Serhant: a name synonymous with real estate. This didn’t happen by chance; it happened with a well-thought-out business strategy and a clear focus on branding. If you’re looking to build your real estate brand and business, Ryan Serhant offers his methods through his program, Sell It. This is more than just real estate coaching; it’s a membership that connects like-minded industry professionals and provides access to coaching, resources, guides, templates, and ongoing workshops. Come along as I break down the pros and cons, reviews, features, and pricing.
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Pros
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My Verdict on Sell It & Why You Should Trust It
As a real estate agent, I understand firsthand how expensive it can be to invest in a coaching program and learn how to scale your business. So, when considering a program, it’s important to evaluate all your options before deciding. While the industry offers many coaching choices, affordability is often a key factor, especially for new agents. The Sell It membership program provides various tiers, making it an attainable option for agents at any stage of their careers.
Receiving the tools and resources necessary to grow your business is essential when investing in a real estate coaching program. That said, it’s up to you to put in the work and apply what you learn to achieve your desired results. The Sell It membership offers a blend of individual and group activities, providing an excellent combination for testing your knowledge and collaborating with others to refine your approach as needed.
This program is a great investment for agents based on the resources available, such as guides, templates, interactive workshops, community engagement, and various membership options. Since the memberships can be expensive, I see this as a stepping-stone program, especially for those who are not yet top-producing agents. It would be wise to start with the basic membership, then upgrade to Plus as you begin to earn more. When you’re ready, move on to PRO and keep elevating your business to the next level.
Sell It Alternatives
Just like there are different brokerages for everyone, there is a different coaching program for everyone as well. It’s important to find the right fit so that you get the most out of what you’re paying for. If you don’t see specific resources and support that you need with the Sell It memberships, try one of these alternatives.
| Focuses on mindset coaching, digital marketing training, and actionable scripts from an industry leader. | ||
| Focuses on business training along with real estate coaching. | ||
| Comprehensive coaching and community taught by two former top-producing agents. |
Key Features of Sell It
The Sell It membership has a range of features that vary as you move up in tiers. However, all membership tiers include learning, coaching, and networking opportunities, as well as a library where you can access additional guides, templates, and courses. Let’s take a look at some of the key features you get when you become a Sell It member.
Sell It Core Course
Ryan Serhant’s course is offered across all membership tiers, and if the course is the only thing you’re signing up for, the base membership tier may work perfectly for you. The course focuses on proven sales methods, which will help you unlock your next level of income. There are 22 video modules, four and a half hours of content, and additional content continuing to be added. The curriculum includes:
- Prospecting techniques
- Relationship building
- Leading your prospects
- A well-executed demo
- Negotiation and closing
- Follow-up for lead generation
Live Workshops & Recordings
Every membership tier comes with live workshops that occur multiple times a week. You’ll get to hear from top experts and thought leaders who share tactical strategies to get you selling more. These workshops remain in the library as a recording if you happen to miss the live, and there are already over 100 recorded workshops at your disposal as soon as you sign up.
When on the website, I noticed a pop-up offering “emergency training” regarding the NAR settlement. This training is also offered to non-members for a one-time fee. In my opinion, this shows that Sell It strives to provide timely and relevant training and support to keep you educated and on top of your game.
Networking With Peers
As we all know, having a strong, supportive network is key in real estate. Whether it’s talking about business strategy or just venting about a deal gone wrong, we all need like-minded professionals to lean on, and you get 24/7 access to the Sell It digital community when you’re a member. This is a great way to hone your skills, ask questions, share knowledge, and discover new ways to grow your business.
In addition, connecting with agents all across the world helps to build your referral network and potentially bring in leads. To date, the Sell It community members have completed over $250,000,000 in referrals.
Digital Library & Knowledge Base
Access to a digital library is available to every member. You’ll be able to use templates, step-by-step guides, and how-to explainers to help you implement every step of the Sell It Sales System. Get your business strategy in order by creating a custom plan specific to your business goals using the mini-courses and resources available in the library.
In addition, through the digital library, you’ll receive two new courses each month. Some example topics include:
- Strategic prospecting mastery
- Mastering advanced negotiation techniques
- Personalization in the age of AI
- Digital sales accelerator
Coaching
Let’s face it: a real estate coach can significantly impact how you manage your day-to-day business. The coaching support offered through Sell It varies depending on the tier you choose, ranging from group sessions to one-on-one coaching. It would be beneficial for the base membership tier to include more direct coaching support or even provide an option to pay separately for one-on-one sessions. Often, those who cannot yet afford the higher tiers would benefit the most from direct coaching.
Coaching options in Plus and PRO include:
- Small group coaching
- 1:1 coaching sessions
- Monthly live training sessions with Ryan Serhant
Sell It Pricing
Pricing varies based on the membership you choose. Each option gives you different levels of personal support for your business, but all come packed with features designed to support you. If you pay annually, you can benefit from a discount, although you do have the option to pay monthly.
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FAQs
How much money do Serhant agents make?
The real estate agents who work at Serhant earn a commission like agents at other brokerages. That said, according to information on the website, agents at Serhant earn, on average, four times more than industry standards. Much of what an agent makes is based on market conditions and individual business opportunities.
What channel is Sell It Like Serhant on?
Sell It Like Serhant is no longer airing. However, based on a quick Google search, it is available on Peacock, Amazon Prime, Apple TV, YouTube, and Fandango. Ryan Serhant’s new show, Owning Manhattan, is available on Netflix.
Who are the top real estate agents in the US?
The top real estate agents in the US vary each year and can even vary per quarter. Data to determine these top spots is based on sides and volume and can be found on various sites such as RealTrends.
The Bottom Line: Is Sell It Worth Your Money?
If your brokerage doesn’t have consistent training or you’re craving a bit more support, the Sell It membership is packed with resources for agents and even has ready-made templates and guides. It’d be great to see more direct coaching included in the basic membership, but the best part is you can pick the tier that fits you best, no matter where you’re at in your career. So, if you want to sell like Serhant, one of these memberships might just give you the start you need.
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