Let me start out by saying that after 25 years in real estate, I still love niche marketing. Every successful marketing campaign that I’ve ever created was based on a unique angle or specific demographic. In fact, niche marketing is what allowed me to consistently close over 100 sales each year. The SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.—senior citizens. The question is, is it worth it?
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