As any experienced agent will tell you, the hardest objections to overcome happen when your seller is the most emotional. Money, more than any other issue, triggers these emotional objections.
With over 92,000 agents and 3,000 offices around the world, it’s clear that Coldwell Banker has been doing something right. After all, they’ve been around since 1906 and have not only survived, but managed to thrive in spite of two world wars, the Great Depression, and the 2008 housing crisis wiping out many lesser brokerages.
[Read more…] about Exclusive: Coldwell Banker CEO, Ryan Gorman, on the Post-COVID Market
It probably won’t come as a surprise that many economists are predicting a slow recovery from the Coronavirus-caused market downturn. A shifting real estate market can decimate a real estate agent’s business if they’re not prepared.
[Read more…] about 5 Underrated Strategies to 2X Your GCI During a Downturn
“Think about your business as if 100% of its success depends on your past clients feeling appreciated—because it does!”
That’s what I said in a recent conversation with Jodi, a 13-year real estate veteran, as she exposed a vulnerability in her business that many real estate professionals fall victim to. Not staying in touch with past clients.
[Read more…] about 10 Easy Ways to Make Your Clients Feel Appreciated This Week