estate logos are fast becoming one of the main ways real estate agents cut through the noise.

That’s why we put together this list of our favorite real estate logos for 2021. We also look at some of the worst logos, and go over some important tips, tricks, and mistakes to avoid to make sure you get the best return on investment (ROI) on your own logo. [Read more…] about The Best & Worst Real Estate Logos of 2021 [+ Pro Design Tips]

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

The Real Estate Marketing Plan Template Every Agent Needs for 2021

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The Real Estate Marketing Plan Template Every Agent Needs

We all know agents who are great at marketing but only coast by on 10 deals a year. Sure, they have gorgeous websites and social media profiles, but that doesn’t increase their gross commission income (GCI).

Their problem? They don’t have a strategic marketing plan for long-term growth.

That’s why we put together this guide to help you create an actionable, strategic real estate marketing plan. This plan will work for new agents, mid-level agents, and even teams.

[Read more…] about The Real Estate Marketing Plan Template Every Agent Needs for 2021

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

How Smart Agents Build Single Property Websites in 2021 (Are They Still Worth It?)

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Smart Agents Build Single Property Websites

One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course, in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport tours, drone videos, and on and on. The temptation for agents to overdo it can be incredibly hard to shake.

In order to help you stick to your marketing plan and keep your budget lean and mean, we put together this guide to single property websites for 2021. We cover website builders, tips, and tricks to get the most from them. After that, we go over whether or not they’re worth it in 2021. [Read more…] about How Smart Agents Build Single Property Websites in 2021 (Are They Still Worth It?)

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

33 Cringe-worthy Bad Real Estate Photos Agents Actually Posted

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Cringe-Worthy Bad Real Estate Photos
One of the first things new agents and buyers realize is that awful real estate pictures are everywhere. There’s just something about the combination of real estate agent + homeowner + camera that leads to an artistic disaster. That’s why we reached out to some of our favorite agents and friends to gather the worst of the worst real estate listing photos for your viewing “enjoyment.”
[Read more…] about 33 Cringe-worthy Bad Real Estate Photos Agents Actually Posted

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

How to Set Up a Real Estate Agent Facebook Page to Get More Leads

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Although it may seem a little bit dated in the age of TikTok, your real estate agent Facebook page is still one of the most important elements of your brand online. Yes, really.

While Facebook’s traffic has taken a small hit recently, there is one group that still uses Facebook more than any other platform. Baby boomers. In other words, the people in your farm area who are still statistically most likely to buy and sell real estate.

To get you started, we put together this guide on how to set up a real estate agent Facebook page that’s more than just an online brochure. We’ll show you tricks to maximize engagement, lead capture, set up a platform for advertising, and more. [Read more…] about How to Set Up a Real Estate Agent Facebook Page to Get More Leads

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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.