Emile L'Eplattenier

I don’t think anyone here would be shocked if I said that most real estate company names are boring at best?

For a lot of brokerages out there, branding seems like an afterthought finished in the car in between appointments and designed to be as bland and generic as possible…

Another boring task to just get out of the way so you can get back to selling real estate.

That’s all fine and well, but there’s a problem. Your competition is fiercer than ever and it’s coming from places that didn’t even exist just a few short years ago.

So before you name your real estate company Superior Realty or Elm Street Properties, check out our 73 examples, branding experts rules for naming your company, and free real estate company name generator app.

Let’s start with the branding experts:

[Read more…] about Real Estate Company Name Generator + 73 Real Estate Company Name Ideas

In the scrappy early days of the Corcoran Group, Barbara Corcoran made a big bet…

On video tapes. Yes, the ancient relics you got charged $1 for not “rewinding”.

Inspired by cutting edge technology, she dropped tens of thousands into creating “video listings” her clients could watch before looking at apartments.

It flopped. She lost a ton of money.

That got us wondering. Is Instagram the VHS tape of today? Is anybody actually getting leads from Instagram?!

With all the breathless headlines in the New York Times about Instagram influencers being paid princely sums to look cool in hard-to-sell Beverly Hills mansions, the answer wasn’t so obvious…

In order to find out, we tapped 6 top producers who are crushing it on Instagram today: Dusty J Baker, Rochelle Maize, Ines Hegedus-Garcia, Joyce Rey, Tiffany Alexy, and Boutique RE founder Raj Qsar.
[Read more…] about Instagram for Real Estate: Can you get leads on Instagram?

Even if you’re business is 100% online, having great real estate business cards can only help your personal brand.

In order to give you some inspiration, we put together this list of our 25 favorite real estate business cards and 7 mistakes to avoid when designing your own cards.
[Read more…] about The Best & Worst Real Estate Business Cards of 2018

Have you ever wondered how your personal agent website stacks against the Top 25 agents on the Real Trends 500?

Well, wonder no more.

In order to see how the masters of the real estate universe roll online, we decided to take a deep dive into their websites and kick the tires a bit.

Using a mixture of objective measurements (Domain Authority, Google Page Speed Insights) combined with subjective measurements (how much we dig how the site looks) we came up with the Close Score; our shiny new system to rank agent websites.
[Read more…] about Real Trends Top 25 Real Estate Agents Websites RANKED

Many agents have already given up. Sure they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work”.

Meanwhile, agents who study the best real estate open house ideas are filling up their team’s CRM with leads that are perfect for nurturing campaigns.

In order to get you thinking outside the box about lead generation, we talked to 15 top producing agents and got them to give up their best real estate open house ideas for 2018:
[Read more…] about 15 Open House Ideas That Will Actually Get You Leads

A Princeton University study found that people judge others within one tenth of a second of meeting them…

How long do you think it takes them to get a first impression of your listing?

The answer of course, is not very long. That’s why curb appeal, how your listing looks from the perspective of a passerby, is crucial to successful property marketing.

In order to help agents from all walks of life get the most bang for their curb appeal buck we put together this list of the best curb appeal ideas for every budget.

[Read more…] about Top 32 Best Curb Appeal Ideas for Every Budget (Yes Even Yours)

LionDesk is the real estate CRM version of a great screwdriver… It does one thing really well, it’s affordable, and its essential for doing your job properly. Pretty much everything you want from a great tool to close more deals with less stress.
[Read more…] about LionDesk Reviews: The New King of the Real Estate CRM Jungle?