First popularized in the 1920s in England and later the United States, Storybook style was an architectural style that seemed tailor-made to offset the cold (and mostly boring) modernist movement in the United States.
[Read more…] about Listings of the Week: 7 Enchanting Storybook Homes
If you’ve spent as much time on OLR as most NYC agents have, you know that the words “loft” or “loft-like” warrant extra scrutiny. After all, every listing agent wishes they had a loft to rent in Manhattan, and every buyer wants one.
The only problem is that actual loft spaces, the kind that inspired Andy Warhol to create his silver factory on East 47th street, are vanishingly rare. They’ve either had the life scrubbed out of them during a “renovation” or just weren’t that interesting in the first place. [Read more…] about 7 Warhol-Worthy Manhattan Lofts on The Market This Spring
For most new agents there is a simple mantra when it comes to getting leads. “If you run it, they will come.” Of course, by “it” we’re talking about the much maligned and equally misunderstood open house.
After the initial rush of excitement, new agents often stare down at a list of names and email addresses with a furrowed brow. What’s the best way to reach out to open house leads in 2019?
[Read more…] about The Best Open House Follow Up Email Templates of 2019
If you want to learn how to start a real estate brokerage in 2019, you could do worse than learn from Jeff. Jeff (not his real name) was a Brooklyn kid who managed to grow a literal mom and pop brokerage in Williamsburg to a small empire he sold to NRT for a reported mid-eight figures.
Now you might be thinking that Jeff was lucky. That he started at the low end of the market and rode one of the largest upswings in New York City real estate history all the way to F#$&* You money. You’d be right of course, but you’d also be missing the point.
[Read more…] about How to Start a Real Estate Brokerage in 2019 (Without Going Broke)
Looking for great real estate blogs to cozy up with in front of a roaring fire this winter? Tired of “best of” lists cobbled together randomly by faceless tech companies? (You know who you are)
Well, you’re in luck. We had some time to kill and came up with a list of the 24 real estate blogs we actually ENJOY reading. 👀
Oh, and please note that these are roughly in order of our collective reading enjoyment.
[Read more…] about 24 Must-Read Real Estate Blogs for Realtor News, Strategy, & Insight
1908 was a heady year for technology. In Detroit, The Ford Model T, the first car built using Henry Ford’s revolutionary assembly line, sputtered into life and changed the world. A consummate salesman, Ford even joked that the Model T was available in any color his customers wanted, as long as it was black.
In Chicago, Richard Sears had an equally disruptive idea. Why not sell houses in kit form through his already ubiquitous Sears & Roebuck catalog? Instead of hiring an architect and an army of carpenters, prospective homeowners could now simply place an order and get plans and building materials delivered right to their property. [Read more…] about 7 Charming Sears Catalog Homes You Can Buy Today
If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: building a brand is HARD.
Like, really hard.
Luckily, like a lot of things in real estate, branding gets easier.
In order to do it well, you need to learn from the best, and apply a few tried and true rules that branding experts swear on.
To get you started, here’s a granular look at what we think are examples of the best real estate branding in 2019.
[Read more…] about The Best Real Estate Branding of 2019 + Tips From The Pros
The real estate industry is changing rapidly. Great real estate logos are becoming a crucial way for new agents to cut through the noise online.
In order to highlight some of our favorite examples of real estate logos done right, we put together this list of 20 of our favorite real estate logos for 2019.
[Read more…] about The Best & Worst Real Estate Logos of 2019 [+ pro Design Tips]
They may love you, but they’re all liars. Your spouse, your mother, your best friend from college… Liars.
Sure, they have a good reason to lie, but they’re still lying. After all, they know you worked HARD and spent a ton of money staging your listing.
The last thing they want to do is crush your spirits by telling you just how hideous it looks…
You know who’s not lying? Your lead scrolling through Zillow in bed with a cup of tea.
“Ugh! What on earth was that Realtor THINKING?”
Don’t believe the liars. Instead, read our list of home staging tips and 17 deal-killing mistakes even experienced Realtors make:
[Read more…] about 17 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make
If you’re looking for a unique historic home, a converted church should be your holy grail. From the grand scale of the architecture, to the somewhat naughty idea of living in a formerly sacred space, converted churches are the pinnacle of antiquarian chic. [Read more…] about 5 Converted Churches We’d Give Thanks to Live in