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It was 2003 when I left my sales position at RE/MAX to partner with another agent to start a boutique real estate brokerage in Denver, Colorado. We were both top-producing agents, so building a real estate brokerage should have been easy for us—or so we thought. [Read more…] about The Ultimate Guide to Recruiting Agents for Your Team or Brokerage
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Dawn McKenna Group, Naples, Florida
In my 26-year real estate career, I have built two million-dollar real estate teams and I have coached a few of the most successful teams in the nation. So I am a firm believer in the value of teams for building long-term success and wealth. The only problem is figuring out which real estate team structure will maximize your chances of thriving—or even surviving—in 2020. To make things even harder, not all team models will work for every team lead. [Read more…] about 3 Foolproof Team Models for 2020: Hiring, Splits, Lead Gen + More
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Are you like me? Looking for productive ways to spend your downtime? As a real estate coach, I spend a lot of time talking to my clients about using time more efficiently. Instead of spending your nights watching repeats of “The Office” on Netflix, you can and should use this time to upgrade your knowledge and even earn a new designation. [Read more…] about Is the CRS Designation Worth It? + CRS Member of the Year Interview
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Let me start out by saying that after 25 years in real estate, I still love niche marketing. Every successful marketing campaign that I’ve ever created was based on a unique angle or specific demographic. In fact, niche marketing is what allowed me to consistently close over 100 sales each year. The SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.—senior citizens. The question is, is it worth it?
[Read more…] about The SRES Designation: Is It Worth It for Residential Agents in 2020?
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A few years back, I used kvCORE as the website and CRM solution for my team of 30+ agents. I heard recently that kvCORE added some new features, so I wanted to take a fresh look and review kvCORE in 2020 to see how it stacks up against other CRM platforms.
[Read more…] about kvCORE Review: What Does It Offer Teams & Brokerages in 2020?
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After 26 years of being a residential real estate agent, managing broker, and real estate coach, I too have wondered if there is a massive benefit for me to get my CCIM designation. Instead of just sitting around and wondering, I decided to do the research and find out if getting a CCIM designation is beneficial for a residential agent in 2020.
[Read more…] about The CCIM Designation: Is It Worth It for Residential Agents in 2020?
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So, you want to work with beautiful homes and high net worth individuals, but you don’t know how to break through into the world of luxury real estate. Maybe you have tried to farm to luxury homes but you didn’t get any responses. You probably feel like you are invisible to them. That’s because you are invisible to them.
[Read more…] about 10 Easy Ways to Break Into the Luxury Market (If You’re Not Rich)
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It is widely known that email is an effective form of marketing. However, you may not be seeing the results from your email campaign that you feel you should. The problem is likely that your customers are receiving the “marketing” but not the “message.”
[Read more…] about 6 Emails to Send to Clients to Drive Repeat & Referral Business
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In my 26-year career as a broker and real estate coach, I have never seen anything like today’s market. Even in a normal market, all pendings don’t make it to closing. Now, add in a global pandemic that caused the lowest interest rates we’ve seen in our lifetimes, and the result is massive buyer demand mixed with overwhelmed contractors and lenders.
[Read more…] about 9 Easy Ways to Bulletproof Your Transactions During the Pandemic
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When it comes to reading the tea leaves of the real estate market, most agents (yes, even the ultra-high-end ones) haven’t got a clue. Sure, they may sound like they know what they’re talking about, but when it comes down to it, they may as well just roll some dice. In fact, the more certain they are, the less they seem to know.
That’s because the economics driving the real estate market is so complicated that it would take a Ph.D. to understand it. Luckily, we happen to know Chad Nash, a Denver agent who has advanced degrees in economics and data analyses. [Read more…] about Exclusive Interview: Chad Nash, Ph.D., Team Lead, The RE-Doc Group