Emile L'Eplattenier

11 Real Estate Videos Smart Agents Are Using + Examples

Emile L'Eplattenier | June 17, 2019

real estate videos featured image For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a Realtor, your real estate videos are no different.

So we’re going to cover some new technology in this article, but for the most part, we’re going to talk about your real estate marketing video strategy and how changing it can help 10x your GCI.

Don’t worry, we also have plenty of great examples of real estate marketing videos to check out along the way.

We Can’t Stop Daydreaming About John Stamos’ Beverly Hills Pad

Emile L'Eplattenier | June 14, 2019

I actually met John Stamos on a photo shoot once. It was around 2002 or so and I was a fresh-faced NYU grad who thought that lugging around set pieces for a production designer at $200 per day was somehow more romantic and glamorous than being trapped in an office all day.
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16 Deal-Killing Mistakes First-Time Homebuyers & Sellers Make

Emile L'Eplattenier | June 12, 2019

Sometimes the smartest people make the silliest mistakes. In fact, when I worked as an agent in Manhattan, I watched PHDs swoon over apartments they could never afford, and investment bankers talk themselves out of great deals.

Simply put, when it comes to mistakes first-time homebuyers and sellers make, no one has a monopoly on bad decisions.

That’s why we decided to work with our friends over at Compass, Halstead, Leverage Global Brokerage Members, and other prestigious brokerages to help first-time buyers and sellers understand some of the most common mistakes people make when trying to close their first deal. [Read more…] about 16 Deal-Killing Mistakes First-Time Homebuyers & Sellers Make

5 LEED-Certified Homes for Guilt-Free Luxury Living

Emile L'Eplattenier | June 7, 2019

There are a ton of people out there who still associate healthy with bland and boring. There’s just something about a pan-seared rib eye that tofu can’t match.

When it comes to Leadership in Energy and Environmental Design (LEED) certified homes, many buyers have similar misconceptions. In some buyer’s minds LEED and luxury are polar opposites. Just more tofu and kale when they really want lobster and lamb chops. [Read more…] about 5 LEED-Certified Homes for Guilt-Free Luxury Living

7 Real Estate Podcasts Smart Agents Listen to Every Day: 2019

Emile L'Eplattenier | May 21, 2019

When it comes to success tips from the world’s most accomplished people, there is one above all others that seems to be universal: Never stop learning.

For most ambitious agents and brokers we meet, real estate podcasts tend to be the clear winner when it comes to learning. On paper, the choice makes perfect sense: you can listen to real estate podcasts in the car in between showings, while you’re doing the dishes, working out, or hell, even while you sleep. [Read more…] about 7 Real Estate Podcasts Smart Agents Listen to Every Day: 2019

Listings of the Week: 7 Enchanting Storybook Homes

Emile L'Eplattenier | May 17, 2019

First popularized in the 1920s in England and later the United States, Storybook style was an architectural style that seemed tailor-made to offset the cold (and mostly boring) modernist movement in the United States.
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7 Warhol-Worthy Manhattan Lofts on The Market This Spring

Emile L'Eplattenier | May 10, 2019

If you’ve spent as much time on OLR as most NYC agents have, you know that the words “loft” or “loft-like” warrant extra scrutiny. After all, every listing agent wishes they had a loft to rent in Manhattan, and every buyer wants one.

The only problem is that actual loft spaces, the kind that inspired Andy Warhol to create his silver factory on East 47th street, are vanishingly rare. They’ve either had the life scrubbed out of them during a “renovation” or just weren’t that interesting in the first place. [Read more…] about 7 Warhol-Worthy Manhattan Lofts on The Market This Spring

The Best Open House Follow Up Email Templates of 2019

Emile L'Eplattenier | May 6, 2019

open house follow up email template ft image

For most new agents there is a simple mantra when it comes to getting leads. “If you run it, they will come.” Of course, by “it” we’re talking about the much maligned and equally misunderstood open house.

After the initial rush of excitement, new agents often stare down at a list of names and email addresses with a furrowed brow. What’s the best way to reach out to open house leads in 2019?
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How to Start a Real Estate Brokerage in 2019 (Without Going Broke)

Emile L'Eplattenier | May 2, 2019

how to start a real estate brokerage ft image

If you want to learn how to start a real estate brokerage in 2019, you could do worse than learn from Jeff. Jeff (not his real name) was a Brooklyn kid who managed to grow a literal mom and pop brokerage in Williamsburg to a small empire he sold to NRT for a reported mid-eight figures.

Now you might be thinking that Jeff was lucky. That he started at the low end of the market and rode one of the largest upswings in New York City real estate history all the way to F#$&* You money. You’d be right of course, but you’d also be missing the point.
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24 Must-Read Real Estate Blogs for Realtor News, Strategy, & Insight

Emile L'Eplattenier | May 1, 2019

best real estate blogs

Looking for great real estate blogs to cozy up with in front of a roaring fire this winter? Tired of “best of” lists cobbled together randomly by faceless tech companies? (You know who you are)

Well, you’re in luck. We had some time to kill and came up with a list of the 24 real estate blogs we actually ENJOY reading. 👀

Oh, and please note that these are roughly in order of our collective reading enjoyment.

Emile L'Eplattenier

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