Brokerage

For more than 20 years, I have built and operated multi-million dollar brokerages.

If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: Building a brand is HARD.

I don’t think anyone here would be shocked if I said that most real estate company names these days are boring at best.

Effective real estate slogans and taglines define your brand and communicate your real estate value proposition in four words or fewer.

It’s more challenging today than ever to motivate your agents to show up to team meetings.

In my 27-year real estate career, I have opened or coached over 20 startup real estate brokerages.