Emile L'Eplattenier

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.

Single property websites can help you market luxury or unique listings, so we scoped out some easy-to-use, affordable tools to help you build appealing, functional in no time.

The secret to writing open house follow-up emails that convert is to give leads something they want and make it easy for them to get it from you.

Real estate infographics are one of the most engaging ways to get your message in front of your audience and get your content shared far and wide.

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.

Leads expect their questions to be answered instantly, and real estate chatbots help you do exactly that. We’re here to demystify chatbots, show you how to use them to boost your business, and reveal which chatbots offer the best combination of pricing and features.

Learn why and how you should be using LinkedIn to generate real estate leads (and not simply to network with other industry professionals in your SOI).

If you know where to look, you can find experts doing deep dives on everything from social media marketing to creating listing presentations on YouTube. Let’s dive in!

If you hate networking and schmoozing, you’re not alone. But NAR data shows Realtors get nearly a fifth of their business through referrals from their SOI. So let’s talk about some creative ways to build your sphere of influence today.

Is there anything worse than working a new lead, only to have them straight up ignore your calls and emails?

We talked to Realtors who carried weapons during showings to find out their stories.