If you still rely on ground-level shots alone, you’re missing out — big time. Aerial images and video footage aren’t those costly add-ons to your listings; they’re a game-changer for your real estate marketing. In this ultimate guide, I’ll tell you why using a drone for real estate photography matters, how to get started, things to look for in a drone, and our top five picks. Let’s get to it!
Why drones are essential for real estate photography
Did you know that 35% of Realtors1 already use drones in their real estate business? Well, here are more reasons why using drones for real estate photography is a total upgrade for your marketing:
- Drones can enhance the buyer experience and highlight more unique features: Some properties, like estates or waterfront homes, have standout elements that look more stunning when captured from above. Aerial footage gives potential buyers a virtual tour that feels almost like being there. It’s a surefire way to make your listings pop!
- Drones can draw more potential clients and inquiries. Sure, there’s nothing wrong with a bunch of ground shots, but adding an aerial video that captures the whole property in one smooth take can set your listing apart. In short, drones add that high-tech vibe that catches buyers’ attention and can help move your listings faster.
- Drones can level up your social media pages: Let’s be honest — those drone videos of other agents showing off their property listings are ah-mazing! We’ve all seen those walkthrough videos on Instagram, and it’s clear that a little aerial magic makes a significant impact. With drones, you can capture the surrounding areas, like parks, open fields, nearby schools, and other local hotspots.
Getting started with real estate drone photography
Now that you know why aerial shots are essential for your listings, let’s discuss your next move. There are two approaches to this — either get yourself a license to take your own drone shots or hire a professional operator to do it for you. In either case, you’ll first need to check local regulations before starting on this path.
Here are some steps to follow if you’re ready to invest in real estate drone photography:
Step 1: Learn about local drone laws
Before you start flying your drone for those jaw-dropping listing shots, take a second to read about your local drone laws. The Federal Aviation Administration (FAA) has some must-follow rules, like keeping your drone under 400 feet and steering clear of restricted airspace.
Check out your city’s regulations too! Some areas don’t allow drones at all, and the last thing you want is to get hit with a fine mid-listing.
Step 2: Get licensed to operate a drone
If you want to legally fly a drone for your listings, you’ll need a Part 107 Remote Pilot Certificate or a license to fly for your real estate business. The test covers airspace rules, safety, and weather, but don’t worry, it’s not rocket science. Tons of online courses break it down in a way that makes sense. Once you pass, you’re all set to start flying your drone!
Step 3: Purchase the best drone for your real estate photography needs
After getting your license to fly, it’s time to buy the right drone for real estate photography. When scrolling through your options, consider your needs and ask yourself:
- Do you need top-tier image quality?
- Do you need something lightweight and easy to carry around, or can you manage heavier equipment?
- How much budget do you have for a drone?
- Lastly, ask yourself if you’re willing to learn how to operate a drone or if you’d hire a pro to do it for you.
(Optional) Hire a professional drone operator
If you don’t want to deal with the whole licensing thing and learn to fly a drone yourself, consider hiring a professional drone operator. Freelance platforms like Fiverr make it super easy to find experienced drone pilots who can handle the shots for you, without the hefty price tag.
This option lets you tap into experts without the stress of buying, learning, or maintaining a drone. Hassle-free, quick, and inexpensive!
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How to choose the best drone for real estate photography
Whether you’re just starting or looking to upgrade your current gear, there are a few key things you should look for when selecting a drone. Some considerations include:
Real Estate Photography Pricing, Types & Hiring Tips Guide
5 best drones for real estate photography
| DJI Mavic 3 Pro | Overall; high-resolution imaging | $2,199 | 20 MP | 5.1K at 50fps | 43 minutes |
| DJI Mini 4 Pro | Entry-level real estate drone photography | $959 | 48 MP | 4K at 60fps | 34 minutes |
| Autel Robotics EVO Lite+ | Budget-friendly professional photography | $899 | 20 MP | 6K at 30fps | 40 minutes |
| Parrot ANAFI Ai | Reliable connectivity and advanced photogrammetry | $4,500 | 48 MP | 4K at 60fps | 32 minutes |
| DJI Air 2S | Versatility and ease of use | $999 | 20 MP | 5.4K at 30fps | 31 minutes |
1. DJI Mavic 3 Pro
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Cost:
$2,199
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Best for:
Overall; high-resolution imaging
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Standout feature:
Tri-lens camera system with a 4/3-inch Hasselblad sensor for unmatched image quality and versatile focal lengths
The DJI Mavic 3 Pro is hands down our top real estate drone photography pick. This drone delivers if your priority is top-tier image quality and extended flight times. Its long flight of up to 43 minutes means you can capture sweeping aerial shots and intricate details of luxury properties without worrying about frequent battery swaps.
However, while the Mavic 3 Pro is often praised for its flight modes and obstacle avoidance, its premium price tag might be a hurdle for some agents. In addition, some of its advanced features might take a little more time to master. But of course, once you get the hang of it, you’ll probably include drone footage in all your listings.
2. DJI Mini 4 Pro
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Cost:
$959
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Best for:
Entry-level real estate drone photography
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Standout feature:
Super lightweight design (249 grams) with omnidirectional obstacle sensing
Agents are always on the go, so you’ll need nothing more than a travel-friendly drone with pro features — and that’s where the DJI Mini 4 Pro comes in. Despite its weight and size, it offers impressive image quality. Its portability makes it easy to carry between multiple property visits, and its omnidirectional obstacle sensing adds a reassuring level of safety.
The DJI Mini 4 Pro may not be as good as the Mavic 3 Pro, but it’s surprisingly close. It’s lightweight, super easy to fly, and small enough to take anywhere. This would be it if I had to pick a go-to drone for everyday aerial shots of property listings. Its battery life is solid for quick shots, and its improved low-light performance is a nice touch for sunset shots.
3. Autel Robotics EVO Lite+
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Cost:
$899
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Best for:
Budget-friendly professional photography
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Standout feature:
Its defog mode enhances visibility in hazy or foggy conditions
Not all agents are willing to spend a fortune on a drone, but they still want those stunning aerial shots of their commercial listings. The Autel Robotics EVO Lite+ is our budget-friendly pick, perfect even for starting agents. It’s not exactly cheap, but it hits that sweet spot between affordability and pro-level features. Its defog mode helps cut through haze, so your listing photos stay crisp even on gloomy days.
Despite its strengths, some users have pointed out that the EVO Lite+ doesn’t have the same level of advanced obstacle avoidance as DJI drone models, which could be a drawback when flying near other properties or cluttered environments. Still, its overall value, ease of use, and impressive quality make it a strong contender for those who want to start having drone footage.
4. Parrot ANAFI Ai
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Cost:
$4,500
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Best for:
Reliable connectivity and advanced photogrammetry
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Standout feature:
4G LTE connectivity for real-time transmission and control even in areas with weak Wi-Fi or interference
I know — this one’s too expensive! But hear me out: the Parrot ANAFI Ai brings a unique advantage to real estate photography with its continuous 4G connectivity. It ensures a steady live feed even when shooting in areas with poor Wi-Fi. It can also operate indoors without a GPS, so you can start shooting a property’s interior, followed by the exterior.
On the downside, the ANAFI Ai’s dynamic range and color accuracy aren’t entirely on par with DJI’s drone models. Some users have even claimed that its interface can feel less intuitive. Still, despite these setbacks, its advanced connectivity features make it a smart choice for agents needing reliable performance in urban and rural settings.
5. DJI Air 2S
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Cost:
$999
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Best for:
Versatility and ease of use
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Standout feature:
1-inch CMOS sensor with 5.4K video for ultra-high-resolution imaging without the bulk of a larger drone
The DJI Air 2S is a mini folding drone with a 1-inch sensor that captures 20 MP photos and 5.4K videos. Real estate agents will appreciate how simple it is to maneuver around a property, getting those wide exterior shots and detailed close-ups without a fuss.
The Air 2S isn’t without a few quirks. Some agents have noted that its battery life is slightly shorter than that of DJI’s premium models, like the Mavic 3 Pro. Also, it might not have all the bells and whistles that more expensive models boast. However, if you want a user-friendly drone that consistently keeps your listings popping, the DJI Air 2S is a no-brainer.
Frequently Asked Questions (FAQs)
How much do drone photographers make for real estate?
According to ZipRecruiter2, real estate drone photographers in the United States earn an average of $30 per hour or approximately $62,300 per year. On a per-project basis, earnings typically range from $100 to $300 for photography projects and $150 to $400 for a one-minute drone video.
Is real estate drone photography worth it?
Absolutely! Using a drone for real estate photos has become more common in today’s market. It’s now considered a wise investment for agents as it offers a bird’s-eye view of their property listings, often leading to more inquiries and faster sales.
What drone is best for real estate photography?
It depends on your preferences and budget, but according to our guide, the best drone is the DJI Mavic 3 Pro. If you’re looking for something budget-friendly without sacrificing quality, the Autel Robotics EVO Lite+ is a solid pick. If you want a beginner-friendly drone, the DJI Mini 4 Pro is lightweight and easy to operate.
Your take
Have you ever used a drone for your real estate listings? Or have you hired a professional to do it for you? Share your experience in the comments!
Sources
1 National Association of Realtors’ 2024 Technology Survey
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