One of the first things new agents and buyers realize is that awful real estate pictures are everywhere. There’s just something about the combination of real estate agent + homeowner + camera that leads to an artistic disaster. That’s why we reached out to some of our favorite agents and friends to gather the worst of the worst real estate listing photos for your viewing “enjoyment.” [Read more…] about 29 Cringe-worthy Bad Real Estate Photos Agents Actually Posted
In 1967 The Rolling Stones were arguably the biggest band in the world, with Mick and Marrianne the de-facto king and queen of swinging London. Of course it wasn’t all flowers and love on Carnaby Street, so when the Stones decamped to Marrakech Morocco, the whole world took notice.
[Read more…] about Listings of the Week: 3 Serene Moroccan-Style Mansions in SoCal
When it comes to personal or team branding, a great real estate slogan can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Can you sum up your real estate value in four words or less?
The amazingly talented agents, teams, and brokerages on this list have.
[Read more…] about 27 Best Real Estate Slogans & Taglines: 2020
The real estate industry is changing rapidly. Great real estate logos are becoming a crucial way for new agents to cut through the noise online.
To highlight some of our favorite examples of real estate logos done right, we put together this list of 25 of our favorite real estate logos for 2020.
[Read more…] about The Best & Worst Real Estate Logos of 2020 [+ pro Design Tips]
Finding the perfect real estate closing gifts for every buyer and seller client you work with isn’t easy. That said, if you get it just right, you will not only have a referral source for the next few months, but you could create an evangelist of your services for life.
[Read more…] about The 33 Best & Worst Real Estate Closing Gifts
I don’t think anyone here would be shocked if I said that most real estate company names are boring at best?
For a lot of brokerages out there, branding seems like an afterthought finished in the car in between appointments and designed to be as bland and generic as possible … [Read more…] about Real Estate Company Name Generator + 89 Real Estate Company Name Ideas
Are your real estate ads helping or hurting next year’s GCI?
I mean, sure, you’re getting some leads, but what message are you sending potential buyers? [Read more…] about 33 Clever Real Estate Ads That Convert Like Crazy
Let’s face it, sometimes even the most experienced real estate agents draw a blank when they finally start to realize that food and drinks are always welcome for guests at their open houses. Some go frat party and just dump some pretzels into a bowl and call it a day, others raid their local Whole Foods and buy enough meat and cheese to feed an army. I mean, the food you serve at your open houses isn’t a big deal right? Why overthink it?
[Read more…] about 17 Open House Foods Ideas That Can Help Sell Your Listing (Yes, Really)
As Managing Editor for The Close, I’ve interviewed hundreds of real estate agents. From wide-eyed kids who just got their license, to brokers with yearly GCI in the billions, I’ve talked to pretty much every kind of agent there is. After all of these interviews, I’ve found there’s one thing that all of the successful ones understand (and all of the failing agents complain about): Learning how to get clients in real estate is a never-ending process.
[Read more…] about How to Get (& Keep) Qualified Real Estate Clients in 2020
If you’ve ever found yourself nodding and smiling whenever a tech-savvy agent starts talking about digital marketing and throws around jargon like real estate keywords, PPC, CTR, CPM, or CPL, you’re not alone. Hell, we’ve interviewed people for digital marketing positions that couldn’t even define the jargon they we’re using in the interview! Not real estate agents mind you, but digital marketing professionals. Clearly there’s a problem here.
[Read more…] about How to Use Real Estate Keywords to Get More Leads From Google