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Craft an Inspiring Real Estate Mission Statement

Are you planning to start your own team or brokerage, or maybe fine-tune your own business as a single agent? There’s a crucial first step that many overlook: establishing your mission statement.

Written By

Aloun Khountham

Reviewed By:

Gina Baker

Jun 4, 2024

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Congratulations on embarking on the journey to create your own real estate business! Crafting a compelling real estate mission statement is one of the first steps in establishing a strong foundation for your personal brand, company, and team. This statement will guide your actions and communicate your brand’s purpose to all prospective clients. Let’s dive into the essentials of creating a mission statement that resonates with your value and brand.

What is a Real Estate Mission Statement?
Why a Mission Statement is Important for Your Real Estate Business
How To Create a Mission Statement for Real Estate
Realtor Mission Statement Examples
FAQs
Bringing It All Together

What is a Real Estate Mission Statement?

A real estate mission statement is a concise declaration of your real estate business’ purpose, goals, and the values it upholds. It serves as a guiding light for your team and helps clients understand what your real estate business stands for. A well-crafted mission statement for real estate reflects your commitment to providing exceptional service and trust building and your desire to succeed in real estate.

Hand holding building blocks that have the words mission, vision, strategy, and core values on them.

In addition, your mission statement should be an integral part of your business plan. It sets the tone for your brokerage’s strategic direction and informs your business decisions. Including it in your business plan ensures that every aspect of your brokerage aligns with your core mission, which will help you stay focused on your long-term goals and maintain consistency in your operations.

Why a Mission Statement is Important for Your Real Estate Business

The real estate mission statement is important and necessary because it aligns your business with clients who share your values. It will be the foundation of your business, and you will continuously refer to that statement as the guiding force behind your business strategy and decision-making processes. A strong mission statement communicates your commitment to excellence and service, building client trust and differentiating your brokerage in a competitive market.

How To Create a Mission Statement for Real Estate

At first, creating a mission statement for your brokerage may feel daunting if you’re not great with words or as creative as other real estate professionals. Simply take some time to reflect on the points below to help guide you through crafting a mission statement for real estate agents.

Creating a realtor mission statement involves a few key steps:

Identify your purpose: Reflect on why you started in real estate. What do you hope to achieve? What makes your business unique?
Define your goals: Outline your primary objectives. These could include customer satisfaction, market leadership, or community impact.
Incorporate your values: Consider the principles that prompted you to start your business. Integrity, innovation, and client focus are some examples of values.
Keep it concise: A mission statement should be brief yet impactful. Aim for one to two sentences that convey your message.
Seek feedback: Share your draft with trusted colleagues or mentors to get feedback. They may have a different perspective that adds to a compelling mission.

Realtor Mission Statement Examples

To inspire your real estate mission statement, we’ve compiled five real-life examples of real estate mission statements that guide the success of some top-performing brokerages. These examples highlight how a clear, concise mission can guide business strategy and communicate your commitment to your clients. Here are our top picks:

(Source: Keller Williams ONEChicago )

“Keller Williams ONEChicago is a real estate company with a clear mission to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.”

(Source: Charles Rutenberg Realty)

“Our mission is to provide the consumer with the highest level of service of any Real Estate company thereby ensuring that properties are sold or leased in an exemplary manner. We endeavor to deliver professional service to clients and customers so that transactions are completed to the satisfaction of all concerned.”

(Source: Story House Real Estate)

“We aim to delight and surprise our clients, deliver exceptional service, and exceed their expectations at every step in the transaction. Our goal is to make the real estate process memorable and one that our clients want others to experience.”

(Source: Allied Commercial Real Estate)

“Our mission is to provide our clients with the highest quality of brokerage services available. To bring a value-added and highly qualified team of real estate professionals to the table for all of our clients from the smallest to the largest. To provide our clients with extensive market analysis and expertise that fosters innovative solutions and rewarding real estate opportunities.”

(Source: Manderley Real Estate)

“At Manderley Real Estate, our mission is to inspire you to reimagine your lifestyle through exceptional real estate experiences. We are committed to providing innovative solutions, personalized services, and a passion for locating properties that elevate your life.”

FAQs

A mission statement should be concise, typically one or two sentences. It should clearly convey your brokerage’s core purpose and values without being overly detailed or lengthy. The goal is to create a memorable and impactful statement that encapsulates the essence of your business in a few powerful words.

Regularly reviewing your mission statement is important, especially during major business milestones or market changes. This helps ensure it remains relevant and accurately represents your brokerage’s values. During strategic planning sessions, an annual mission statement review can help keep it aligned with your evolving goals and market conditions.

Your mission statement should be displayed in your business plan, on your website, in marketing materials, and within your office. Regularly referencing it in meetings and communications can reinforce your mission statement’s importance and align your team. Making your mission statement visible helps remind everyone of your brokerage’s core purpose and provides an inspiring approach to your business and client interactions.

Bringing It All Together

Creating a realtor mission statement for your brokerage is an exciting and essential step in building a successful real estate business. It defines your purpose, guides your team, and communicates your values to clients. Ensure your mission statement is ambitious and realistic to represent your real estate business. It may take some time in the beginning to create, but once it is complete, you should let it be the beacon that guides your brokerage to success!

Aloun Khountham

Aloun Khountham is a freelance real estate contributor to The Close and Fit Small Business. She brings a spark of innovation and a wealth of experience from the heart of New York City's real estate scene. With over five years as an operations executive at a growing brokerage, Aloun has been at the forefront of revolutionizing real estate operations. Her efforts were pivotal in integrating state-of-the-art technology and refining operational procedures. Beyond her executive role, Aloun was licensed as a real estate agent. She used her knowledge to empower her team from lead generation to deal closures, showcasing her comprehensive understanding of the industry's challenges and opportunities.